Vietnam information technology report q3 2011

Computer Sales BMI projects that sales in Vietnam's computer hardware market will be worth around US$1.6bn in 2011, up from an estimated US$1.4bn in 2010.. ƒ Vast and relatively under-

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DISCLAIMER

TECHNOLOGY REPORT Q3 2011

INCLUDES 5-YEAR FORECASTS TO 2015

Part of BMI’s Industry Report & Forecasts Series

Published by: Business Monitor International

Copy deadline: July 2011

Business Monitor International

85 Queen Victoria Street

London, EC4V 4AB

© 2011 Business Monitor International

All rights reserved

All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher

DISCLAIMER

All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors, inaccuracies or omissions affecting any part of the publication All information is provided without warranty, and Business Monitor International makes no representation of warranty of any kind as

to the accuracy or completeness of any information hereto contained

TECHNOLOGY REPORT Q3 2011

INCLUDES 5-YEAR FORECASTS TO 2015

Part of BMI’s Industry Report & Forecasts Series

Published by: Business Monitor International

Copy deadline: July 2011

CONTENTS

Executive Summary 5

Market Overview 5

Industry Developments 5

Competitive Landscape 6

Computer Sales 6

SWOT Analysis 8

Vietnam IT Sector SWOT 8

Vietnam Telecoms SWOT 9

Vietnam Political SWOT 10

Vietnam Economic SWOT 11

Vietnam Business Environment SWOT 12

IT Business Environment Ratings 13

Asia 13

Table: Regional IT Business Environment Ratings 13

Asia IT Markets Overview 17

IT Penetration 17

Sectors And Verticals 20

Vietnam Market Overview 24

Government Authority 24

Background 24

Hardware 25

Software 27

Services 30

Industry Developments 33

Industry Forecast Scenario 36

Table: Vietnam IT Sector (US$mn unless otherwise stated), 2006-2015 39

Internet 40

Table: Telecoms Sector –Internet – Historical Data And Forecasts 40

Macroeconomic Forecast 42

Table: Vietnam – Economic Activity 44

Competitive Landscape 45

Hardware 45

Software 46

Operating Systems 47

IT Services 50

Company Profiles 53

FPT Software 53

BMI Methodology 54

How We Generate Our Industry Forecasts 54

IT Industry 54

IT Ratings – Methodology 55

Table: IT Business Environment Indicators 56

Weighting 57

Table: Weighting Of Components 57

Sources 57

Executive Summary

Market Overview

The Vietnamese IT market is estimated to grow at a CAGR of 14% over the 2011-2015 forecast

period IT spending bounced back in 2010, but economic cooling measures are forecast to mean a

lower but still double-digit growth rate in 2011 Factors such as rising PC penetration, economic growth,

a range of government ICT initiatives and a drive to develop Vietnam's domestic IT industry will help to sustain continued expansion going forward

An ambitious government IT plan for 2010-2020 should shape many segments of the Vietnamese IT market, while Vietnam's improving information and communication technology (ICT) infrastructure will also drive growth Vietnam's gradual integration into global trade networks such as the Association of Southeast Asian Nations (ASEAN) and the WTO has helped to bring down prices and increase

opportunities for importers

The Vietnamese IT market is estimated to grow at a CAGR of 16% over the 2011-2015 period The

addressable domestic market for IT products and services is projected by BMI to reach US$4.1bn by

2015 An increasing number of Vietnamese companies have shown an interest in cloud services

Industry Developments

In November 2010, the government pledged to invest US$8.5bn in the ICT sector over the next ten years Meanwhile, the government's campaign to attract more foreign IT companies to invest in Vietnam

received a boost with the announcement that Hewlett-Packard (HP) would set up a wholly-owned firm

in Vietnam in early 2011 The government hopes to attract US$5bn of foreign investment into the IT industry by 2015

The Vietnamese government has unveiled ambitious plans for developing the country's IT industry The plans, which state a revenues target for the sector of between US$17bn and US$19bn in the next five years, include major investments to develop production centres in software, services, hardware and electronics Revenues are projected at US$2bn from software sales, US$12.5bn from hardware, US$2bn from digital content, and US$1.5bn from IT services

In 2010 the Ministry of Education and Training continued to implement a national programme to supply

1mn affordable computers to Vietnamese schools by 2011 In January 2010, the Vietnam Post and Telecoms Group (VNPT) in Ho Chi Minh City launched a local version of the Computers for Education

programme, which will provide teachers and students in the city with low-priced laptops and DSL

broadband connections

Competitive Landscape

Vietnam's largest software company, FPT has unveiled a major new restructuring plan which will

consolidate five technology subsidiaries in a search for higher growth The company's five subsidiaries; FPT Information System; FPT Telecom Corp; FPT Software; FPT Online and FPT Trading Group; will

be merged, with the company either buying out minority shareholders or facilitating a share swap In May

2011, FPT also announced a cloud-computing alliance with Microsoft

In 2010, several Vietnamese enterprises announced plans to produce tablet PCs, and the first local

product, from Hanel, was launched in Vietnam in October 2010 However, local manufacturers are likely

to find it hard to compete with the iPad and rival products from other vendors, such as Samsung with its Galaxy Tab

