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Tiêu đề Market Leader Pre CK1
Trường học Đại Học Kinh Tế Quốc Dân
Thể loại Tài liệu
Thành phố Hà Nội
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market a scheme/ abroad b motto/ overseas c slogan/ domestic d motif/ local 36- Chances to start/ improve your career a career opportunities b career ladder c career plan d career move 3

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DHKT4LT_GK

1- is a time or date by which you have to do some thing

a) headline b) flextime c) flexitime d) deadline

2- I’m CEO of Bigbucks Inc “Inc” stands for , a term used especially in the US for

companies with liability

a) Incorporated/ limited b) incorporated/ unlimited

c) Incorporation/ unlimted d) incorporation/ limited

3- Sergio Carboni is our Maintenance Engineer He checks all our equipment regularly and is of all prepared

a) undertook b) in charge c) concerned d) responsible

4- If they are overworked and if they have to work tight deadlines, they always feel pressure

a) at/ below b) for/ on c) with/ in d) to/ under

5- Triumph has been very successful in the company and its sales

a) increase/ relaunch b) launch/ increase c) relaunching/ increasing d)

relaunch/ increase people

6- An invention must be new to be granted a patent

7- Money that you keep in a bank to use later

a) an acount b) interest c) savings d) an overdraft

8- Our strategy is to on existing markets, grow them, and them further

a) create/enlarge b) concentrate/ penetrate c) build/ develop

d) expand/ reinforce

9- Our at the close of the year was 140 million euros, that is, an increase of 12% over the previous year

a) cash flow b) interest c) revenue d) share

10- It costs much money to components and goods

a) keep/ in store b) sell/ out c) use/ in bulk d) buy/ in bulk

11- If you are ambitious and we have in all areas of our garment business

a) fashioned/ chances b) fashion-plate/ opportunity

c) fashion-conscious/ opportunities d) fashionable/ opportunities

12- Sears has many jobs previously done by This allows Sears to concentrate on its

main business activities

a) delivered/ in-house personnel b) freelancers/ employees

c) given/ in-house staff d) outsourced/ in-house personnel

13- Spending on entertaining is important to retain customers in time of economic decline than in times of economic

a) more/ crisis b) less/ increase c) less/ decrease d)more/ boom 14- The area of law relating to patents and copyright is property Payment for using these patents and copyright are

a) intellective/ acceptable b) intelligence/ popular

c) intelligent/ licences d) intellectual/ royalties

15- Valerie is an important person in our company She is a member of the Board of

a) work-force b) superiors c) staff d) directors

16- The cost of a company’s share is its

a) market value b) share price c) par value d) selling price

17- A plastic card that you use to buy goods

a) an account b) a loan c) an overdraft d) a credit card

18- They offer shares on the stock market

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a) go public b) go international c) go national d) go online

19- Companies Unilever and IBM have huge financial resource

a) like b) such c) as d) unlike

20- means you can pay some time after you buy, but at no extra cost

a) interest free b) interest-free credit c) free payment

d) interest-free credit card

21- Our of washing machines increased by 5% last year

a) production b) products c) produce d) productive

22- Bea went to see a stress , who advised her to leave the company

a) counsellor b) counselee c) councillor d) counsel

23- Would you mind an office with three other people?

a) working b) changing c) sharing d) sending

24- Some projects take years of

a) plan b) planned c) planning d) planners

25- Zodiac sets up more than 200 stores

a) establishes b) tests c) opens d) achieves

26- The contacts newspapers to advertise new jobs

a) marketing director b) IT manager c) sales manager

d) headhunter

27- If you are , you can find new solutions to problems

a) creative b) sociable c) ambitious d) hardworking

28- The management was generous They gave prizes, such as car radios, to workers who attended regularly That was a real for us not to be sick

a) incentive b) standard c) interesting d) bargain

29- The company is well known in the agricultural industry It sells mainly farm :- eggs, butter, milk, etc

a) production b) produce c) product d) productivity

30- Patents are territorial rights Which means, for example, that a UK patent will only give the rights within the UK

a) holder b) keeper c) exporter d) importer

31- The hi-tech products of become the products of tomorrow Products use old

technology are

a) today/ antique/ cheap b) today/ priceless/ valuable

c) today/ low-tech/ obstacle d) now/ old/ poor quality

32- Something else to worry about- my bank manager wants me to repay my , at once! a) an account b) an overdraft c) a loan d) a credit card

