doing business online using microsoft bcentral

Contents Introduction Course Materials ...2 Prerequisites...3 Course Outline ...4 Course Outline continued...6 Setup ...8 Microsoft Certified Professional Program ...9 Facilities...11 M

Course Number: 1933A

Released: 10/2000

Delivery Guide

Doing Business Online

Using Microsoft bCentral

Part Number: X05-99672

to represent any real individual, company, product, or event, unless otherwise noted Complying with all applicable copyright laws is the responsibility of the user No part of this document may

be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Microsoft Corporation If, however, your only means of access is electronic, permission to print one copy is hereby granted

Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property

 2000 Microsoft Corporation All rights reserved

Microsoft, BackOffice, bCentral, FrontPage, Hotmail, LinkExchange, MS-DOS, MSN,

PowerPoint, Windows, Windows Media Player, and Windows NT are either registered trademarks

or trademarks of Microsoft Corporation in the U.S.A and/or other countries

Other product and company names mentioned herein may be the trademarks of their respective owners

Development Lead: P.M Murali (NIIT)

Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT)

Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies)

Program Manager: Steve Merrill

Graphic Artist: Scott Serna (Creative Assets)

Editing Manager: Lynette Skinner

Editor: Dennis Rea

Copy Editor: Ed Casper (S&T Consulting)

Publications Manager: Miracle Davis

Test Manager Eric Myers

CD Build Specialist: Jenny Boe; Eric Wagoner

Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online Training Solutions, Inc.)