Taiwanese PC vendor Asus has launched a new partnership with local company FTP Distribution which has a nationwide network of 400 dealers FTP, a member of FTP Trading Group, will distribute Asus products, with Asus planning to introduce the full range of its new products in Vietnam during

Q211 Asus also plans to open between new service centres in Vietnam in 2011

Computer Sales

BMI projects that sales in Vietnam's computer hardware market will be worth around US$1.6bn in 2011,

up from an estimated US$1.4bn in 2010 The main growth driver will be affordable notebooks BMI

projects growth of around 11% in the Vietnam PC market in 2011, after the market showed signs of a rebound in 2010

PC penetration in Vietnam was estimated by BMI at around 15% in 2010 Notebooks are owned by an

estimated 7% of the Vietnamese population This points to significant growth potential for the local PC market, with the most potential being in rural areas Currently Hanoi and Ho Chi Minh City are thought to account for in the region of 85% of notebook sales

Software

In 2011, Vietnam software sales are projected by BMI to grow to US$184mn, and software CAGR for

2011-2015 should be in the region of 20% Software spending comprises around 9% of total Vietnamese

IT spending currently

The market is expected to reach a value of around US$378mn by 2015, with steady growth in demand for licensed software from government, enterprise and household segments Vietnam's software market is developing, despite the problem of software piracy, which still accounts for around 85% of software,

Services

Vietnamese IT services spending is forecast to reach around US$388mn in 2011, up from US$342mn in

2010 The market showed signs of stabilisation in 2010 and sectoral CAGR is projected at 12% over the forecast period, as the market approaches US$726mn by 2015

IT services now accounts for around 18% of total Vietnam IT spending Over the past few years, the size

of IT services deals has increased in key IT spending verticals Growing demand for digital infrastructure projects in segments such as banking, telecoms, energy and government has attracted global IT services providers to invest more in Vietnam

E-Readiness

Vietnam's fixed-line infrastructure is unreliable and offers poor coverage However, Vietnam has an exceptionally high penetration rate in the mobile market, reaching 126% at the end of 2009, and

registering around 110.8mn subscribers This has been aided by mobile network operators reducing tariffs

to encourage growth of their respective subscriber bases, as well as increased investment in the expansion

of infrastructure to areas outside major towns and cities Demand for mobile broadband has also been accelerated by the changing lifestyles of consumers, who use the service for accessing the internet for work and leisure

SWOT Analysis

Vietnam IT Sector SWOT

affordability driving projected double-digit growth of notebook computers

ƒ Expanding ICT infrastructure and internet penetration will continue to drive demand for

IT products and services

ƒ Vietnam's gradual integration into the global trade network via its accession into trade organisations such as ASEAN and WTO, as well as bilateral agreements with Japan and China

lower GDP and GDP per capita

ƒ Low levels of access to credit and budgets restrain spending by SMEs

ƒ Highly cost-sensitive market, with 75% of software provided by lower-cost local software vendors

ƒ High level of software piracy at 85%, although it has fallen in the last few years

penetration rate of 15%

ƒ Vast and relatively under-penetrated rural market presents a significant growth opportunity as the government rolls out measures to boost rural connectivity and incomes

ƒ National IT Plan will drive spending on IT utilisation in areas like government, taxation and education

e-ƒ SMEs have much potential to increase spending on basic solutions, including customer relationship management and security

ƒ One Teacher-One Computer programme aims to deliver 1mn computers to schools by

on Vietnamese distributors of foreign IT goods

ƒ Falling prices may further undermine margins and profitability after steep discounting

in 2009

ƒ The implementation of the China-ASEAN free trade agreement means that established multinationals will face a growing challenge from low-cost Chinese vendors in the Vietnamese market

Vietnam Telecoms SWOT

such as Ho Chi Minh City, Hanoi, Danang and Haiphong

ƒ Competition exists in fixed-line and internet access markets; VNPT faces competition from several other state-owned companies and two privately-owned operators

ƒ High levels of literacy and other demographic factors bode well for strong and continued demand for wireline services over the next few years

state-controlled operators, VNPT and Viettel

ƒ Although alternative broadband infrastructures are currently being explored, broadband growth continues to be dependent on DSL

ƒ Low fixed-line penetration rates in rural regions limit the scope for DSL broadband growth

ƒ Internet user growth is slowing, despite the limited access to internet infrastructure in much of rural Vietnam

ƒ Broadband tariffs remain high, creating a barrier for low-income subscribers to access

and the arrival of new skills

ƒ On a national level, broadband penetration rates remain low; this means that the sector has considerable growth potential

ƒ VNPT plans to invest US$1bn in 2009, in order to upgrade its broadband networks and expand its international internet bandwidth

ƒ Significant opportunities exist to develop alternative broadband technologies, including WiMAX and fibre

ƒ WiMAX services are currently being trialled with a view to licensing a number of WiMAX service providers in the near future; WiMAX internet services have the potential to raise the level of internet user penetration in rural parts of Vietnam

ƒ Draft Bill of Law on Telecommunication has been put forward for discussion at the National Assembly Steering Committee If passed, the bill will allow private companies

to build network infrastructure for the first time and will open up the telecoms market to foreign investors

consequences for ADSL growth

ƒ As the market for mobile data services grows, this could have potentially negative consequences for the growth of fixed broadband services

ƒ Slower economic growth in 2009 and 2010 could undermine wireline investment and expansion plans

