elements of design

VERTICAL LINEVertical lines tend to convey different moods, ranging from power and strength, to growth... DIRECTIONAL / J AGGED LINESJ agged/ sharp lines can be perceived as forceful, ch

ELEMENTS OF DESIGN

What is clothing made up of?

Good fashion has a combination of the elements and principles of design

Elements of design are the

parts, They structure and carry

Principles of design are concepts They affect content and message.

The principles of design are;

EMPHASIS

BALANCE

PROPORTION

RHYTHM HARMONY

Out of the 6 elements of design, line

is the strongest and most important and dominant

¥… There can be no shape

¥… Without shape there can be no form

¥… Without form there can be no texture and there can be no pattern.

Without line;

image

VERTICAL LINE

Vertical lines tend

to convey different moods, ranging from

power and strength, to growth

HORIZONTAL LINE

Represents calm, peace and

relaxation

DIRECTIONAL / J AGGED LINES

J agged/ sharp lines can be perceived as forceful,

chaotic, sharp, and threatening

DIAGONAL LINES

Diagonal- Represents action, activity, excitement and

movement

Thin lines

Thin lines can be

experienced by some

as unstable, and by others as weak.

Vertical lines or stripping make a person appear thinner, and when you are thin you look taller grey dress Avoid wearing baggy clothes.

Thick lines

Thick lines can be experienced as rigid and dependent, or can

be experienced as dominating

Vs

Decorative – lines created by the designer purely for decoration; for example, a printed-on design

What lines appear in this dress?

What is Line?

Refers to an elongated mark that connects two or more points Line encloses and divides space, creating shapes and forms Seam lines divide and enclose space on a

http://couturecarrie.blogspot.in/2009/07/tuni cdress.html

Straight Lines

M essage

Forceful, Rigid, Strong, Hard,

Formal, M asculine, Crisp, Stiff, Severe

Illusion

Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas

Placements

Closures, Necklines, Collars,

Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes,

Silhouettes

Straight lines

Curved Lines

M essage

Gentle, Romantic, Fragile, Soft,

Casual, Feminine, Graceful, Sensual

Curved Lines

Illusion

Holds attention longer,

increases, emphasizes,

reinforces rounded soft-body

curves, counter straight lines

and angular body areas

Placements

Fabric pattern, necklines, collars, yokelines, seamlines, bows,

lapels, sleeves, ruffles, skirts,

gathers, trims, buttons

M essage

Formal, strong, dignified, stiff,

business-like, stately, conservative, grandious, majestic, efficient

Placement

Deep v-necklines, pointed collars, narrow lapels, narrow panels or

gores, fabric insets, lengthwise

grainline, vertical stripes, darts,

tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties,

neckties, long sleeves, high heels

Vertical lines

Increases, emphasizes, reinforces width, bulk,

shortness, counters vertical lines, when placed high

appears taller, when placed low appears shorter

Horizontal

lines

V-shaped neckline, open collar, lapels, raglan sleeve

seamlines, French darts, closures, surplice closure, row

of buttons, fabric inset, diagonal stripes, gores,

herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps

Diagonal lines

Portfolio Assignment

Create portfolio pages

For Straight Line, Curved Line, Diagonal

Line etc.

Address the following in the paragraph:

What lines are found in the picture?

Where are the lines found?

Are the lines structural or decorative?

What is the illusion and message associated with the described lines.

Curved line sample

se the top is patterned with s

equins, the upper body see

m fuller, rounder especia

lly when contrasted to h

er bare shoulders, whic

h appear thin and narrow

Diagonal Line sample

Straight line

portfolio sample page

On the particular

jacket horizonta

l lines emphasize

width on apparel

Attention I drawn

towards the bolder lines of th

is jacket The bolder strips mak

e her arms seem wider than the narrow st

ripes on her shoulder blad

e

• Warm Colors

oranges, yellows

Color has an immediate and

profound effect on a design

• Cool Colors

• Blues, purples, greens

Color

Colors can affect how humans feel

and act

Color

Area enclosed when both sides of a line meet Shapes can be geometric or organic.

The shape, outline, or configuration of anything.

Shape

Examples: Squares, Circles, Ellipses, Ovals, Rectangles, Triangles

By incorporating the use of

space in your design, you can enlarge or reduce the visual space

Space

Types of Spaces are

• Open, uncluttered spaces

• Cramped, busy

• Unused vs good use of space

e The surface look or feel of something

e

Rough surfaceAbsorbs more light and, therefore, appears darker

Smooth surface

Reflects more light and,

therefore, is a more intense

color

Smooth Texture

Rough Texture

Value

Thank you!!!!!