04 05Dear Samsung electronics Stakeholder: In 2011, Samsung Electronics achieved record-breaking sales despite the worldwide recession and increased pressure from competitors.. Robust p
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Dear Samsung electronics Stakeholder:
In 2011, Samsung Electronics achieved record-breaking sales despite the worldwide recession and increased pressure from competitors We realized sales revenue of KRW 165 trillion and operating profit of KRW 16 trillion and maintained a strong financial structure, with a liability ratio
of 32.1% and capital adequacy ratio of 75.7%
Robust performances across our business areas
Last year, we maintained strong synergy between our set and component business areas while also expanding market share with differentiated premium product lines in our core areas, including mobile phones, TVs and memory chips Led by growth in the AP and sensor segments, we also saw good performances in our emerging business lines, such as the System LSI Business
The stellar Samsung GALAXY S II sold more than 10 million units worldwide, helping us to achieve the No 1 global market share for smartphones In addition, we sustained the top share in the worldwide TV market for the sixth year in a row In the Memory Business, we developed
a 20-nano-class product and expanded our line of highly profitable products, such as DRAMs for mobile devices and servers, again securing our No 1 market share position
We expect to continue our dominance while maintaining robust growth and performance
From cutting-edge hardware to strengthened software capability
Having achieved unmatched global competitiveness in hardware, we have been focusing on enhancing our software capabilities in user interface, user experience, design and brand awareness
Those efforts are paying off Samsung Electronics again won the German iF Design Awards and a total of seven IDEA 2011 awards from the Industrial Designers Society of America We also ranked second on the list of top US patent assignees, registering a total of 4,894 patents in 2011
Looking ahead in 2012, we expect to further enhance our software capabilities, develop additional competitive business models and offer a trendsetting range
of content for business and consumer solutions and services by building distinctive platforms and ecosystems
enriching brand value with astute marketing
Around the world, the Samsung Electronics brand is gaining strength and value By launching judicious and consistent marketing campaigns, particularly with sports promotions and social contributions, we have elevated the brand Our reputation and growth was confirmed by the Interbrand Best 100 Global Brands 2011, which ranked Samsung Electronics 17th, with an estimated brand value
of USD 23.4 billion
We expect to add further value to the Samsung brand by launching market-specific innovative products that deliver new and exciting customer experiences In addition, our sponsorships at the London 2012 Olympics will provide strong profile and brand power
Well loved by customers and partners alike
The vitality of the Samsung Electronics brand and products comes from the continued trust and appreciation of our customers, from shared social values and our
companywide ethical principles We believe in “shared growth.” We establish programs and comply with laws and ethical standards that will safeguard healthy markets Guided by “right path” management, we are committed to making Samsung Electronics loved and respected by our customers and communities
In 2012, Samsung Electronics will continue to bring greater value to our customers, communities and
employees Our ultimate goal is to build more prosperity and a brighter future for everyone
Thank you
Geesung choi
Vice Chairman & CEO Samsung Electronics
creating greater value brings
us closer to you
Message from the ceo