Vietnam Political SWOT

we do not expect major shifts in policy direction over the next five years The party system is generally conducive to short-term political stability

one-ƒ Relations with the US have witnessed a marked improvement, and Washington sees Hanoi as a potential geopolitical ally in South East Asia

ruling Communist Party

ƒ There is increasing (albeit still limited) public dissatisfaction with the leadership's tight control over political dissent

acted to clamp down on graft among party officials

ƒ Vietnam has allowed legislators to become more vocal in criticising government policies This is opening up opportunities for more checks and balances within the one-party system

of the one-party system, and street demonstrations to protest economic conditions could develop into a full-on challenge of undemocractic rule

ƒ Although strong domestic control will ensure little change to Vietnam's political scene

in the next few years, over the longer term, the one-party-state will probably be unsustainable

ƒ Relations with China have deteriorated over recent years due to Beijing's more assertive stance over disputed islands in the South China Sea and domestic criticism

of a large Chinese investment into a bauxite mining project in the central highlands, which could potentially cause widescale environmental damage

Vietnam Economic SWOT

GDP growth averaging 7.2% annually between 2000 and 2010

ƒ The economic boom has lifted many Vietnamese out of poverty, with the official poverty rate in the country falling from 58% in 1993 to 20% in 2004

the economy vulnerable to global economic uncertainties in 2011 The fiscal deficit is dominated by substantial spending on social subsidies that could be difficult to withdraw

ƒ The heavily managed and weak dong currency reduces incentives to improve quality

of exports, and also serves to keep import costs high, thus contributing to inflationary pressures

while making Vietnamese enterprises stronger through increased competition

ƒ The government will, in spite of the current macroeconomic woes, continue to move forward with market reforms, including privatisation of state-owned enterprises, and liberalising the banking sector

ƒ Urbanisation will continue to be a long-term growth driver The UN forecasts the urban population to rise from 29% of the population to more than 50% by the early 2040s

upbeat view of Vietnam If the government focuses too much on stimulating growth and fails to root out inflationary pressure, it risks prolonging macroeconomic instability, which could lead to a potential crisis

ƒ Prolonged macroeconomic instability could prompt the authorities to put reforms on hold, as they struggle to stabilise the economy

Vietnam Business Environment SWOT

attractive to foreign investors

ƒ Vietnam's location – its proximity to China and South East Asia, and its good sea links – makes it a good base for foreign companies to export to the rest of Asia, and beyond

cope with the country's economic growth and links with the outside world

ƒ Vietnam remains one of the world's most corrupt countries Its score in Transparency International's 2010 Corruption Perceptions Index was 2.7, placing it in 22nd place in the Asia Pacific region

Japan, South Korea and Taiwan This offers the possibility of the transfer of high-tech skills and knowhow

ƒ Vietnam is pressing ahead with the privatisation of state-owned enterprises and the liberalisation of the banking sector This should offer foreign investors new entry points

which will remain a concern

ƒ Labour unrest remains a lingering threat A failure by the authorities to boost skills levels could leave Vietnam a second-rate economy for an indefinite period

IT Business Environment Ratings

Market Risks

Country Risk Risks

IT BE Rating

Regional RankingAustralia 56 100 71 80 71 75 72.2 1Singapore 53 100 69 70 85 79 72.1 2Hong Kong 48 95 65 70 87 80 69.4 3South Korea 52 75 60 75 71 73 63.9 4Malaysia 41 50 44 35 77 60 49.1 5China 52 35 46 35 68 55 48.7 6

Philippines 37 45 40 43 52 48 42.2 8India 49 15 37 45 56 51 41.4 9Thailand 40 20 33 35 73 58 40.4 10Indonesia 38 35 37 35 52 45 39.1 11Sri Lanka 30 10 23 35 44 41 28.3 12

Scores out of 100, with 100 highest The IT BE Rating is the principal rating It comprises two sub-ratings, 'Limits Of Potential Returns' and 'Risks To Realisation Of Returns', which have a 70% and 30% weighting respectively In turn, the 'Limits' rating comprises Market and Country Structure, which have a 70% and 30% weighting respectively and are based upon growth/size/maturity/govt policy of IT industry (Market) and the broader economic/socio-demographic environment (Country) The 'Risks' rating comprises Market Risks and Country Risk, which have a 40% and 60%

weighting respectively and are based on a subjective evaluation of industry regulatory and IP regulations (Market) and the industry's broader Country Risk exposure (Country), which is based on BMI's proprietary Country Risk ratings The ratings structure is aligned across the 14 industries for which BMI provides Business Environment Ratings

methodology and is designed to enable clients to consider each rating individually or as a composite, which the choice depending on their exposure to the industry in each particular state For a list of the data/indicators used, please

consult the appendix at the back of the report Source: BMI

BMI's Asia IT Business Environment Ratings (BER) compare the potential of a selection of the region's

markets over our forecast period through to 2015 Our Q311 ratings reflect our consideration of the political and economic risks, as well as risks associated specifically with IT intellectual property (IP) rights protection and the implementation of state spending projects

There are no changes in country rankings in our updated Asia Q311 BER ratings Across the Asia Pacific region in 2010, global economic recovery and improved consumer confidence resulted in improved trading conditions for IT vendors, and a stronger than expected rebound in PC sales