33- We are planning to open a new store in New York next year This will give us a in the

US market

a) store b) foothold c) leg d) chain

34- Alfitel of 400,000 euros last year

a) disinvests b) forecasts a profit c) invests d) had a performance result

35- We should put the ’ think global, act local’ into practice to achieve our target in market

a) scheme/ abroad b) motto/ overseas c) slogan/ domestic d) motif/ local

36- Chances to start/ improve your career

a) career opportunities b) career ladder c) career plan d) career move 37- Information of knowledge that belongs to an individual or company is

a) a franchise b) a patent c) proprietary d) a copyrright

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38- Our company trades on the net.

a) goes international b) goes online c) goes national d) goes public 39- When a patent is , the invention becomes the property of the inventor

a) done b) granted c) enquired d) applied

40- products have been produced from Protean

a) a wide range of b) too many c) much d) the number of

DHKT4LT_CK

1- Many different market… and to people from different cultures

a- shares b- portions c- competitive d- segments

2- I think we can compete… them It depends… the success of our new range

3- … is the most important thing for high street retailing You need to find a place that lots

of people …… everyday

a- location/pass b- environment/breathe c- advertising/ across d-

warehouse/past

4- …… writes instructions for computers to do certain tasks

a- a computer programmer b- a system analyst c- a personal computer d- a computer software

5- I used to work in a company which made… for cars Things like spark plugs,

carburetors, and so on

6- Information or knowledge that belongs to an individual or company is…

a- a patent b- a copyright c- proprietary d- a franchise

7- The… became impossible: there was never enough time to finish things

a- deadlines b- headlines c- delays d- lead-times

8- Products… be presented… If you want people to buy them

a- need to/ attractively b- shouldn’t/separately

c- should/disorderly d- musn’t/bulkily

9- According to a recent survey, 12% of the… are earnings less than the minimum wage a- unemployment rate b- foreign investment

c- interest rate d- labour force

10- The total amount of money spent by a government on schools, roads, the army, etc a- trade deficit b- foreign debt

c- public expenditure d- trade surplus

11- A sum of money that you borrow

a- an overdraft b- an account c- a credit card d- a loan

12- … is a price reduction often expressed as a percentage of the original price

13- Gemini and Caption often introduce new products.

a- to launch b- to discuss c- to meet d- to produce

14- The higher the… of a country, the richer its people are

a- government bureaucracy b- tax incentives

c- gross domestic product (GDP) d- foreign investment

15- If they are overworked and if they have to work… tight deadlines, they always feel… pressure

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16- A … product is one that has several different uses.

a- multipurpose b- firstclass c- custommade d- downmarket

17- We have… In other words, we did not spend more money than we received as income a- balanced our budget b- done our research

c- forecasted our profit d- prepared our budget

18- Alfitel… of 400,000 euros last year

a- invests b- forecasts a profit c- had a performance result d- disinvest 19- Company sometimes promotes their products by giving… gifts to customers

a- free b- shares c- budget d- sales

20- One of the problems of online sales:… when the customers is not at home

a- ordering goods b- delivery

c- confirming orders d- method of payment

21- Market research gives them a ‘consumer… ’

22- Money that a government pays to make something cheaper to buy

a- foreign debt b- trade deficit c- subsidies d- recession

23- If you can borrow money, you will want to know the…

a- interest rate b- inflation rate c- tax incentives d- foreign investment 24- A plastic card that you use to buy goods

a- a credit card b- an overdraft c- an account d- a loan

25- Timberland makes fashionable and hard-….boots

26- The group of executives working below the top managers are generally called…

a- executives b- directors c- middle managers d- senior executives 27- By extending our factory, we have been able to expand our…

a- finished goods b- raw materials c- work-in-progress d- production capacity 28- Put your money in a savings account, so it will…

a- invest money b- pay interest c- earn profit d- earn commission

29- Zodiac sets up more than 200 stores.

