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Case 20 best buy fights against electronic waste

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Tiêu đề Case 20 Best Buy Fights Against Electronic Waste
Tác giả Lê Thị Hà Phương
Trường học Đại Học Kinh Tế Quốc Dân
Chuyên ngành Business Ethics
Thể loại Bài Tiểu Luận
Năm xuất bản 2023
Thành phố Hà Nội
Định dạng
Số trang 24
Dung lượng 1,73 MB

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Best Buy also aims to continuereducing its environmental impact through initiatives such as increasing its use ofrenewable energy and reducing waste, including electronic waste..  Emplo

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BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN

VIỆN ĐÀO TẠO TIÊN TIẾN, CHẤT LƯỢNG CAO & POHE

-o0o -CASE 20 BEST BUY FIGHTS AGAINST ELECTRONIC WASTE

Hà Nội, 2023

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1 Company’s overview

HISTORYBest Buy is an American multinational consumer electronics retailer that was founded in

1966 by Richard Schulze and James Wheeler in St Paul, Minnesota At the beginning,Best Buy was originally called Sound of Music, a single store that sold high-fidelitystereos and components

In 1983, the company changed its name to Best Buy and began to expand rapidly,opening new stores across the United States Best Buy was one of the first retailers tooffer a wide range of consumer electronics under one roof, including appliances,computers, and televisions The company also introduced innovative concepts such as theGeek Squad, a team of technical support experts who provide on-site repair andinstallation services for customers

Throughout the 1990s and early 2000s, Best Buy continued to expand its operations,acquiring several other retail chains such as Future Shop in Canada and the CarphoneWarehouse in Europe The company also embraced e-commerce, launching its website in

1998 and later expanding into mobile commerce with the introduction of a mobile app

In the late 2000s, Best Buy faced increasing competition from online retailers such asAmazon and struggled to adapt to the changing retail landscape In 2012, the companyappointed a new CEO, Hubert Joly, who implemented a turnaround strategy that includedcost-cutting measures, store closures, and an increased focus on e-commerce andomnichannel retail

Today, Best Buy is one of the largest consumer electronics retailers in the world, withover 1,000 stores in the United States, Canada, and Mexico The company offers a widerange of products and services, including appliances, computers, mobile devices, hometheater and audio equipment, and smart home technology Best Buy also continues toinnovate with programs such as the Total Tech Support subscription service, whichprovides unlimited technical support and discounts on repairs and installations forcustomers

ETHICS AND VALUESBest Buy places a strong emphasis on ethics and values, and strives to maintain thehighest standards of ethical conduct in all aspects of its business The company hasestablished a code of conduct that outlines its expectations for ethical behavior fromemployees, suppliers, and other stakeholders This code covers a range of topics,including anti-corruption, conflicts of interest, and data privacy, among others

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Best Buy also has a dedicated Ethics & Compliance team that is responsible for ensuringcompliance with the company's code of conduct and other ethical standards This teamprovides training and resources to employees to help them understand and uphold thecompany's values and ethical standards.

In addition to its internal focus on ethics, Best Buy also works to promote ethicalbusiness practices throughout its supply chain The company requires its suppliers toadhere to a Supplier Code of Conduct that sets out expectations for ethical behaviorrelated to issues such as labor practices, human rights, and environmental sustainability

VISION AND SOCIAL ENGAGEMENT

VISION Best Buy's vision statement is "People Technology And the pursuit ofhappiness." The company's vision focuses on leveraging technology to enhance the lives

of its customers and society as a whole Best Buy aims to provide customers with thelatest technology products and services that fulfill their needs and desires, while alsoaddressing societal challenges The company strives to improve people's lives by makingtechnology more accessible, affordable, and easy to use Additionally, Best Buy iscommitted to corporate social responsibility and sustainability, working to minimize itsenvironmental impact and support local communities

FUTURE AIMS Best Buy's future aims include continuing to innovate and adapt to therapidly changing retail landscape, while also prioritizing sustainability and responsiblebusiness practices The company plans to expand its product offerings and services tomeet the evolving needs of its customers, while also investing in digital transformationand technology to improve the customer experience Best Buy also aims to continuereducing its environmental impact through initiatives such as increasing its use ofrenewable energy and reducing waste, including electronic waste Additionally, thecompany is committed to promoting diversity, equity, and inclusion both within itsorganization and in the communities it serves Overall, Best Buy's future aims reflect acommitment to responsible growth, innovation, and sustainability, while remainingfocused on meeting the needs of its customers and communities

