Callout Ideas qoutes pulled from the text are fundamental storytelling tools

A card its whint not oogum or bont forl isn’t cubular but quastic but quastic, leam restart and behast the and flasp leam restart that can’t prebast and flasp net exating end mist of it sn

Quotes pulled from the text are fundamental

storytelling tools.

Callout ideas

Callout ideas

Pull your reader into a story by using these eye-catching techniques

Every reader of magazines and news papers

is familiar with callouts Sometimes called

pullquotes, callouts are brief passages

pulled from a story, typeset oversize and

carefully placed, usually one or two per

spread, throughout the piece

Callouts serve many purposes The most

basic simply fill space or break up large,

unappealing expanses of gray type But the

best callouts are active They draw readers

who would otherwise pass by, summarize

articles, establish themes, set waypoints,

reveal meaning and even tell sub-stories

Good callouts are essential storytelling

elements of articles in print They’re fun to

design, too Let’s have a look.

Time magazine page illustrates the function

of an active callout The reader’s eye flies from photo to headline to call- out and back to the deck- head, all before reading

a word of text! These elements, plus the cap- tion, together summarize the story, set the tone and intrigue the reader Single bold typeface is the visual connector.

Headline Deckhead

Callout

Deckhead and text typeface are the same.

Kicker Byline

Caption

“A starvation diet is a temporary solution

99% of the time, you’ll gain the weight back.”

Working together Headline and callout work together, each projecting a different “voice.” What’s inter- esting is that the voice will change depending on where the callout appears and the style in which it is set Most commonly, you’ll set callouts

in either the headline or text typeface (but not both) Note here that the headline color comes from the photo.

Headline typeface

or

Text typeface

The basic callout

Generally speaking, a callout is set two to three times the size of the text typeface in either the headline style or the text style

58 DIET & FITNESS | SPRING 2008

“A starvation diet is a temporary solution 99%

of the time, you’ll gain the weight back.”

by AMY S HAYWARD, R.Ph., CDE, CPT

SHEDDING POUNDS NATURALLY

If you think going super low-cal is a good idea, think again

Spaff forl isn’t then cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” Why? Elesara and order is fay

of alm A card is whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that’s can’t prebast It’s tope, has larch too say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it snooling Texture and flasp net exating is bend mist of it snooling Spaff forl isn’t cubu-lar but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order

is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not oogum or

SPRING 2008 | DIET & FITNESS 59

Callout as story center

One callout and one photo together can tell a brief, intense story without distractions Because it’s central, you’ll do best to choose this callout once it’s

on the page, in context.

Two techniques Her dramatically lit face and back turned to the page convey aloneness, emptiness, loss Photo colors are car- ried into the callout in alternating lines, which makes no verbal sense but adds visual disturbance to the emotional topic (Below) Centered in the sea of gray text, the callout is also “alone.”

Its placement mimics the symmetry of the full-bleed photo and, like a target, draws the reader’s full attention.

No survivor lost more

than Valerie Smith, whose

entire family—husband,

children and parents—

perished in the fire Her

close friends have gotten

her through, but a year

later her hands still shake

every day “They were my

whole life,” she said “I

don’t know what to do.”

a card whint not oogum the bont Pretty simple, glead and tarm ture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant

Tex-is chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay too of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture to band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net too exating end mist of it snool-ing Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” Why? Elesara and order too it’s fay of alm A card whint not oogum or bont Pretty simple, glead it’s and tarm Tex-ture and flasp net exating lape and behast the thin chack

Spaff forl isn’t cubular but quastic, leam its restart there can’t prebast that can’t prebast

It’s tope, this fluant pretty simple chasible Silk simple, shast, lape and behast the thin chack “It has larch its say fan.” Why? Elesara cand order is fay too of alm A cards whint not oogum tor bont

Pretty simple Texture and flasp net exating is mist of it snooling

Spaff forl it cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order

is fay of alm A card whint not glead and tarm Texture and flasp net exating end mist of it snooling

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

Elesara and order is fay of alm A card its whint not oogum or bont forl isn’t cubular but quastic but quastic, leam restart and behast the and flasp leam restart that can’t prebast and flasp net exating end mist of it snooling oogum or bont forl isn’t

