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Indeed, six in ten respondents say that they have experienced increased pressure to boost return on equity since the start of the credit crisis.. Senior executives are finding themselve

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An Economist Intelligence Unit report

sponsored by

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© 2008 The Economist Intelligence Unit Limited All rights reserved Neither this publication nor

any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission

of The Economist Intelligence Unit Limited

All information in this report is verified to the best of the author’s and the publisher’s ability However, the Economist Intelligence Unit does not accept responsibility for any loss arising from reliance on it

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In March 2008, the Economist Intelligence Unit surveyed

373 C-level, or board-level executives, from around the

world about their attitudes to improving return on equity

in the current business environment The survey and

paper were sponsored by The Royal Bank of Scotland

Respondents represent a range of industries, including

financial services, professional services,

manufactur-ing, and information technology Approximately 50%

of respondents represent companies with revenues in

excess of US$500m Around 50% of respondents are

chief financial officers, and the remainder are chief

executives or other C-level executives

Our editorial team conducted the survey and wrote

the paper The author was Christopher Watts and the

editor was Rob Mitchell The findings expressed in this

paper do not necessarily reflect the views of our

spon-sors Our thanks go to the survey respondents and

interviewees for their time and insight

About this research

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2 © The Economist Intelligence Unit 2008

Executive summary

lReturn on equity is increasingly at risk As the

effects of the tightened credit environment spread from the US to the rest of the world, surveyed for this report are finding their ability to deliver improved return on equity curtailed Beyond the increased cost and reduced availability of finance,

a number of factors are exacerbating the problem

Chief among these are dampened business dence, downward pressure on revenues, adverse exchange rate movements and rising costs

confi-lThere is growing pressure on companies to increase return on equity Just at a time when

return on equity is under threat, investors and other stakeholders are intensifying pressure on management to deliver improved performance on this measure Indeed, six in ten respondents say that they have experienced increased pressure to boost return on equity since the start of the credit crisis Although executive management is most likely to drive initiatives to improve return on equity, shareholders and the general competitive environment are also exerting a strong influence

lExecutives are adopting a cautious approach

to balance sheet leverage Senior executives are

finding themselves in a corner: where once they would have turned to balance sheet restructur-ing to drive return on equity, today, few have an appetite for this Instead, many executives are cautiously bracing themselves for the possibility

of more difficult times ahead by paying down debt and watching cash more closely Those that have committed themselves to dividend and share buy-back programmes to increase return on equity plan

to keep these on course; cancellation of such grammes to conserve cash is a last-resort option

pro-lGreater operational efficiency is seen as an important source of improved return on equity

As companies look to the future, they expect to increase their reliance on operational efficiency

as a source of enhanced return on equity This could incorporate a range of initiatives, including greater efficiency of business processes, improved inventory management and a stronger focus on working capital management Revenue diversifi-cation and enhancement, and renewed efforts to cut costs, are also seen as important tactics

lFor some executives, it is a time for disciplined acquisitions Corporations with solid balance

sheets and strong cash flows may find that the current environment is providing opportunities to drive return on equity by means of acquisitions Many senior executives questioned for this survey see softening valuations of acquisition targets In part, this is due to uncertain growth prospects and diminished competition from private equity oper-ators, whose access to abundant cash resources has been cut back Yet a disciplined approach to acquisitions remains as critical as ever

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The financial crisis that had its origins in US

sub-prime loans has developed into one of the largest

financial shocks in living memory Since August

2007, the so-called credit crisis has been

char-acterised by a widespread tightening of lending

and accompanied by sinking stock markets Add

in the effects of record-breaking prices for oil and

other commodities, a declining dollar, plus mixed

economic indicators, and there appears to be little

reason for optimism among investors or company

executives alike

It comes as little surprise, then, that the rapid

global expansion of recent years is losing

mo-mentum The slowdown has been most evident in

developed economies, particularly the US, which

is now almost certain to dip into a recession this

year, with, at best, a gradual recovery expected for

2009 Growth in Europe, too, is expected to slow this year, again largely as a consequence of the credit crisis

The ultimate impact of the credit crisis on the global economy remains unclear What is plain, however, is that anxiety among many corporate executives across the world is running high While, for the time being, the impact in some regions may have yet to be fully felt, many corporations are an-ticipating worsening economic conditions Among senior executives of companies surveyed for this report, declining business confidence and difficulty increasing return on equity are among the most widely reported effects of the current environment