Australia therefore retains its top regional rating this quarter One area of opportunity in 2011 is growing demand for cloud computing services A wide range of leading Australian private and public sector organisations have launched cloud initiatives, including many of the country's leading banks Meanwhile, the government has unveiled a six-year cloud computing strategy

IT verticals such as government, telecoms, healthcare and banking should continue to supply demand for implementation, consulting and managed services in future The government's commitment to continue to implement the National Broadband Network project will drive the development of Australia's digital economy and feed demand for PCs

The smaller, but mature IT markets of Singapore and Hong Kong take second and third positions

respectively in our ratings table, due primarily to their high Country Structure scores Hong Kong and Singapore are expected to emerge as cloud computing hubs due to growing interest in cloud computing across the region

Key sectors of the Hong Kong economy such as financial services are investing in modernisation as Hong Kong strives to maintain its regional hub status in the face of competition from rivals such as Shanghai Hong Kong also continues to offer IT investors opportunities associated with its growing links to the vast Chinese market

Singapore benefits from high broadband penetration and initiatives such as the government's ambitious Intelligent Nation 2015 plan, and the standard operating environment Spending on IT services will be boosted by the continuing boom in IT-enabled services such as call centres and back-office financial services Other promising sectors for IT services include healthcare, as the government launches a series

of initiatives to develop health technology

On the downside, the continued restructuring of both economies, towards a more service-oriented model, may limit long-term growth prospects However, this also brings opportunities in sectors such as financial services and banking Businesses will probably remain cautious and value-focused over the short term

BMI forecasts that South Koreans will increasingly choose to spend money on IT products due to a

substantial increase in disposable incomes Consumers appear willing to upgrade their PCs, and there is also a trend for households to own more than one computer

Meanwhile, South Korea's government is encouraging the utilisation of cloud computing by small

businesses New cloud computing offerings and increased competition in this segment are expected to fuel growing demand to utilise this technology IT outsourcing is also expected to show a strong demand trajectory

Malaysia remains in fifth position in our Q311 regional ratings IT spending growth will be driven by the government's drive for greater broadband penetration It has set an optimistic target of 75% by 2015 The rollout of a high-speed broadband network will boost IT spending outside the Klang Valley Other

projected growth and PC market drivers include a rise in the PC penetration level from about 35%, tax exemptions for notebooks and growth in disposable incomes

There are increasingly attractive opportunities in the IT services area as the government implements measures to make Malaysia a growing regional services and outsourcing hub Cloud computing will also

be a growth area and the government has named cloud computing as one of its top 10 strategic technology priorities

In China, factors such as the vast potential rural market and a commitment to modernisation in sectors such as education, healthcare and manufacturing will help sustain market growth Over the forecast period, government spending, an expansion of consumer credit and expectations about China's long-term economic growth will also drive IT investments

In the Chinese IT services segment, growing interest in cloud computing will be stimulated by the

establishment of government pilot programmes in five cities However, there are still market risks

associated with IP rights protection in China, as well as piracy and a lack of business transparency Pressure on hardware prices is also a risk in the current environment

Vietnamese IT demand, although with a rather smaller market than its leading neighbor to the north, is expected to have several long-term drivers Vietnam's improving ICT infrastructure will facilitate the development of the nation's IT market in a country with just 15% PC penetration

Vietnamese government digital divide programmes to boost internet and digital utility in rural areas will help addressable market growth and open PC ownership to a growing number of rural inhabitants

Vietnam's gradual integration into global trade networks such as ASEAN and the WTO has helped reduce tariff barriers and prices, and has increased opportunities

In the Philippines, the IT market will be driven by the local IT and business process outsourcing (BPO) sector The BPO industry, which accounts for around 30% of IT spending, continues to grow The

Philippines has a lower PC penetration than many other Asian countries and the IT market offers

corresponding high growth potential over the forecast period

However, the Philippines faces challenges such as labour shortages and rising wages In the enterprise segment, surveys suggest that many enterprises including small and medium-sized enterprises (SMEs) plan to increase IT spending again in 2011

India also recorded impressive double-digit year-on-year (y-o-y) computer sales growth in 2010 The potential is clear, with less than 2% of the population owning a computer, which is about 20% of the level

in China It was estimated that 5% of India's 7.5mn SMEs could implement a technology solution in

2010 Significant opportunities will be created by demand from Indian businesses and government agencies for help to utilise cloud computing

Realisation of India's growth potential depends on fundamental drivers such as increasing India's low computer penetration, rising incomes, falling computer prices and the government's ambitions to connect the country's vast rural areas to the rest of the world

The last three markets in our regional ratings have low scores due primarily to business environment factors, despite considerable growth potential In Thailand, the fundamentals of growing affordability and low PC penetration should keep the market in positive territory during the forecast period A number of factors should also support momentum, including the government's PC for Education programme and 3G mobile and WiMAX broadband service rollouts

Similarly, with ICT penetration of only about 20% and development restricted to richer areas such as

Java, the Indonesian IT market has much growth potential BMI expects the Indonesian market to be one

of the fastest growing in the region over the five-year forecast period The SME sector will drive demand for basic hardware and applications as enterprises focus on enhanced productivity

