Module using data to build business practice

I am the event director of the The Event management company Cyber Show The purpose of this report is to prepare an prom plan for students from all universities throughout Ho Chi Minh Ci

UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY

END-MODULE ASSIGNMENT

Module: Using Data To Build Business Practice

Code: BSS004-1

Grade (in number):

Class: K59BF-B (Signature & Full name) Semester: II

Examiner 2

Academic year: 2021-2024

(Signature & Full name)

Head teacher: Dr Tran Quoc Trung

Submission date: 27th December 2021

Student’s signature:

Ho Chi Minh City, December 2021

ldddccc

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code: BSS005-1

USING DATA TO MAKE A MARKETING STRATEGY

Student’s full name: Cao Tran Toan Thang Student ID: 2145519137

Cohort: KS9BFB

Semester: II Academic year: 2021-2022 Lecturer: Dr Tran Quéc Trung

STATEMENT OF AUTHORSHIP Except where reference is made in the text of the end module Assignment, this

assignment contains no material published elsewhere or extracted in a whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma No other person’s work has been used without the acknowledgments

in the end-module assignment This end-module assignment has not been submitted for the evaluation of any other models or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, Decmeber 28th, 2021

Cao Tran Toan Thang

I am the event director of the The Event management company Cyber

Show

The purpose of this report is to prepare an prom plan for students from all universities throughout

Ho Chi Minh City by discussing the marketing strategy, the requirements in human resources and the financial details of the prom The prom is going to held in the Van Thanh tourist village The data for the event is collected by the group of students and the report is individually prepared and all the data is proper researched In the marketing strategy, the marketing mix for the prom has been discussed and further to understand the roles and responsibilities of the staff, the human resources requirements analysis is also being discussed In the end the financial details including the budget and thespending money during the along with break-even point is also been discussed The report is concluded on the basis of overall key findings from the report The report will benefit the Van Thanh tourist village as well as increase sales and schedule a perfect plan for the prom The plan is started with the marketing strategy and which is

A Marketing Strategy

1) Product

Location: Van Thanh restaurant hall

Justification: As you can see the chart below of the survey shows that 54,5% of the choice

belongs to Van Thanh restaurant Besides, this area is a perfect place to hold a prom since the capacity of the restaurant is 350 persons In addition, I have contacted Van Thanh and they claimed that there is a stage and audio and visual equipments in the restaurant

Van Thanh Restaurant Van Thanh garden 5 (45,5%) 6 (54,5%) Van Thanh coffee shop

Van Thanh pool

Dance club

Time: Sunday 6/11/2022 5pm-9:30pm:

Justification: When asked “do you want to hold the prom in the weekend” About 90,0% of the people choose yes The same result can be seen in the question “When do you want to hold the prom?” 90,9% of the people choose night This is good since many students will

have more free time in the weekend, and as a results we can be able to increase the

number of customers and increase sales

@ yes

“

Food service: Van Thanh set party menu for a table of 10 people: Seafood soup, Palace Salad, Fried shrimp with green nuggets Butter chicken wings, Snakehead fish hot pot with cinnamon

leaves — Vermicelli, Dessert: Coconut jelly Beer, Soft drinks, Water in Van Thanh service

Justification: Although many students prefer buffet party However, Van Thanh does not provide buffet service Besides, I think a buffet party will cost a lot of money and time to prepare Whearas, when we buy the set party menu price of Van Thanh, they will also provide us security guards and waitress This will save you the cost of hiring more workers and save more time And

if we buy beverages from external service ( not including in Van Thanh), there will be a significantly high additional cost (250,000vnd/table)

Entertainment service: Live party band, Dj party, Magic show and Comedy show

Justification: As you can see the survey chart below The highest choice propotion belongs to party band Following that is DJ party, Magic show and Comedy show at the proportion of

27,3% The reason why I don’t include the photo booth is because I think it won't be very

practical and effective, because now everyone has a smartphone to take pictures Besides, the cost of renting a photo booth is quite high, so I think we can save money and spend that money

on other things

DJ party 3 (27,3%)

Comedy show 3 (27,3%)

School dance 2 (18.2%)

Party Inflatable 2 (18.2%)

Photo Booth 3 (27,3%)

Magic show 3 (27,3%)