Just under half of respondents report an adverse impact on business confidence, while 37% report a similar effect on their ability to improve return on

Return on equity comes under pressure

27 26

15 18

10

4

2 25 18

28 19

7

2 15 19

27 26

11

1 19 23

24 25

8

1 13 14

28 30

15

2 21 22

23 22

10

5 26 18

23 20

9

21 12

13 21

23 11

5 21 15

19 28

12

6 18 12

16 33

15

27 18

8 15 17

15

(% respondents)

How significant has the adverse impact of the credit crisis been on the following aspects of your business?

Please rate on a scale from 1 to 5, where 1=Very significant and 5=Not significant.

Share price

Cost of borrowing

Availability of bank credit

Availability of capital markets debt

Value of assets

Capital expenditure plans

Business confidence

Ability to execute strategy

Ability to increase return on equity

Strength of balance sheet

Ability to fund pension liabilities

1 Very significant 2 3 4 5 Not significant Don’t know/Not applicable

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 © The Economist Intelligence Unit 2008

equity For those companies that carry debt on their balance sheets, the growing cost and shrinking availability of bank credit and capital markets debt are also perceived as a problem

Herman Agneessens, of KBC, an integrated cassurance group based in Belgium, says that he has already felt the impact of this changed environment

ban-In December 2006, KBC communicated to investors and analysts its average return on equity target of 18.5% But since then, the worsening environment has increased the challenge of meeting this meas-ure “The targets we set at the end of 2006 will be more difficult to achieve in the environment that we see around us today,” he says

For KBC, and many other companies like it, ward pressure on revenues is hampering executives’

down-efforts to deliver targeted return on equity With a significant proportion of capital markets activity on hold, the company’s investment banking operations face a difficult environment; and in its retail asset management operations, slower customer growth

is also set to weigh on revenues One bright spot, however, is its exposure to central and eastern Europe, which have been less affected by the credit crisis than western Europe, and therefore help to stabilise revenues

Companies are facing less direct revenue effects, too For example, while central banks in the US and UK have loosened monetary policy in response

to the credit crisis, the European Central Bank

has kept its interest rate steady due to inflation concerns The resulting strength of the euro versus other currencies, such as the dollar and sterling,

is likely to put downward pressure on European exporters’ revenues The French automotive com-pany Renault, for example, reported in April that unfavourable exchange rates had dampened the revenues of its carmaking division by 2.1% in the first three months of this year

It is not only revenues that are hit by the crisis – costs are, too “The main effect of the current crisis is on our [cost of borrowing],” says Patrick Claude He points out that, for Renault’s short-term commercial paper, the spread over European overnight rates had widened from six basis points (bp, hundredths of a percentage point) to 60 bp between the start of the credit crisis and April; for its European medium-term programme, spreads had widened from 40 bp over EURIBOR to 140 bp; and for its Japanese public debt, from 30 bp over LIBOR to 120 bp The difference in interest expense (assuming Renault renewed at April 2008 rates the average debt it had outstanding under these pro-grammes in 2007) is equivalent to almost €50m an-nually – a cost burden of around 0.2% of Renault’s end-2007 equity (The group’s return on equity in

2007 was 12.7%, according to Bloomberg data)

At the same time as return on equity is coming under strain, pressure on company management

to increase returns is intensifying Six out of every ten executives say that they have seen heightened pressure to improve return on equity since the credit crisis first emerged, with 13% reporting that the increase is “significant” In some cases, this pressure is from inside the company, for example from owner-managers and from supervisory and executive management boards In other cases, the pressure is from external parties, including institu-tional shareholders and activist investors, such as hedge funds

Significant increase Slight increase

No change Slight decrease Significant decrease

What change has there been to overall levels of pressure since the credit crisis began in August 2007?

(% respondents)

13

45 34

6 1

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Under intensifying pressure to deliver higher

returns on equity, CFOs and other senior executives

are increasingly finding themselves in a corner

Textbook methods for driving return on equity

include taking on extra financial risk by means of

aggressive balance sheet restructuring – increasing

leverage, buying back shares, and paying special

dividends “But who wants to do that in this

envi-ronment?” asks Peter Clokey, head of the valuation

practice at PricewaterhouseCoopers in London

Private equity suitors

Other, please specify

Which of the following are currently exerting pressure on your

company to boost its return on equity?