Manufacturing Manager: Bo Galford

Manufacturing Support: Laura King

General Manager: Robert Stewart

Course Number: 1933A

Part Number: X05-99672

Released: 10/2000

Contents

Introduction

Course Materials 2

Prerequisites 3

Course Outline 4

Course Outline (continued) 6

Setup 8

Microsoft Certified Professional Program 9

Facilities 11

Module 1: Introduction to Microsoft bCentral Overview 1

E-Commerce with Microsoft bCentral 2

Services in Microsoft bCentral 4

Components of E-Commerce Web Sites 6

Methods of Implementing Security on bCentral Web Sites 9

Review 11

Module 2: Creating and Customizing E-Commerce Web Sites Overview 1

Benefits of Using Site Manager 2

Signing Up for Site Manager 4

Creating the Home Page of a Web Site 6

Customizing the Home Page 7

Lab 2: Creating and Customizing a Home Page Using Site Manager 15

Review 20

Module 3: Building an E-Commerce Web Site Overview 1

Adding Pages to the Web Site 2

Adding E-Commerce Functionality 7

Lab 3: Building the E-Commerce Functionality 13

Review 22

Module 4: Customizing Web Pages Using Microsoft FrontPage 2000 Overview 1

An Introduction to Microsoft FrontPage 2000 2

Opening a Web Site in Microsoft FrontPage 2000 4

Customizing a Web Site Using Microsoft FrontPage 2000 6

Saving a Web Site Locally 20

Publishing a Local Copy of a Web Site in Site Manager 21

Lab 4: Customizing Web Pages Using Microsoft FrontPage 2000 22

Review 28

Module 5: Promoting Your Web Site Overview 1

Making Your Web Site Accessible 2

Signing Up for Traffic Builder 7

Using SubmitIt! to Submit Your E-Commerce Web Site 9

Lab 5: Using SubmitIt! to Submit Web Sites 17

Review 21

Module 6: Advertising Your E-Commerce Web Site

Overview 1

Advertising Web Sites 3

The Banner Network Service: An Introduction 7

Using Banner Network to Advertise Your Web Site 8

Lab 6: Using Banner Network to Advertise Your Web Site 20

Review 26

Module 7: Managing Mailing Lists Overview 1

Introducing the ListBot Service 3

Types of Lists 5

Creating a List in ListBot 7

Managing Lists 9

Managing List Members 14

Managing Messages 18

Viewing Reports on Lists Created in ListBot 22

Lab 7: Managing Mailing Lists 23

Review 30

Module 8: Setting Up Affiliate Programs Overview 1

An Introduction to Affiliate Programs 2

Terms Associated with Affiliate Programs 4

Using Microsoft bCentral Services as an Affiliate Partner 5

Using Microsoft bCentral Services as an Advertiser 11

Creating an Affiliate Program 12

Managing an Affiliate Program 13

Viewing and Interpreting Reports Generated by ClickTrade 18

Review 19

Module 9: Checking Web Site Ranking Overview 1

Introducing the PositionAgent Service 2

Using PositionAgent to Check Web Site Ranking 3

Interpreting Reports Generated from Search Engines 4

Review 6

Module 10: Summing It All Up Overview 1

Planning an E-Commerce Web Site 2

Sequence of Use of bCentral Services 4

Site Creation Phase 5

Site Promotion Tips 9

About This Course

This section provides you with a brief description of the course, audience, suggested prerequisites, and course objectives

Description

This course provides students with the knowledge and skills necessary to create, customize, and promote e-commerce Web sites for small and medium-size businesses by using the services and tools in the Microsoft® bCentral™ portal

Audience

This course is intended primarily for people who want to create base-level Web sites, add features to enable the sites for e-commerce, and then promote the sites

The secondary audience for this course consists of owners of small or medium-size businesses who already have commerce Web sites and want to add e-commerce features and use the bCentral site-promotion services to promote their sites

Student Prerequisites

This course requires that students meet the following prerequisites:

! Familiarity with the use of Microsoft Windows® applications and Internet browsers

! Experience creating simple Web pages by using Microsoft FrontPage® 2000

Course Objectives

After completing this course, students will be able to:

! Describe the features and components of an e-commerce Web site

! Create a base-level e-commerce Web site by using the Microsoft bCentral site creation services

! Customize the site by using Microsoft FrontPage 2000

! Promote the site by using the Microsoft bCentral site promotion tools

! Measure the popularity of the site

Course Timing

The following schedule is an estimate of the course timing Your timing may vary

Day 1 Start End Module

9:00 9:30 Introduction 9:30 10:20 Module1: Introduction to Microsoft bCentral 10:20 10:30 Break

10:30 12:00 Module 2:Creating and Customizing E-Commerce Web Sites 12:00 1:00 Lunch

1:00 1:30 Lab 2: Creating and Customizing a Home Page Using Site

Manager 1:30 1:40 Break 1:40 3:00 Module 3: Building an E-Commerce Web Site 3:00 3:45 Lab 3: Building the E-Commerce Functionality 3:45 4:00 Break

4:00 5:00 Module 4: Customizing Web Pages Using Microsoft

FrontPage 2000

Day 2 Start End Module

9:00 9:30 Day 1 review 9:30 10:45 Module 4: Customizing Web Pages Using Microsoft FrontPage

2000 (continued)

10:45 11:45 Lab 4: Customizing Web Pages Using Microsoft FrontPage 2000 11:45 12:45 Lunch

12:45 1:45 Module 5: Promoting Your Web Site 1:45 2:15 Lab 5: Using SubmitIt! to Submit Web Sites 2:15 2:30 Break

2:30 3:45 Module 6: Advertising Your E-Commerce Web Site 3:45 4:00 Break

4:00 4:40 Lab 6: Using Banner Network to Advertise Your Web Site

Day 3 Start End Module

9:00 9:30 Day 2 review 9:30 11:30 Module 7: Managing Mailing Lists 11:30 11:40 Break

11:40 12:40 Lab 7: Managing Mailing Lists 12:40 1:40 Lunch

1:40 3:00 Module 8: Setting Up Affiliate Programs 3:00 3:10 Break

3:10 3:30 Module 9: Checking Web Site Ranking 3:30 4:00 Module 10: Summing It All Up

Trainer Materials Compact Disc Contents

The Trainer Materials compact disc contains the following files and folders:

! Autorun.exe When the CD is inserted into the CD-ROM drive, or when you

double-click the autorun.exe file, this file opens the CD and allows you to browse the Student Materials or Trainer Materials CD, or install Microsoft Internet Explorer

! Default.htm This file opens the Trainer Materials Web page

! Readme.txt This file contains a description of the compact disc contents and

setup instructions in ASCII format (non–Microsoft Word document)

! 1933A_sg doc This file is the Classroom Setup Guide It contains a

description of classroom requirements, classroom configuration, and classroom setup instructions

! StudentCD This folder contains the Web page that provides students with

links to resources pertaining to this course, including additional reading, review and lab answers, lab files, multimedia presentations, and course-related Web sites

