Using your mobile web app data for an strategic app visibility approach

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTIMobile and App Store Optimization Leveraging your Mobile Web & App insights to strategically approach your App Search Visibili

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#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

Mobile and App Store Optimization

Leveraging your Mobile Web & App insights to strategically approach your App Search Visibility

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HELLO #PUBCON

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I’m Aleyda Solis

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WE LIVE IN A MULTI-DEVICE WORLD

http://www.lukew.com/ff/entry.asp?1943

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DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH

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WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL

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AN EVOLVING WEB & APP INTEGRATION

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BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES

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AS WELL AS CONSUMPTION ONES

THIS!

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YOUR MOBILE WEB & APP STRATEGY SHOULD BE

ALIGNED TO MAXIMIZE THEIR POTENTIAL

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ESPECIALLY WHEN YOU ARE STARTING AND NOT

SEEING SO MANY RESULTS YET…

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HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP

OPPORTUNITIES WITH A STRATEGIC APPROACH

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USE YOUR MOBILE WEB COMPETITIVE DATA

AS AN INPUT IN YOUR APP CONTENT DEVELOPMENT AND INDEXATION PRIORITIES

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USE GOOGLE

SEARCH CONSOLE

MOBILE DATA WITH

URL PROFILER

IDENTIFY YOUR BEST PERFORMING MOBILE WEB

PAGES, TOP QUERIES & RELATED KPIS

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http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/

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CHECK AND USE YOUR COMPETITORS MOBILE WEB

SEARCH PERFORMANCE DATA TOO!

USE SEMRUSH, SEARCHMETRICS

OR SISTRIX

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ARE YOU ALREADY APP INDEXING? CHECK HOW THIS CORRELATE WITH YOUR CONTENT & QUERIES RESULTS

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USE THIS DATA TO PRIORITIZE YOUR MOBILE APP

CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS…

TOP MOBILE WEB PAGES

TOP MOBILE WEB QUERIES

CONTENT

IN YOUR APP

APP INDEXING

POTENTIAL APP KEYWORDS

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DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE

THEM IN YOUR OPTIMIZATION STRATEGY

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WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS,

TRENDS & KEYWORDS

USE SIMILARWEB MOBILE APP INSIGHTS

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WHAT’S YOUR APP COMPETITORS RANKING & RATING

BEHAVIOR (VS YOURS)?

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WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH

IN-STORE & EXTERNAL (VS YOURS)?

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WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH

IN-STORE & EXTERNAL (VS YOURS)?

FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK

BETTER FOR EACH OF YOUR COMPETITORS

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WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?

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WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?

ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR

APP AS WELL AS IN YOUR WEB?

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HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE,

INSTALLS, ACTIVE USERS PATTERNS …

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AS WELL AS IN RETENTION & CHURN?

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IS YOUR APP CONNECTING WITH YOUR AUDIENCE

INTERESTS? WHO ARE DOING IT ALREADY?

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IS YOUR APP CONNECTING WITH YOUR AUDIENCE

INTERESTS? WHO ARE DOING IT ALREADY?

COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE THE

EXPERIENCE & OFFERING THEY PROVIDE TO ACHIEVE IT

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USE THIS DATA TO DEFINE A STRATEGIC APP

OPTIMIZATION ACTION PLAN

KEYWORDS

TO FOCUS STORE & WEB SEARCH

IN-TRAFFIC SOURCES TO LEVERAGE IN APP

STORE &

EXTERNAL

APP CONTENT TO OPTIMIZE

KPIS TO MONITOR

PROMOTIONAL ACTIONS TO DEVELOP

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NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR

APP RESULTS… FROM INSIDE & OUTSIDE THE STORE!

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THANK YOU!

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