Please select all that apply.

(% respondents)

61 37

31 25 22 13

3

Executive management Shareholders (institutional) Competitive pressure Shareholders (activist) Non-executive management Private equity suitors Other, please specify

Which of the following have exerted pressure on your company to boost its return on equity in the past three years?

Please select all that apply.

(% respondents)

53 40

36 22

17 13 3

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 © The Economist Intelligence Unit 2008

In the wake of the galloping global economic growth, low interest rates, abundant capital, strong corporate earnings and rising stock mar-kets that characterised much of this decade, many corporate balance sheets are in robust health As

a result, some finance executives have come under pressure to drive returns by leveraging the bal-ance sheet This was certainly the experience of

Mr Agneessens of KBC “If you read analyst reports from 15 months ago, you will find that we were heavily criticised for under-leveraging our bal-ance sheet, for carrying excess capital, for being too conservative and for not having sufficient risk appetite,” he says

But now, such demands appear to be easing

Among respondents to our survey, 28% say that they have already noticed diminished pressure from activist investors, such as hedge funds and private equity investors, to increase levels of leverage A further 43% anticipate this effect In a related find-ing, almost three-quarters of executives have felt

or anticipate a reduced likelihood of takeover by a private equity operator, which may itself ease the pressure they perceive to increase leverage Cer-tainly, an increased debt to equity ratio is not gen-erally seen as a favoured way of improving return on equity over the next three years – just 15% say that this will be an important approach for them

A more widespread response in the current conditions is to reduce levels of net debt Four in ten respondents say that they plan to adopt this approach in an attempt to trim their exposure to further increases in the cost of borrowing In a similar vein, some executives – albeit a minority – are scaling back capital expenditure and acquisi-tion plans And around one-third of respondents indicate that they have put plans to optimise their capital structure on hold until there is greater clarity about how the current market downturn will develop

But while a significant proportion of companies will adjust their balance sheet according to the prevailing conditions, some prefer a consistent approach to ride out the cycles “We have stuck to our [financing] strategy through the previous cycles and we have no intention of changing it,” says Mr Agneessens of KBC “I think that right now that strategy has been vindicated.”

Caution is also the watchword as far as the ance sheet cash goes “If the markets are uncer-tain, there is nothing like having cash in the bank,” says Vijaya Sampath, Group General Counsel and Company Secretary of Bharti Enterprises, an indus-trial conglomerate based in India Indeed, when deciding how much cash to hold on the balance sheet, the most widespread motivation cited by

bal-A cautious approach to balance sheet manoeuvres

Reduce levels of debt Cancel, scale back or postpone capital expenditure plans Refinance debt or bank credit

Cancel or postpone acquisition plans Cancel, scale back or postpone debt issuance plans Cancel, scale back or postpone equity issuance plans Cancel or postpone sale or divestiture plans None of the above

Over the next year, which of the following steps do you expect your company to take in response to the credit crisis?

Select all that apply.

(% respondents)

38 34 26

25 13

12 12

23

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senior corporate executives is to hold a “war chest”

in case of possible future downturns Despite these

findings, there is little evidence that current

condi-tions have pushed senior executives into hoarding

excessive amounts of cash: 63% say that they have

about the right level of cash on their balance sheet

and just think that they have too

These results suggest that few executives have lost

sight of the cost of holding cash, despite the more

difficult operating environment This is a view that is

echoed by Sampath “Holding too much cash means

that it is not being put to proper use,” he says

What has changed, however, is that companies

are increasing the scrutiny of their cash balances to

ensure that funds are being employed effectively

“[The current environment] is making us use our

cash much more carefully and is making us restrict

the utilisation of cash more stringently than we used

to do before,” adds Sampath

For many companies, dividend growth is a key

element of a financing strategy to drive return on

equity These plans so far appear to remain

reasona-bly intact, despite the tightened credit environment

Our survey indicates that 62% of respondents have kept down equity by paying out regular dividends

in the past three years, while a slightly smaller proportion of 55% intend to continue the payment

of dividends in the next three years

Sonic Healthcare, a medical diagnostics company based in Australia, is an example of a company that

is seeking to maintain, or grow, its dividends Since the company made its first payment 12 years ago, dividends have grown every year, and have remained

at a high rate of 70% of net earnings “If the debt markets get really tough, we could consider cutting that – but we would be loath to do it,” says Chris Wilks, CFO at the company

