7 tips for building a sales team to help your business grow

7 Tips for Building a Sales Team to Help Your Business Grow By Small Businesses, For Small Businesses... CRM apps can increase sales by up to 29%, sales productivity by up to 34%, and

7 Tips for Building a Sales

Team to Help Your

Business Grow

By Small Businesses, For

Small Businesses

Knowing your audience and what they need can really help separate you from your

competitors Many enterprise companies have dedicated teams constantly parsing and refining data in order to gain this knowledge While small businesses and startups don’t have the same kind of resources or budget to dedicate to customer insights, they can crib some plays from the enterprise playbook in order to arm their salespeople for success.

CRM apps can increase sales by up to 29%, sales productivity by

up to 34%, and forecast accuracy by 42% CRM helps to expand

and convert leads by organizing them, tracking and managing

them, and sending important details to in-house users

1 CRM is the Key

→

We’re doing a lot of intelligence around call lists For

example, if a buyer watched a webinar, our sales reps

can use Pardot insights to talk to them about that

webinar If they downloaded a white paper, they can talk

to them about the subject matter covered by the white

paper

2 Utilize Call Lists

You'll see a lot of cold emails with sentences like,

"Let me know if I can help.” What exactly does that mean? Don’t beat around the bush Be clear and direct about what you’re asking the recipient to do or consider Instead of, “I’d love your feedback,” ask,

“When’s a good day this week for a 15-minute call to discuss ?” And no more than one question or call

to action per email

-Aaron Ross, Founder & CEO, Predictable Revenue

3 Make the Most of Your Cold Email

→

If you don’t constantly hire reps, you’ll never grow the top line as fast as you could You need to

Always Be Hiring Sales Reps Once you have an engine going, have faith Have faith they’ll generate and close the leads And they will — if they’re great If your sales team is understaffed, you’ll leave money on the table A little overstaffed is better Do that, and you’ve got a chance to exceed your current plan.

4 Always Be Hiring

All leads aren’t created equal, so, in

practice, you should only be responding quickly to the best leads Sales teams should partner with marketing on a regular basis to identify their most valuable

customer profiles, then identify a solution that will push the best leads at the top of the lead response queue.

-Howard Brown, CEO, RingDNA

5 Align With Marketing

→

6 Lean Pipeline = Healthy Pipeline

You’d think that a healthy sales pipeline is one that’s full of leads

Research suggests otherwise: lean pipelines generated 48% more

revenue than fat ones The key to a healthy pipeline: disqualify bad leads early, freeing up time to dig deeper with good leads.

-Michael Boyette, Executive Editor, Rapid Learning Institute

Social media provides an

in-depth look into buyer

behaviors beyond simple

preferences and

demographics One way we’

re capitalizing on social

media is enabling our reps to

proactively research

customers’ statuses and their

propensity to purchase via

their social profiles.

-Paul Leary, President, Bespoke

Collection

7 Leverage

Social Media

→

Thank you

Want more sales tips to grow your

business? Download the free e-book →