International SEO take your SEO abroad

TAKING YOUR SEO INTERNATIONALCheck your site International Search Visibility with Google Webmaster Tools What's the local monthly search volume for the relevant keywords in each of the

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TAKING YOUR SEO

ABROAD

OR(AND

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TAKING YOUR SEO INTERNATIONAL

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INTERNATIONAL?

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OTHER CULTURES

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DIFFERENT LANGUAGES

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UNKNOWN COUNTRIES

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ARE YOU AFRAID?

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THE WORLD IS SMALLER THAN IT SEEMS

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2

3TAKING YOUR SEO INTERNATIONAL

AND

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1

2

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DO

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Check your site International traffic status with Google Analytics

DO

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Check your site International traffic status

Is there a high or growing percentage of visitors coming

from other countries?

DO

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What's the volume and trend of conversions and the conversion rate of visitors coming from other countries?

DO

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What's the traffic source of visitors coming from other

countries? Direct, organic, referrals?

DO

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Which are the keywords and pages attracting this

international traffic?

DO

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Check your site International Search Visibility with Google Webmaster Tools

DO

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How much visibility (Pageviews) does your Website

get from each international location?

DO

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Which Queries and Pages provide you this

International Visibility?

DO

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Does this visibility translate to clicks?

What’s the CTR from these International Locations?

DO

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Do a quick Research with Google Keyword Tool for the identified Languages and Countries to

validate their keyword search volume potential

DO

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What's the local monthly search volume for the relevant

keywords in each of the countries and languages?

DO

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Are there more suggested keyword ideas with a

high level of search volume?

DO

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It’s the international audience distributed by language or

there’s enough search volume for each country?

DO

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Identify more keyword opportunities with SEMrush

or SearchMetrics that support other languages and countries

DO

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DO

Do the potential traffic and conversions coming from these countries and languages compensate to

build an International version?

Yeah Nope

You can move on with an

International Web development and SEO process!

It might be still too early You can secure the ccTLDs for the countries with higher potential

And also

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DO

Create Custom Alerts in Google Analytics for the most important countries or languages so you’re notified when they bring you

enough traffic to compensate an International Web Version for them

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HOW

AUDIENCE?

2

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Validate your type of International targeting (per language or country), not only from a search but also business perspective

HOW

vs

Location is not a factor

that influence your Web goals, products and content offering

Location is a factor that influence your Web goals, products and content offering

There’s not enough traffic and conversion

potential to target each country separately

&

There’s enough traffic

and conversion potential to target each country separately

&

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Research each targeted audience online behavior with studies like TNS Digital Life

and comScore Data Mine

HOW

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Go back to Google Analytics

to identify the behaviour of your current international

users for the desired targeting

HOW

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users for the desired countries and languages

Which keywords they used and which pages they visited?

HOW

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Which services or products they ended-up buying?

HOW

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What is the conversion volume and their conversion rate?

HOW

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Use Google Trends to validate the seasonality and consumption trend of your offering for each

targeted audience

HOW

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What’s the search behavior and trend over the year for each of your product / service / content category?

HOW

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What’s the seasonality of your products and services for each country and language? How’s it compared with your

current market?

HOW

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Get native language / country support to develop local and language relevant research

Use tools like Lexipedia for the markets you’re targeting

to identify the relevant localized terms

HOW

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Which are the local terms you should use for your products, content and Website interface to connect with

your audience?

HOW

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Use the SEOmoz keyword difficulty tool to identify your competitiveness along with your competitors for the relevant keywords in the desired

markets

HOW

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Which are the most and less competitive keywords for

each international market?

HOW

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Who are your main competitors for each desired international market? Which are their USPs, content, offering, functionality and user interface patterns?

Who are linking to them?

HOW

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Use Google’s display network site profile to get traffic and audience information about your international competitors

HOW

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Now you will have a much better understanding of your international landscape, how to compete and

connect with your audience.

HOW

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HOW

3

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HOW

Choose the best site structure according to your characteristics

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HOW

Assess each structure approach with their Pros & Cons

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HOW

If your international versions are country targeted and not using a ccTLDs, geotarget them through Google

Webmaster Tools

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HOW

If your international versions are country targeted and they can be locally hosted, using a

country IP, do it

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HOW

Include the rel="alternate"

hreflang="x" in your XML Sitemaps You can use the Media Flow tool

to do it

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HOW

1 Titles & Descriptions

2 Support, Addresses & Currency

3 International Versions Options

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HOW

Make your international site structure and

options crawlable and indexable

towards bots and visible to users

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HOW

Be careful with automatic redirects, it’s friendlier to

suggest

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HOW

Promote within the international communities to earn local popularity Identify influencers with Followerwonk and popular competitors

content with Social Crawlytics

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By following these guidelines you’re ready to develop SEO friendly International Websites

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IT WAS NOT THAT DIFFICULT RIGHT?

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IT’S TIME TO

TAKE OFF

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IT’S TIME TO

TAKE OFF

Let’s

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IMAGES UNDER CREATIVE COMMONS

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