I. PROVIDE STAGES IN DEVELOPING AND LAUNCHING THE PRODUCTS1.1 The idea:•Generating ideas. Every product has to start with an idea. In some cases, this might be fairly simple, basing the new product on something similar that already exists. In other cases, it may be something revolutionary and unique. Generating ideas consists of two parts: creating an idea and developing it for commercial sale. There are many good techniques for idea creation, including brainstorming, random association and even daydreaming. You may want to generate a long list of ideas and then cut them down to a very few that appear to have commercial appeal.•Evaluating and screening product ideas. When you are evaluating ideas for their potential, its important to get objective opinions. For help with technical issues, many companies take their ideas to testing laboratories, engineering consultants, product development firms, and university and college technical testing services. When it comes to evaluating an ideas commercial potential, many entrepreneurs use the Preliminary Innovation Evaluation System (PIES) technique. This is a formal methodology for assessing the commercial potential of inventions and innovations.
Trang 2Provide stages in developing and lauching the
products and suggest some solution
to make your products always your customer’s wants
Trang 3I Provide stages in developing and launching the products
II Some solutions to make
yours products always your
customer’s wants
Trang 4I Provide stages in developing
and launching the products
1.1 The idea
Generating ideas consists of two parts: creating
an idea and developing it for commercial sale
Generating ideas consists of two parts: creating
an idea and developing it for commercial sale
There are many good techniques for idea creation,
including brainstorming, random association and even
daydreaming,…
There are many good techniques for idea creation,
including brainstorming, random association and even
daydreaming,…
Generating a long list of ideas and then cutting them down
to a very few that appear to have commercial appeal
Generating a long list of ideas and then cutting them down
to a very few that appear to have commercial appeal
Generating ideas
Trang 5When you are evaluating ideas for their potential, it's important to get objective opinions
When you are evaluating ideas for their potential, it's important to get objective opinions
Many companies take their ideas to testing
laboratories, engineering consultants, product
development firms,…
Many entrepreneurs use the Preliminary Innovation
Evaluation System (PIES) technique
Evaluating and screening product ideas
Trang 6 If you've come up with a valuable
idea for a new product, you should take steps to protect it
If you've come up with a valuable
idea for a new product, you should take steps to protect it
Protecting your ideas
If you wish to do without patent
protection, you will find it difficult to license your idea to other companies
If you wish to do without patent
protection, you will find it difficult to license your idea to other companies
If you wish to pursue a patent for
your ideas, contact a registered patent attorney or patent agent
If you wish to pursue a patent for
your ideas, contact a registered patent attorney or patent agent
Trang 71.2 Research
This enables customers to see if there’s likely to be a
demand for this type of product, and also what specific features need to be developed in order to best meet the needs of this potential market
This enables customers to see if there’s likely to be a
demand for this type of product, and also what specific features need to be developed in order to best meet the needs of this potential market
• Industry Information
• Competitor Information
• Consumer Information
What should you do the research to best meet the
needs this potential market?
What should you do the research to best meet the
needs this potential market?
Trang 81.3 Development
Why we have to develop products?
- The difference between successful products and bad inventions happens in product development
- You can learn to design your product into something that will sell, organize testing to keep yourself in business, and develop into a successful enterprise
How to develop a product ?
- Identify a consumer need
- Collaborate with designers
- Come up with multiple options
Trang 9This helps to make sure that they have a viable product that will be profitable,…There are so many ways to test a new product
Use the product yourself
Trang 101.5 Analysis
• Much effort is directed at both internal research, such as discussions with production and purchasing personnel, and external marketing research, such as customer and distributor surveys,…
• Much effort is directed at both internal research, such as discussions with production and purchasing personnel, and external marketing research, such as customer and distributor surveys,…
• With information from real consumers, they will be able to make a number of strategic decisions that will be crucial to the product’s success, including what price to sell at and how the product will be marketed.