Sri Lanka's IT market has benefited from the restoration of peace and improvements in the security situation, which helped release pent-up demand for IT solutions The country has felt the effects of instability over the years, from disruption of distribution channels and a flourishing grey market to the underdeveloped telecoms infrastructure However, the Sri Lanka will feature on IT vendors' radars as one

of the best potential growth prospects in South Asia Computerisation has only started in government services Major public and private sector organisations remain largely underpenetrated in terms of basic enterprise software

Asia IT Markets Overview

IT Penetration

Across Asia, government ICT initiatives and

growing affordability will help to drive increases

in PC penetration during BMI's five-year forecast

period While some cities and regions stand out,

there is an unbalanced pattern of regional

development, with PC penetration in countries

such as Singapore above 50%, while in other

countries, such as Indonesia, it is below 5%

The two Asian leaders, China and India, embody

the region's growth potential, as in both countries

computer ownership remains the preserve of a

minority In China, PC penetration was only

around 25% in 2010 - although it was far higher in

cities such as Shanghai and Beijing and urban PC penetration is projected to pass 60% by 2015 In India, less than 5% of people own a computer However, some 45% of the population is under 25, which

provides a promising demographic context for increased PC ownership PC penetration in Vietnam was

estimated by BMI at around 15% in 2010 Notebooks are owned by an estimated 7% of the Vietnamese

population, which points to significant growth

potential for the local PC market

Lower prices will help to drive higher PC

penetration in developing markets The average

price of a PC in the Indian market has nearly

halved over the past few years, and rising incomes

and greater credit availability will continue to

bring computers within the reach of lower-income

demographics Even in more mature markets, there

is room for development, however, with official

data suggesting that as many as 25% of Hong

Kong households do not have a computer at home

Around the region, affordable computer

programmes continue to find favour with

governments In China, a subsidised household electronics products initiative aimed at rural residents has

helped to boost PC sales in areas where penetration was low In Australia in 2010, national and state governments continued to roll out new initiatives, with the Victoria government investing more than US$150mn in IT in schools

In Indonesia, PC penetration of around 2% could double by 2013 if government initiatives are followed through The Indonesian government is also rolling out new e-learning initiatives, with a target of raising the current 1:3,200 ratio of PCs to students in public schools to 1:20 Meanwhile, in 2010, the Vietnamese government launched a programme entitled One Teacher-One Computer, which offered discounts on PCs for teachers and students

A similarly broad range is found with respect to internet penetration The highest levels of internet penetration are found in Singapore, South Korea, Hong Kong and Australia, with estimated 2011

penetration rates of 78.5%, 76.4% and 75.5% and 67.4% respectively Singapore has by far the highest rate of broadband penetration, which was estimated at 160.2% in 2011 Meanwhile, the Philippines has the one of lowest levels of internet usage, with just 7.1% narrowband and 6.1% broadband penetration estimated in 2011

The fastest growth is expected in Indonesia, where internet penetration is projected to leap from 36% in

2011 to 67.4% by 2015 India is now at above 28% internet penetration despite a lack of fixed-line infrastructure, and this should reach 36% by 2015 Steady growth is also projected for Sri Lanka, where penetration is projected to increase from 14.1% to 19.4% by 2015 Some 60.4% of Malaysians had internet access in 2010

Dial-up technology is still the dominant access method in many states However, even in developing markets, the number of broadband subscribers continues to gain ground steadily Broadband penetration has been boosted by growing numbers of mobile broadband users, as 3G mobile services are expanded across the region In China, broadband penetration is on course to reach 33.1% by 2015 In India,

penetration should increase sixfold to reach 9.4% by 2015 from around 1.5% currently, although this remains below government targets Singapore will also see continued strong growth in broadband

penetration, which is projected to reach 186% by 2015

Across the region, government programmes are an important driver of ICT penetration The Chinese government has a five-year plan to make the internet available in every administrative village in central and eastern China and every township in the west In Australia, the government's commitment to develop the National Broadband Network should further the development of Australia's digital economy

Meanwhile, the growth of Wi-Fi coverage will be one driver of notebook sales in places such as Hong

IT Growth and Drivers

Across the region in 2011, IT spending should

benefit from improved economic circumstances

and tenders, previously deferred as a result of the

economic situation, although much will depend on

business confidence Strong fundamental demand

drivers of IT spending mean that there will be

continued opportunities Key factors common to

most markets include cheaper PCs and reform in

sectors such as telecommunications and finance,

as well as government initiatives

In some of the region's largest markets, such as

China, lower-tier cities and towns will be among

the fastest growing segment of the IT market BMI expects China's IT market growth to be driven by an

expansion into western China and rural areas well as growing demand from small and medium-sized enterprises (SMEs) The Chinese IT market will also receive a boost in 2011 from a 50% increase in import tariffs on some electronics products, such

as laptops

In Thailand in 2011, demand will be bolstered by

market expansion in the relatively underpenetrated

rural areas SIS forecasts that market growth in

upcountry areas will be 30% in 2011, double that

forecast for the country as a whole A similar

situation pertains to India where in 2011 there are

expected to be strong growth opportunities in

smaller cities

The long-term potential of India's IT market is

plain: less than 3% of people in India own a

computer (about one-fifth of the level in China),

meaning particular potential in the lower-end product range India's IT market appears to be positioned for strong growth thanks to an improving economy and consumer sentiment, and government support for modernisation in lagging sectors Meanwhile, India's business process outsourcing industry is growing at around 40% per annum and will continue to generate opportunities for vendors of IT products and