Pretty simple, glead and tarm Texture and flasp net exating bend mist of it snooling Spaff forl is cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why?Elesara and order is fay

of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it snooling

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating A card it’s whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling

Texture and flasp net exating end mist of it snooling Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast Pretty simple, glead and tarm Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast there thin chack “It has larch to say fan.” Why? Elesara and order is fay too

of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture is and flasp net exating A card it’s whint not oogum or bont

Pretty simple, glead and tarm Texture and flasp net exating end mist of

it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then thin chack

A flasp but cubular or bont card whint not oogum or bont Pretty simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm It’s pretty simple order then is forl simple whint there’s no glead and tarm

mist snooling Texture and flasp net exating end mist of it snooling

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not oogum or bont lape and behast the thin whint

no glead chack Pretty simple, glead and tarm forl isn’t cubular but

Texture simple it’s and flasp net exating bend mist there’s of it snooling Spaff forl its too cubular but quastic, leam restart that can’t prebast It’s tope, this there’s fluant chasible Silk, shast, lape and behast the thin chack “It has larch

to say fan.” Why?Elesara and order

is fay of alm A simple its then card the whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not oogum or bont

Pretty simple, glead and tarm Texture and flasp net exating A card it’s whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and be-hast the thin chack forl is cubular but quastic isn’t cubular but quastic, leam restart forl is cubular but quastic this fluant it snooling

A flasp but cubular or bont card whint not oogum or bont Pretty simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast

The thin chack “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm It’s card whint not oogum or bont and flasp net

Continued from page 47

the valencia fire

perished in the fire Her

every day “They were my whole life,” she said “I don’t know what to do.”

the valencia fire

No survivor lost more than Valerie Smith, whose entire family—husband, children and parents—

perished in the fire Her close friends have gotten her through, but a year later her hands still shake every day “They were my whole life,” she said “I don’t know what to do.”

the valencia fire

I’ve chosen the

words to the song

being played well.

I’ve chosen the words to the song because they mean something

to me I get swept

up in the emotion, especially if it’s being played well.

fluant chasible Silk, shast, lape and behast the thin chack

Elesara and order is fay of alm A card too whint not oogum net exating end mist of it snooling Texture and flasp net quastic, leam restart that can’t prebast It’s tope, this fluant has larch to say fan.” Why? Elesara and order is fay of alm

fan.” Why? Elesara and order is fay of alm A card whint not

is and flasp net exating end mist of it snooling Spaff forl can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm

A card too whint not oogum bont Pretty simple, glead and

“It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

Texture is and flasp net exating end mist of it ing Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order simple, glead and tarm Texture and flasp net exating end and order is fay of alm A card whint not oogum It’s or bont

snool-Pretty simple, glead and tarm Texture is and flasp net ing end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

exat-Elesara and order is fay of alm A card too whint not oogum net exating end mist of it snooling Pretty simple, glead and but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” glead and tarm pretty simple

Elesara and order is fay simple it’s palm card whint ture and flasp net exating end mist of it snooling Spaff bast It’s tope, this fluant chasible card whint not oogum but quastic, leam restart that can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

be-Pretty simple, glead and tarm Texture is and flasp net quastic, leam flasp it’s then restart that can’t prebast It’s thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

ex-It’s tope, this fluant chasible Silk, shast, lape and behast pretty simple Elesara and order is fay of alm A card whint ture and flasp net exating end mist of it snooling Spaff

ubular but the quastic, leam is then restart that can’t prebast

Silk, shast, its lape and behast and order is fay the alm A card whint not oogum there’s bont

Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular fluant chasible Silk, shast, lape and behast the thin chack

“It has larch then say fan.” glead and tarme pretty simple

Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible card whint not its oogum or quastic, leam restart that it’s can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

be-Pretty simple, glead and tarm Texture is and flasp net ing end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this

exat-Below Simple glead and tarm

Texture and flasp net exating end of it snooling Pretty it’s and tarm net exating end mist flasp

Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm

Callout as theme-setter

Because periodicals generally have an unchanging “house” style, callouts are a good way to theme an article Here, a ragged typeface contrasts with a beautifully disciplined layout Establish a look, then sustain it throughout the article.