EMPLOYEE ENGAGEMNT When it comes to the relationship between company andemployees, Best Buy has a strong commitment to employee engagement and hasimplemented various initiatives to foster a positive and supportive work environment.First, the company provides its employees with flexible work arrangements, such asflexible schedules and the ability to work remotely, which helps to improve life balanceand job satisfaction Second, Best Buy has many programs and policies to enhance andpromote well- performing employees such as “Employee of the Month” It also offersvarious career development programs, such as training programs, mentoring, andleadership development, which help employees grow and advance in their careers Best

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Buy also concentrates on improving their working environment by collecting employeefeedbacks: Best Buy has implemented a feedback system that allows employees to sharetheir ideas, suggestions, and concerns with the management team This helps to create anopen and transparent culture and enables the company to address any issues and improveemployee satisfaction Due to its flexibility and advantages, Best Buy was honorlyawarded first rank in Working Mother’s 2012 Best Companies for Hourly Workers.

CONSUMER ENGAGEMENT Best Buy is committed to engaging with its customersthrough various consumer engagement initiatives

 In-Store Consultations: Best Buy offers in-store consultations with expertassociates to help customers make informed purchasing decisions and find theright products to meet their needs

 Best Buy App: The Best Buy app provides customers with a convenient andeasy way to browse and purchase products, track their orders, and accessexclusive deals and promotions

 Customer Reviews and Ratings: Best Buy allows customers to leave reviewsand ratings of products, providing valuable feedback to both the company andother customers

 My Best Buy Rewards Program: The My Best Buy rewards program providescustomers with exclusive discounts, free shipping, and other perks,incentivizing them to shop at Best Buy and remain loyal to the brand

 Social Media Engagement: Best Buy engages with its customers on socialmedia platforms, such as Twitter and Facebook, to answer questions, providesupport, and showcase new products and promotions

COMMUNITY ENGAGEMENT Best Buy is committed to giving back to thecommunities it serves through various community engagement initiatives

 Best Buy Teen Tech Centers: Best Buy has partnered with local nonprofits tocreate Teen Tech Centers, which provide underprivileged youth with access totechnology and hands-on learning opportunities in areas such as coding,design, and film-making

 Geek Squad Academy: Best Buy's Geek Squad Academy offers freetechnology camps for youth, teaching them about technology and how to use itsafely and responsibly

 Recycling and Sustainability: Best Buy has a recycling program that allowscustomers to recycle their old electronics at no cost The company also has acommitment to sustainability, including reducing its carbon footprint and usingrenewable energy sources

 Community Grants: Best Buy provides grants to local nonprofits and schools

to support education and technology programs

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 Employee Volunteerism: Best Buy encourages and supports employeevolunteerism through programs such as the Best Buy Community ServiceProgram, which provides paid time off for employees to volunteer in their localcommunities.

BEST BUY AND ELECTRONIC WASTEElectronic waste, or e-waste, is a significant environmental problem in today's world Astechnology continues to advance at a rapid pace, consumers are constantly replacing theirelectronic devices with newer models, leading to a growing amount of e-waste This e-waste often contains hazardous materials that can harm the environment and humanhealth if not disposed of properly In addition to the environmental impact of e-waste, theproduction and disposal of electronic devices also contribute to greenhouse gasemissions, further exacerbating the issue of climate change

To address this problem, many organizations are implementing initiatives to reduce waste, such as recycling programs, responsible disposal, and promoting the use ofsustainable materials in electronic devices It is essential that individuals andorganizations work together to tackle the issue of e-waste and reduce its impact on theenvironment An outstanding company which takes part in the process of protecting theEarth from dangerous consequences of electronic waste is BEST BUY

e-Best Buy is committed to reducing electronic waste and promoting sustainability throughvarious initiatives The company offers its customers convenient ways to recycle their oldelectronic devices, including partnering with recycling organizations and providing in-store recycling kiosks Best Buy also promotes environmentally responsible practices,such as using renewable energy sources and reducing packaging waste Through theseefforts, Best Buy aims to minimize the environmental impact of its products and services,while also enhancing its brand reputation and promoting customer loyalty

2 Why do you think Best Buy has been able to gain competitive advantages in the retail electronics market why also driving many initiatives to support sustainability?

