7 international SEO dos donts

I’m Aleyda SolisINTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDASEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER aleydas@seerinteractive.com / @aleyda / ww

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INTERNATIONAL SEO

DOS & DONTS

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

7

in 10 minutes

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I’m Aleyda SolisINTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER

aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

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GIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE (CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE

DO

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YOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN

THROUGH COOKIES OR SCRIPTS IN THE SAME URLS

Same URL, different Languages

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AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES OR

COUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE

DON’T

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SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT

Great Amazon

Not bad TripAdvisor

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LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY

TARGETING, NOT ONLY TRANSLATE

DO

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REMEMBER THAT THE SAME LANGUAGE CAN BE USED

DIFFERENTLY ACROSS DIVERSE COUNTRIES

Mobile vs Cell Phone

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REMEMBER THAT THE SAME LANGUAGE CAN BE USED

DIFFERENTLY ACROSS DIVERSE COUNTRIES

Mobile vs Cell Phone Use Google Keywords Tool, Google Trends, SEMRush, SearchMetrics, UberSuggest and hire local support!

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MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES

DON’T

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IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS

This type of “mix” usage is OK

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This type of “mix” usage is OK Take a look at the specification: http://support.google.com/webmasters/bin/answer.py?

IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS

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IDENTIFY THE BEST INTERNATIONAL TARGETING:

COUNTRY OR LANGUAGE?

DO

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YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS

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YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS

You can Language target when location is not a factor for your business or it is, but your audience is very distributed and you can’t target each one of them specifically at the start

Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide

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ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT

DON’T

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RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS

BEHAVIOUR AND PROFILE

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RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS

BEHAVIOUR AND PROFILE

Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country

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USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS

TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY

DO

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YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT

ALSO IN XML SITEMAPS

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YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT

ALSO IN XML SITEMAPS

Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/

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LET’S GO INTERNATIONAL

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aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

QUESTIONS?

THANKS

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