We see influence (what folk do to each other on our behalf) where emulation (of what folks around us are doing) is the real mechanic behind the spread of human behavior. A multimedia mix framed to spark conversations requires a compelling message concept that can work across a multimedia platform. We don’t get them to try our product by convincing them to love our brand; we get them to love our brand by convincing them to try our product
UFOs Unidentified Flashy Objects Armando Alves, 2009 Web Strategist #ufomkt Unidentified Flashy Objects Abduction by the marketing hype cycle @armandoalves Blogger at asourceofinspiration.com Guest blogger at Osocio.org Co-host at Alt.Prt.Sc Guest blogger at TheTrendwatch.com Talk soon available as ebook at ToothlessTigerPress.com — Kurt Vonnegut THE DANCING FOOL ALIENSHUMANS Unidentified Flashy ObjectsUnidentified Flying Objects ALIENSHUMANS BRANDSCONSUMERS Unidentified Flashy ObjectsUnidentified Flying Objects UGC AUGMENTED REALITY VIRAL MARKETING MOBILE APPS UFO sightings USER GENERATED CONTENT Passion isn’t for sale — Henry Jenkins “I don’t have to control the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” AUGMENTED REALITY Isn’t reality big (and complex) enough ? AR UFOs I kid you not [...]... INTEL INSIDE MEASURING IS IMPORTANT If you know why you’re measuring “We don’t get them to try our product by convincing them to love our brand; we get them to love our brand by convincing them to try our product.” — Bob Hoffman LET US NOT MAKE ANOTHER UFO OUT OF THE SOCIAL WEB BUT RATHER BUILD LOTS OF WHUFFIE ON THE SOCIAL WEB “If i tell my Facebook friends about your brand, it is because i like... Social Media “Gurus” BEWARE OF THE FAKES From Pagemaker to animated GIFs BEWARE OF THE FAKES It’s serious Don’t gamble with it “SMO–social media optimization ( ) (is) the worst thing I’ve ever heard of Anyone who hires an SMO firm is an idiot The whole point of social media is TO BE REAL NOT FAKE!!!” — Jason Calacanis BEWARE OF THE FAKES Where’s the real value? PROBES DATA IS THE NEXT INTEL INSIDE MEASURING... UFO features gimmickry lack of solid ideas weak execution tactics instead of strategy IS SOCIAL MEDIA ANOTHER UFO ? THINGS SOCIAL MEDIA CAN’T SELL THE HYPE CYCLE “When everybody takes technology for granted that’s when it becomes socially interesting.” — Clay Shirky ON TI UC ES BD OB A R P VS ABDUCTION “A multimedia mix framed to spark conversations requires a compelling message concept that can work...VIRAL MARKETING So you think you can reach millions for free ? “We see influence (what folk do to each other on our behalf) where emulation (of what folks around us are doing) is the real mechanic behind the spread of human behavior.” — Marc Earls MOBILE APPS Does it make calls ? UFO Mobile App I kid you