• With information from real consumers, they will be able to make a number of strategic decisions that will be crucial to the product’s success, including what price to sell at and how the product will be marketed.
Trang 11In this step the customer gets to experience the real
product as well as other aspects of the marketing mix, such
as advertising, pricing, and distribution options
In this step the customer gets to experience the real
product as well as other aspects of the marketing mix, such
as advertising, pricing, and distribution options
Creating a profitable product isn’t just about getting each
of the stages of new product development right, it’s also
about managing the product once it’s been launched and then throughout its lifetime
Creating a profitable product isn’t just about getting each
of the stages of new product development right, it’s also
about managing the product once it’s been launched and
then throughout its lifetime
Trang 12II Some solutions to make yours products always your customer’s wants
Trang 132.1 Do market research carefully
Determine your potential customers
The best and easy ways to know the needs of your
target customers are interviews and surveys
Market research is for discovering what people want,
need or believe and it can also involve discovering
how they act
Trang 142.2 Raise quality of products
The most important goal when you want customers choose your products
Customers always look up the best quality one wen they
are between many products of many companies
Some things you ought to do if you want to improve your goods quality are:
Invest more modern technologies for your production step
Open more training courses to your staff
Check your products carefully before bringing them to customers
Trang 152.3 Give a cheaper price by decreasing the manufacturing costs
If you can lower your manufacturing costs, you can
increase your profits
How do you decrease manufacturing costs without cutting back on how much product you are manufacturing?
1 Thinking about doing is to see if you can reduce the price that you pay for the parts
2 Decreasing your cost of manufacturing by increasing the amount of products that you are manufacturing
Checking your quality and ensuring that you are manufacturing the highest quality products you are going to be able to reduce costs overall
Trang 162.4 Have well-decorated skin to products
Products with nice design will attract more customers,
even when they don’t need to buy these products
A famous brand needs printed clearly in skin It helps
your products easy to realize and help them get above average sales-figures
What should you do to attract more customers?
Trang 172.5 Build effective distribution channels
If you don’t have effective distribution channels, your goods can be stuck on storage
If you don’t have effective distribution channels, your goods can be stuck on storage
Have to analyze advantages and disadvantages of each channel choose the most suitable channel
You should:
Use varieties of distribution channels as: retail stores, telephone sales, websites,….
Help customers easy to find out what product they want and easy
to have some advisories.
Eg: mass products, specific products,….
Trang 182.6 Have an effective advertising campaign
- Here, 5 Tried and true Tips can help you get the results that you’re hoping for:
- Here, 5 Tried and true Tips can help you get the results that you’re hoping for:
1 What Makes You Stand Out From Your Competition?
- In his excellent book Reality in Advertising, author Rosser Reeves
defines what a USP is:
Each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising
The proposition must be one the competition cannot or does not offer
The proposition must be strong enough to move the masses
Trang 192 Use Exciting Graphics
o People don’t always want to read everything that has
been written in an ad or an article
For example
o Can post a picture of what you
have to offer, or you can post
something that is going to grab
attention
o Adding something visual will help draw more attention
and interest to your company
o Can take the pictures yourself, or
you can look for royalty-free,
no-cost images online
Trang 203 Always DELIVER
Creating an effective ad is great, but your
advertisements won’t get you far if you aren’t making your customers happy
If you always deliver more than they expect, then you
never have to worry about anyone being disappointed
Then, you will see your clients come back time and time again and they’ll be more likely to tell their friends about your company
Trang 212.7 Bring good customer service
Excellent customer service is the necessary thing that sets you and your company apart from others
Strong Point
• If your customer service is poor you’ll lose out on
repeat customers
Weak Point
• When you have outstanding customer service you’ll
be able to increse your prices a few points above your competition
Trang 222 Listen to What Your Customers Have To Say
1 Be Accessible
3 Focus on Customer
Relationships – Not Sales!
Trang 23THANKS YOU FOR YOUR LISTENING !