! Errorlog This folder contains a template that is used to record any errors

and corrections that you find in the course

! Fonts This folder contains fonts that are required to view the Microsoft

PowerPoint® presentation and Web-based materials

! Mplayer This folder contains files that are required to install Microsoft

Windows Media™ Player

! Powerpnt This folder contains the PowerPoint slides that are used in this

course

! Pptview This folder contains the PowerPoint Viewer, which is used to

display the PowerPoint slides

! Webfiles This folder contains the files that are required in order to view the

course Web page To open the Web page, open Windows Explorer, and in

the root directory of the compact disc, double-click Default.htm or Autorun.exe

Student Materials Compact Disc Contents

The Student Materials compact disc contains the following files and folders:

! Autorun.exe When the CD is inserted into the CD-ROM drive, or when you

double-click the autorun.exe file, this file opens the CD and allows you to browse the Student Materials CD or install Microsoft Internet Explorer

! Default.htm This file opens the Student Materials Web page It provides

you with resources pertaining to this course, including additional reading, review and lab answers, lab files, multimedia presentations, and course-related Web sites

! Readme.txt This file contains a description of the compact disc contents and

setup instructions in ASCII format (non–Microsoft Word document)

! 1933A_sg.doc This file is the Classroom Setup Guide It contains a

description of classroom requirements, classroom setup instructions, and the classroom configuration

! AddRead This folder contains additional reading pertaining to this course

If there are no additional reading files, this folder does not appear

! Appendix This folder contains appendix files for this course If there are no

appendix files, this folder does not appear

! Democode This folder contains demonstration code If there is no

demonstration code, this folder does not appear

! Fonts This folder contains fonts that are required in order to view the

Microsoft PowerPoint presentation and Web-based materials

! Ie5 This folder contains Microsoft Internet Explorer 5

! Labs This folder contains files that are used in the hands-on labs These

files may be used to prepare the student computers for the hands-on labs

! Media This folder contains files that are used in multimedia presentations

for this course If this course does not include any multimedia presentations, this folder does not appear

! Menu This folder contains elements for autorun.exe

! Mplayer This folder contains files that are required in order to install

Microsoft Windows Media™ Player

! Practices This folder contains files that are used in the hands-on practices

If there are no practices, this folder does not appear

! Sampapps This folder contains the sample applications associated with this

course If there are no associated sample applications, this folder does not appear

! Sampcode This folder contains sample code that is accessible through the

Web pages on the Student Materials CD If there is no sample code, this folder does not appear

! Sampsite This folder contains files that create the sample site associated

with this course If there is no sample site, this folder does not appear

! Setup This folder contains additional files that may be required for lab

setup If no additional files are required, this folder does not appear

! Webfiles This folder contains the files that are required in order to view the

course Web page To open the Web page, open Windows Explorer, and in

the root directory of the compact disc, double-click Default.htm or Autorun.exe

! Wordview This folder contains the Word Viewer that is used to view any

Word document (.doc) files that are included on the compact disc If no Word documents are included, this folder does not appear

Document Conventions

The following conventions are used in course materials to distinguish elements

of the text

Convention Use

# Indicates an introductory page This symbol appears next

to a topic heading when additional information on the topic is covered on the page or pages that follow it

bold Represents commands, command options, and syntax that

must be typed exactly as shown It also indicates commands on menus and buttons, dialog box titles and options, and icon and menu names

argument names or placeholders for variable information Italic is also used for introducing new terms, for book titles, and for emphasis in the text

Title Capitals Indicate domain names, user names, computer names,

directory names, and folder and file names, except when specifically referring to case-sensitive names Unless otherwise indicated, you can use lowercase letters when you type a directory name or file name in a dialog box or

at a command prompt

combinations — for example, ALT+SPACEBAR

[ ] In syntax statements, enclose optional items For example,

[filename] in command syntax indicates that you can

choose to type a file name with the command Type only the information within the brackets, not the brackets themselves

{ } In syntax statements, enclose required items Type only

the information within the braces, not the braces themselves

| In syntax statements, separates an either/or choice

! Indicates a procedure with sequential steps

In syntax statements, specifies that the preceding item may

be repeated

Represents an omitted portion of a code sample

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