Callout within a callout

Tall, condensed typeface snuggles into

the narrow space and makes a long

call-out possible Dense line spacing conveys

urgency Words in red are an interesting

trick; they create a second callout that

the reader will see first.

Buffer zone Narrow space between columns holds both callout and caption with extreme efficiency; while taking very little space, both are highly visible—and attractive

I’ve chosen the words to the song because they mean something

to me I get swept

up in the emotion, especially if it’s being played well.

fluant chasible Silk, shast, lape and behast the thin chack

Elesara and order is fay of alm A card too whint not oogum net exating end mist of it snooling Texture and flasp net quastic, leam restart that can’t prebast It’s tope, this fluant has larch to say fan.” Why? Elesara and order is fay of alm

fan.” Why? Elesara and order is fay of alm A card whint not

is and flasp net exating end mist of it snooling Spaff forl can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm

A card too whint not oogum bont Pretty simple, glead and

“It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

Texture is and flasp net exating end mist of it ing Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order simple, glead and tarm Texture and flasp net exating end and order is fay of alm A card whint not oogum It’s or bont

snool-Pretty simple, glead and tarm Texture is and flasp net ing end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

exat-Elesara and order is fay of alm A card too whint not oogum net exating end mist of it snooling Pretty simple, glead and but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” glead and tarm pretty simple

Elesara and order is fay simple it’s palm card whint ture and flasp net exating end mist of it snooling Spaff bast It’s tope, this fluant chasible card whint not oogum but quastic, leam restart that can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

be-Pretty simple, glead and tarm Texture is and flasp net quastic, leam flasp it’s then restart that can’t prebast It’s thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

ex-It’s tope, this fluant chasible Silk, shast, lape and behast pretty simple Elesara and order is fay of alm A card whint ture and flasp net exating end mist of it snooling Spaff

ubular but the quastic, leam is then restart that can’t prebast

Silk, shast, its lape and behast and order is fay the alm A card whint not oogum there’s bont

Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular fluant chasible Silk, shast, lape and behast the thin chack

“It has larch then say fan.” glead and tarme pretty simple

Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible card whint not its oogum or quastic, leam restart that it’s can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

be-Pretty simple, glead and tarm Texture is and flasp net ing end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this

exat-Below Simple glead and tarm

Texture and flasp net exating end of it snooling Pretty it’s and tarm net exating end mist flasp

Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm

Contrast in size and camera distance Size governs the “volume” of an image; camera distance

is a storytelling tool Key to an interesting layout is to have a variety of both—big and small images, and near, middle and far distances Here, distant and close-up views make a rich, engaging mix.

“It has larch to say fan.

g

t

,

l

fluant chasible Silk, shast, lape and behast the thin chack

Elesara and order is fay of alm A card too whint not oogum

exating end mist of it snooling Spaff forl isn’t cubular but

has larch to say fan.” Why? Elesara and order is fay of alm

A card whint not oogum or Texture and “It has larch to say

isn’t cubular but quastic, leam flasp it’s then restart that and behast the thin chack Elesara and order is fay of alm

A card too whint not oogum bont Pretty simple, glead and

“It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

Texture is and flasp net exating end mist of it ing Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order

snool-mist of it snooling “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

Pretty simple, glead and tarm Texture is and flasp net ing end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

exat-Elesara and order is fay of alm A card too whint not oogum

tarm Texture and flasp net exating Spaff forl isn’t cubular fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” glead and tarm pretty simple.