Much the same applies to companies’ existing share buyback programmes “In the past two and a half years, we have bought back roughly one third of our equity,” says Mr Rigolle of SES Buying back and cancelling shares has helped push the group’s return

on equity from 10.3% to 17.7% since 2004, ing to Bloomberg data Despite the more difficult economic environment, Mr Rigolle remains confident

accord-in the visibility and robustness of his company’s revenue streams and cash flows Nevertheless, he has a last-resort option if economic conditions were

to become tougher for the company “We can always delay the increase in our leverage – slow down our share buyback programme for instance, throttle back

a bit the cash-out, and wait until sanity returns to the market,” he says

Senior executives questioned for our survey clearly face a dilemma On the one hand, their ability to

Holding a "war chest" to protect against future downturns

Uncertainty about future investment opportunities

The cost of raising additional funds

Interest rate considerations

The time it takes to raise funds

Ability to return cash to shareholders

Preference of shareholders

Tax considerations

Regulatory considerations

Potential liabilities (eg, possible litigation exposures in the future)

In deciding how much cash to hold on the balance sheet, which

of the following are the most important considerations?

Please select up to three.

(% respondents)

42 31

25 24 23 23 20 17 11

10

Too much About right Too little

What is your view of the amount of cash that you currently hold

on the balance sheet?

(% respondents)

17

63 21

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8 © The Economist Intelligence Unit 2008

CFOs turn to the bottom line

improve return on equity has been hampered by the credit crisis, which has placed revenues under threat and increased interest expense On the other, many report intensifying pressure to deliver improved return on equity In the current environment, few companies are willing to restructure the balance sheet to resolve this dilemma And while there is

no magic bullet to solve this problem, our research shows that, increasingly, CFOs and other executives are turning to the bottom line as a way of squaring this circle

In turning to the bottom line to drive return on equity, the first option for executives – although

it is by no means easy to achieve – is to increase revenues Fully 68% of respondents say that they expect to drive their companies’ return on equity by pushing top-line growth over the next three years

But with acquisition-led strategies increasingly under pressure, executives need another approach

“That is where the emphasis has to be,” says Mr Agneessens of KBC

Some executives are considering diversifying their revenues by expanding into new product and

service areas, or by rolling out existing products and services into new geographical markets that are perhaps less affected by the current economic climate For other companies, a less risky and less capital-intensive route to revenue enhancement may lie in making greater use of long-term after-sales service contracts with customers, or in concentrat-ing greater sales and marketing effort onto their most important clients in order to attract a greater share of budgets

Still, when comparing approaches taken over the past three years with those that executives plan to take in the next three, it is interesting to note that, while increasing revenues retains pole position both

in the past and in the future, increasing operational efficiency gains in importance over this period Just less than four in ten respondents say that they fa-voured this approach in the past three years, while 59% intend to focus on it in the next three

For many of these senior finance executives, increasing operational efficiency includes trim-ming costs from the income statement For most, internal services such as IT can be streamlined

Increasing revenues Increasing operational efficiency (eg, working capital) Reducing costs

Divestment Increasing ratio of debt to equity Refinancing assets

Which of the following do you expect to be important in enabling your company to boost its return on equity in the next three years?

Please select up to three.

(% respondents)

68 59 56 17

15 14

Increasing revenues Reducing costs Increasing operational efficiency (eg, working capital) Refinancing assets

Increasing ratio of debt to equity Divestment

Which of the following have played an important role in enabling your company to boost its return on equity in the past three years?

Please select up to three.

