Chapter objectives• structural responses to international growth • control and coordination mechanisms In this chapter, we examine how international growth places demands on management,
Trang 1Chapter 2
The organizational context
Trang 2Chapter objectives
• structural responses to international growth
• control and coordination mechanisms
In this chapter, we examine how international growth places demands on management, and the factors that impact on how managers of internationalizing firms responds to these
challenges We start with the premise that the human resource (HR) function does not operate in a vacuum, and that HR
activities are determined by, and influence, organisational
factors We cover the following areas:
Trang 3Chapter objectives (cont.)
• mode of operation used in various international markets
• effect of responses on human resource management
approaches and activities.
It builds upon material covered in Chapter 1 to provide a
meaningful global and organizational context for drawing out the international dimension of human resource management – the central theme of this book.
Trang 4Figure 2-1: Management demands of international growth
Trang 5The path to global status
• Causes structural responses, due to:
– Strain imposed by growth and geographical
spread
– Need for improved coordination and control
across business units
– The constraints imposed by host-government
regulations on ownership and equity
• Evolution path common but not normative
Trang 8Figure 2-3: Export department
Trang 9Sales subsidiary
• Replacing foreign agents/distributors with own
through sales or branch offices/subsidiaries
• May be prompted by:
– Problems with foreign agents
– More confidence in international activities
– Desire for greater control
– Give greater support to exporting activities
• PCNs may be selected, leading to some HR
involvement
Trang 10Figure 2-4: Sales subsidiary
Trang 11International division
• Creation of a separate division in which all
international activities are grouped
• Resembles ‘miniature replica’ of domestic
organization
• Subsidiary managers report to head of
international division
• Objectives regarding foreign activities may
determine approach to staffing of key positions
– Expatriate management role of corporate HR
Trang 13Global product/area division
• Strain of sheer size may prompt structural
change to either of these global approaches
• Choice typically influenced by:
– The extent to which key decisions are to be
made at the parent country headquarters or at
the subsidiary units (centralization versus
decentralization)
– Type or form of control exerted by parent over
Trang 14Figure 2-6a: Global product division Figure 2-6b: Global area division
Trang 15The matrix
• An attempt to integrate operations across
more than one dimension
• Violates Fayol’s principle of unity of
command
• Considered to bring into the management
system a philosophy of matching the
structure to the decision-making process
Trang 17Problems with the Matrix
Bartlett and Ghoshal
language, time and
accountability
resolve conflicts and clarify confusion
Trang 18Beyond the matrix
• Less hierarchical structural forms
– Heterarchy
– Transnational
– Networked firm
Trang 19Figure 2-8: The networked organization
Trang 21Quote by Accor CEO
Trang 22Figure 2-10: Control mechanisms
Trang 23Mode of operation and HRM
• Not just subsidiary operations
• Firms may also adopt contractual modes
Trang 25Interfirm linkages
• Alliance (strategic alliance, cooperative
venture, collaborative venture or corporate linkage)
• A form of business relationship that:
– Involves some measure on interfirm integration – Stops short of a full merger or acquisition
Trang 26HR factors
• HR issues and activities that affect the
successful functioning of international joint ventures include:
– Assigning mangers to the joint venture
– Evaluating their performance
– Handling aspects pertaining to career path
– Compensation benefits
Trang 27Chapter summary
• The organizational context in which IHRM activities take place Different
structural arrangements have been identified as the firm moves along the path to multinational status – from export department through to more complex
varieties such as the matrix, heterarchy, transnational and networked.
• Control and coordination aspects Formal and informal mechanisms were
outlined, with emphasis on control through personal networks and relationships, and control through corporate culture, drawing out HRM implications.
(cont.)
The purpose of this chapter has been to identify the HR implications of the various options and responses that international growth places on the firm This chapter focused on:
Trang 28Chapter summary (cont.)
• The various modes – such as wholly owned, franchising, management contracts and international joint ventures – used by multinationals for foreign market entry and expansion Again, we attempted to
demonstrate the IHRM implications of these various modes, although noting that most of the literature focuses on wholly owned subsidiaries and international joint ventures.
(cont.)
Trang 29Chapter summary (cont.)
• How international growth affects the firm’s approach to HRM Firms vary from one another as they go through the stages of international development, and react in different ways to the circumstances they encounter in the various foreign markets There is a wide variety of matches between IHRM
approaches, organizational structure and stage of internationalization For example, almost half the US firms surveyed by Dowling55 reported that the operations of the HR function were unrelated to the nature of the firm’s
international operations A study of nine subsidiaries of multinationals
operating in Ireland by Monks56 found that the majority adopted a local
approach to the HR function, with headquarters involvement often limited to monitoring the financial implications of HR decisions.
(cont.)
Trang 30Chapter summary (cont.)
• Stages of development, organizational forms and mode of operation should not be taken as normative Research does suggest a pattern and
a process of internationalization but firms do vary in how they adapt to international operations – we use nationality of the parent firm to
demonstrate this.
Through the approach taken in this chapter, we have been able to
demonstrate that there is an interconnection between international HRM approaches and activities and the organizational context and that HR
managers have a crucial role to play In order to perform this role better, it would seem important that HR managers understand the various
international structural options – along with the control and coordination