executive summary and purpose of research

These systems offer many capabilities that can improve enterprise business processes, especially in providing online products and services.. This is why Chickaholic has decided to update

INTERNATIONAL SCHOOL

VIETNAM NATIONAL UNIVERSITY, HANOI

Assignment Final Examination Group Project

Business Information Systems and Processes - INS2037 Lecture: MA Nguyen

Time allowed: 1 months Due date of assignment: 19" June 2023 — 10:00 AM Created by Group 9:

qna Executive Summary and Purpose of Research

We currently live in an increasingly data-intensive world, often referred to as the "information

age" The abundance of information has revolutionized business methods and processes For

businesses operating on social platforms and online applications, the information system is a

fundamental element for survival and making their products easily accessible to customers

Thanks to the many technologies that are developing today and the widespread use of the

Internet, information systems empower businesses to thrive These systems offer many

capabilities that can improve enterprise business processes, especially in providing online

products and services

As business needs continue to expand due to differentiation and globalization, it is impossible to

ignore the role of information systems in enterprises This is why Chickaholic has decided to

update its outdated information systems and processes and implement a new and modern system

to improve the efficiency of providing products to customers, especially in the midst of the

COVID-19 pandemic Despite being a small business operating in the restaurant industry,

Chickaholic has received a lot of attention from customers

This report provides specific information about the business, including the business model

canvas, the business process, and the use of Sapo software to manage the company's information

By doing so, the company can operate more clearly and efficiently throughout all business

processes.

Table of Content

I Introduction company, problem

Part C Information/ Software to Support Online Selling Activities 13

III Key features of Sapo software and how it matchs with the business processes of DON

CHICKEN — - 15

qna PART A INTRODUCTION

1 Introduction company, problem_

Initially, Chickaholic was a small fast-food restaurant, with no management system or special

recipes However, after encountering some of the problems mentioned below, the shop owner

decided to buy back the recipe copyright and the management system of Don Chicken

Existing problem: During the Covid epidemic period, the whole people had to stay at home due

to blockade measures, and stores had to close, Therefore, the demand for online shopping

increased exponentially People turn to online shopping as a means to purchase essential and non-

essential items This change has prompted many companies to expand their online sales channels,

including our own

However, we started as a small company, and most of the work was done by hand, so we ran into

a lot of problems

One of the main problems is the management system When more people order food online, it

means that customer management will be more difficult and the company has not been able to

control the number of customers during peak hours The company has hired more employees, but

it will take a while for the situation to be rectified This also affects the company's budget and

profits

In addition to these problems, the company also struggled with inventory management because

they were unable to accurately track the number of items in stock This leads to delays in the

fulfillment of orders and ultimately leads to customer dissatisfaction

@ Vision

The goal Chickaholic constantly pursues and strives to achieve is "Bringing a great experience to

customers’ meals"

@ Mission

Aiming at the goal of "bringing a great experience to customers’ meals", Chickaholic always puts

itself in the customer's mind to understand the consumer's mindset to be able to create dishes that

are not only delicious but also of high quality and quantity

Keeping up with the latest trends and preferences of consumers is the mission that Don Chicken

is always aiming for, and it is also the criterion for Chickaholic to assert its position in the eyes of

consumers

Besides, "Well - being" is the lifestyle that the brand wants to convey, through the selection of

ingredients, the processing process ensures a commitment to bringing customers quality dishes

I Business Model Canvas of Chickaholic

BUSINESS MODEL CANVAS

Key Partners Key Activities

* Supplier and Vendor

* Comfortable place but lembership * Income: good/stable,

not less polite and high/middle classes

luxurious * Occupation: children,

« Professional service young buyers, office

style worker

* Delicious dishes + Protect the health + Food brands €h annels : e Entertainment for

` * Media: Facebook, Instagram, Tiktok e©

* Sale channels: Beamin, Shopee food

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1, Customer Segments

Ages: Target customers are aged 6-35 years old, as well as families with children Selecting

young customers who tend to adopt new cultural trends quickly, as well as targeting children to

influence their perceptions from an early age, is one of the outstanding marketing strategies

Income: The focus is on people with stable/good incomes, including the middle and upper classes,

who can easily spend money on fast food products Low-income customers can still become

customers, but they may use fast food less frequently

Occupation: The target audience includes young customers, busy office workers, and university

students who require the convenience of fast food

2 Value propositions

Chickaholic caters to customers who value time efficiency Many people have job requirements

that leave them little time to eat, so they need dishes that can be prepared and served quickly, are

convenient for take-out, and can be eaten quickly Additionally, many customers come to

Chickaholic to meet with friends and relax with family They seek a comfortable space that is

polite and luxurious Moreover, a professional service style that doesn't waste time or cause

additional inconvenience allows customers to enjoy their meal to the fullest

Another undeniable need of customers is to satisfy their taste buds with delicious dishes that they

can introduce to friends and show off their own culinary taste

qna Furthermore, customers need to protect their own health as well as that of their friends and

family Food hygiene and safety is a pressing issue for society as a whole, and particularly for