30- It is important to be able to recognize the… of stress, such as difficulty in communicating with colleagues, overeating, loss of appetite or sleeping badly

31- Clear information is very important … your employees clearly, so that they know exactly what you expect

a- communicate-with b- respond-to` c- invest-to d- listen-to

32- Staff… also have good technical knowledge of the products they sell so as to… to answer customers’ questions

a- should/remind b- must/be able c- shouldn’t/respond d- needn’t/reply 33- Finally, the Chairman…… his opinion about the matter After we had listened to him, we were able to … an agreement

a- made/decide b- revealed/choose c- exposed/decide d- gave/come to 34- Good employees want to develop professionally, so…… courses and seminars for them a- respond-to b- invest-in c- listen-to d- invest-to

35- A good brand of course has long-term benefits, as it will…

36- To be a successful online business, first of all you need to have a…

a- good blog b- good site c- good computer d- good website

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37- Although our company wants to expand rapidly, we must … in mind that we have… cash to do so

a- take/used b- keep/limited c- remember/paid d- bear/to pay

38- Companies carry out market research to get information about what buyers… and want

39- Some projects take years of…

40- Our shop has at least a/an… of 3,000 euros per week

a- turnover b- contract c- agreement d- invoice

41- We have a/an… turnover of about $ 320 million Our net profits last year were…… $ 18 million

a- annually/approximate b- annual/approximately

c- annually/approximately d- approximate/ annually

42- An advertising … advises companies on advertising

43- A period when trade and business activity decrease

a- public expenditure b- recession c- subsidies d- trade deficit

44- To help farmers, the EU has given out millions of euros in agricultural……

a- trade deficit b- recession c- subsidies d- foreign debt

45- You say that a product is… if it is very unusual or special

46- When an inventor asks the authorities to officially recognize an invention as his/her property

a- copyright application b- patent certificate

c- patent application d- copyright certificate

47- Writing reports is not a… that everyone enjoys

48- She felt she had a lot of freedom in the way she organized her time, as there was a system

of … in the company

a- elastic time b- stretch time c- flexi-time d- strict time

49- On the other hand, some products are developed … customer research They come from customer ideas These products…… a real need

a- in answer/ adjust b- in return with/ adapt

c- in response to/ meet d- in reply to/see

50- Despite having two children, Bea thought she had a pleasant…

a- life-interest b- life fashion c- life type d- lifestyle

NCKT4_GK

51- … in an organization generally have more fringe benefits than lower-level managers a- supervisors b- junior managers c- senior managers d- middle managers 52- Michel Lacour works for Research and Development His job …… developing new products and new ideas

53- However, I’m really…… my next visit, and I’ll certainly … their offer of dinner next time

a- looking forward to/ take up b- looking around/ turn down

c- look for/ take care of d- looking after/ turn up

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54- Our success in moving towards this goal is most evident in the financial… for this year a- figures b- statistics c- conclusions d- results

55- They guarantee that they will … our money if we are not fully satisfied

56- An arrangement to the owner of a design and someone else, allowing them to use the design for money

a- licensing agreement b- agency agreements

c- payment contract d- licence-holder’s permission

57- There are three essential conditions that an invention must… in order to be patentable

58- Several machines have broken down We won’t be able to …… an important order

59- Bea went to see a stress… , who advised her to leave the company

a- counselor b- counselee c- counsel d- councillor

60- Among UK supermarkets, Tesco sells more than any of the other chains It has the highest

a- market share b- market value c- market price d- market niche

61- In order to develop new products, pharmaceutical companies have to … out a lot of research

62- Although our company wants to expand rapidly, we must… in mind that we have… cash to do so

a- keep/ limited b- take/ used c- bear/to pay d- remember/ paid 63- The manager has worked out a …… to improve our market share

a- strategy b- planning c- policy d- target

64- We are a small group in the Research and Development Department Fortunately, I… well with all my colleagues

65- A product developed may be protected in law by… so that others cannot copy its design a- royalty b- licensing agreement c- patents d- copyright

66- Could you… in two weeks’time

67- The Ajax was taken over by Zenith, another pharmaceutical company Bea had a new boss who was a……

a- workaholic b- work obsessive c- workable d- work maniac

68- I actually… their sales meeting on the last day

a- took part in b- took care of c- take in d- took up

69- … means the amount of a work a person is expected to do

70- If you are…… , you can speak two languages fluently

71- … per worker will increase with the introduction of the new machines

72- The management was generous They gave prizes, such as car radios, to workers who attended regularly That was a real… for us not to be sick

73- Consequently our… has risen and is now at all-time high of $9.6

a- ordinary share b- nominal value c- credit value d- share value

74- Some project take years of…

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a- planning b- planners c- planned d- plan

75- I’m willing to consider introducing flexi-time, but would you first … out the advantages

of the system, please?