Atmosphere and theme: Hollywood prom theme with Energetic and luxury

Justification:

2 Price

Pricing Strategy: Because this is the company's first event for the student community The first priority is still to be able to sell tickets at a price that is both accessible to all audiences and profitable at the same time According to the poll many students prefer the price range from 300.000 to 500.000 VND However, after calculating all the cost, I have found that price range is not possible anymore

Figure 5: The cost of a ticket

The goal is to have ticket costs that are affordable to students, with at least 300

students registering to participate

Payment method: Buying a ticket and paying 100% in advance

4 Promotion

Team up with other university community departments and Create a page on Facebook in order

to promote the event

Sales promotion: For the first 20 customers, there will be a 10% discount on “early bird” tickets

and if customers buy Tickets through any university departments, they are eligible for a 5% discount 5% off ticket price for those who share the prom on social media sites and

refer 5 people to the prom

Justification; The reasons why I choose to Collaborate with other university student community departments is because most of our customers are still students from all around Ho Chi Minh city So it is a good way to promote our prom to all the students from different university And to increase the coverage of our prom, I suggest that we should also Create a Fanpage on Facebook

so that anybody can ask more information about our Prom According to the poll, when asked

“What social media you often use or visit most’, it is shows that 72,7% of the choice

belongs to Facebook, and that is the reason why I choose to create our fanpage on Facebook so that more people will know about our prom And in order to encourage buyers and enhance sales and sell tickets rapidly, I'd like to cut the ticket price by 5% when customers promote the prom

on social networking sites and refer 5 people to the prom., we will have some sales promotion like I have mentioned above

@ Instagram

@ Twitter

@ Youtube

@ Tiktok

@ | don't use social media

5 Place

Buy tickets Online Buy tickets Offline

Exchange of information through: -The university community departments

-Facebook Fanpage -At the company's headquarters

-Organization's gmail: -At Van Thanh tourist village

rsh mail.com , firm website | Payment: Pay in cash

-Hotline: 093757164* (Ms Snow)

-Online payment methods include a

bank account, an e-wallet, credit card

Or pay in cash when the shipper deliver

Justification: The will be two method of buying tickets, online and offline so that anybody can be capable of buying tickets We will promote the online ticket registration form link on

Facebook The link will ask the customer name, their school, their address and their phone

number Customer can pay by credit card first then wait for the shipper to deliver the ticket to their home or they can pay directly when the shipper comes to deliver the ticket If customers

want to buy tickets faster, they can go to FTU university, other university community

departments or Van Thanh to buy directly

5) Physical evidence:

Luxury and energetic atmosphere, soft and strong beat musical instruments, electronic

board, speakers, parking lot, clean cutlery, dishes and bowls, eyes catching tickets, yellow

chandelier Electric Candles Abstract Paintings White and gold ballons Tuxedo clothes for employees, black chair with gold table mats, red carpet with yellow light Yellow star stickers on the wall

Food: Seafood soup, Palace Salad, Fried shrimp with green nuggets Butter chicken wings,

Snakehead fish hot pot with cinnamon leaves — Vermicelli, Dessert: Coconut jelly Beer, Soft drinks, Water in Van Thanh service

Justification: According to the poll, 80% of individuals want the prom atmosphere to be lively and luxurious We can create an enthusiastic mood by using strong beat instruments such as bass, electric guitar, or a DJ table We may also shift the prom’s mood to romantic

or classical using soft instruments for a more varied ambience The yellow chandelier, as well as the abstract artworks on the wall, will provide the impression of being at an art show, elevating the atmosphere Furthermore, lighting candles on the dining table will make the scene more lyrical and romantic To avoid fire accident, I think we should only

use electric candles Following the Oscars, I decided to utilize a red carpet, gold table mats,

and black chairs to add to the hollywood ambiance and make the prom more noble The balloons will be utilized to embellish the entrance gate The speakers, electrical board, and instruments will all be in top working order to provide the greatest possible experience for the guests There will be two parking lots, one for automobiles and the other for

motorcycles The parking lot must be large enough to accommodate roughly 300

motorcycles and 50 automobiles Because the majority of our visitors are still students, there will be more room for the motorcycle parking lot The parking lot banner will be created in black and gold To show guests solemnity and decorum, employees will dress in tuxedos