The Philippines is one of the countries currently

benefiting from low-priced PC programmes

(PC4ALL), which provide opportunities for

vendors to penetrate the low-income segments

Other regional computer sale drivers over the

forecast period include education, lower prices, IP

telephony, cheaper processors as well as notebook

entertainment and wireless networking features

Meanwhile, in Indonesia, the basic demographics

of rising computer penetration and growing

affordability should drive growth SMEs represent

a growth opportunity, as currently only around

20% of Indonesian SMEs are estimated to make

use of IT Compliance with government and

international regulations will be a driver in financial, manufacturing and other sectors

In more developed markets, such as Hong Kong and Singapore, robust retail sales led the way in early

2010 as spending recorded positive growth following a contraction in 2009 In Hong Kong consumer

spending is expected to remain strong in 2010, as evidenced by the positive early reception for Apple's

iPad IT market growth will be driven by government IT spending as well as cross-border trade and cooperation

The largest IT market in the region is, unsurprisingly, China, estimated at US$105.4bn in 2011, trailed distantly by Australia (US$20.8bn), India (US$19.7bn) and South Korea (US$17.8bn.) Singapore's IT market (including communications) is the largest as a proportion of national GDP (2.2%), followed by Hong Kong (2.1%) Thailand's IT market was affected last year by a number of exogenous events

including floods in the north east of the country, and political unrest However, in 2011 the country looks

to be back on track

The fastest growing IT markets over the forecast period are projected to be India and Indonesia with 2011-2015 compound growth of 109% and 91% respectively, driven by increasing PC penetration Sri

Lanka is third with the IT market growing by an estimated 89% over BMI's five-year forecast period,

while China's total growth is estimated at a still healthy 70%

Sectors And Verticals

Regional IT markets remain hardware-centric, with hardware accounting for 25-74% of total spending in all markets in 2010 However, spending on software and services will grow faster Notebook sales are

IT Markets Compound Growth

2011e-2015f (%)

e/f = estimate/forecast Source: BMI

In mature markets such as Australia and Singapore, PC sales are dominated by replacement sales In Australia, upgrades are estimated to account for at least 80% of business purchases and more than 50% in the case of households More than 90% of Australian households now have a PC, but consumers have appeared willing to spend on upgrading their notebook computers and it is also becoming more popular to purchase a second household PC Indeed, around 30% of households have more than one PC

Tablet sales will lead to a new PC market growth area, with triple-digit growth projected in many

markets In China it is estimated that tablets could account for around 6-7% of computer sales in 2011 However, partly thanks to the tablets surge, demand for netbooks has lost momentum in some markets Sales, although initially promising, have sometimes fallen short of perhaps unrealistic expectations In Australia, netbooks sales growth slowed from the first quarter of 2010, and this has continued into 2011

In less developed markets, demand from under-penetrated rural areas, affordable computer programmes and growing broadband penetration should generally drive growth In China, as in much of emerging Asia, demand from smaller towns and rural areas where PC penetration is relatively low will provide the main source of growth Another driver will be replacement of desktops with notebooks SMEs will be one

of the strong growth segments over the forecast period, with SME demand for servers and networking equipment a significant growth opportunity

Falling prices is another major driver, placing pressure on margins As of the third quarter of 2010, the average price of a PC in China was estimated to have fallen to around US$600, considerably below the price level in developed markets In India, the average price of a PC has nearly halved over the past few years, and rising incomes and greater credit availability will continue to bring computers within the reach

of lower income demographics

In both emerging and more mature markets, the growing popularity of broadband will help to support

computer sales China Telecom is among regional telecoms companies to have rolled out PC bundling

offers as part of its broadband packages Meanwhile, broadband plans will also help to popularise tablets

At the end of 2010, Australian telecoms operators such as Telstra were competing to offer affordable

tablets bundled with data services

Meanwhile, a wave of 3G launches across the region should also provide a stimulus to sales of notebooks,

with Vodafone Hong Kong among service providers offering 3G/HSPA USB modems bundled with

their 3G services However, netbooks and notebooks face competition from other form factors such as

smartphones from Palm, RIM, Apple and other vendors, and tablet notebooks, spearheaded by Apple's

iPad,

Due in part to high levels of piracy, software's share of IT spending is relatively low, ranging from 9-25%

among countries covered by BMI Efforts are being made to tackle the issue of piracy, but despite

government crackdowns in China and the Philippines, software piracy remains above 70% in most of emerging Asia

In 2011, sales of Microsoft's Windows 7 operating system and new Intel core technology retain the

potential to help trigger hardware upgrades, although much will depend on business confidence

Hundreds of large enterprises and thousands of small enterprises in China have already started migrating

to Windows 7, and this process is expected to continue in 2011

Across the region there is a growing trend for smaller companies to seek greater efficiency by using IT to improve productivity and reduce costs (including labour costs) As Asian companies have become more integrated into the global supply chain, their multinational business partners often encourage them to install backoffice systems to meet efficiency requirements

