Mobile SEO for tourism companies

HOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH MOBILE SEO FOR TOURISM COMPANIES MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM... TITLE & DESCRIPTION URL CONTENT SHOULD BE

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HOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH

MOBILE SEO FOR TOURISM COMPANIES

MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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HI, MY NAME IS ALEYDA SOLIS , I’M A FREQUENT TRAVELER

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VISIBILITY TRAFFIC CONVERSIONS

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MOBILE IS A GROWING PLATFORM IDEAL

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http://www.howtogomo.com/en-gb/d/why-get-mo/

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YOU NEED TO CONNECT WITH THE TRAVELERS WHO

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http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/

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FOR YOUR KEYWORDS

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USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/

FOR YOUR KEYWORDS

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THE USER AGENT SWITCHER EXTENSION FOR FIREFOX

OR ULTIMATE USER AGENT SWITCHER IN CHROME

FOR YOUR KEYWORDS

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TITLE & DESCRIPTION URL

CONTENT

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CONTENT

DANGER! THIS IS NOT OPTIMIZED

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CONTENT

SHOULD BE RELEVANT AND CONCISE

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CONTENT

COOL! THIS IS OPTIMIZED

SHOULD BE RELEVANT AND CONCISE

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WHY TAKING THE USER ELSEWHERE?

I CANNOT READ IT

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WHY TAKING THE USER ELSEWHERE?

I CANNOT READ IT

YOU’RE LOSING POTENTIAL MOBILE CLIENTS MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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IDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT

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TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHES

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YOUR MOBILE SITE SHOULD ALWAYS BE FAST

https://developers.google.com/speed/pagespeed/insights

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USE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES

https://developers.google.com/speed/docs/best-practices/mobile

https://developers.google.com/speed/pagespeed/insights

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* Allow search engines to crawl page’s assets (css, js, images)

* Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc)

* Use a CMS or Framework to facilitate the implementation

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* Allow search engines to crawl page’s assets (css, js, images)

* Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc)

* Use a CMS or Framework to facilitate the implementation

CHECK OUT GOOGLE’S RECOMMENDATION FOR RESPONSIVE

https://developers.google.com/webmasters/smartphone-sites/javascript

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TO CHECK RESPONSIVENESS USE TOOLS LIKE

http://mattkersley.com/responsive/

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* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page

* Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster

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* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page

* Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster

CHECK OUT GOOGLE’S RECOMMENDATION FOR DETECTING USER AGENTS

https://developers.google.com/webmasters/smartphone-sites/redirects

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TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/

AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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* Enable a consistent mobile URL structure under the “m” subdomain

* Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version

* Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other

* Include rel=alternate annotations in Desktop Sitemaps

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* Enable a consistent mobile URL structure under the “m” subdomain

* Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version

* Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other

* Include rel=alternate annotations in Desktop Sitemaps

CHECK OUT GOOGLE’S RECOMMENDATION FOR PARALLEL MOBILE SITES

https://developers.google.com/webmasters/smartphone-sites/details MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/

AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT

http://www.stateofsearch.com/mobile-seo-audit/

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INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITY

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BUT CONTENT IS NOT CORRECTLY SHOWN

APPEARS ON MOBILE

SEARCH RESULTS

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REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE

BUT CONTENT IS NOT CORRECTLY SHOWN

APPEARS ON MOBILE

SEARCH RESULTS

BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS

VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS

ONLY MOST IMPORTANT CONTENT DEFER SECONDARY INFORMATION

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CHECK MOBILE USABILITY BEST PRACTICES IN http://www.nngroup.com/articles/mobile-site-vs-full-site/

VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS

ONLY MOST IMPORTANT CONTENT DEFER SECONDARY INFORMATION

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MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

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INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

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http://www.google.com/+/business/

MOBILE SEARCHES ARE USUALLY LOCALIZED

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http://www.google.com/+/business/

MOBILE SEARCHES ARE USUALLY LOCALIZED

CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP

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AND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE

GAMIFY THE SHARING

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YOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS

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WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?

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YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS

WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?

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DEVELOPMENT MAINTENANCE CONTENT PROMOTION

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WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME

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IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?

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EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLY MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

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YOU CAN FOLLOW ME IN TWITTER AT @ALEYDA

QUESTIONS?

THANKS PHOTOS UNDER CREATIVE COMMONS TAKEN FROM FLICKR

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