Apps Community Analytics Marketing Service Sales Connect To Your Customers In A Whole New Way Customer Success Platform... Introducing the Salesforce Customer Success Platform Helping
Trang 1Where Will Connected
Trang 4Apps Community Analytics Marketing
Service Sales
Connect To Your Customers In A Whole New Way
Customer Success Platform
Trang 5Introducing the Salesforce Customer Success Platform
Helping Your Customers Love You
Trang 7UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys
We Need To Build Loyal Relationships, Faster
Trang 8Customers Are On A Journey
“90% of the consumer buying journey now crosses 5 channels” Google
Trang 9MARKETING IS NO LONGER ABOUT THE
Trang 1015 Years of Storytelling
& Technology Shifts
Trang 11COMPANIES ARE NO LONGER
Trang 14There’s No Such Thing As…
@Scobleizer
#BigData
Trang 16
Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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10000100010001
Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
Trang 17EVERYBODY LOVES YOU UNTIL YOU BECOME THE
COMPETITION
“
”
Trang 1877% OF CONSUMERS DON’T WANT A
RELATIONSHIP
“
WITH A BRAND ”
Trang 20Building Loyalty
“It took over ten years of trying to be an overnight success” @Biz
Image: @JeremyWaite | Data: Loyalty Effect by Fred Reichheld
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14
Trang 21YOU CAN’T PURCHASE
LOYALTY
“
”
Trang 22WHO • WHAT • WHY • WHERE • WHEN
Trang 27The One Sentence Business Model
Trang 28THE GOAL IN BUSINESS IS NOT TO SELL
“
”
BELIEVE
SIMONSINEK
NEED WHAT YOU HAVE, BUT
TO WORK WITH PEOPLE WHO
WHAT YOU BELIEVE
TO PEOPLE WHO
Trang 29thank y u