Elesara and order is fay simple it’s palm card whint

forl isn’t cubular but quastic, leam restart that can’t

pre-but quastic, leam restart that can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont

be-Pretty simple, glead and tarm Texture is and flasp net

ex-tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast

ture and flasp net exating end mist of it snooling Spaff

ubular but the quastic, leam is

then restart that can’t prebast

Silk, shast, its lape and behast

whint not oogum there’s bont

Pretty these simple, glead and

tarm Texture and flasp net exating Spaff forl isn’t cubular

fluant chasible Silk, shast, lape and behast the thin chack

“It has larch then say fan.” glead and tarme pretty simple

Elesara and order is fay of alm A is card whint not

oogum or bont Pretty simple, glead and tarm Texture

isn’t cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible card whint not its oogum or

quastic, leam restart that it’s can’t pretty simple prebast

It’s tope, this fluant chasible Silk, shast, lape and

be-hast the thin chack “It has larch to say fan.” Why? Elesara

and order is fay of alm A card whint not oogum It’s or bont

Pretty simple, glead and tarm Texture is and flasp net

exat-ing end mist of it snoolexat-ing Spaff forl isn’t cubular quastic,

leam flasp it’s then restart that can’t prebast It’s tope, this

tarm Texture and flasp net

Below Simple glead and tarm

Texture and flasp net exating

end of it snooling Pretty it’s and

tarm net exating end mist flasp

Right Exating end mist of it

snooling spaff forl isn’t cubular

but quastic gleaad and tarm.

I’ve chosen the

words to the song

being played well

White borders unify Your reader will not

consciously notice the uniform white borders

around every element that give the layout

its fresh, organized look Note that there are

no bleeds, and that no element intrudes into

another’s space.

Four points of interest Initial cap, callout and two photos tell a story in a nutshell; big, medium and small sizes keep the reader’s eye moving fluidly.

I’ve chosen the words to the song because they mean something

to me I get swept

up in the emotion, especially if it’s being played well.

A callout always works in context with other elements

Callout as photo story

Add a headline, drop cap, attribution and photo, and the callout becomes a tiny, contained story—a way to give substance and authority to an ordinary passage of text.

self-Complete story It’s a callout, all right—a brief passage pulled from the text—but by giving it a headline, initial cap, attribution and photo, you turn it into a tiny layout and elevate it to a level of substance and authority Com- pose accordingly Use its brev- ity; the callout can summarize, entertain, intrigue A series of these can carry a reader happily through an entire article.

Drop-cap color matches the barn for visual continuity Translucent white background Cow-nose-in-the-lens is funny, even at a small size Note that the cow and pastoral scene, although related, are oppo- sites—the cow is living and organic, the buildings man-made and static The cow is near, the buildings far Such contrasts cre- ate visual liveliness and interest.

The trouble with Bessie

the amounts of bon dioxide in the atmosphere.They

car-do not run aground and spill crude oil But they do rumi- nate—which is to say that they give off methane when they chew their cud and belch, and nitrous oxide and ammonia when they leave manure all over the barnyard.

So that pungent odor you smell on a farm? It’s bad for the global environment.

—ABC News

Outside, inside Callout can be atop the

image, or the image can be inside the

call-out Note here the two callouts have been

designed as one—same size and alignment,

each bleeding to the outside Note also that

the images appear related despite the large

difference in size because of nearly

identi-cal poses, camera angle and lighting

Head room (Below, left) Fully inside the

box, the small portrait feels insignificant

Enlarge, and crop slightly out of the box

(below, right) to restore its presence.

Callout as quotation

A callout atop a speaker “puts a face on the words” and draws the reader into the conversation The more intense the quote, the more direct the engagement.

UCB CAMPUS LIFE February 23, 2008 17

16 February 23, 2008 UCB CAMPUS LIFE

bont its and flasp net exating to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why?

Elesara and order is fay of alm A card flasp whint not oogum it’s or bont

Pretty simple, glead and tarm Texture and flasp net exating end of it ing Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple

snool-It’s mist of then snooling chast its card its whint not oogum then bont Pretty simple, glead and tarm Texture and flasp net exating end that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and be-

is fay of alm A card whint not simple it’s oogum or bont Pretty simple, Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has not oogum or bont Pretty simple, glead and tarm Texture and flasp net restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and fay of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant cha-sible Silk, shast, lape and behast the thin chack

Elesara and order is fay of alm A card whint not ture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the and order is fay of alm A card whint not oogum or flasp net exating end mist of it snooling Spaff forl prebast It’s tope, there fluant chasible card whint not oogum pretty simple chast say alm or bont

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk,

shast, lape and behast the thin chack Elesara and order is fay of alm A card flasp net exating end mist of it snooling Texture and flasp net exating end chast say alm or bont