6) People

Event director, Sale event, 2D and 3D graphic designers, audio and visual technician, security

guard, receptionists, medical staffs, accountant, a live band, DJ,

magician, helpers, comedian, MC

Justification: We need an event director to come up with a stage concept and make sure everything runs according to plan Sale event to advise the equipment and ideas for the prom We need 2D and 3D graphic to designers tickets and edit video Audio and visual technician will control the sound, light for the prom Security will be in charge of the prom security

Receptionists will be responsible for welcoming customers Medical staffs will prepare for any emergency situations The accountant will compute the costs and revenue

When asked, “What sort of entertainment would you like to see at this

prom?” according to the study, a live band was chosen by 55.2% of respondents, indicating that

a live band are required We also need a DJ, a magician, and a comedian, as DJ parties are chosen 47,5% of the time, while magic shows and comedy shows are chosen 44,7% of the time

The Helpers will assist the director and MC and the MC’s job is to run the prom

7) Process

Pre-event During Event Post-event

Reseaching and planning: Picking customers: The Cleaning:

-Survey for product: location, parking lot security Helpers, Event director and time, menu, program guards will help guests audio and visual technician

- The sale event staffs and park the vehicles and will clean up the backstage, accountants will work together coordinate the traffic waitress will clean up the

to Develop the Goal and

Objectives as well as Calculate

budget and finance to come up

with the right number of tickets

and fares Besides, the sale event

staffs will Identify and Establish

Partnerships and Sponsors and

Design Timeline for event

- Event director will work with

graphic designers and audio and

visual

technician to prepare for the

prom

-Receptionist will Pick up guests and Guide

customers to their seats

table

Decoration and Preparation:

-1 week before the prom Event

director, Event Coordinator, 2D

and 3D graphic designers, audio

and visual technician, musicians,

DJ, magician and helpers will

prepare for the stage, and

decorate the prom with

hollywood prom theme Please

notes that all music intruments,

technical equipment.etc must be

prepared 3 hours before the party

-2D designers will design the

ticket and Flyers

-3D designers will edit video for

the electric board

Serving customers:

-The waitress will Give the set party food, Beverages and Desserts

Receiving and reply feedbacks:

Aftter that , Event director,

and sale event will summarize and conduct other post-production activities that help prolong the effect

of the prom as well as collect all feedbacks on Fanpage to learn and correct mistakes for the next event

Marketing :

Develop marketing strategies in

order to meet company KPIs

-Advertising on university

portals -Advertising on

Facebook -Advertising based on

consumer information from

surveys

-Sale event staffs will advertise

the prom and create fanpage on

facebook Performing:

The MC will introduce the prom and guide the program on track according

to the schedule The band will perform some Musical shows After that the magician and the comedian will perform magic show

and comedy show Next,

MC will instruct customers

to participate in the minigames Accounting:

Accountants will summarize and calculate the income to

paid to employees

Selling tickets

Contact with universities' offices

to sale tickets directly to students

To purchase tickets online,

managing Fanpage.Helpers will

be in charge

of selling tickets and deliver the

tickets People can buy tickets

either online with credit card or

directly at FTU, other

universities’ offices or Van

Thanh

Event coordinate and Light, sound operating during the shows The event director will control and direct the shows and arrange workers’

working positions in the party

-Technicians will control the light and sound system

Allocate work to employees:

Arrange employees to be in

charge of certain positions, and

duties For example: Waitress

will prepare tables, chairs and

carpet Chef will stay in the

kitchen to prepare food Medical

staffs will prepare med kit and

stay in the office to prepare for

every possible situation

Managing risks:

Customers get food poisoning, or there is a fight, argument occurred

Bad Weather or equipment and machinery get damaged

Contact customers:

-Contact all the customers and

send prom information to

customers to confirm attendance

- Contact live band and me The final shows:

-The band will play soft and classical music for school dance -The final show is DJ party

- When the prom end, the receptionist will stand in

the hallway to say goodbye

to customers The parking lot security guards will help guests pick up the vehicles and coordinate the

b) Human resources

Requirements & Responsibility/Job Start |End Unit cost

Role No qualifications description Location |time |time

20M Event 1 Communication abilities |Monitors the progress |Backstage |3PM |9h30PM