concepts of quality as seen from

I. OverviewII. Quality perspective II.1 The marketing manager II.2 Quality auditors II.3 The end userIII. Quality evaluation III.1 Definition and importance of evaluation III.2 Process of evaluationIV ConclutionI.1 QUALITYWhat is quality?.we can understand commonly that quality is the standard of as measured against other things of a similar kind, the degree of excellence of something.Currently, counterfeiting, counterfeit goods, poor quality goods is one persistent problem of society. It brings to society many negative consequences: not as small as affecting health, consumer financeIt is important and necessary to evaluate quality product

I Overview

II Quality perspective

II.1 The marketing manager

II.2 Quality auditors

II.3 The end- user

III Quality evaluation

III.1 Definition and importance of evaluation III.2 Process of evaluation

IV Conclution

I.1 QUALITY

What is quality?

.

we can understand commonly that quality is

the standard of as measured against other

things of a similar kind, the degree of

excellence of something.

It is difficult to define exactly ????

I Overview

“quality over

With above statement, people want to confirm the

importance of quality:

The first, quality is the best way to increase

competition and attract customer

Quality product helps to maintain customer satisfaction and loyalty

Reduce the risk, loss of replacing

faculty goods

 Quality influences yours reputation

 Quality make the customers continue to buy from you in the future.

 Quality product makes an important

contribution to long-term revenue and

profitability

I.2 Quality evaluation

 Currently, counterfeiting, counterfeit goods, poor

quality goods is one persistent problem of society

 It brings to society many negative consequences: not

as small as affecting health, consumer finance

 It is important and necessary to evaluate quality

product

II Quality perspectives

Quality perspectives

Marketing

manager

Auditors Perspective

The end-user perspective

1 Marketing manager

 Is responsible for evaluating consumer research,

market conditions and competitor data

and customer satisfaction

 Set up a focus group to observe how and why people use the products

 Tested out whether various features of the product

2 Auditors perspective about quality

 Effective quality is a common problem of the entire organization

 Quality means that recorded procedures are in place, and being applied and respected

2 Auditors perspective about quality

• Quality is the correct application of procedures and

standard

 Must be done right, done well right from the

beginning

 Satisfying the needs of consumers, the society

 services in a broad sense

 Responsibility for the performance of each

organization belongs

 The cost to satisfy demand-particularly

3 The end-user perspective about quality

• End- users want something cheap , heavy-

duty, or disposable, they will not buy it in the first place if it is scratched, cracked or flowed

in any way

• Quality means that goods are not defective or

damaged.

price Packaging

Origin

Manufacturer credibility

logo, colors

Elements

3 The end-user perspective about quality

II-The definition of quality evaluation

II.1 The definition of quality evaluation

 Evaluation is the structured

interpretation and giving of

a subject's merit, worth and

significance, using criteria

governed by a set

of standards

II.2 The roles of evaluation

 To determine the quality of a program by

formulating a judgment

 Evaluations provide the information on the

improving a product or a process

 Can fulfill a variety of roles in the quality

 Designed to

contribute to quality enhancement

procedures

 Contribute to the

traditional notion of quality as excellence

The indication of product quality evaluation

 Features of the product effect

 The mechanical properties, physical,

chemical properties such as size, structure, composition

 The aesthetic criteria of the product.

 The longevity of the products.

The indication of product quality evaluation

 Costs and prices

The indication of product quality evaluation

 Features of the products

function

 Each product has different

the feature of the product

function

 Create outstanding function

to compete with the same

kind of products in the

market

products which have

various functions to satisfy

their demand

 Costs and prices

 Customers want to pay small or suitable money

 Find out the cheapest or the most suitable price

in the competitive market, they must have suitable cost and price campaign