How do Economist readers fly?. Traveling for fun The number of domestic round-trip business flights taken by a reader in a year usually fly first, business, or premium economy when flyi
Trang 1How do Economist
readers fly?
Traveling for fun
The number of domestic round-trip business flights taken by a reader
in a year
usually fly first, business,
or premium economy when flying for leisure
Extra amenities are appreciated, but at
the end of the day, it’s the basics that
really matter to premium flyers
Economist readers
are tech-savvy; in
the past year, they
have used their
smartphones to:
Loyalty
Programs Comfort Seat Service from Attendants
They also travel internationally for work – 2.8 short-haul and 1.9 long-haul round-trips a year
of readers would not switch their business airline due to price, despite a general trend towards business cost-cutting
of readers are not impacted
by employer restrictions in air travel
64 %
Access a boarding pass for a flight Check in
4.9
Many readers have preferred airlines,
but most are open to other options
and often comparison shop
BUT
of comparison shoppers still refer to airlines’ branded websites
76 %
VIP
Leisure
Business
> 75 %
>50 %
Source: The Economist Group 2015