76- A company or a person that sells goods to members of the public

a- a supplier b- a retailer c- a wholesaler d- a manufacturer 77- The… was 15.6 million euros, while the… was 8.8 million, which is 11 % above that for the previous year

a- net profit/ gross profit b- pre-tax profit/ profit after tax

c- gross profit/ pre-tax profit d- pre-tax profit/ gross profit

78- One way to… a career move is to join a small but rapidly growing company

79- Alpha Tex will place a/an… on condition that we give them an extra discount for cash

80- It is important to be able to recognize the… of stress, such as difficulty in

communication with colleagues, overeating, loss of appetite or sleeping badly

81- The value of the goods or services sold during a certain period of time

82- Finally, when you receive an order, e-mail the customer to - receipt and to inform them when the good will be……

a- dispatch/ purchased b- thank/ exchanged

c- acknowledge/ shipped d- get/ packed

83- The meeting did not go as…

84- To succeed in luxury market, I believe, we’ve to focus on… and also the… of our product

a- market/ materials b- name/ price c- distribution/ brand d- styling/ quality 85- We have taken out a… to build up our business Let’s hope we can pay it back!

a- a credit card b- a loan c- an overdraft d- an account

86- We have successfully… to our new head office in central London

87- The area of law relating to patents and copyright is… property Payment for using these patents and copyright are…

a- intelligent/ licences b- intelligence/ popular

c- intellectual/ royalties d- intellective/ acceptable

88- A large building used for storing goods

89- If the are overworked and if they have to work… tight deadlines, they always feel … pressure

90- Put your money in a savings account, so it will…

a- earn profit b- pay interest c- earn commission d- invest money

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CDKT12_CK (ngày 19/07/2011)

1- I had to listen…… dozens of customers complaining …… the price increase

a- to- about b- with- to c- with- about d- to- with

2- A… is a person of high range in an organization, usually next in importance to the Chairman

a- inferior b- superior c- managing director d- subordinates

3- In large organizations there is a…… department that deals with pay, recruitment, etc… Another name for this department is the… department

a- personal/ human resources b- human beings/ personnel

c- human resources/ personnel d- human resources/ personal

4- Managers needs to have an…… mind

a- analyst b- analytically c- analytical d- analysis

5- Through the two routes, subsidiaries and distributors ,we have a strong…

a- sales assistants b- dealer network c- sales force d- system

6- A short description of a typical customer likely to be interested in a particular product a- consumer goods b- consumer definition

c- consumer behaviour d- consumer profile

7- Which of the following does not go with the verb ‘work’?

a- overtime b- flexi-time c- an office job d- anti-social hours

8- She felt she had a lot of freedom in the way she organized her time, as there was a system

of …… in the company

a- strict time b- elastic time c- stretch time d- flexi-time

9- The site may be what … customers in the first place, but it is certainly the… of the products and of the service that…… them Bring your prices down, and make a point of offering excellent customer service

a- appeals/ site/ give b- attracts/ quality/ keeps

c- displays/ name/ takes d- shows/ quantity/ keep

10- …… a reduction in the value of a country’s currency

a- inflation b- devaluation c- a conglomerate d- a complex

11- …… is goods or services that are sold

a- product b- place c- promotion d- price

12- Your staff will often have good ideas, so… …… what they have to say

a- respond- b- communicate-to c- listen-with d- listen- to

13- Sachiko, the person meeting me, had been given the wrong information When we finally met, she…… me really well

a- looked around b- look through c- looked forward to d- looked after

14- Periods of time away form your job to, for example, look after your children

a- career plan b- career ladder c- career break d- career move

15- Patents are territorial rights Which means, for example, that a UK patent will only give you rights to …… others from importing the …… products into the UK

a- ruin/ patenting b- object/ hi-tech c- stop/ patented d- compensate/ patented

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16- In some countries it can take years to … the career ladder and reach senior management level

