End module assignment module using data to build business practice

UNIVERSITY OF BEDFORDSHIRESCHOOL OF BUSINESS ---***---FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS ---***---END-MODULE ASSIGNMENT Module: Using Data to Build Business Practice Code:

SCHOOL OF BUSINESS

-*** - HO CHI MINH CITY CAMPUS

-*** -END-MODULE ASSIGNMENT

Module: Using Data to Build Business Practice

Code: BS004-1

ASSIGNMENT 1

Ho Chi Minh City, December 2022

UNIVERSITY OF BEDFORDSHIRE

SCHOOL OF BUSINESS

-*** -FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

-*** -END-MODULE ASSIGNMENT

Module: Using Data to Build Business Practice

Code: BS004-1

FRANCE TOURISM ANALYSIS

Student’s full name: PHAN THU TRANG Student ID: 2145519074

Cohort: K60BF-B Semester: I Academic year: 2022-2023 Lecturer: Dr Nguyen Thi Hoang Anh

Ho Chi Minh City, December 2022

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment that I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgment in the end-module assignment

This end-module assignment has not been submitted for the evaluation of any other modules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, May 2022

Phan Thu Trang

LIST OF TABLES

Table A.1 Responders' demographic data 6 Table A.2 Described response behavior 7 Table B.1 The UK residents who travel to France on holiday 11 Table B.2 Top 10 countries with the most tourists 12

TABLE OF CONTENT

III The situation of tourism after the Covid Pandemic 13

IV Recommendation plan for the improvement travel industry in

CHAPTER 1: BRIEF SUMMARY

This survey information on patterns in travelers entering and departing the

UK was gathered during TravelPac 2019 and comes from the International Passenger Survey The data indicates that the European market is improving With its historic structures, medieval alleyways, and exquisite arts and cultures, Europe draws travelers from the United Kingdom Particularly in Southwest Europe, where young, passionate couples can have magnificent relationships In this research, I will concentrate on examining the France tourist industry in Southwest Europe

CHAPTER 2: INTRODUCTION

I Research Issues

Numerous new service industries arise as people's quality of life rises, opening up a wealth of new opportunities for the service sector, including tourism

According to Wikipedia, about 744.3 million tourists visited Europe in

2019, an increase of 3.9% from 2017 (Xếp Hạng Du Lịch Thế Giới – Wikipedia Tiếng Việt, n.d.) In terms of worldwide tourism, Europe is in the lead The 2010s saw an acceleration of growth as more countries became more mobile Although this is a good development, many places face challenges as they look for sustainable solutions to deal with the increased intensity of tourist visits Nevertheless, the European economy has profited from the travel and tourist sector

Furthermore, Europe is the best vacation destination for families, young people who want to learn about history, and experience modern civilization, or couples who want to begin their honeymoon adventure because only one region in the world offers both lyrical romance and breathtaking luxury, particularly in Southwestern Europe like France, Spain, and other countries in that region

II Research Scopes

● The research was carried out in the United Kingdom

● Information data was gathered in 2019, 2021, and in the first quarters

of 2022

● Content restrictions for research: examining consumer behavior, emphasizing market segmentation for local UK clients utilizing travel services in Southwest Europe (Spain), and citing the Covid-19 outbreak scenario

● Customers residing in the interior of the UK who travel for vacations while departing and entering the nation were the study's research subjects

CHAPTER 3: ANALYSING TRAVELPAC 2019

I Description of Customers

A Demographic

Gender and age are used as indicators of the study respondents' demographic information The table below provides further information about this data:

Table A.1: Responders' demographic data

55.40% (equivalent to 16495) of male consumers and 42.63% (equivalent to 12693) of female customers, according to study findings in table A.1, require to go outside of the UK for vacations

The age group from 35 to 44 years old accounted for the greatest proportion

in terms of age, with a rate of 19.98%, while the age group from 0 to 15 years old had the lowest percentage, at 3.26% Additionally, a sizable share of all consumers looking to travel on vacation (representing 19.67%) belongs to the age group of customers between the ages of 25 and 34

B Customers’ Behavior

Table A.2 provides specific information on the purchasing habits of 29,772 individuals who traveled outside the UK and were surveyed:

Table A.2: Described response behavior

maximum amount of less than £30 million (79.48%), and the lowest level is over

£270 million (accounting for 0.3% or only 1 person), respectively Additionally, there are between 30 and 60 million people who are prepared to pay, which accounts for a sizeable portion of the structure of consumers' willingness to pay while traveling outside the UK (10.90%) This is understandable given that the majority of the tourist destinations they are interested in are reasonably priced In addition, the UK's currency value is quite high in comparison to the US dollar, so the amount they are willing to pay is sufficient to obtain services that meet their needs and aspirations Because of this, the majority of customers who are prepared to pay when traveling on holiday are willing to pay less than £30 million

Package: Self-sufficient travel is preferred by 81.21% of customers, while tour travel is preferred by 18.79% They opted for self-sufficiency because of the restrictions associated with planning travels The British travel style is often pretty informal because they are on holiday and do not want to create time pressure, which

we frequently perceive while traveling on tours

Transportation: When it comes to the mode of travel, 79.85% of tourists prefer flying, 11.78% prefer traveling by sea, and 8.38% prefer traveling by road Given that consumers often think about getting where they're going as quickly as possible to save time and energy, this makes sense As a result, the majority of customers choose airplanes as their main form of transportation (representing

