(Tiểu luận) operations project managementfinal assignment network diagram resource allocation

Trang 2 Table of contentsContentsPART I: OVERVIEW ABOUT PROJECT...31.Input Idea...32.Overview about project...3PART 2: INVESTMENT ENVIRONMENT ANALYSIS...31.Macro environment...32.Market

FOREIGN TRADE UNIVERSITY

FACULTY OF INTERNATIONAL EDUCATION

Table of contents

Contents

PART I: OVERVIEW ABOUT PROJECT 3

1 Input Idea 3

2 Overview about project 3

PART 2: INVESTMENT ENVIRONMENT ANALYSIS 3

1 Macro environment 3

2 Market research 5

3 Competitor analysis 7

4 Analyze target customer portraits 9

5 SWOT 11

6 Marketing strategy 11

CHAPTER III BUILDING MANAGEMENT MODEL AND HUMAN RESPONSIBILITIES 17

Human resource organization 17

FINANCIAL PLAN 19

Competitive advantage 22

Part IV: CONCLUSION 22

Political environment

Market analysis

Step 1 Identify competitors.

Step 2 Analyze Competitors' Pr We need to analyze the products of

competing bars We need to consider factors such as:

Step 3 Analyze competitor's customer service

350-355 - ádasdasd Operation and

Project… None

6

Step 4: Analyze your competitors' facilities

Step 5: Analyze competitor's communication

Step 6: SWOT analysis of the bar's competitors

a) Subject

b) Business

c) Reason

d) Time

e) Price

Strengths

Opportunities

Threats

Product strategy

Pricing Strategy

Product Price Product Type

Beer

Alcohol

Cocktail

a) Marketing communication plan

b) Media message

c) Target marketing

Marketing progress chart

Competitive strategy

Bar organization chart

Cashier Manager

Fixed capital

Number Name of equipment Amount Total

TOTAL COSTS OF

Operation and

Project… None

2

Group 5 vinamilk Operation and

Principle of

Marketing 100% (4)Kotler Chapter 1 Principle of Marketing Principle of

Marketing 100% (2)

45

SGS-2.G6 - PRINCIPLE

OF MARKETING Principle of

Marketing 100% (1)

19

[TEAM 6] Marketing Management -… Principle of

Marketing 100% (1)

21