(% respondents)

66 51

38 16

15 15

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without having any potential longer-term effects

on the company; and shared service centres offer a

chance to drive efficiency in areas such as finance

and procurement However, in those cases where

CFOs are re-thinking budgets in areas such as sales

and marketing, and research and development, they

are doing so with caution, for fear of harming their

companies’ medium and long-term revenue and

earnings prospects

The larger companies in the survey – those with

revenues greater than US$1bn a year – are

par-ticularly likely to focus on cost-cutting as a means

to increase return on equity; those with revenues

below that threshold are more likely to cite revenue

growth as their preferred course of action This

finding is likely to reflect the difference between

smaller, growing companies, that are looking to

expand, and more mature organisations, which may have less potential to grow

As part of its mid-term strategy to drive earnings growth, Renault has put clear targets for cost control

in place – a programme that has become all the more significant in the current climate Measures include reducing procurement costs by 14% by the end of this year (using the 2005 level as a base); cutting manufacturing costs by 12% by the end of 2009;

and making savings in logistics of 9% by the end of next year Furthermore, general and administrative expenses are to be brought below 4% of revenues, down from 4.8% in 2007

Increasing operational efficiency goes beyond cost-cutting, of course Many CFOs are looking to drive operational efficiency by squeezing more out

of existing balance sheet assets For most, this

Case study

SES: Investment grade mantra

Not all senior finance executives are paying down debt

or putting plans for balance sheet restructuring on hold

Indeed, only around four in ten executives questioned

for our survey say that they plan to cut back debt in

response to the credit crisis For those that do not plan

to pay down debt, some are continuing with existing

plans to invest capital or return cash to shareholders

In many cases, these are companies with solid balance

sheets and strong cash flow generation.

Luxembourg-based satellite operator SES is one such

company When Mark Rigolle arrived as CFO in August

2004, he found a corporation deleveraging after having

swallowed a big cash-and-stock acquisition three years

previously He also found a business with a very long

operating cycle, including lead times of up to five years

in capital expenditure and ten-year customer contracts

This meant that cash flows in and out of the company

were little affected by short-term, or perhaps even

mid-term, factors

Bolstered by this long-term visibility in revenues,

earnings and cash flows, the group decided to boost

return on equity by taking on greater debt and handing more cash to shareholders via share buybacks and dividends Mr Rigolle set a target debt level of 3.5 times EBITDA (versus around 2.2 times at the end of 2004) “At that level, we would still probably have one [credit rating]

notch between us and [sub-]investment grade,” he says.

At the end of 2007, SES closed its books with net debt

of €3.2bn, equivalent to just under three times EBITDA

SES has bought back around one third of its equity in the past three years, according to Mr Rigolle In 2007 alone, the group ploughed €1.6bn into share repurchases and dividends Return on equity soared to 17.7% in 2007, from 10.3% back in 2004, according to Bloomberg data

And over the same time-frame, the SES share price has more than doubled.

Despite SES’s strong financial position, Mr Rigolle remained more than aware that sentiment on the credit market could worsen Keeping an investment-grade credit rating has been the company’s mantra when it comes to determining the right level of leverage “We take a very conservative view that as long as we remain investment grade, come credit crunch or whatever,

at least we will be less exposed to erratic market sentiment,” he says.

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0 © The Economist Intelligence Unit 2008

includes working capital and tightening the use of cash to lower the interest expense For CFOs in asset-light businesses, driving operational efficiency may mean better co-ordination of employees around the world, to facilitate transfer of best practice, to unify processes, and to co-ordinate output; for those in asset-intensive industries, it may include allocating capital expenditure to spruce up

In the case of EC Harris, Mr Morling reports that his company, too, is planning to sharpen its focus on costs First, the firm is tightening its cash management in order to keep interest expense to a minimum A second area of focus is asset utilisation

“We are getting far stronger on asset utilisation,

to make sure there isn’t an under-utilised resource

in one area, that can be deployed elsewhere,” he explains And third, he says, “we will be taking a far more critical view on performance on a location-by-location basis.”

Mr Agneessens of KBC also plans a renewed push for efficiency “We have a very strong reputation for cost control but we will look at our expenses even more closely than before to see whether we can do even more,” he says “It is a combination of setting ambitious targets throughout the organi-sation and monitoring the results very carefully and frequently.”

