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There is no doubt that a number of organisationscontinue to offer cholesterol screening as a sort of loss leader toenhance other more worthwhile health promotion initiatives.. Health pro

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132 Occupational health

Cholesterol screening

The case for cholesterol screening has not yet been established.Individuals with high cholesterol levels (above 8 mmol/L) have beenshown to benefit from dietary and other therapeutic interventions,resulting in a lower incidence of coronary heart disease than thoseuntreated Individuals with moderately raised cholesterol have notbeen shown to improve their prognosis by attempts at reduction.Nevertheless, there is considerable public pressure to determinecholesterol levels There is no doubt that a number of organisationscontinue to offer cholesterol screening as a sort of loss leader toenhance other more worthwhile health promotion initiatives

Improved diet

There are still many aspects of the average diet which are less thansatisfactory The Committee on Medical Aspects of Food Policy(COMA) report showed that, as a nation, we consume food containingtoo much salt, unrefined sugar and fat, and too little fibre The averagepercentage of food energy derived by the population from saturatedfatty acids is 17 per cent and from total fat 40 per cent Eight per cent

of men are obese and 12 per cent of women Of course, the individualmust have a choice and staff restaurant menus cannot reasonablyexclude, for example, chips However, healthy choices should always beavailable and labelled Many organisations use the traffic light systemfor labelling menu items, with red indicating the high fat content foodand green the other extreme

The BBC in Northern Ireland showed a decrease in the consumption

of white bread, butter, non-fibre cereals, cream and dressed salads over

a period of about two years when healthy alternatives were introduced

in its staff restaurants Gradual change to a healthier lifestyle can have

a major effect on long-term national health

Smoking

There is no doubt that smoking damages your health Nationalinitiatives are limited to activities such as National No-Smoking Day.Audio-visual material is available from a number of sources such asAction on Smoking and Health (ASH) However, those who attendfilm sessions are frequently non-smokers There can be few employeeswho do not know that smoking damages health The emphasis inhealth education is, therefore, towards personalising the message andhelping smokers to control the habit This is discussed in full inChapter 7

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Health promotion in the workplace 133

Alcohol

Excessive alcohol consumption and its effects remain a largely hiddenproblem in the workplace As with smoking, most people know thattoo much alcohol is bad for them (although a glass of wine a dayappears to be beneficial!) The unit measurement of consumption hasalso had wide acknowledgement However, a recent survey showed that

28 per cent of men and 11 per cent of women admitted to drinkingmore than 21 units a week The social nature of alcohol consumptionallows individuals to ignore the potential long-term ill effects andaccept the obvious short-term problems (hangovers) Getting drunk, or

at least heavy drinking, is still acceptable in many social circles andmany work groups

In the workplace it seems to be becoming less acceptable; as withsmoking, one hopes it will soon become a social anathema Anapproach to controlling and reducing the effects of alcoholconsumption in the workplace is offered in Chapter 4

Stress

In recent years it has been increasingly acknowledged that peopleexperience stress in the workplace, and that this is unacceptable It isdifficult to know whether there has been an increase in the stressexperienced or whether employees’ expectations of a healthy workplacehave increased Because stress has become a popular topic, theavailable interventions have increased, and it may be difficult for thepersonnel manager to assess the efficiency, or indeed the legitimacy, ofthe facilities on offer It is therefore important to make a properassessment of the need for intervention This is discussed fully inChapter 4

Cancer

Cancer is responsible for 25 per cent of all deaths There is no doubt thatearly detection much improves individual prognosis Screening for earlysigns of cancer has been explored in only a few conditions, notablybreast, cervical, intestinal, lung and testicular cancer

The European Code Against Cancer—Ten Commandments can beusefully publicised in the workplace:

• Do not smoke Smokers—stop as quickly as possible and do notsmoke in the presence of others

• Moderate your consumption of alcoholic drinks—beer, wines andspirits

• Avoid excessive exposure to the sun

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• Avoid becoming overweight, and limit your intake of fatty foods.

• See a doctor if you notice a lump or a change in a mole, orabnormal bleeding

• See a doctor if you have persistent problems, such as a cough,hoarseness, a change in bowel habits or an unexplained weight loss

• Women: have a cervical smear regularly

• Women: check your breasts regularly, and if possible undergomammography at regular intervals above the age of 50

Lung cancer

There are 26,000 deaths from lung cancer each year At a time whenpulmonary tuberculosis was still a major cause of mortality, massradiography for the population was considered to be economicallysensible and significant in terms of public health However, with thedecline of tuberculosis, the percentage of chest X-rays revealingunsuspected abnormalities fell to less than 0.1 per cent The simultaneousgrowth of awareness of the possible harmful effects of repeated X-raysled to the end of mass radiography Unfortunately, lung cancer can be faradvanced before symptoms develop and the thrust of activity against thisdisease now largely lies in efforts towards smoking reduction Ninety percent of lung cancers occur in smokers There may be something to begained by increasing public recognition of unacceptable symptoms, such

as a persistent cough and coughing up blood, but it is surprising howlong symptoms can be ignored