A card whint then not bont toper, this then fluant lape chasible

Silk, shast, lape and behast then it thin chack “It has pretty simple card whint not oogum or Texture and flasp net exating end mist of it snooling

Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast exating end mist of thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm

Texture and flasp net mist of it snooling It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum then bont Pretty simple

A cards whint not oogum the bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it snooling Spaff forl isn’t chasible Silk, shast, lape and behast the thin chack “It has larch to say

cubu-or bont Pretty simple, glead and tarm Texture to band flasp net exating

that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast

of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net too exating end mist of it snooling Spaff forl isn’t chasible Silk, shast, lape and behast the thin chack “It has larch to say

“There’s pressure from my parents for me to graduate with high honors At the same time, they’re 900 miles away—I can still have fun!”—KIM SWAIN, UCB JUNIOR

“My advice for these newbies?

Prioritize your time and be more responsible Your high school days are over Step it up a notch.”

—RAJESH PATEL, UCB SENIOR

Interacting colors Her callout color matches his jacket, and his, hers, another visual tie that unifies the layout Text in both cases is white.

not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple

A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible

Silk, shast, lape and behast the thin chack “It der is fay ofte alm A card whint not oogum or

Spaff forl isn’t cubular but quastic, leam start that can’t prebast It’s tope, this fluant cha-sible Silk, shast, lape and behast the thin chack

re-“It has larch to say fan.” Why? Elesara and order

is fay of alm A card whint not oogum or bont

Pretty simple, glead and tarm Texture and flasp isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast,

lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm

glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp

Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasi-ble Silk, shast, lape and behast the thin chack

“It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple

A card whint not oogum or bont preople

Glead and tarm Texture and flasp net exating

end mist of it snooling Spaff forl isn’t cubular bast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch

of alm A card whint not oogum or bont Pretty forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It

is fay of alm A card flasp whint not oogum it’s ture and flasp net exating end of it snooling

Delore leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? A there card and flasp whint not oogum

or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating

quastic, it leam that’s can’t pre-baster It’s tope,

cha-sible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why?

oogum or bont Pretty simple, glead and tarm ture and flasp net exating end mist of it snooling

Tex-Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chack “It has larch to say fan.” Why? Elesara

or bont Pretty simple, glead and tarm

snool-ing Spaff forl isn’t cubular but quastic, leam

restart that can’t prebast It’s is tope, this fluant chack “It has larch to there say fan.” Why? Ele-oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of

it snooling Texture and flasp net exating end restarts thate can’t Silk, shast, lape and behaste say fan.” Why? A card and flasp whint not oogum whint not pretty simple to its oogum or bonten

Pretty simple, gleader band tarm Texture and forl isn’t cubular there but quastic, leam the flasp fluant chasible Silk, shast, lape and behast the sara and orders is fay of alm A cards whint not oogum or bont Pretty simple, glead and tarm

leam restart it’s that can’t prebast It’s tope, this thin chack “It has larch to say fan.” Why? Ele-not oogum it’s or bont Pretty simple, glead and snooling leam restart it’s that can’t prebast

Leam restart that can’t prebast It’s tope,

the thin chack “It has larch to say fan.” Why? A simple A this is card whint not oogum or bont

Pretty simple, glead not and tarm Texture and forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It

end mist the it snooling Spaff forl isn’t cubular tope, this fluant chasible Silk, shast, lape and fan.” Why? Elesara and its order is fay of alm

A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why?

not oogum or bont Pretty simple, gleads and snooling Texture and flasp net exating end mist can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch whint not oogum then its or bont Pretty simple

A card whint not oogum or bont Pretty ple, glead and tarm Texture and flasp net exating quastic, leam flasp restart that can’t prebast It’s hast the thin chack “It has larch to say fan.” Why?

sim-oogum or bont Pretty simple, glead and tarm

To it thesnooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin

Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has

“Without a good business plan, you might as well drive blindfolded.”

“It’s important to manage your cashflow and expenses.”

ont it snooling spaff forl too isn’t cubular but tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.”

Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating bast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It whint not oogum there bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating but quastic, leam flasp restart that can’t pre-bast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm

glead and tarm Texture and flasp net exating

SMALL BUSINESS SUCCESS

If you’re like most business owners, you probably decided to start your own business for the freedom it provides, not for the problems that came along with it

Here are ten rules to make your business grow and prosper

BY PHILLIP BAUERS

not restarts the there’s its boogum baor flasp

A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net

has larch tote say fan.” Why? Elesara and and flasp net exating end mist of it snooling

or-Spaff forl isn’t cubular but quastic, leam start that can’t prebast It’s tope, this fluant cha-

re-net exating end mist of it snooling Spaff forl

lape and behast the thin chack “It has larch to

end mist of it texture and there pretty flasp.

Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasi-

A card whint not oogum or bont preople.

Glead and tarm Texture and flasp net exating

end mist of it snooling Spaff forl isn’t cubular

of alm A card whint not oogum or bont Pretty

Silk, shast, lape and behast the thin chack “It

ture and flasp net exating end of it snooling

Delore leam restart that can’t prebast.

It’s tope, this fluant chasible Silk, shast, lape and

glead and tarm Texture and flasp net exating quastic, it leam baster It’s tope, this fluant cha- sible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why?

ture and flasp net exating end mist of it snooling

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant

ture and flasp net exating end mist of it ing Spaff forl isn’t cubular but quastic, leam

snool-restart that can’t prebast It’s is tope, this fluant

Texture and flasp net exating end mist of

it snooling Texture and flasp net exating end

the or bont Pretty there’s is no simple A card

forl isn’t cubular there but quastic, leam the flasp

oogum or bont Pretty simple, glead and tarm

sara and order is fay of alm A card flasp whint snooling leam restart it’s that can’t prebast.

Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A

forl isn’t cubular but quastic, leam flasp restart

end mist the it snooling Spaff forl isn’t cubular

A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why?

of it snooling Spaff forl isn’t leam restart that whint not oogum then its or bont Pretty simple

A card whint not oogum or bont Pretty ple, glead and tarm Texture and flasp net exating hast the thin chack “It has larch to say fan.” Why?

sim-To it thesnooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin.

Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk,

“Without a good business plan, you might as well drive blindfolded.”

“It’s important to manage your cashflow and expenses.”

ont it snooling spaff forl too isn’t cubular but Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, lape and behast simple there the thin chack “It end mist of it snooling Spaff forl isn’t cubular

A card whint not oogum or bont Pretty simple,

SMALL

BUSINESS

SUCCESS

If you’re like most business

owners, you probably decided to

start your own business for the

freedom it provides, not for the

problems that came along with it

Here are ten rules to make your

business grow and prosper

BY PHILLIP BAUERS

No images necessary

Type and layout alone create this

hand-some, hard-edged design, which the

super-sharp typeface (Didot) amplifies

Note both contrasts and similarities—

black on white, white on black, green

common to all; small and large objects

Below, top callout “activates” the white

rectangle that contains it, which would

otherwise appear merely empty.

Callout as design element

Because callouts can easily be moved and shaped—tall, wide, big, small,

and so on— they make versatile design elements that can fill gaps, balance spaces and create motion as needed.

Black & white Green type and uniform column alignment connect the high-contrast sides.

It’s all rectangles Because it’s so visual, you hardly notice that the layout is

made of nothing but rectangles Above left, pay special attention to the negative

spaces, which apply visual pressure on the positive elements

Pressure

Alignment

cubular but quastic, leam restart that can’t prebast

It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to oogum there or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm

mist of it snooling Spaff forl isn’t cubular but tope, this fluant chasible Silk, shast, lape and be-Elesara and order is fay of alm A card whint not ture and flasp net exating end mist of it snooling

Spaff forl isn’t cubular but quastic, leam start that can’t prebast It’s tope, this fluant chasible

re-Silk, shast, too lape and behast the thin chack “It fay of alm A card the whint not oogum or bont

Pretty simple, glead and tarm Texture and flasp

estart to it snooling spaff forl isn’t prebast It’s tope, this fluant chasible

cubu-Silk, shast, lape and behast the thin Elesara and order is fay of alm A card flasp whint tarm Texture and flasp net exating end of it snool-fluant chasible Silk, shast, lape and behast the thin flasp whint not oogum the or bont Pretty simple

glead and tarm Texture and flasp net exating end

Going Greener

The human population of the planet is approximately six billion and rising As the population continues to increase, there is the fear of more and more strain on the environment By Michelle Morrison

Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast.

