(Tiểu luận) personal reportapplied big datanalytics in managementuse tableau desktop software tovisualize data

Accordingly, the revenue growth rate from thebeginning to the end of the year 2013-2014 increased sharply from 10,034 to 1,342,421.1.2 Sales and Profit by MapAnqp hk2 -something may hel…

GENERAL UNION OF VIETNAM LABOR UNION

TON DUC THANG UNIVERSITY

DEPARTMENT MANAGEMENT

PERSONAL REPORT APPLIED BIG DATANALYTICS IN MANAGEMENT

USE TABLEAU DESKTOP SOFTWARE TO

HO CHI MINH CITY, FEBRUARY 15, 2023

LECTURER’S COMMENT

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

……….

TABLE OF CONTENTS I OVERALL 4

II ANALYSIS 6

1 Summary Sales and Profits Dashboard 6

1.1 Sales and Profit Growth Rate in 2 years (2013-2014) 7

1.2 Sales and Profit by Map 7

2 Sales and Profit Growth Rate by Time 9

2.1 Sales and Profit by Quarter 10

2.2 Sales and Profit Growth Rate by Quarter 11

3 Sales and Profit base on Sub-Category/Category, Region, Channel and Segment 12

3.1 Sales and Profit by Category in Region 13

3.2 Sales and Profit based on Channel by Region 14

3.2.1 Sales and Profit in the northern region based on sub-categories and channels 14

3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels 15

3.2.3 Sales and Profit in the Southwest region based on sub-categories and channels 16

3.2.4 Sales and Profit in the Central region based on sub-categories and channels 16 3.3 Sales and Profit based on Group of Categories and Customer Segments 17

4 Orders and Returns base on Region by Year 18

4.1 Orders/ Returns based on Region 19

4.2 Order status by Region 20

5 Shipping cost and mode based on region in 2014 21

5.1 Shipping costs of Category by month in 2014 22

5.2 Shipping mode of Category in regions in 2014 22

6 Forecast of business situation in the next year 23

6.1 Forecasting the count of orders for the next year 246.2 Forecasting sales and profits in the Southwest region in the next year 246.3 Forecasting shipping costs for the next year 25

I OVERALL

Dataset

Variable name Variable type SignificationRow ID Quanlitative Order NumberOrder ID Quanlitative Order CodeShip Date Quanlitative Shipping Date

Ship Mode Quanlitative

Region Quanlitative

1 The North

2 The South East

3 The South West

Status Order Quanlitative

Sales Quanlitative Current order’s salesQuantity Quanlitative Current order’s quantitUnit Price Quanlitative Price per ProductDiscount Quanlitative Current order’s discountProfit Quanlitative Current order’s profitShipping Cost Quanlitative Current order’s shipping costReturned Quanlitative Returned product

II ANALYSIS

1 Summary Sales and Profits Dashboard

In general, we can see the company's situation through the above summary such as thenumber of customers, the number of orders, revenue and profit in recent years

As for the summary table, it gives us an overview of the total number of customers, thetotal number of customer orders, the total revenue and profit and the quantity of thecompany's goods over the years

In addition, the Revenue and Profit Growth chart will help us understand more about thegrowth rate in recent years Not only that, we can see the sales and profits of eachprovince in the past 2 years through the sales and profit chart on the map

Marketing None

204

554997941 Business Result Pre…

-Marketing None

48

72100926EQ something may hel…

-Marketing None

6

Through the above charts, we will have an overview of the company's activities as well asbusiness results in the past 2 years Especially in 2013 and 2014 the total revenue wasnearly 2 million and the total profit was nearly 200,000.

1.1 Sales and Profit Growth Rate in 2 years (2013-2014)

In general, from the beginning to the end of the year in 2013 and 2014, the growth rate ofrevenue and profit grew steadily

We can see the profit growth rate of January to June in 2 years increased significantlyfrom 63,246 to 480,886 (about 7 times) Accordingly, the revenue growth rate from thebeginning to the end of the year 2013-2014 increased sharply from 10,034 to 1,342,421

1.2 Sales and Profit by Map

Anqp hk2 something may hel…

-Marketing None

236

The chart of revenue and profit of each region in 2 years is shown on the map of Vietnam From here, we can see the revenue and profit through the size of the circle and the color displayed on the chart.