In general, enterprise resource planning (ERP) and other e-business products still dominate the enterprise software market, but vendors are also looking to other areas such as customer relationship management (CRM) and business intelligence, where faster growth is possible Although the market remains relatively small, more companies are looking at computing solutions such as Software-as-a-Service (SaaS) Cloud computing business models such as SaaS offer smaller businesses a cost-effective way to deliver

applications such as payroll, tax-return processing and recruitment

The hosted application model may already account for between one-fifth and one-quarter of Chinese software revenues and SaaS has also enjoyed steady growth in the Hong Kong market over the past few years Improved broadband infrastructure will assist the popularisation of the rented software model in markets such as Indonesia Meanwhile, around one-third of Australian organisations already use some cloud computing

New platforms and services in the telecoms field is a driver for that key IT spending segment, where an industry restructuring with the advent of 3G mobile services has led to more competition Meanwhile, expanding technology adoption in the logistics industry and public transport will be a source of IT

services projects Sectors such as hospitals and real estate will also provide opportunities

The IT services segment accounts for 17-40% of spending in the Asian markets covered by BMI The

global economic slowdown and credit tightening had an impact on projects in some verticals, but in 2010,

a brightening business climate should mean more opportunities in key IT-spending verticals such as Financial Services, Telecoms, Government, Healthcare and Logistics

Government spending will account for a larger share of spending in many markets In China, government

projects such as SOE2 provide significant opportunities Meanwhile, the Hong Kong government's Digital 21 initiative will continue to generate spending

Regionally, hardware deployment services remain the largest IT services category, with other

fundamental services including system integration, support systems, training, professional services, outsourcing and internet services Main spenders across the region include banks and financial institutions

as well as governments Even in emerging markets such as India, IT vendors are having to pay more attention to value-added services such as technical support and product troubleshooting, or basic IT and hardware consulting

In many countries, the number and size of local outsourcing deals are increasing Outsourcing could account for as much as 30% of China's IT services spending by 2013, while in India there have been some

large contracts such as that awarded by Idea Cellular to IBM Singapore and Hong Kong have both seen

a trend towards larger outsourcing projects in the public and private sectors

Market Structure (% Of Total IT Market)

Vietnam Market Overview

Government Authority

The Ministry of Information and Communications (MIC) is the main Vietnamese policymaking and regulatory body in the fields of IT, although its brief also covers a number of other areas such as

telecommunications, broadcasting and publishing

The MIC's major functions include proposing and drafting laws, regulations and development plans related to IT and other policy areas The current national framework for IT is the Strategy for IT

Development, which was approved in 2005 and covers the 2010-2020 period

Background

The Vietnamese IT market, including computer hardware, packaged software and IT services, was valued

at US$1.9bn in 2010 Vietnam IT spend per capita, at around US$22 in 2011, is considerably lower than the US$178 estimated for ASEAN neighbour Thailand However, IT spend per capita is expected to grow

to US$42 by 2015

Computer hardware, including desktops, notebooks, and accessories, is the largest IT market segment in Vietnam, accounting for around 73% of spending in 2010 Packaged software was valued at US$159mn that year, equivalent to around 9% of spending IT services and outsourcing comprised 18% of spending

Tariff reform, expanding internet infrastructure, a growing economy and government programmes will all play a part in driving Vietnamese IT market growth over our five-year forecast period Vietnam has a relatively good IT and telecommunications infrastructure, with particularly high mobile telecoms

penetration However, with PC penetration at just 15%, there is still a large portion of the population that

do not participate in the digital society and are unable to afford the latest IT products

The household sector, which accounts for only around 10% of the IT market currently, should increase its share by 2015 The country's vast, under-penetrated rural market offers the most PC market growth potential, with Hanoi and Ho Chi Minh City accounting for most sales currently, also presents a

significant growth opportunity as the government rolls out measures to boost rural incomes

provincial and municipal levels will provide important opportunities to vendors A number of

programmes exist to increase IT utilisation in areas like e-government, e-taxation and education The national IT plan has regional components, focused on northern, eastern and southern regions

The private sector accounts for around 60% of IT demand and both domestic and foreign enterprises are investing in IT to boost performance Large corporations are more likely to buy software from top-tier vendors, but SMEs account for the majority of Vietnam's 400,000 enterprises and are increasingly a target for multinationals There is a lot of potential for Vietnamese enterprises of all sizes to increase spending

on basic solutions, including customer relationship management (CRM) and security

The Vietnamese IT market remains constrained by high levels of grey market activity, and particularly by software piracy, which accounts for around 85% of installed software However, the rate has come down from 95% in the last two years due to a more proactive government approach to the problem

ICT Sector

The ICT sector is a key growth priority for the Vietnamese government, which has a plan to grow it The value of the ICT sector was put by government figures at around 330bn Dong (US$16.5bn) in 2010, but around two-thirds of those revenues were telecoms related Hardware sales were estimated at around US$7bn, while revenues from software and digital media development were put at US$2bn The total of around US$9bn represented growth on an equivalent figures of around US$6.6bn in 2009 Electronics companies in Vietnam focus mainly on assembly, with value-added contributing only about 10% of revenues Vietnam has around 150 software companies, many of which are focused on export markets

In 2009, the government set an ambitious target of 14% annual growth for the ICT sector, with total turnover to reach US$50bn by 2014 US$14bn is to come from hardware and US$5bn from software Telecommunications is projected to account for half the total, or US$25bn

