Individual Work Business Communication Exercise Chapter 10.Pdf

Bring to class printouts or screen shots of three or four home pages that use especially effective visuals.. What would each home page look like without its visual?. Without the Visual:

HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY SCHOOL OF INDUSTRIAL MANAGEMENT

INDIVIDUAL WORK

BUSINESS COMMUNICATION

EXERCISE CHAPTER 10 CLASS CC01 - TEAM 01 - HK 231 Instructor: Tran Thị Tuyết, Peter Jung

Student’s name: Lê Trần Tú Anh

English name: Emma

Student’s ID: 2152009

Ho Chi Minh city — 2023

1 Bring to class printouts or screen shots of three or four home pages that use

especially effective visuals In a short memo or email (three or four paragraphs) to

your instructor, indicate why and how each visual is appropriate for and convincing

to a particular audience What would each home page look like without its visual?

Subject: Analysis of Home Page Visuals for Different Audiences

Dear [Instructor's Name],

I hope this message finds you well I wanted to share my findings on three home pages

with effective visuals that cater to specific audiences Each visual plays a crucial role in

conveying the message to their respective target groups Below, I'll discuss the impact of these visuals and how the home pages would appear without them

National Geographic Kids:

Visual: A large, captivating image of wildlife, often a playful or awe-inspiring shot of

animals

Audience: Children and parents interested in educational content

Rationale: The vibrant visuals engage the young audience, making learning fun Parents

are reassured by the educational aspect

Without the Visual: Without the captivating wildlife image, the home page might appear plain, losing the immediate connection with its young audience It might feel more like a regular educational website

Etsy:

Visual: A dynamic collage of handcrafted products, showcasing diversity and

uniqueness

Audience: Creative individuals and shoppers seeking unique, artisanal goods

Rationale: The visual reinforces the platform's identity as a marketplace for handmade

and artistic products It excites and intrigues shoppers with the diversity of available

items

Without the Visual: A homepage without the visual collage might lose the essence of

what makes Etsy special It could resemble any other e-commerce site, failing to engage

its target audience effectively

The New York Times:

Visual: A headline and featured image of a significant news event

Audience: Informed individuals seeking the latest news and insights

Rationale: The headline image provides an immediate context, drawing in readers It's

essential for a news platform to deliver key information nght away

Without the Visual: A New York Times homepage without the featured image might

appear less compelling and could even risk confusing readers who expect the latest

headlines at first glance

In conclusion, visuals on home pages play a critical role in engaging and informing

specific audiences They set the tone, convey the essence of the content or platform, and

make it more convincing to the target viewers Removing these visuals could make the

home pages less appealing and impactful for their respective audiences

Best regards,

[Your Name]

2 Find a website you think includes poorly designed or inappropriate visuals

Explain to your instructor why these visuals are ineffective, and redesign two of

them

Website: ABCTravelAdventures.com

Issue 1: Inappropriate Stock Photo

The website uses a generic stock photo of a tropical beach as the header image While

this image may be visually appealing, it's inappropriate for a travel website that focuses

on adventure trips This photo does not convey the sense of adventure and exploration

that the website aims to promote

Redesign 1: Action-Packed Adventure

Replace the generic beach photo with an image of travelers engaged in adventurous

activities like hiking, mountain climbing, or rafting This image would better represent

the website's theme and resonate with the target audience seeking adventure travel

experiences

Issue 2: Low-Quality Destination Images

The website includes thumbnail images of various travel destinations, but many of them

are low-quality, pixelated, and unclear These visuals do not do justice to the beauty and

excitement of the featured destinations

Redesign 2: High-Quality Destination Thumbnails

Replace the low-quality destination images with high-resolution, vibrant photos that

showcase the unique features and attractions of each location Crisp and clear images will give potential travelers a better idea of what to expect and entice them to explore further

3 Locate a print document that is visual-poor, and select an appropriate visual to

accompany it Justify your choice of visual and its inclusion in an email to your

instructor

Hypothetical Scenario:

Let's imagine you have a text-heavy research paper about the declining bee population

and the potential environmental consequences Your instructor has noted that the

document lacks visual elements, and you want to enhance it with an appropriate visual

Email to Instructor:

Subject: Visual Enhancement for Bee Population Decline Research Paper

Dear [Instructor's Name],

I hope this email finds you well I wanted to address your feedback regarding the need for visual elements in my research paper on the declining bee population To enhance the

document's effectiveness and engage the reader, I propose adding a visual element that

complements the content

After careful consideration, I believe that incorporating a clear and informative

chart/graph displaying the decline in bee populations over the last decade would be an

appropriate choice Here's why I think it would be a valuable addition:

Enhancing Comprehension: The use of a chart or graph can simplify complex data and

make it more accessible to readers In this case, it could help illustrate the severity of the

bee population decline and how it has evolved over time

Visual Engagement: Visual elements break the monotony of text and can grab the

reader's attention A well-designed chart would not only provide clarity but also engage

the audience more effectively

Supporting Key Points: The decline in bee populations is a central issue in my paper, and

a visual representation of the data would emphasize the significance of this problem and

support the claims made in the text

I will ensure that the chart/graph is properly sourced, labeled, and integrated into the

document's design to maintain a professional and cohesive look

1 believe that this addition will significantly improve the overall quality and impact of the research paper If you approve, | will work on creating the visual element and integrate it into the document as soon as possible

Thank you for your guidance, and I look forward to your feedback on this proposal

Best regards,

[Your Name]