First, we will discuss the company's revenue by province There are two provinces with the highest sales in the country, which are Ho Chi Minh City (Southwest region) accounting for 282,170 sales and Ha Tinh (Central region) accounting for 169,420 sales For provinces in the North with relatively low sales, Bac Kan accounted for 1,676 which

is the lowest sales volume

After observing the chart, we will analyze the company's profits across provinces In the Southwest region, Ho Chi Minh City and Can Tho will have the highest profits at 50,838 and 21,467, respectively In the Southeast, Dong Nai will have the highest profit at 21,526 Next, for the Central region, there will be Ha Tinh with a profit of 41,895 and finally the North is the place with the lowest profit in which Hanoi City (-9,325)

It can be seen that the company's business situation in 2 years (2013-2014) is relatively stable and has good growth But in terms of the region, it is necessary to have appropriatesolutions and business strategies to boost revenue and profit, especially in the North in general and some provinces with low revenue and profit in particular

The charts above show the company's quarterly revenue and profit and the growth rate ofthe company's quarterly revenue and profit from 2011 to 2014.

We can see, the company's business situation through the quarterly revenue and profitchart shows signs of increasing and decreasing year by year, but in the fourth quarter of

2013 it achieved the highest profit and the fourth quarter of the year 2014 achieved thehighest revenue Next, we can see that the quarterly revenue and profit growth rates ofthe years are always increasing

According to the chart above, we can see that 2011's sales increased significantly fromQ1 to Q4 increasing from 74,448 to 179,628 (2 times) Compared to 2012 in the firstquarter, sales decreased sharply to 68,852 and increased steadily until the fourth quarter

of 182,297 By 2013, sales continued to decline in the first quarter of 92,596 and erratic

in the second, third and fourth quarters, respectively, to 135,370; 144,614 and 235,893

By 2014 in the fourth quarter, sales reached the highest point of 280,595

Next, in 2011's profit from Q1 to Q4 there was an increase and decrease, in Q1 profit wasonly 3,811 but in Q4 increased about 5 times (21,724) By 2012, it increased steadily in 4quarters from 9,265 (Q1) to 23,309 (Q4) For 2013 it was a boom year in the fourthquarter as profit was the highest of all years (38,042) The next year, in the first andsecond quarters, profits decreased by 21,772 and 17,166 respectively After that, profitsrebounded and stabilized in Q3 and Q4 (26,913 and 27,656)

According to the chart above, it clearly shows us the growth rate of revenue and profit ofeach quarter over the years.

First, in 2011 the growth rate of revenue and profit increased steadily Specifically, thegrowth rate of revenue from Q1 to Q4 was 74,448 and 484,247 respectively (an increase

of about 6 times) and the profit of Q1 to Q4 increased strongly by 13 times

Next, the growth rate of revenue and profit of 2012 and 2013 of 4 quarters continued toincrease steadily In 2012, the revenue growth rate of the first quarter was 68,852 andincreased 6 times in the fourth quarter For the profit in the first quarter of 2022, it was9,265 and in the fourth quarter was 61,619 showing an increasing profit growth rate In

2013, the growth rates of revenue and profit in the fourth quarter both increased by608,474 and 81,727 respectively

Finally, for 2014, the sales and profit rates were highest in the fourth quarter of 733,947and 93,508, respectively Through the chart above, we can see that the growth rate ofrevenue and profit of the past 4 years tends to increase gradually and it shows theeffective business situation of the company year by year

In this section, the bar chart shows the sales and profits of items including refrigeration,electronics and furniture across regions In addition, the chart also shows us the revenueand profit of the sales channels through each region Not only that, it also shows the riseand fall of revenue and profit based on industry and customer segment In general, in thefirst chart, we can see that products in all regions bring revenue and profit to thecompany, but in furniture, the profit of the North is relatively low In addition, therevenue and profit of TV channels in the North are also quite low compared to otherchannels

In addition, the revenue and profit of the product group has increased and decreasedacross customer segments, it can be clearly seen that electronics in the Consumersegment have higher revenue and profit than other industries

When looking at the chart above, we can see that refrigeration products accounted for220,853 sales and profit increased to 52,610 in the Southwest region Meanwhile, theSoutheast region has the lowest revenue of 125,651 and the North has the lowest profit of8,880.

For electronic products with the highest revenue and profit, the Central region accountedfor 264,974 and 47,462, respectively In contrast, the lowest sales revenue is in theSoutheast region, accounting for 148,772 and only 19,992 profits

Finally, the Furniture category had the highest revenue of 252,613 in the Southwestregion and the lowest revenue of 117,299 in the Southeast region As for the returns onthis item are quite low in all regions

In general, sales and profits of electronic products accounted for the highest proportion inall regions and profit of furniture products accounted for the lowest proportion in 4regions

When observing the chart above, we can understand the revenue and profit of each saleschannel through the domains.