Colonic cancer

Research continues into a practical early test for colonic cancer It is wellestablished that traces (not visible) of blood appear in the stools at anearly stage of this disease Various tests have been developed to detectthis But to date these have proved difficult to use and also not entirelyspecific, providing false negatives and false positives Colonic cancer isresponsible for over 6500 deaths per annum and the search for a suitablescreening test continues

Testicular cancer

Testicular cancer has been particularly related to men who had localcontact with mineral oils, such as light engineering workers These

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Health promotion in the workplace 135

cancers have now been almost totally controlled by improved workpractice However, testicular cancer of unknown origin occurs in asignificant number of young men each year As with the breasts, self-examination of the testicles is simple and effective, and should beencouraged Information and advice is best distributed by means ofpamphlets and advice sheets, which can be obtained from organisationssuch as the Cancer Education Co-ordinating Group

Cervical cancer

Cervical cancer screening continues to be high on the public agenda.Cervical cancer is responsible for over 2000 deaths per annum Thisnumber has decreased consistently since the introduction of generalscreening programmes in the 1980s At present women between 20 and

64 years of age are offered screening every three years Unfortunately, theextent of the screening programme has led to some spectacular disasters,either in inaccurate reporting on the cytology, failure of communication

of the results, or unsupervised and unsatisfactory screening procedures.Nevertheless, the overall programme has proved successful in earlydetection, and therefore better treatment results, in a significant number

of women

Inevitably, the downside of a programme like this is that, in a smallnumber of cases, the individual may have fears raised unnecessarily, butthis is a small price to pay for a reduction in deaths from the disease Inthe 1980s many organisations (notably Marks & Spencer) providedcervical cancer screening in the workplace This supplemented thevestigial screening programme available in the general practice settingand seemed to reach women who otherwise might not have bothered tohave the test However, the programme for cervical cancer screening nowavailable in the community has largely supplanted workplace initiatives.The cost to employers may be considerable (about £8–10 simply forreading the smear) Added to this is the cost of staff time to perform thetest and of the individual being tested It is unlikely that there is anysubstantial financial gain to employers

It is, nevertheless, useful to create awareness of the benefits ofscreening and provide information on the process as part of generalhealth education Information leaflets can be obtained fromorganisations such as Tenovus (see Useful Addresses, pages 211–15)

Breast cancer

Breast cancer screening using radiological techniques (mammography) isavailable to all women between 50 and 64 on a three-year basis It still

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136 Occupational health

remains the major cause of death in women in their middle years and isresponsible for around 15,000 deaths per annum It is usual for breastexamination to be carried out by the operator at the time of cervicalcancer screening Self-examination of the breasts has been well developedand is practised by many women There has, however, been somecontroversy about its efficiency

It is probably inappropriate for an organisation to provide screeningfor breast cancer in the workplace as facilities are now generallyavailable in the community But, as part of a health promotion campaign,

it is useful to provide leaflets and audio-visual material to enhanceawareness and demonstrate self-examination techniques

Glaucoma

Like hypertension, glaucoma (increased pressure within the eye) mayreach an advanced stage without producing any symptoms

Without treatment it can ultimately result in blindness; with treatment

it can be controlled and any loss of visual acuity avoided There is,therefore, considerable benefit in screening programmes which can detectearly increases in ocular pressure Inevitably, these techniques requirespecial skills and also expensive apparatus Nevertheless, there have been

a number of successful screening programmes in the workplace

Because of the skills required, it seems unlikely that many employerswould be prepared to support this type of screening programme

Action plan

Having once made the commitment to health promotion in theworkplace, it is necessary to draw up some sort of plan to put thatcommitment into action The plan should consist of five parts:

• assessing the needs of the organisation;

• defining appropriate target areas;

• deciding who will deliver the health promotion;

• developing a programme;

• assessing the resource implications

Assessing health promotion needs

The demographic breakdown of staff will be particularly important indeciding appropriate target areas Clearly, a workforce which ispredominantly male and engaged in manual tasks will require different

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Health promotion in the workplace 137

interventions from a female clerical workforce There are alsogeographical variations in behaviour, and what may be appropriate in anorthern mining community (if such still exists) may well not be so in asouthern seaside town