17- Sales… show how much a company has sold over a certain time

18- Consumer … is where how people buy things

19- They apologized… everyone…… their failure to deal…… the crisis

a- to-with-about b- to-for-with c- to-or-about d- to-about-on

20- A great idea could allow a company to … a market which was closed to it before

21- We always … on our products, so we can prove that they are the best on the market a- do research b- balance a budget c- plan a meeting d- forecast a profile 22- Which word does not combine with the verb ‘ to forecast’?

a- a schedule b- an increase c- sales d- a profit

23- Which word does not combine with the verb ‘a report’?

a- to finish b- to submit c- to write d- to keep within 24- Zoltan Jilly is our Security Officer He … that our staff and premises are protected against crime

25- To succeed in luxury market, I believe, we’ve to focus on … and also the … of our product

a- name/price b- market/ materials

c- distribution/brand d- styling/quality

26- We should put the… ’think global, act local’ into practice to achieve our target in …… market

a- scheme/ abroad b- slogan/ domestic

c- motto/ overseas d- motif/ local

27- A good manager should respond…… employees’ concerns promptly

28- …… means that the help you get a company when you start to use their product

a- after-sales service b- free service c- customer service d- sales service 29- This product line is …… We’ll have to discontinue it

a- productive b- unprofitable c- effective d- profitable

30- Sales…… is how much a company wants to sell in a period

31- We hope to …… out production problems soon

32- A name or design that goes with a product or group of products so that they can be easily recognized by customers

33- …… is the way you choose to buy the goods you want

a- arrangement b- bargain c- method of payment d- payment 34- …… is the most important thing for high street retailing You need to find a place that lots of people … everyday

a- environment/ breathe b- advertising/ across

c- warehouse/ past d- location/ pass

35- At present, it is trying to expand sales by licensing other…… to produce new products with Protean

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a- manufacturers b- enterprises c- traders d- firms

36- We have to … for Friday because the CEO is busy all day Thursday

a- prepare the budget b- do the research

c- finish the report d- reschedule the meeting

37- I think we can complete… them It depends… the success of our new range

38- Alfitel is … creating and delivering value- value to its customers, value to its employees, and value to the region

a- committed to b- committing by c- committed with d- being committed to 39- I have just opened a deposit…… with Kommerzbank Do you think they are OK?

a- a credit card b- an overdraft c- a loan d- an account

40- Our …… was €57,3 million, an increase of 15% on last year, and …… rose by 5% to

€6.4 million

a- cost/ sale b- sale/ value c- turnover/ profit d- value/ tax

41- Great ideas are generated in different ways Sometimes an idea may simply be when a company …… an opportunity to … the product range, to offer more choice to existing customers

a- makes/ fill b- enters/ bring c- exploits/ extend d- wins/ overcome 42- One of my main …… is to make sure that new model designs are finished… time a- duty/ in b- work/ by c- responsibilities/ on d- task/ on

43- Many of the …… in the Personnel Department are part-time workers

44- A company’s sales target is how much it wants to … in a certain period of time

45- A good manager should listen …… all suggestions from staff

46- The customer has so much……

47- Products …… be presented …… if you want people to buy them

a- mustn’t/ bulkily b-shouldn’t/ separately

c- need to/ attractively d- should/ disorderly

48- We have carried out…… into the effects of lighting on our workers productivity

a- research b- researches c- a research d- some researches 49- The amount of money a company receives from sales in a particular period is called its…

50- …… is a group of buildings that are built close together

a- devaluation b- a conglomerate c- a complex d- inflation

NCKT4ABC (Ngày 24/07/2011)

1- The life ……of a product is the time people continue to buy it

2- In 1970s in Vietnam, there were …… companies in many different industries such as car manufacturing and air travel Some industries had been …… such as coal, electricity and telephone services

a- private/gone public b- public limited/ nationalized

c- government-owned/ nationalized d- limited/ privatized

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