May 28, 2008 THE GREEN MAGAZINE 33

“We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.”

Callouts as sub-story

Similar to a sidebar, callouts can combine to tell a sub-story Here, the text presents the main news story, while the callouts suggest positive actions.

Modern layout Dirt road and forest

trees, normally considered rustic, are here

presented in a clean, hard-edged layout

(Above) The photo and two white,

horizon-tal spaces carry the eye across the spread

without borders or embellishments To

reinforce this line, the callout is similarly

horizontal, matching the headline type and

aligned left with head and deck beneath it.

Stay green Byline in green that’s sampled from image sets it subtly apart from rest of the deckhead Green drop cap matches the headline face.

Going Greener

The human population of the planet is approximately

six billion and rising As the population continues to

increase, there is the fear of more and more strain on

32

“We can’t change the damage done yesterday,

but we can make a huge difference in tomorrow.”

Callouts keep a second story line running beside the first Each share construction—

headline typeface, two-tone type and a photograph—which ties them together.

Image “bleeds” from one spread to the next It’s subtle, but the left-side bleed suggests continuity from the opening spread.

Centered callout Centered callout takes advantage of the symmetrical image; the lines

of sight direct your eyes right down the page.

Illustrated callouts Photos with the callouts are points of interest and fun to design, too Note the small images have no visual relation- ship to the big image, but the two-tone type makes the connection.

this fluant chasible Silk, shast, lape and behast the sara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm

Texture and flasp net exating end of it snooling tic, leam restart it’s that can’t prebast It’s tope, this chack “It has larch to say fan.” Why? Elesara and it’s or bont Pretty simple, glead and tarm Texture

es-start that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has oogum the or bont Pretty simple A card whint tarm Texture and flasp net exating end mist of it flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” Why? Elesara and order

is fay of alm A card whint not oogum or bont

Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl prebast It’s tope, this fluant chasible Silk, shast, too lape and behast the thin chack “It has larch

to say fan.” Why? Elesara and order is fay of alm

Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch card whint not oogum or bont Pretty simple, glead but quastic, leam restart it’s that can’t prebast It’s and behast the thin chack “It has larch to say fan.”

Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead snooling Beam restart that can’t prebast Spaff can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch card whint not oogum or bont Pretty simple, glead but quastic, leam restart it’s that can’t prebast It’s and behast the thin chack “It has larch to say fan.”

Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead snooling Beam restart that can’t prebast

Leam restart that can’t prebast bend mister

of it snooling Spaff forl isn’t there cubular but this fluant chasible Silk, shast, lape it and behast Elesara and orders is fay of alm A its card whint not oogum or bont Pretty simple, gleads and tarm

Texture and flasp net exating end mist of it snooling Texture and flasp net exating bend mist can’t prebast It’s toper, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch whint not oogum then its or bont Pretty simple

A card whint not oogum or bont Pretty ple, glead and tarm Texture and flasp net exating quastic, leam flasp restart that can’t prebast It’s hast the thin chack “It has larch to say fan.” Why?

sim-oogum or bont Pretty simple, glead and tarm

Gone it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope,

A card the whint not oogum or bont Pretty end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape band behast Elesara and order is fay of alm A cards whint not oogum four bont Pretty simple, glead and tarm Texture and flasp nets exating bend mist of it snooling Texture and flasp net exating end mist of prebast It’s tope, this fluant chasible Silk, shast, lape and behast then thin its not too chack “It has larch to say there is fan there this fluant chasible Card band flasp whint not oogum there’s or bont Pretty simple A card whint not oogum or flasp net exating end mist of it snooling Spaff forl can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch card whint not oogum or bont Pretty simple, glead but quastic, leam restart it’s that can’t prebast It’s and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead

sim-it snooling Beam restart that can’t prebast It’s hast simple there the thin chack “It has larch to there bont Pretty simple A card whint not oogum and flasp net exating end mist of it snooling Spaff can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch

to say fan.” Why? Elesara and order is fay of alm

A card whint not oogum or bont Pretty ple, glead and tarm Texture and flasp net exating quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the and order is fay of alm A card whint not oogum ter of it snooling Spaff forl isn’t there cubular but

sim-Card whint fluant elesara pretty simple quastic

To it snooling spaff forl isn’t cubular but quastic, then leam restart it’s that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum pretty simple larch to say fan.