The sophistication of the workforce with regard to knowledge ofhealth facts is also an important factor in determining the type ofintervention that will be appropriate In areas such as smoking andalcohol consumption it may be less necessary to give facts in relation totheir own behaviour The assessment process may require a survey ofattitudes, knowledge and expectations A pilot study to measureparameters, such as levels of stress, obesity and current use of screeningfacilities, may also help to clarify appropriate target areas Theassessment should also determine what facilities and health promotionactivities are available in the community

Defining target areas

At the end of the assessment period it should be clear which areas of healthpromotion are most suitable for your workforce within the communitysetting The possible areas of health promotion have already been fullydescribed You may decide on several different interventions addressed todifferent parts of the workforce, or one overall target area You shouldhave decided what messages you want to get across For example, ifsmoking is still not controlled within the working day, a health promotioncampaign to highlight the adverse effects of smoking may precede thedevelopment and implementation of a non-smoking policy

Obtaining advice

At this point some consideration should be given to whether there issufficient expertise within the organisation or whether outside expertsneed to be approached The Health Education Authority will provideinformation and limited help Local authority initiatives should beexplored through the health promotion officer of the appropriateauthority If these experts cannot help, they will be able to suggest othervoluntary bodies (see Useful Addresses, pages 211–15)

Developing a programme

The health message can be delivered in a number of ways:

• one-to-one counselling;

• screening;

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• health-related personnel policies.

There is no doubt that presenting the message in different ways over aperiod of time and, where appropriate, introducing some form ofindividual measurement are the most powerful methods of changingbehaviour An example of this approach is given at the end of this chapter(see page 140)

Learning is, of course, always enhanced by involvement of the targetindividual It is not enough to provide information by means of leafletsand audio-visual material alone Providing opportunities to monitorrelevant individual concerns such as blood pressure, fitness, respiratoryfunction and weight, which will inevitably be associated with discussion,can be effective

Targeting the individual may be seen as an almost cynical exercise ifother messages in the workplace are negative Therefore, the creation of

a healthy working environment should be part of any health promotionplan This may include:

• a non-smoking policy,

• the restriction of alcohol availability;

• the provision of healthy food choices;

• the provision of exercise facilities;

• a safe workplace;

• healthy hours of work;

• opportunities to develop leisure interests

Resource implications

These will vary enormously depending on the type of programmedeveloped and the cost of any expert help For any programme, apartfrom the most basic involving merely leaflets and posters, the cost of eachemployee’s time is an inevitable component If your programme formspart of a national or local initiative, there may be minimal additionalcosts If it is not part of such a programme, costs will involve theproduction of promotional material and the use of experts

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Health promotion in the workplace 139

There may be considerable costs incurred in the introduction of asmoking policy if structural alterations are required to provide limitedaccommodation for smokers

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140 Occupational health

A sample health promotion initiative

Nielsen Marketing Research

Nielsen signed the Look After Your Heart charter in 1987 Theyintroduced the following:

Annual health checks are offered to staff They include discussion

of lifestyle; stress and physical fitness levels; blood pressure check;urine analysis; cholesterol testing; and check for anaemia

Exhibitions and displays on healthy living are set up regularly inreception areas and at staff entrances

There is a well-equipped sports and social centre, andopportunities are provided for staff to take exercise There arekeep-fit sessions, yoga classes, and facilities for tennis, hockey,football, rounders and cricket

There are voluntary no-smoking agreements within departments(with no smoking between 10 am and 4 pm)

Articles on health appear regularly in the in-house newspaper.Monthly stress management courses are available to allemployees

Future activities

The expansion of the LAYH workplace project to the other twocompany sites in the UK is planned

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Part III

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a concept had any logical basis—would disappear.

(Simon Brisenden, Disability, Handicap and Society, 1986, Vol 1,

No 2, p 176)

There are nearly 2 1/2 million people of working age in Britain who havedisabilities Fewer than one-third are in employment British law requiresemployers with 20 or more employees to employ at least a 3 per centquota of registered disabled people Until recently, government policy hasbeen to educate, persuade and increase awareness Legislation to beenacted in Autumn 1995 makes unjustified discrimination on the grounds

of disability unlawful In this chapter the business case for employing peoplewith disabilities is presented The tendency for employers to equatedisability with illness, and to present health and safety legislation as abarrier to the employment of more people with disabilities, is shown to beunjustified Details of the help and support available to employers fromsuch sources as the Employment Service are given An outline policystatement is included for guidance

Introduction

There are more than 6 million disabled adults in Britain: over 14 per cent

of the adult population Nearly 2 1/2 million of those with disabilities are

of working age but only 31 per cent are in employment

Increasingly, it is being recognised that people with disabilities canmake a full contribution to working life, yet they frequently suffer unfairdiscrimination in employment This is not only morally wrong; it is badfor business and may be unlawful

Among people with disabilities there is an enormous range of abilities,interests and personal attitudes Ignorance, prejudice and management

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