First, the profit of Agent channel in the Central region is relatively high, but in the North

it is quite low, and the sales of Agent channel in the Southwest region account for331,663 and the lowest sales of this channel are in the Southern region North has only238,176 For Online channels and TV channels, revenue and profit in regions arerelatively low, especially in TV channels Finally, the Store channel's revenue and profit

in the Southwest region accounted for 278,009 and 41,587, respectively

To better understand the revenue and profit of the subcategory in each region, we willfurther review the following charts:

3.2.1 Sales and Profit in the northern region based on sub-categories and channels

It can be seen that the chair and washing machine category has the highest sales of48,231 and 59,116 respectively and it is sold through the Agent channel In addition, wecan see that the most profitable is in the copiers category and it is sold through the Onlinechannel In contrast, the lowest sales belonged to the bed and TV channel category andthe lowest profit was to the Washing Machine category sold through the Agent channelwith a profit of -5.916.

3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels

Next, here is a chart of the revenue and profit of the sub-categories through the Southeastregion, it can be seen that the sales of the Machines category accounted for the highest at44,795 and this category was sold through Agent channel Accordingly, the highest profitbelongs to the category of Washing machines and is sold through the Agent channel Inaddition, the lowest revenue and profit belong to the categories Machines via Onlinechannel and Tables category with a profit of -3,260 sold through Agent channel

The chart above shows that, in the Southwest region, the revenue of the categories soldthrough the Agent channel has increased, but especially the Washing machine categoryhas the highest sales and profits, respectively 56,715 and 15,938 sold through Agentchannel Meanwhile, the lowest sales were Beds sold via TV channel, and the Machinescategory had a profit drop to -1.435.

3.2.4 Sales and Profit in the Central region based on sub-categories and channels

Finally, in the Central region, sales and profits increased sharply In terms of sales andprofit, it can be seen that the Washing Machine category has the highest increase of61,010 and 15,186, respectively In contrast, the sales of the Phones category has thelowest sales of all regions and this category is sold via TV channels, in terms of profit theDesk category has the lowest profit of -4.243 sold through the Agent channel.

In summary, through the above charts, it can be seen which categories bring the highestrevenue and profit for the company, for the categories with bad revenue and profit,namely Accessories, Tables, Bookshelves and Refrigerator need to promote developmentand have a method to promote these items through sales channels in regions, especiallythe North In addition, for the categories that have brought high sales and profits, you canfocus on developing or maintaining to increase revenue and profit for the company

3.3 Sales and Profit based on Group of Categories and Customer Segments

Through the chart above, it can be seen that the revenue and profit of refrigeration andelectronic goods by Consumer segment accounts for the majority, but for furniture, theCorporate segment brings the highest profit at 7,585 and In this item, the highest revenuebelongs to the Consumer segment accounting for 391,049

The two charts above show order quantity, returns and order status by region over theyears The line graph of order and payment over the years helps us to see the increase ordecrease in the number of orders and returns by regions over the years In addition, thechart below will also show us the status of orders in each region over the years.

In this chart, it will show the number of orders and returns by the domains over the years.

In the North, the number of orders in 2011 was 466 orders and it increased steadily until

2014 was 778 orders, while the number of returned orders in 2011 was 8 orders and itincreased slightly until 2014 there are 15 returns

For the Southeast region, the number of orders in 4 years tends to increase from 2011with 349 orders to 520 orders in 2014 (an increase of about 2 times) In addition, thenumber of returns has increased slightly over the past 4 years

For the Central region, the number of orders is higher than that of the North and theSoutheast because in 2011 the number of orders from the Central region was 517 andincreased significantly in 2014 to 922 orders The number of return orders of this region

is also higher than that of the North and the Southeast in 2014 at 15 orders

Finally, in the Southwest region, in 2011, the number of orders accounted for 661 ordersand increased sharply to 1,099 orders in 2014 Regarding the number of returns of thisdomain, it increased sharply from 2011 to 2014 with 30 and 71 orders, respectively

In general, 2014 can be seen in the Southwest region with the highest number of orders(1,099) and returns (71) of all regions In contrast, the Southeast region in 2014 had thelowest number of orders (349) and returns (6) of all regions