Langmaster international education invesment and technology development joint stock company

25 3.3.2.Recommendations for Langmaster to improve the qualification of teaching Effortless English ………26 CONCLUSION ..... This is the first center in Vietnam that has successfully appli

VIETNAM UNIVERSITY OF COMMERCE

ENGLISH FACULTY - -

Hanoi -2015

TABLE OF CONTENTS

ACKNOWLEDGEMENTS 4

INTRODUCTION 6

CHAPTER 1: AN OVERVIEW ABOUT THE COMPANY 7

1.1.Foundation and history 7

1.1.1.An overview about the company 7

1.1.2.Foundation and history 7

1.2.Business field 8

1.3.Organizational structure 9

1.3.1.Diagram of organizational structure 9

1.3.2.Advantages and disadvantages of organizational structure at Langmaster 12

CHAPTER 2: BUSINESS ACTIVITIES OF THE COMPANY 14

2.1 Markets and main products of the company 14

2.1.1 Markets of the company 14

2.1.2 Main products in the company 15

2.2 Business performance of the company 16

2.3 Strengths and weakness of the English teaching method at Langmaster 16

2.3.1 Strengths 19

2.3.2.Weaknesses 20

CHAPTER 3: THE APPLICATION OF EFFORTLESS ENGLISH IN TEACHING ENGLISH AT LANGMASTER 21

3.1.How Langmaster applies Effortless English into teaching 21

3.2.The effectiveness of Langmaster’s application of Effortless English in teaching

………22 3.2.1.Achievements in teaching English at Langmaster 22 3.2.2.Difficulties in teaching Effortless English at Langmaster 24 3.3.Some recommendations to improve qualification of teaching Effortless English at Langmaster………25 3.3.1.Recommendations for Effortless English 25 3.3.2.Recommendations for Langmaster to improve the qualification of teaching

Effortless English ………26

CONCLUSION 28

REFERENCES 29

TABLE OF FIGURES

Figure 1.3.1: Organizational Structure of Langmaster 6 Table 2.2a: Capital structure of the company 16 Table 2.2b: Business result of the company in 2013 and 2014 17 Figure 3.2.1a: The number of student registering to study English at Langmaster from November 2011 to December 2014 22

Figure 4: the percentage of satisfaction of students at Langmaster about Effortless English from October 2011 to December 2014 24

ACKNOWLEDGEMENTS

This report would not have been accomplished without the guidance and help of some people, who in one way or another, contributed and extended their valuable assistance in the preparation and completion of this study

First and foremost, I would like to express my gratitude to my instructor, Mr Nguyen Khac Nghia, one of the lecturers at the Faculty of Business English in Vietnam Commercial University, whose supervision and encouragement helped me a lot with managing this report Mr Nghia, along with his sharing and feedbacks, has been

my inspiration as well as motivation to overcome all the obstacles and difficulties during the process

Secondly, I am very grateful for all the enthusiastic help from the staff of Langmaster International., JSC, without whose help I could not have finished this report Regardless of my hardest attempt, this report certainly contains numerous mistakes due to the limitation of information resources and other documents as well

as the inexperience of the writer in this issue All of the feedbacks and recommendations from readers are warmly welcome and will be considered in order to improve the practicality of this report

Sincerely,

Nguyen Thi Phuong Thanh

INTRODUCTION

When globalization is spreading its influence, there is a demand for improving the human resources’ foreign language level It plays an important role in education and training and the development of Vietnam In general, mastering a lingo is not only a necessary

requirement for high-level employees to apply new technology processes but also a vital skill for modern Vietnamese

International economic integration opens many opportunities for people mastering more than one language, especially English-the most popular language in the world nowadays This is the international language used in communication, business, global cooperation and activities Therefore English has recently become the first requirements for employer

to recruit their employees

In order to help students speak English fluently, a lot of English training centers have been established in Hanoi Every company has its different target customers and competitive advantages Langmaster is one of them This is the first center in Vietnam that has successfully applied Effortless English, an outstanding method helping millions people in the world to speak English fluently and naturally

Being introduced by English Faculty of Vietnam Commercial University, I had an

internship which lasted for 4 weeks (from 5/1/2015 to 30/1/2015) at Langmaster

International education investment and technology development Joint Stock Company to study its business activities as well as the teaching method of the center Thanks to this internship, I could apply what I have learnt into workplace, gain valuable experiences and necessary information to complete this report

CHAPTER 1: AN OVERVIEW ABOUT THE COMPANY

1.1 Foundation and history

1.1.1 An overview about the company

- Company name: Langmaster International education investment and technology development Joint Stock Company or Langmaster International.,