Chickaholic's customers, as it has a direct impact on health They want a restaurant that can

ensure hygiene and has been inspected and certified by the authorities

Chickaholic also caters to the entertainment needs of children who are accompanied by their

parents, the desire to try a new self-service style from the West, or simply the need to enjoy the

scenery and music in a new space

qna Location: Based on Hanoi Chickaholic chooses to place its stores in Tran Van Lai street - in densely

populated areas and also the area where a lot of Koreans live This allows people to have easier access

to restaurants

The media: Chickaholic has launched a lot of TVC advertising to help customers realize that its

products are suitable for Vietnamese taste The company has also successfully used sound to stimulate

the taste buds and enhance the dining experience of viewers Moreover, as social media has developed

strongly, Chickaholic has also used famous social networks such as Facebook, Instagram, and TikTok

to reach customers The use of social networks for communication also allows Chickaholic to receive

feedback and comments from customers

Sales channel: Currently, Chickaholic focuses on direct sales at its physical stores and online For

online sales, Chickaholic sells its products through the hotline system as well as e-commerce sites such

as Nowfood, Gojek, and Grab Additionally, customers receive a discount when ordering online and

can pick up their orders at the physical store for a lower price

4 Relationship Customer:

Chickaholic aims to secure recurring business from its customers by providing high-quality products

and an efficient, enjoyable dining experience To encourage repeat business, Chickaholic operates a

membership and rewards program for its regular guests Through this program, the restaurant offers a

variety of promotions and discounts to its repeat clients Additionally, customers can access a variety

of information on Chickaholic’s website, such as store locators and online menus, on a self-service

basis

Chickaholic generates revenue by operating restaurants and selling food and beverages directly to

customers The majority of the Company's revenue comes from sales fees earned directly from

customers at the point of sale, including sales across its network of restaurants and via its online

ordering systems

6 Keys Resources

qna Chickaholic business model is based on its ability to rapidly and efficiently deliver high-quality

products to clients As a result, its brand name and intellectual rights, a network of Chickaholic

aims to secure recurring business from its customers by providing high-quality products

and an efficient, enjoyable dining experience To encourage repeat business, Chickaholic

Chickaholic generates revenue by operating restaurants and selling food and beverages directly to

customers The majority of the Company's revenue comes from sales fees earned directly from

customers at the point of sale, including sales across its network of restaurants and via its online

ordering systems

2 Keys Resources

Chickaholic business model is based on its ability to rapidly and efficiently deliver high-quality

products to clients As a result, its brand name and intellectual rights, a network of restaurant,

online ordering systems and IT infrastructure, supplies and supply chains, a network of partners,

and employees are its most valuable assets

3 Cost Structure

Chickaholic incurs expenses for the purchase of ingredients and equipment, the operation of

restaurants and outlets — including utility and occupancy costs, the management of its

partnerships, the procurement of third-party services, the execution of marketing and

sponsorship

campaigns, the development and maintenance of its IT and communications infrastructure, and

the payment of salaries and benefits to its employees

, online ordering systems and IT infrastructure, supplies and supply chains, a network of partners,

qna and employees are its most valuable assets

Chickaholic incurs expenses for the purchase of ingredients and equipment, the operation of

restaurants and outlets — including utility and occupancy costs, the management of its

partnerships, the procurement of third-party services, the execution of marketing and sponsorship

campaigns, the development and maintenance of its IT and communications infrastructure, and

the payment of salaries and benefits to its employees

8 Key Partners

These partners can be broadly categorized into the following types:

Suppliers and Vendors: This includes equipment suppliers, ingredient suppliers, and suppliers of

materials used in our core restaurant operations They provide us with reliable sources of fresh

and quality ingredients for our food Additionally, there are third-party service providers, such as

cleaning services, equipment maintenance, and IT support, that assist our business operations

Delivery and Distribution Partners: We collaborate with transportation companies, distribution

partners, and warehouses to ensure efficient storage and distribution processes These partners

ensure that orders are delivered on time and to the night locations as per our customers’

requirements For our home delivery service, we work with delivery partners to ensure a

professional and reliable delivery team

Marketing and Sponsorship Partners: We partner with various commercial brands, sports teams,

and other organizations in joint marketing and sponsorship projects This may include

participating in events, co-advertising initiatives, sponsoring social activities, and other forms of

brand promotion Through these collaborations, we aim to enhance brand recognition and reach

potential customers

9, Key Activities

The main activity of Chickaholic is a restaurant serving chicken-related dishes, especially

chicken with Korean sauce Our menu includes side dishes, desserts, drinks and more for

customers to choose from

In addition, we provide an online ordering system so that customers can order food conveniently

and easily We also provide home delivery service, so that customers can enjoy delicious food at

home without going to the restaurant

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By providing such diverse services, Chickaholic wishes to bring a wonderful and convenient

dining experience to customer

Part B Functional Areas and Business Process in Online Selling Activities

of the store If a shortage of materials or unsatisfactory quality is found, the department will take appropriate action Moreover, the continuous development of a plan to improve the quality of ingredients, especially chicken, and at the same time ensure a great taste for the dishes, makes an important contribution to maintaining the trust of customers row

2 Finance and Accounting

The accounting or finance team plays an important role in the store by providing metrics on transactions and assisting the sales manager in understanding the financial importance of business strategies They review the entire account related to business transactions and conduct analysis

and review of quarterly and monthly numbers related to business activity Clearly storing data

and performing detailed analysis of store sales will help leaders effectively develop strategies to