Thủ thuật SEO Mobile Wap chuẩn Google

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Author:

Good Practices to Maximize your Mobile SEO

by Aleyda Solis, SEER Interactive, @aleyda

Tài liệu được sưu tầm và chia sẻ miễn phí bởi

www.lat.vn – www.doiseo.com

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Mobile Search has Exploded

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Mobile Search has Exploded

Take a Look

http://www.themobileplaybook.com/

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Google even Introduced a Smartphone GoogleBot

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Google even Introduced a Smartphone GoogleBot

Check it

http://googlewebmastercentral.blogspot.com/2011/12

/introducing-smartphone-googlebot-mobile.html

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All the “Important” Sites are Going Mobile

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Mobile Optimization is a Need

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Mobile Optimization is a Need

Users say it

http://www.themobileplaybook.com/

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Google Launched Guidelines to Optimize for Mobile

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But You’re Not Sure How to Do it

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It’s Like a HUGE Wave

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That Everybody is Trying to Ride

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…but not Many Know How to Do it Well

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Don’t Worry Though

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I will Teach You How to Surf Mobile Webs

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You need to Start with a Surf Mobile SEO Analysis

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1

Learn from Your Current Mobile Users

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Use your Google Analytics

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Use your Google Analytics

Go to

http://www.google.com/analytics/

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Choose the Mobile Advanced Segments

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Verify Your Mobile Traffic Volume & Trend

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Verify Your Mobile Traffic Volume & Trend

Compare your

(Volumes & Trends) of (Traffic & Conversions) from

(Mobile, Mobile Organic, Desktop & Desktop Organic)

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Go to Audience > Mobile > Devices

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Verify Your Visitors Mobile Devices

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Verify Your Visitors Mobile Devices

Compare your

(Volume & Trends) of (Devices) from

(Mobile Organic & General Mobile Users)

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Go to Traffic Sources > Search > Organic

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Verify Your Organic Mobile Keywords & Pages

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Verify Your Organic Mobile Keywords & Pages

Compare your Organic

(Keywords & Landing Pages) from

(Mobile & Desktop)

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2

Check Your Current Mobile Site Experience

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Go to a Mobile Emulator

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Verify the Visibility & Usability of your Content

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Verify the Visibility & Usability of your Content

Is all your content (Text, Menu, Images, Videos)

correctly (Displayed & Working)

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3

Verify your Mobile Search Behavior

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Use your Google Webmaster Tools

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Use your Google Webmaster Tools

Visit

www.google.com/webmasters/tools/

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Go to Traffic > Search Queries > Mobile

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Verify Queries & Pages Mobile Search Visibility

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Verify Queries & Pages Mobile Search Visibility

Compare your

(Top Queries & Top Pages) from

(Mobile & Web) search results

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Go to Health > Crawl Errors > Mobile

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Identify Mobile Crawl Issues

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Go to Health > Fetch as Google > Mobile

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Verify how Googlebot Mobile Access to your Pages

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Install ScreamingFrog SEO Spider Tool

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Install ScreamingFrog SEO Spider Tool

Download it from

http://www.screamingfrog.co.uk/seo-spider/

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Configure it to Crawl as Googlebot Mobile

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Configure it to Crawl as Googlebot Mobile

Check the different Google Crawlers

http://support.google.com/webmasters/bin/answer.py?

hl=en&answer=1061943

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Check how Googlebot Mobile Crawls your Site

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Install the User Agent Switcher Firefox Add-On

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Install the User Agent Switcher Firefox Add-On

Download it from

https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/

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Verify your Mobile & Desktop Search Results

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Compare your

(Titles, Descriptions, URLs, Snippets, Competitors)

from (Mobile, Tablet & Web) search results

Verify your Mobile & Desktop Search Results

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Install the SEOmoz SEO Toolbar

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Install the SEOmoz SEO Toolbar

Download it from

http://www.seomoz.org/seo-toolbar

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Identify the popularity of your Mobile Ranking Pages

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Identify the popularity of your Mobile Ranking Pages

Compare your

(Domain, Page Authority & External Links)

With your Mobile Ranking Competitors

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Use Open Site Explorer

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Use Open Site Explorer

Go to

http://www.opensiteexplorer.org/

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Verify your Popularity and Competitors Link Metrics

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Verify your Popularity and Competitors Link Metrics

If your Competitors already have a Mobile site version,

Verify them here.

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Not Much? These are just your current site results

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Now It’s time to see What’s out There!

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4

Research your Mobile Industry Audience

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Use Google’s Keyword Tool

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Use Google’s Keyword Tool

Go to

https://adwords.google.com/o/KeywordTool

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Choose the Mobile Devices Filter

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Check Mobile Search Volume for Relevant Keywords

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Check Mobile Search Volume for Relevant Keywords

Use the Keywords Identified in your Site

Analysis to obtain more ideas

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Pretty cool right? Let’s go for more!

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Use Keyword Tools Like SEMRush & SearchMetrics

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Use Keyword Tools Like SEMRush & SearchMetrics

Go to http://www.semrush.com/ or

http://suite.searchmetrics.com/en/essentials

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Identify More Keyword Ideas from your Competitors

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Identify More Keyword Ideas from your Competitors

Verify the specific Mobile Search Volume for these

potential Keywords with the Google Keyword Tool

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Now you see all the Potential Mobile Waves?

