Remote Research Definition: Research where the participant is not sharing physical space with the researcher. When does remote fail? Bandwidth, Translation. It’s expensive and difficult to do live. Faces Most users don’t have webcams. Webcams are a little invasive. use Agencies when: No website access or People whine about firsttime visitors or Higher budget or Online recruiting failed
Trang 1REMOTE DESIGN RESEARCH
INTERACTION 10
Trang 3I’M NATE BOLT
Trang 4ROBOTIC DOG TREATS
Trang 5I’M NATE BOLT
ROBOTIC DOG TREATS
DINOSAUR EXPLAINS IA
Trang 7#ixd10 #Remote
Trang 9#ixd10 #Remote
7
Trang 10SO ANYWAY WHAT’s UP WITH YOU?
Have you conducted remote testing before? Biggest concern (about remote silly)?
Trang 11THE REMOTE
SITUATION
Trang 14DESIGN RESEARCH
CONCEPT
TESTING
PERSONA DEVELOPMENT SURVEYS
ETHNOGRAPHY
NEEDS ASSESSMENT
IDEATION
GAME-BASED
ELICITATION
Trang 15Remote Research
Definition:
Research where the
participant is not
sharing physical space
with the researcher.
In person Remote
% of qualitative research
done remotely *
*Source: BP’s best guess
Trang 16THE WHOLE
REMOTE
PART OF THIS
Trang 17When does remote win?
Trang 18Native Environment
Cheap ethnography, not cheap lab
Trang 19Real Time
Allows self-motivated tasks
Trang 20I’ll trade you time for physical presence
Trang 21Involved Observers
Easier to collaborate in real time
Trang 22Geography
Trang 23When does remote fail?
Trang 24Yes, it’s an issue
Trang 25It’s expensive and difficult to do live
Trang 26Consent is a bear
Especially if they’re under 13
Trang 27Most users don’t have webcams.Webcams are a little invasive
Trang 28REMOTE STUDIES
Trang 30Real Time OBservers
Trang 32Portable Research
Trang 33Change on the fly
“No one seems engaged in the laptop customizer”
“Let’s add questions about who they get recommendations from”
Trang 35prototypes, wireframes,
Sketches = heck yes
Trang 36TOOLS
Trang 41Loop11 (un-moderated)
Trang 44PlainFrame SNEAK PREVIEW
Trang 47Can combine with screensharing to stress user’s
connection The Future Skype / VOIP
Trang 49Adobe Acrobat Connect - $39/mo
Trang 51FOR REMOTE
Trang 52Recruiting Options
Grab someone in the hallway
Grab someone who isn’t directly involved in
your project
IM your friends for a quick look
Panels and recruiting agencies
Real customers from marketing lists
Site intercepts
realness
Trang 53Gold Standard
Live recruiting
Get as close as you can
Trang 55use Ethnio when
Website access
Some budget
Quotas are relatively simple
Trang 56use forms when
You can place a link but not codeLow budget
Quotas are relatively complex
Options:
Google Docs Wufoo
Trang 57use Agencies when
Trang 58Customer lists
Sub-segments
Ownership requirements
No website access
Trang 59PANELS
Trang 61Live Recruiting Math
Target: 6 recruits/hour
Allow for: 1% response (low average)
You Need: 8-10,000 uniques/day
Trang 66What they worry about
Trang 67WHO ARE YOU AND CAN I
TRUST YOU?
Trang 68IF YOU CAN SEE MY SCREEN,
CAN YOU SEE MY FACE?
Trang 69WILL YOU BE ABLE TO TAKE
CONTROL OF MY COMPUTER?
Trang 70WILL YOU HELP ME GET THE
PLUG-IN OFF MY COMPUTER AT THE END?
Trang 71WILL THIS WORK IF I HAVE A FIREWALL/PROXY/STRICT IT
DEPARTMENT?
Trang 72IS THIS GOING TO END UP ON
YOUTUBE?
Trang 73Advanced Techniques
High Emotions
Trang 74Remote empathy
Trang 76mobile Research?
Trang 77Advanced Techniques
One to many moderation
Multi-threading
Trang 78Burn the script
Find out what matters
Trang 79The Future
Trang 80remoteusability.com
Trang 83@boltron