How to make innovation a reality at work

How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley h ow to make innovation a reality at your work CC Perry Klebahn, Jeremy Utley... Empathy Tip: leverage

How to Make Innovation a Reality

At Your Work

With Perry Klebahn and Jeremy Utley

h ow  to make  innovation  a reality at 

your  work

CC Perry Klebahn, Jeremy Utley

about  innovating  

workplace

CC Perry Klebahn, Jeremy Utley

in  the workplace

The Lo ne Ro g ue

It’ s a n e a sy se ll

Custo me r kno ws b e st

It’ s a lig hte ning b o lt

CC Perry Klebahn, Jeremy Utley

The Lo ne Ro g ue

It’ s a n e a sy se ll

Custo me r kno ws b e st

It’ s a lig hte ning b o lt

CC Perry Klebahn, Jeremy Utley

GE

GE

Empathy Tip: leverage Diverse Design Teams

(perspectives)

The Lo ne Ro g ue

It’ s a n e a sy se ll

Custo me r kno ws b e st

It’ s a lig hte ning b o lt

CC Perry Klebahn, Jeremy Utley

SNOW-SHOE

COMPANY

The Lo ne Ro g ue It’ s a n e a sy se ll

Custo me r kno ws b e st

It’ s a lig hte ning b o lt

Why not

use the

data?

• em pa thy:  the intellectual identification with 

or vicarious experiencing of the feelings, 

you can think through the experience

of another by understanding it

completely

you can feel what another is feeling by

immersing yourself completely in an

experience

or simply, getting to WHY

CC Perry Klebahn

an INSIGHT :

is what makes empathy

actionable

for a design team

Observation + Inference = INSIGHT

An act or instance of

noticing or perceiving

noticing or perceiving

a need.

( What? )

The act of reasoning from evidence or factual knowledge ( Why? )

An act or instance of

noticing or perceiving

a need.

( What? )

Bill Modgrige

Getting to insights: Empathy map

What people SAY What people THINK

What people DO What people FEEL

The Lo ne Ro g ue

It’ s a n e a sy se ll

Custo me r kno ws b e st

It’ s a lig hte ning b o lt

CC Perry Klebahn, Jeremy Utley

innovation is not an event

innovation is a (design) process

Why Do They Call it WD-40?

prototype: fail early and often

Hyatt