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It’s time to Choose how to Ride Them

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5

Select the Best Mobile Site Architecture

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All of them have Pros, Cons & SEO Best Practices

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Select the Most Suitable for You

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Validate with the previously identified information,

your content needs & technical capacity.

Select the Most Suitable for You

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Let’s Learn How to Make the Most Out of Them

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6

General Mobile SEO Recommendations

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Go to PageSpeed Insights

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Go to PageSpeed Insights

Visit

https://developers.google.com/speed/pagespeed/insig

hts

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Optimize your Mobile Web Site Speed

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Optimize your Mobile Web Site Speed

Make sure that your Mobile Pages load fast Take into consideration Mobile limited CPU capabilities and

Mobile Networks round-trip times

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Follow the Speed Recommendations for Mobile

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Follow the Speed Recommendations for Mobile

Visit

https://developers.google.com/speed/docs/best-practices/mobile

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Make the Mobile Content Relevant for its Audience

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Make the Mobile Content Relevant for its Audience

Use your Mobile Search Keywords to Optimize and

Prioritize your Mobile Content.

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Optimize the Structural Mobile Page Elements

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Optimize the Structural Mobile Page Elements

Titles, URLs, Meta Descriptions Should be Highly

Relevant & Concise

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Validate how they’re shown in Mobile Results

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Remember to Keep Short Titles & Meta Descriptions.

Verify them with Mobile Emulators.

Validate how they’re shown in Mobile Results

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Give the Content a Meaning with Structured Data

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Give the Content a Meaning with Structured Data

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If Local, create a Google+ for Business presence

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If Local, create a Google+ for Business presence

Visit

http://www.google.com/+/business/

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Optimize your Mobile Interface with Consistency

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Optimize your Mobile Interface with Consistency

Beware of Flash & Non-Mobile Friendly Elements

Follow These Usability Guidelines:

http://www.nngroup.com/articles/optimizing-a-screen-for-mobile-use/

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Easy Right? Now Let’s Learn about each Approach

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7

Responsive Web Design SEO Guidelines

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Responsive Web Design Concept

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Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible design that

automatically adapts to the device.

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Use http://mattkersley.com/responsive/ or

http://responsive.victorcoulon.fr/

To Verify a Page Responsiveness

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Google Recommends Responsive for Smartphones

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Read it

http://googlewebmastercentral.blogspot.com.es/2012/ 06/recommendations-for-building-smartphone.html

Google Recommends Responsive for Smartphones

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Google Provides Recommendations for Responsive

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Google Provides Recommendations for Responsive

Check them

http://googlewebmastercentral.blogspot.com.es/2012/

04/responsive-design-harnessing-power-of.html

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Responsive Web Design has Pros & Cons

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Responsive Web Design has Pros & Cons

If you have the technical capacity and your content, offering & keywords for Mobile and Desktop are very similar, this would be the best alternative for you.

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You can use Responsive Web Frameworks

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You can use Responsive Web Frameworks

Go to http://twitter.github.com/bootstrap/

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Or Responsive Web Templates for your CMS

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Or Responsive Web Templates for your CMS

Go to http://wordpress.org/extend/themes/

or your CMS Themes Gallery

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SEO Tip: Allow the Crawling of your Site Assets

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SEO Tip: Allow the Crawling of your Site Assets

Don’t Block CSS, Images, JS to Search Engines.

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SEO Tip: Effectively Use Javascript for Rendering

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SEO Tip: Effectively Use Javascript for Rendering

Check Google’s Recommendation

https://developers.google.com/webmasters/sma

rtphone-sites/javascript

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SEO Tip: Verify More the Web Speed & Visualization

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SEO Tip: Verify More the Speed & Visualization

Since you will use the same pages for Mobile &

Desktop it’s a must to validate their loading times

and visualization issues

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Some Responsive Mobile Web Examples

vs

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Some Responsive Mobile Web Examples

Other Responsive Sites are

http://www.starbucks.com/ , http://mashable.com/ and

http://thenextweb.com/

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Not for you? Let’s see with Dynamic Serving

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8

Dynamic Serving SEO Guidelines

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Dynamic Serving Concept

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Your Web server responds with a different HTML in the same URL depending on the user agent requesting the

page: Mobile or Desktop

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It’s the same URL but the HTML shown to Mobile users

& Bots it’s different than the one shown to Desktop

users & Bots

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Dynamic Serving Pros & Cons

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Dynamic Serving Pros & Cons

If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or Responsive technical restrictions, Dynamic Serving is the alternative.

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SEO Tip: Use the Vary HTTP header “User Agent”

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SEO Tip: Use the Vary HTTP header “User Agent”

Follow Google’s User-Agent Detection Recommendation

https://developers.google.com/webmasters/smartphone-sites/redirects

Tiêu đề	Thủ thuật SEO Mobile Wap chuẩn Google
Tác giả	Aleyda Solis
Trường học	SEER Interactive
Thể loại	bai bao

Định dạng
Số trang	177
Dung lượng	6,81 MB