Hardware

BMI projects that sales in Vietnam's computer hardware market will be worth around US$1.6bn in 2011,

up from an estimated US$1.4bn in 2010 The main growth driver will be affordable notebooks BMI

projects growth of around 11% in the Vietnam PC market this year, less than the 17% estimated in 2010 when the market bounced back from the effects of the economic slowdown

In 2010, overall PC sales were reported to have achieved double-digit growth, compared with 2009 The growth was driven mainly by imported laptops, with shipments up by around one-third in H110, both sequentially and y-o-y Desktop sales, however, remained in negative growth territory A return to growth

in Q210 followed a disappointing first quarter of 2010, when notebook sales were slower than expected The relatively sluggish sales were attributed in part to price cuts in 2009 These meant that traditional Lunar New Year holiday season price discounting had less appeal to consumers than previously

Going into H210, growth received a boost in August with back-to-school sales, and summer retail

promotions Sales of PCs picked up as new vendors entered the market while others rolled out new models, allowing for double-digit growth for FY10 In 2011, public sector procurements across a wide range of sectors, including education, healthcare and transport, and growing demand from businesses in rural areas, will help maintain momentum

However, a number of factors could potentially act as a check on the PC market, including government cutbacks and continued caution in the business segment, despite growing awareness of the strategic value

of IT investments The depreciation of the dong has also restrained demand by leading to higher prices for imported laptops Vendors reported in 2010 that the number of first-time buyers in the market

was relatively limited, with most sales coming from purchases of typically lower-priced second

computers

PC penetration in Vietnam was estimated by BMI at around 15% in 2010 Notebooks are owned by an

estimated 7% of the Vietnamese population, which points to significant growth potential for the local PC market, with the most potential being in rural areas Currently, Hanoi and Ho Chi Minh City are thought

to account for around 85% of notebook sales The spread of fixed and mobile broadband services will

spur purchases of mobile PCs as connectivity devices As elsewhere, telecoms operators such as Viettel

are emerging as significant distribution channels for notebooks as vendors seek tie-ups

Going forward, government programmes are expected to make a significant contribution to computer sales In August 2009, the Vietnamese government announced a national programme to supply 1mn

computers at favourable prices to Vietnamese schools by 2011 Multinational IT vendors such as Acer, Intel and Microsoft were all participating in the programme Desktops will retail under the programme at

around US$161, or about half the usual price The computers will come loaded with educational software and with broadband connections

The programme received reinforcement with the launch in Ho Chi Minh City in January 2010 of a

programme entitled One Teacher-One Computer The programme, which has support from the VNPT and

the Ministry of Education and Training, will provide laptops at a price that is VND800,000 below the market price Discounts of up to 80% for schools and 30% for teachers will also be offered on VNPT's broadband service packages

The main driver of sales is notebooks, for which the addressable market was estimated at more than 1mn units in 2010 Vendors and retailers reported double-digit growth for notebooks in the first half of 2010 Notebooks were responsible for around 40% of PC sales, but this share should pass 50% within the forecast period In particular, LCD-screen notebooks are forecast to grow at an almost triple-digit rate

competition from low-end notebooks with more features, as well as from smartphones, tablet notebooks, and specialist devices such as e-readers

In 2010, several Vietnamese enterprises announced plans to tablet PCs, and the first such product, from Hanel, was introduced on the market in October 2010 Tablets are being designed to appeal to consumers who find a smartphone inconvenient for consuming video media or surfing the web, but for whom a netbook is still too big or heavy Tablets are generally significantly more expensive than smartphones but, despite a previous mixed record with this form factor, are seen as a growth area in 2011

However, local products are expected to find it hard to compete in this segment with tablets from

multinational brands, like Apple's iPad, which enjoyed growing recognition in Vietnam in 2010 Other vendors, such as Samsung with its Galaxy Tab, are expected to follow Apple in releasing tablet devices, which have a form factor between the size of a smartphone and a netbook

Software

In 2011, Vietnam software sales are projected by BMI to grow to US$184mn, and software CAGR for

2011-2015 should be in the region of 20% Software spending comprises around 9% of total Vietnamese

IT spending currently The market is expected to reach a value of around US$378mn by 2015, with steady growth in demand for licensed software from government, enterprise and household segments

Vietnam's software market is developing, despite the problem of software piracy, which still accounts for around 83% of software, compared with around 76% in neighbouring Thailand While high, the 83% rate represented a drop in 2010 of 2% from 85% in 2009, and 95% as recently as 2007 Th Vietnamese government has gradually taken a tougher stance, with the problem is more one of enforcement rather than a lack of legal provisions

In November 2011 the government provided a boost to legal software usage by signing an extension of a deal with Microsoft to purchase licensed software for government organisations The original 2007 agreement had covered all 63 provincial authorities, 24 ministries and enterprises where the state has a stake of more than 50%

In the past year, the government has moved to tighten enforcement of copyright regulations Decree 47.2007.NP-CP, which became effective in June 2009, allows for a penalty of up to VND500mn (around

US$28,000) for instances of software piracy In April 2010, it was announced that Bach Khoa Internet Security Centre (or BKIS) and Lac Viet Computer Joint Stock Co had become the first Vietnamese

firms to join the Business Software Alliance, a global software industry association that focuses on copyright issues