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Topic: stages in developing and launching the products and suggest some solutions to make your products away your customers wantsA.Developing and launching products process 1.Developing product processStep 1: Identify looking for ideasStep 2: Choosing ideasStep 3: Checking and developing ideasStep 4: Marketing Strategy Step 5: Analysis ability to production and consumptionStep 6: Product designStep 7: Testing product on the marketStep 8: Product Commercialization2.Launching the product to the market stageB. some solutions to make your products away your customers wants

Topic: stages in developing and launching the products and suggest some solutions to make your products away your customer's wants

A Developing and launching products process

1 Developing product process

Step 1: Identify / looking for ideas

New product ideas have to come from somewhere

The ideas can appear in internal business as from managers and

employees, specially salesman Some other important ideas are found out from competitors, customers, distributors and suppliers or market research

Small businesses should actively exploit internal ideas because they are easy to impact, and company can save cost and time Besides, these ideas are more feasible and realistic

Step 2: Choosing ideas

Not all new ideas proposed can convert into products, so businesses need to choose possible ideas Basically, the chosen idea is compatible with business resources The bold ideas will require more time and effort

to research and fulfill Good idea will support for the business plan such

as the target customers, satisfy with new demands, exploit distribution channels more efficiently, reduce unnecessary costs, or take advantage

of the available resources without losing money

Step 3: Checking and developing ideas

After choosing the best ideas, businesses can establish a group This group should have many members to get more evaluate and criticisms for the idea They think and analyze ideas from variable aspects,

marketing, human resources, capital, time, and the react of stakeholders

Through this analysis and evaluate process, the idea will be

considered in many aspects The most important thing is to make the idea clearly, specifically and limit unnecessary tests or avoid mistakes Thus, after this step, the idea will be full of factors as its main feature, method of design, value and identify the role, significance and target when developing this product

Step 4: Marketing Strategy

The marketing strategy involves evaluation of market size, product demand, growth potential, profit estimate in first few years

To increase the success of new products on the market, businesses

should make marketing plan The analysis main factors affect the

business environment, the ability of business in term of personnel,

finance, facilities and equipment At the same time, this draft plan

need to be forecasted revenue, profit and market shared during the short-term and long-short-term

We should develop marketing plan for two reasons: Firstly, to avoid developing new products at the less potential market or limiting to waste time Secondly, to develop oriented design, style, features, or essential characteristics of the product according to the customer's requirements

Step 5: Analysis ability to production and consumption

Businesses evaluated on profit targets, the benefits of the product offers Besides, it evaluates more detailed about object customers of the

product, forecasting market and the impact of this new product with the existence products

However, accurate evaluation market is difficult Small businesses must adjust continuously, test to draw experience

Step 6: Product design

Marketers interested in:

 Technical parameters product

 Shape, color and cost product

 Product packaging They interested in 3 main functions:

protection, communication, aesthetic

 non-physical factors associated with the product and packaging: product name, product labels, product logos, trademarks

Step 7: Testing product on the market

Testing product means selling the product within a specific area

To be more careful, business can test the market in small market areas It evaluates factors which relate to marketing functions, including price, distribution channels, market, advertising messages and product

positions

Marketing mix strategy can be monitored and if needed modified before national launch

Step 8: Product Commercialization

If the test marketing stage has been successful, the product will be

launched national

Commercialization is the introduction products on the market Business will have to determine market deployment, how to deploy and the

relevant operational departments such as sales, advertising, accounting, customer caring, or delivery

In summary, the development new product is not an independent work;

it involves the strategy, policy, infrastructure, resources business

Development new products must be adhered and supported consistency with the entire operation of the business

It’s is necessary to consider and evaluate the ideas and products in many ways, in which the needs of the market should be respected If creativity and innovation are lack of methods or have no exact purpose, it will only cause damage

To be successful in developing new products, business need to stimulate creative capacity of human resources, improve the sensitivity and the ability to seize opportunities business, as a key factor for the

successfully launched a new product, especially the role-oriented and promote leadership

2 Launching the product to the market stage

Step 1: Study your competition

You have to start by taking a serious look at your competitors Make a list of the businesses that offer products or services similar to the one you plan to launch Even if you think your new product or service is entirely unique and without existing competition, it's important to put yourself in your prospective customers' shoes and imagine what they might buy in lieu of what you plan to offer Once you decide whom your competitors will be, review their marketing materials, including their ads, brochures and websites Evaluate how your new product or service will stand up against what's already being offered, in what ways you'll excel, and which companies or their offerings pose the greatest threats to your success

Step 2 : Target the ideal customer

To successfully launch your new product or service

with minimum financial outlay, it's essential to focus exclusively on the prospects you believe are most likely to purchase from you These may

be customers who are currently buying something similar and will

appreciate the additional features your new product or service provides Your best prospects have a perceived need for what you offer, can afford

to buy it and have demonstrated a willingness to do so probably by

purchasing from your competition Bear in mind, it's always easier to fill

a need than to create one

Step 3: Define your marketing strategy and tactics

Next, choose your sales and marketing channels Will you market

online, via catalog or through dealers? Generally, multichannel

marketers achieve the greatest success because customers who can shop when and however they like tend to spend more and shop more often Suppose your strategy is to market a low-cost workout device to people who can't afford gym memberships or high-priced home equipment You might choose traditional direct marketing plus online sales as your

primary channels, and employ tactics including direct-response TV spots and online ads and e-mail solicitations that link to your website

Step 4: Roll out your campaign

Public relation often plays a vital role in the launch of a product or

service You can use media relations tactics to place articles and win interviews, get coverage by allowing key press to review your product, hold a launch event, or use grass-roots marketing to build buzz But no matter what publicity route you choose, first make sure your product or service is completely ready and available for purchase in order to

maximize returns from the coverage you receive And your other

marketing efforts should follow closely on the heels of your press roll out Monitor the results from all media, and in the first weeks and

months, be prepared to adjust your campaign to take advantage of what's working best

B some solutions to make your products away your

customer's wants

Customers always want to use all kinds of products with high quality, reputable business products

Firstly, high quality is not the highest product price, it is the most

suitable product to the customers We always continually improve its products to meeting the needs of consumers In the same product, we can make a range of product features Every feature of product meets the different needs We also create new products to meet the increasing demand of customers We also have pricing and distribution policy consistent

Secondly, in the economy, if the only quality of products sold customers

to satisfy the needs, it is not enough We often sell the benefits of

products and services, not sell its inherent characteristics

Starting from the help of your employees has an interest and the best care about our customers

1 Guide training employees how to answer the phone with a smile on your face The experts confirmed that sensitive customers can "hear"

a smile of employees through their voice

2 Please hire employees who are enthusiasm

3 Require employees to speak clearly and slowly enough to capture customer information, especially when they phone Nothing makes a heel customer go away faster than staff's impatience, voice and face sullen and indifferent attitude

4 Make sure that your employees have knowledge of the products and services your company offers As such, they can provide

satisfactory answers to customer questions

5 Always create conditions for the staff satisfies a maximum of customer needs Ensure that employees waitress sure that they offer the right alternative solutions to fit customer satisfaction

So, customers care, friendly services and high quality goods will be decisive factors to your success in business These things will help you raise consume of customers Above all, the better the services are, the more benefit you will get