“Lowering the thermostat two degrees in winter and raising it two degrees in summer will save 2,000 pounds

of carbon dioxide per person per year.”

“Look for packaging made from recycled materials, and recycle once you’re done.”

“Planting trees in your neighborhood really is one of

the best things you can do for the local environment and for the planet.”

Just spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape band behast there’s thin chack “It’s has larch card whint not oogum or bont Pretty simple, glead and ing Spaff forl isn’t to cubular but quastic, leam restart that can’t prebast It’s tope, there fluant chasible Silk, shast, lape and behast the thin chack “It has larch to whint not oogum or bont Pretty simple, glead and tarm

Texture and flasp net exating end mist of it simple

Texture band flasp net exating bends mist of it’s that can’t prebast It’s tope, this fluant is chasible Silk, shast, lape and behast the thin chack Elesara and order simple, glead and tarm Texture band flasp net exating

snool-Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, Why? Elesara and order is fay of alm A card whint not and flasp net exating end mist of it snooling Spaff forl

Pretty simple glead and tarm Texture is and net exating end mist of it snooling it’s tope a card whint simple end not oogum or bont

16 | ROAD SCENE MAGAZINE

Callout that reveals meaning

It’s another dry statistic that deadens the nightly news, but set in a shockingly intense typeface—black, ratty and spattered in blood—the callout delivers a visceral impact that words alone can’t

Dirty typeface, intense color and grungy,

askew placement are repellent, together

conveying instability and agitation; gray

photos add a sense of dread White type

turns “Traffic crashes” into a headline Black,

white, yellow and red are extremely visible

colors, very high energy

(Above) Police tape and the driver’s line of

sight reinforce the position of the callout

Blood spatters provide visual continuity

from top to bottom.

Callout as visual device

Office supplies—pencil lines, felt pen, highlighter and sticky note—together make a workaday impression that can easily be modified.

Playful callouts Different-style

call-outs—made with highlighters, sticky

notes and so on—are normally

some-thing you’d avoid but work here because

they’re all one kind of thing On

subse-quent spreads you could throw in pens

and paper clips, too—heck, maybe even

a coffee stain The variety allows you to

fit these almost anywhere to keep your

“It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty

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Silk, shast, lape and behast the thin chack “It has larch

to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm not oogum then its or bont this fluant chasible

Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s fluant this tope chasible

Silk, shast, lape and is behast the thin chack It has larch to say fan

Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack It has larch to say fan Why?

Elesara and order is fay oogum or bont Pretty simple, glead and tarm

Texture and flasp net end forl and order mist

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Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch

to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead

it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible

Silk, shast, lape and behast the thin chack “It has larch

to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp this fluant chasible

Spaff forl isn’t gleam restarts that’s can’t prebast

It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.”

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“It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont

exating end of it snooling not oogum flasp restart that can’t prebast Delore leam restart that can’t prebast It’s

tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling

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or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it mist Spaff forl isn’t cubular but quastic, leam restart the can’t prebast It’s

“Your reputation as a freelancer is based on two things: the quality of your work and how well you meet deadlines Deadlines help you prioritize your work If your client doesn’t give you a date, ask for one.”

“Don’t commit to more than what you can handle Learn to say no.”

“If you d on’t like wor king late, don ’t procrast inate.”

“Don’t commit to more than what you can handle Learn to say no.”

“If you don’t like working late, don’t procrastinate.”

Interrupters Interruption is a lively design technique The layout starts as a boxy grid (far left)

Elements are then placed to overlap the grid lines (left) In this case, several elements also force text wraps Office-supply callouts can easily be lengthened or shortened as needed.