JJC

- Branch 1: No.27, Doan Ke Thien St, Cau Giay District, Hanoi

- Branch 2: No.76, Nhon St, Tu Liem District, Hanoi

- Branch 3: No.17/27, Dai Co Viet St, Hai Ba Trung District, Hanoi

- Branch 4: No.32/168, Nguyen Xien St, Thanh Xuan District, Hanoi

- Hotline: 04.668.488.47 / 668.124.50 / 627.815.57/668.676.44

- Email: info@langmaster.edu.vn

- Website: www.langmaster.edu.vn

1.1.2 Foundation and history

Langmaster is known as the first language center applying a brand new learning English method – Effortless English in Vietnam With an innovative class model and

a professional working system, its image has been widening with a high speed since its foundation

Starting its first step as an English club in 2010, Langmaster has been developed

to an English training center and officially became a company since November 11th

2011 The CEO, Mr Nguyen Tien Dung, a young talented man, together with the valuable assistance from his two comrades, Mr Nguyen Duy Han and Mr Pham Le Duong, is the core factor for the big success of Langmaster nowadays With the slogan: “make the voice of Vietnam be widely heard throughout the word”, these three men decided to help an uncountable number of people with learning English for free in their English club Most of these people were students, who could not afford

to pay for the course in a language center yet had a burning desire for learning

English So Langmaster English club at that moment was a “life saver” to those people and all of they are now still grateful for this priceless help

Like many other start-up business, Langmaster has experienced a number of difficulties as well as obstacles in order to get these achievements today As stated before,

it was founded as an English club in 2010 An English club with no charge and enthusiastic instructors quickly got known widely among young people, especially college students The number of people coming to the club was so enormous that the three men made a big decision: promoting it to a English training center Therefore in November 11th 2011, Langmaster International Education Organization was officially established

1.2 Business field

Langmaster International Education Organization is the first English center focusing

on psychological factors in teaching English The company always tries their best to provide English training programs as well as modern thoughts and skills training programs to students and employees so that they can speak English easily, fluently and automatically from 3-6 months

As an English center, Langmaster’s business field is teaching English to anyone in need of learning this language Realizing that a large number of Vietnamese people are learning English just in grammar, this company decided to focus on teaching pronunciation and communication, which most of the students seriously lack of Additionally, Langmaster supposes that its mission is not only teaching English to Vietnamese people, but also bringing them a community to speak English together That’s why Langmaster English Club, a “big class” beside the regular classes, has been established and working smoothly for nearly 3 years There are also frequent outdoor meetings set up by teachers, so that the students can get a chance to practice what they gain in class Learners at Langmaster can join the club for free but those who are not studying at Langmaster have to pay a certain amount as a member fee By this way, Langmaster has been successful in helping numerous students improve their English

speaking, simultaneously spreading its name in this the educational field

Langmaster also cooperates with many professionals to organize seminars on training modern thoughts and necessary skills for learners PhD Phan Quoc Viet, the chairman of the board of Tam Viet group PhD Le Tham Duong, the dean of business administration faculty in Ho Chi Minh Banking University, PhD Vasanth Gopalan, the leading professionals in NLP (Neuro Linguistic Programming) have helped many learners

to improve their skills and be ready for the competitive job market Although this is not main business field of Langmaster, it also brings revenue for the company

1.3 Organizational structure

1.3.1 Diagram of organizational structure

Figure 1.3.1: Organizational Structure of Langmaster

Langmaster is operated by the functional organization structure The company has many departments including finance-accounting department, sales department, training department, marketing department and so on Each department will have its own department head, and he will be responsible for the performance of his section

Human resources department

Technical department

Accounting department

Finance-Sales department

General manager Board of directors

In this structure people are grouped as per their area of specialization These people are supervised by a functional manager who has expertise in the same field, which helps him to effectively utilize the skills of employees, which ultimately helps him in achieving the organization’s business objectives

The company has many departments including finance-accounting department, sales department, training department, marketing department and so on Each department will have its own department head, and he will be responsible for the performance of his section This helps the organization control the quality and uniformity of performance

Here are functions of each unit in the organizational structure:

Board of directors: Board of directors makes all decisions in the company The

board has a strategic function in providing the vision, mission and goals of the organization It also has the responsibility of establishing future plans and strategies for

the company as well as policies based governance system

General manager: The general manager is responsible for and overseeing the

day-to-day operation of the business Frequently, the General manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for the organization

Deputy general manager: Deputy general manager is also referred to as an

assistant manager, works closely with the manager and helps him to execute strategies handed down from above, develop, coordinate and plan projects and programs Deputy general manager also steps in and assumes the general manager's responsibilities in his absence

Training department: Training department has the responsibility of consulting the

deputy general manager, organizing and implementing training programs including lesson plans, teaching processes, learning materials It is also in charge of teaching at classes and ensuring the class quality in accordance with training regulations issued by the company