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While some senior executives are cautiously bracing

themselves for a possible worsening of economic

conditions ahead, others see opportunities in the

current environment In one of the clearest-cut

indications from executives polled for this report,

82% of executives say that they are feeling – or

are expecting to feel – the positive impact from

more attractive valuations of acquisition targets

In a related finding, 51% of respondents say that

the current credit crisis has made conditions more

favourable for the strategic acquisition of assets,

despite tightening credit conditions Only 12%

disa-gree with this statement “We have noticed some

reduction in the competition from private equity

firms,” says David Pace, CFO of Unicorn Investment

Bank, a Bahrain-based Islamic investment bank,

which has been making acquisitions not only in its

core banking business at group level, but also as an

active private equity investor

In some cases, valuations are under pressure

because of an increasingly negative – or, at the very

least, uncertain – revenue and earnings outlook But

another significant factor weighing on the valuation

of assets is reduced competition from private equity

firms, according to executives Around three-quarters

of respondents are feeling – or are anticipating feeling

– this effect

When Sonic Healthcare considered acquisition targets in the course of 2007 – the company closed around US$1bn of deals during the year – Mr Wilks says that it came up against private equity operators bidding top prices Bolstered by debt, some firms were bidding up to 13 times the target company’s EBITDA, while Sonic was reluctant to bid higher than ten times EBITDA, despite its greater potential

to drive returns through synergies Today, private equity firms’ restricted access to debt may put a more reasonable ceiling on valuations “We might now see private equity start to suffer as the industry competes for new assets,” he says

Needless to say, the companies that are now best positioned to make acquisitions are those that can finance deals with minimal recourse to external debt – for example those with strong operating cash flow Our research suggests that few companies are likely significantly to increase debt in pursuit

of acquisitions An increase of borrowing costs, reduced flexibility, and the difficulty of servicing debt in a downturn were most commonly cited by senior executives as drawbacks of taking on greater levels of debt “We are presently very comfortable

in terms of leverage,” says Mr Sampath of Bharti Enterprises “But if we have to take a big debt on a foreign acquisition, one [drawback] would be that

A time for disciplined acquisitions

45

45 43

49

28

37 28

26

(% respondents)

Has the current credit crisis had a positive impact for your company in any of the following ways?

Please select all that apply.

Less competition from private equity firms for assets

Less pressure from private equity/activist hedge funds to increase levels of leverage

More attractive valuations of assets for acquisition

Reduced likelihood of takeover by private equity

Impact already felt Anticipating this impact

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2 © The Economist Intelligence Unit 2008

A note of caution

Peter Clokey, head of the valuation practice at PricewaterhouseCoopers in the UK, is all too aware

of the effect of the credit crisis on asset valuations

“Before the credit crunch, we were living in a world where valuations were driven in many sectors by the private equity community, especially in the US and Europe,” he says “There was a mass of money and easy access to bank financing.” Auctions for assets were increasingly being won by private equity houses, where ordinarily a trade buyer with potential for synergies would hope to win such a contest With large proportions of cheap debt in their financing packages, though, private equity houses were able

to pay high prices and still expect a decent return on their investment.

This is no longer the case With the tightening of the credit environment since August last year, asset values have been under pressure First, an uncertain future outlook for revenues and earnings is weighing

on valuations; and second, the investment activities of many private equity houses have been curtailed “A bit

of froth has come out of the valuation,” points out Mr Clokey “There’s now a return to trying to understand where the value lies.”

While the time may be ripe for trade buyers to make selective acquisitions, Mr Clokey sounds a note

of caution For one thing, he says, valuation has become more difficult “The one-year multiple [such

as a multiple of EBITDA] becomes a blunter tool at a time when valuations are falling and there is a threat

to short-term profits.” Moreover, once an investment has been made, it is now more difficult to retreat

“If you make an [ill-advised] investment when the market is hot, you can always exit it to remedy any errors you make – perhaps even at a profit Now, it’s more difficult to do this.”

you have to earn a return on that debt We need to see that the internal rate of return that we make on the acquisition is good enough.”

To be sure, acquisitions in the current ment will be scrutinised more closely by investors, lenders and supervisory boards alike – increasing the pressure on executives to pursue only those deals that make a clear contribution to strategic, opera-tional and financial goals Again, discipline is key

environ-Sonic Healthcare’s strategy includes driving return

on equity by folding small and mid-sized acquisitions into its infrastructure worldwide “We try to be disci-plined in terms of return on equity, to drive value for shareholders We would like to think return on equity will grow within 12 months of completing a strategic acquisition,” says CFO Mr Wilks

So what effect is the worsening credit environment having? “Perhaps we are becoming a little choosier,”

says Mr Wilks “Of five acquisitions that we would have been completed previously, perhaps now we may only buy the three most synergistic ones.”

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