79.85%) The results of the clientage group study also provide evidence in favor of this

Travelperiod:The most popular time of year for vacations is in the fall (July

to September) when 28.60% of all departures from the UK are made The majority

of the summer (24.82%), winter (24.71%), and spring (21.86%) were also spent away from the UK on vacation As you presumably already know, traveling to Europe is typically best done in the fall The most picturesque and romantic season

of the year in the European country is characterized by chilly temperatures, clean air, and deciduous trees, so it makes sense that fall draws travelers

Duration:43.32% of travelers opt for trips lasting 4 to 13 nights, 31.62% for

1 to 3 nights, 17.62% for 14 to 27 nights, and 0.26% for trips lasting more than 6 months Additionally, this is true for client psychology in general It is normal to opt

to take a vacation at that time as most holidays or vacations continue for about a week

Tourist attraction: Of the top four countries most frequently visited, France had the largest percentage of responses (18.18%), followed by the United States (12.31%), Germany (11.37%), and other Asia (5.63%) Because there are fewer options for tourist destinations in nearby and well-known nations, it is clear that British vacationers choose relaxation over actively exploring novel ideas in unfamiliar settings

II France Tourism Analysis

A The pattern of travel analysis

In order to conduct this study and determine the travel pattern, the researcher will use descriptive analysis to determine the means, mode, median, and standard deviation The following two tables display the results:

Table B.1: The UK residents who travel to France on holidays

The aforementioned table makes it abundantly clear that in 2019, as compared to 2021 and Q1 2022, the number of UK visitors coming to France with the intention of taking a vacation reached an extremely high number (in terms of the number of guests, costs during travel, and a total number of nights they travel) This

is a clear illustration of how the Covid-19 outbreak, which started in 2020, has influenced travel demand

B Level of attraction

Table B.2: Top 10 countries with the most tourists

Spain has been the top destination for British visitors traveling to all of Europe during the past three years, with 27,467,997.84 journeys, according to the research data in table B.3 Italy comes in third with 11,247,764.46 visits, followed

by France with 17,771,826.83 visitors

Additionally, during the fall season, the majority of travelers come from these three countries (from July to September) The bar graph showed how consistently stable the travel and tourism sectors were in the three countries of Spain, France, and the United States This information demonstrated that British tourists still have a certain amount of admiration for the romantic and opulent beauty that these three countries exude

III The situation of tourism after the Covid Pandemic

The number of tourists in the top 3 nations (Spain, France, and the US)

in 19 years achieved the largest number within 3 years, at 20,447,996.12 respectively; 13,907,224.87 and 9,303,580,00 visitors This is clearly seen in table B.3 In contrast, following the Covid epidemic in 2021, there was a significant decline in the number of visitors visiting other nations from the

UK In comparison to 2019, there were roughly a fifth fewer British visitors

to Spain, about a 12 times decline in visits to France, and about a 9 times decrease in visitors to the US

After the epidemic crisis had subsided at the start of the first quarter of

2022, there had been a small but noticeable change in the number of visitors

It is known that leaving the UK at this time for travel makes tourists feel uneasy and unnecessarily anxious Additionally, nations all over the world increased security, limiting the number of persons allowed to depart and enter after the problematic growth of Covi Even a "VaccinePassport"is needed

in some nations in order to enter This makes sense when there are fewer visitors and no indications of a comeback

IV Recommendation plan for the improvement travel industry in other Asia

According to the statistics table, there aren't many people traveling to other parts of Asia (counted at 2,294,313.84 visitors in 2019) Following the Covid epidemic, in 2021 and the first quarter of 2022, there were 218,426.00 and 176,508.76 visitors respectively from the UK traveling to other Asian nations COVID-19 was particularly hard on the tourism industry, which mostly affected small enterprises, women, and young people The lifeblood that tourism provides to millions of people in Asia and the Pacific must be rebuilt In order to do this, we must guarantee fair community engagement, strengthen the sector's resilience, and adhere to environmental and climate change goals In order to promote the sector's recovery, policies should be oriented on people and sustainability, emphasizing MSMEs and innovation, skill development, and sustainable and ecologically friendly practices

CHAPTER 3: CONCLUSION

Even though TravelPac 2019 made it easier for us to design a comprehensive tour, we still lack certain vital survey information that would have helped us better understand the requirements and characteristics of potential customers Additionally, analysis is impossible due to TravelPac 2019's use of incomplete or inaccurate data This analysis gives us a better understanding of the demands and travel habits

of the British people Typically, they choose to go to nearby nations as well as western and southern Europe Thus, a general overview and ideas for advancing and promoting tourism in developing or undeveloped nations are provided

Xếp hạng du lịch thế giới – Wikipedia tiếng Việt (n.d.) Wikipedia Retrieved December 17, 2022, from

https://vi.wikipedia.org/wiki/X%E1%BA%BFp_h%E1%BA%A1ng_du _l%E1%BB%8Bch_th%E1%BA%BF_gi%E1%BB%9Bi

Making Asia and the Pacific's Recovering Tourism Industry More

People-centered and Sustainable (2022, October 25) Asian

Development Bank Retrieved December 18, 2022, from

https://www.adb.org/news/features/making-asia-pacific-recovering-touri sm-industry-more-people-centered-sustainable

Higgins-Desbiolles, F (2020) The “war over tourism”: challenges to sustainable tourism in the tourism academy after COVID-19 Journal of Sustainable Tourism