Marketing department: It is the marketing department's job to decide on the type

of promotion method for the products, arranges advertisements and the advertising media used; reach out to investors and the community, and create an image that represents the company in a positive light It also plays an important role in market and customers’ demand research in the company

Human resources department: Human resources department is involved in

recruiting the best people for the organization, implementing regular trainings and development programmes and reviewing their performance on a regular basis through proper performance appraisals Human resources department is also responsible for designing job description for the prospective vacancies and determining the wages and salaries for different position in an organization

Technical department: Technical department monitors and maintains the computer

systems and networks of an organisation They may install and configure computer systems, diagnose hardware and software faults and solve technical and applications problems, either over the phone or in person

Finance–accounting department: Accounting department provides accounting

services and financial support to the organization The department records accounts payable and receivable, inventory, payroll, fixed assets and all other financial elements The department's accountants review the records of each department to determine the company's financial position and any changes required to run the organization cost effectively

Sales department: Sales department makes business plans and implement them

effectively It is directly responsible for selling English courses to customers and potential customers to reach the targets for sales and markets share

Relationship between departments

Every month, training department makes schedules for classes which will be opened then transfer it to other departments Marketing department is responsible for posting the

schedules on the website and promote for the English courses so that customers can get necessary information for online registration or direct one at the offices of Langmaster After getting the maximum and minimum number of learners for each class, Sale department starts finding potential customers to reach the targets for sales of that month Human resources department ensures the quantity of teachers and other staff in accordance with the quantity of classes opened Technical department designs the website and guarantee the web security for customers’ access Finance –accounting department supports others in financial elements for operating as well as facilities as classes

1.3.2 Advantages and disadvantages of organizational structure at Langmaster

An advantage of a functional organizational structure is that it offers a high level of specialization Each unit operates as a type of self-contained mini-company, charged with carrying out its specific role Employees typically start their careers in an entry-level position within the function and develop specialized knowledge as they move up within the hierarchy They become experts within their functional area, and the unit and company benefit from their expertise and experience over time

Another advantage of company’s organizational structure is efficiency A worker who is an expert in his functional area can perform tasks with a high level of speed and efficiency, which enhances productivity Workers who know their jobs well can proceed with confidence and with a minimum amount of mistakes Because the career paths within the functional unit are clear, the employees may be highly motivated to advance their careers by reaching the next rung on the ladder, which may also make them more productive

In spite of above advantages, there are some disadvantages of the organizational at Langmaster First of all is the lack of teamwork.While specialized units within the functional structure often perform with a high level of efficiency they may have difficulty working well with other units If a project calls for several units to work together, units may become territorial and unwilling to cooperate with each other In essence, each unit may act in what it perceives to be its own best interests instead of those of the organization as a whole Infighting may cause projects to fall behind schedule

Another potential disadvantage of the functional organization structure is that it can pose a challenge for top management to maintain control as the organization expands As organizations get larger and top management needs to delegate more decision-making responsibilities to each functional area, the degree of autonomy may also increase, making coordination of activities more difficult If the company expands into new geographic areas, maintaining control of and managing the separate functions can be even

more of a challenge

CHAPTER 2: BUSINESS ACTIVITIES OF THE COMPANY

2.1 Markets and main products of the company

2.1.1 Markets of the company

Even though Langmaster is planning to expand to markets in Hochiminh city and Danang city, the main market of the company is still in Hanoi up to the present time The company has 4 branches in order to meet English learning demands of pupils, students and employees in all districts in Hanoi

Branch 1 which is at 27 Doan Ke Thien St, Cau Giay District attracts a large amount

of learners living and studying in Nam Tu Liem and Cau Giay District Target customers

of branch 1 are students at Vietnam Commercial University, Hanoi Academy and of Theatre and Cinema, College of Commerce and Tourism, Hanoi University of Electricity and so on

Branch 2 at 76 Nhon St, Tu Liem District provides services for students in the area

of Bac Tu Liem, especially those studying at Hanoi University of Industry

With the aim of expanding market share in Hanoi, on September 2013, Langmaster officially opened branch 3 at 17/27 Dai Co Viet St, Hai Ba Trung District Though it has been operated in over 1 year, this is one of the biggest branches of Langmaster thanks to its central location which is near universities in Dong Da and Hai Ba Trung District such

as National Economic University, Technology University, Medical University, Construction University and so on

Branch 4 which is at 32/168 Nguyen Xien St, Thanh Xuan District and has come into operation since January 2015 brings the name of Langmaster to customers studying

at Thang Long University, Architecture University, Hanoi University and so on in Thanh Xuan and Ha Dong District

In 4 branches, branch 1 and 3 are always leading ones in sales with 10000 learners each year and the annual returns of 6.4 billion VND (according to statistical figures in