4 Record the highest temperature reached in your town for the next five days Then collect data on the highest temperature reached in three of the following cities over

the same period: Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New

Orleans, New York, Philadelphia, Phoenix, Salt Lake City, San Francisco, Seattle

(You can get this information on the Internet.) Prepare a table showing the

differences for the five-day period

5 Go to a supermarket and get the prices of four different brands of the same

product (a candy bar, a soft drink, a box of cereal) Present your findings in the

form of a table

6 Recently, a government agency supplied statistics on the world production of

oranges (including tangerines) in thousands of metric tons for the following

countries during the years 2011-2015: Brazil, 2,098, 2,132, 2,760, 2,872; Israel, 909,

1,076, 1,148, 1,221; Italy, 1,669, 1,599, 1,766, 1,604; Japan, 2,424, 2,994, 2,885, 4,070; Mexico, 937, 1,405, 1,114, 1,270; Spain, 2,135, 2,005, 2,179, 2,642; and the United

States, 7,658, 7,875, 7,889, 9,245, Prepare a table with that information and then

write a paragraph in which you introduce and refer to the table and draw

conclusions from it

Year Brazil Israel Italy Japan Mexico Spain United states

From the table and the chart it is very pretty clear that on an average Israel and Mexico

are at lowest in production and US is at top when it comes about the production

Also, in year 2010-11, it is the US who was at highest in production and Israel at its

lowest in production

Apart from this, it can be noted that in Brazil, Israel and US there is continuous increase

in production whereas in others they kept fluctuating over the years

7 Keep a record for one week of the number of miles you walk, ride, or drive each day Then prepare a line graph depicting that information

the number of miles I walk

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

WALK

8 Prepare a table to show the following statistical data: According to the 2000 census, the town of Ardmore had a population of 34,567 By the 2010 census, the town’s population had decreased by 4,500 In the 2000 census, the town of Morrison had a population of 23,809, but by the 2010 census, the population had increased by 3,689, The 2010 census figure for the town of Berkesville was 25,675, which was an increase of 2,768 from the 2000 census

the town of Morrison 23,809 27,498

the town of Berkesville | 22,907 25,675

9 Prepare a line graph for the information in Exercise 8

—@— Ardmore =@=— Morrison =®= Berkesville

10 Prepare a bar graph for the information in Exercise 8

offers insight into evolving dietary choices but also underscores the importance of public health campaigns and consumer awareness regarding beverage consumption

12 According to a municipal study in 2015, the distribution of all companies classified in each enterprise in that city was as follows: minerals, 0.4 percent; selected services, 33.3 percent; e- and brick-and-mortar sales, 36.7 percent;

wholesale trade, 6.5 percent; manufacturing, 5.3 percent; and construction, 17.8 percent Make a pie chart to represent the distribution, and write a one- or two- paragraph interpretation to accompany (and explain the significance of) your visual

Sales

H minerals M™ selected services ™ manufacturing "construction This pie chart illustrates the distribution of companies in our city in 2015 across various enterprise categories It's clear that the majority of businesses were engaged in e- and brick-and-mortar sales, accounting for 36.7% of the market Selected services also played

a significant role, making up 33.3% Construction and wholesale trade were other notable sectors, contributing 17.8% and 6.5%, respectively Manufacturing and minerals, though smaller in scale, added diversity to the city's economic landscape This visual

representation not only offers insights into the local business environment but also serves

as a valuable tool for policymakers, urban planners, and investors looking to understand the economic dynamics of our city

13 Construct a segmented bar chart to represent the kinds and numbers of courses you took in a two-semester period or during your last year in high school

t2

0

math physic music Category 4

@ Series 1 @ Series 2 Serles 3

14, Prepare a bar chart for the different brands of the product you selected in Exercise 5, Write a paragraph introducing your chart

A box of cereal

A soft drink

A candy bar

0 5 10 15 20 25 30 35 40

m Brand 3 m Brand? m Brand 1

15 Find a pictograph in a math or business textbook, in a magazine, or on a website from the Census Bureau or the Department of Labor Statistics Make a bar graph from the information contained in the pictograph, and then write a paragraph introducing the bar graph and drawing conclusions from it

Home health care company

[City, State, Zip Code]

Dear [Employer's Name],

1 hope this letter finds you well I wanted to discuss the idea of distributing our

organizational chart to all employees, which I believe could bring numerous benefits to our company The organizational chart provides a clear visual representation of our company's structure, showing the positions and reporting relationships within the organization

Having access to the organizational chart can significantly contribute to addressing various challenges and enhancing our workplace:

Improved Communication: With the chart, employees can easily identify who to contact for specific inquiries or tasks This reduces the risk of miscommunication or missed opportunities, as they know the right channels to follow

Enhanced Onboarding: New employees can use the organizational chart to understand their place within the company, get to know their colleagues, and grasp the hierarchy, making their onboarding process smoother and faster

Project Collaboration: When employees are aware of the roles and expertise of their colleagues, they can form more effective project teams This can lead to better

collaboration, improved project outcomes, and a more efficient workflow

Clear Reporting Lines: The chart clearly defines reporting relationships, which can prevent confusion and conflicts related to delegation, decision-making, and supervision Empowerment: Employees who understand the structure of the organization are often more engaged, as they know how they fit into the bigger picture This can lead to a more motivated and accountable workforce

1 believe that making the organizational chart accessible to all employees, whether part- time or full-time, can enhance transparency and overall effectiveness in our workplace It will not only help address potential issues but also contribute to a more informed, collaborative, and productive work environment

Thank you for considering this suggestion | would be happy to discuss this further and assist in implementing the distribution of the organizational chart to our team

Sincerely,

[Your Name]

17 Prepare a flow chart for one of the following activities:

a, jumping a “dead” car battery

b giving an injection

c making a reservation online

d using an iPhone to check the status of a flight

e checking your credit online

f putting out an electrical fire