Four Alternative Data Collection Modes • Person-administered: an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records his or her answers
Trang 1Survey-Data Collection
Methods
Trang 2• A survey involves interviews with a
large number of respondents using a predesigned questionnaire
Trang 3Advantages of Surveys
analysis
Trang 4Four Alternative Data
Collection Modes
• Person-administered: an interviewer reads questions, either face-to-face
or over the telephone, to the
respondent and records his or her
answers
• Computer-administered: computer
technology plays an essential role in the interview work
Trang 5Four Alternative Data
Collection Modes
• Self-administered: the respondent
completes the survey on his or her
own
• Mixed Mode: a combination of two or more methods
Trang 6Person-Administered Surveys (Without Computer Assistance)
• A person-administered survey is one
in which an interviewer reads
questions, either face-to-face or over the telephone, to the respondent and records his or her answers
many years until development of
communications systems and
advancement in computer technology
Trang 7Person-Administered Surveys (Without Computer Assistance)
Trang 8they are answering the question
“correctly.” Feel they are being
“evaluated.” Especially a problem with sensitive topics such as hygiene,
Trang 9Computer-Administered Surveys
• A computer-assisted survey is one in which computer technology plays an essential role in the interview work
Trang 10concern in respondents
Trang 11Computer-Administered Surveys
Trang 12Self-Administered Surveys
• A self-administered survey is one in which the respondent completes the survey on his or her own
Trang 14Self-Administered Surveys
not send in on time, do not send in!
explain or encourage respondents
requirements…it must be perfect!
Trang 15Mixed-Mode (Hybrid) Surveys
• Mixed-mode surveys use multiple
data collection methods
use mixed-mode surveys in recent
years
Trang 16Mixed-Mode (Hybrid) Surveys
data collection goal…
to quickly reach portion of population with Internet access and may use telephone calling to reach those without Internet access
Trang 17Mixed-Mode (Hybrid) Surveys
Trang 18Ways to Gather Data
Trang 19Person-Administered Surveys
In-Home Interview
home, which facilitates interviewer- respondent rapport
Trang 20Person-Administered Surveys
In-Home Interview
respondent’s home
is gathered
Trang 22Person-Administered Surveys
Mall-Intercept Interview
uncomfortable answering the questions in the mall
exclusive interview rights for that
Trang 24Person-Administered Surveys
In-Office Interview
examine prototypes or samples of products
Trang 25Person-Administered Surveys Central Location Telephone Interview
Trang 26Person-Administered Surveys Central Location Telephone Interview
Trang 29Fully Computerized Surveys
Trang 30Fully Computerized Surveys
(not online)
computer or be computer literate
data collection method with exciting prospects
Trang 31Fully Computerized Surveys
Trang 32Fully Computerized Surveys
method; very flexible; online;
analysis available
Trang 33Self-Administered Surveys
Group Self-Administered Survey
respondents
Trang 34Self-Administered Surveys Group Self-Administered Survey
permission to conduct the survey
surveys good for pretests or pilot tests
Trang 35Self-Administered Surveys
Drop-Off Survey
scale national survey
Trang 36response rate exist
Trang 37Advantages and Disadvantages
of Data-Collection Methods
Trang 38Choice of Survey Method
the researcher balances quality
against:
horizon:
mail & new online such as Insight Express
Trang 39Choice of Survey Method
the researcher balances quality
Trang 40Choice of Survey Method
the researcher balances quality
against:
required: verbal only: telephone;
static stimulus then can use mail or online; nonstatic;
online/mall/personal