There are many reasons answering the question why Best Buy can gain competitiveadvantages in the retail electronics market while also driving sustainability initiatives.Firstly, Best Buy has a strong focus on customer experience and satisfaction Thecompany has invested in various initiatives, such as its Geek Squad service to supportcustomers and in-store consultations, to help customers make informed purchasingdecisions and provide them with excellent customer service By prioritizing customersatisfaction, Best Buy has been able to establish a strong reputation and brand loyalty,

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which has helped it to compete successfully against other retailers in the electronicsmarket.

Secondly, Best Buy has recognized the importance of sustainability and environmentalresponsibility By implementing various sustainability initiatives:

 Recycling Program: Best Buy has a recycling program that allows customers torecycle their old electronics at no cost, keeping millions of pounds of electronicwaste out of landfills each year

 Sustainable Products: Best Buy offers a range of sustainable products,including Energy Star-certified electronics, as well as eco-friendly options

 Renewable Energy: Best Buy has committed to using renewable energy topower its stores and operations The company has installed solar panels onmany of its stores and has also invested in wind power

 Carbon Footprint Reduction: The company has implemented energy efficiencymeasures in its stores and distribution centers and has reduced its use ofpackaging materials

 E-Waste Collection Events: Best Buy partners with local organizations to holde-waste collection events in communities across the United States, providing

an easy and convenient way for residents to recycle their old electronics.Therefore, Best Buy has been able to attract environmentally conscious customers anddifferentiate itself from other retailers in the market Additionally, Best Buy'ssustainability efforts have helped to reduce costs, increase efficiency, and strengthen thecompany's reputation as a responsible corporate citizen

Last but not least, Best Buy has also embraced innovation and technology in its businessmodel The company has invested in digital platforms and omnichannel capabilities,enabling it to offer a seamless and convenient shopping experience for customers bothonline and in-store This innovation has helped Best Buy stay competitive and adapt tochanging consumer preferences and market trends

3 Do you think the resources Best Buy dedicates to help consumers recycle their old electronic devices represent a good investment for Best Buy?

The resources that Best Buy dedicates to help consumers recycle their old electronicdevices represent a good investment for the company

First of all, Best Buy's recycling program has helped the company establish a positivebrand image and reputation as a socially responsible and environmentally conscious

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company This can help attract environmentally conscious customers and differentiate thecompany from other retailers in the market.

Secondly, by recycling old electronic devices, Best Buy can recover valuable resourcessuch as metals and plastics that can be used to manufacture new products This canreduce the company's costs associated with raw materials and production, while alsohelping to reduce waste and conserve resources

Thirdly, many countries and states have regulations that require companies to recycle ordispose of electronic waste in an environmentally responsible manner By offering arecycling program, Best Buy can comply with these regulations and avoid potential fines

or penalties

Finally, Best Buy's recycling program can help build customer loyalty and satisfaction.Customers appreciate the convenience and ease of being able to recycle their oldelectronics at Best Buy, which can help to foster a sense of loyalty and repeat business

4 How do Best Buy’s social responsibility efforts impact key stakeholders such as employees, shareholders, consumers and suppliers?

Best Buy's social responsibility efforts impact key stakeholders in many ways

I cannot be denied that Best Buy's social responsibility efforts can have a positive impact

on employees By promoting environmentally conscious practices and communityinvolvement, Best Buy can foster a sense of pride and engagement among employees,leading to increased job satisfaction and loyalty

Best Buy's social responsibility efforts can also have a positive impact on shareholders byhelping to increase brand value, customer loyalty, and long-term sustainability Byimplementing sustainability initiatives and community engagement programs, Best Buycan enhance its reputation and differentiate itself from competitors, potentially leading toincreased revenue and profitability

Consumers: Best Buy provides many advantages to their consumers by providing themwith environmentally sustainable products and services, as well as opportunities torecycle their old electronic devices This can increase customer loyalty and satisfaction,

as consumers are increasingly looking to support socially responsible companies.Best Buy also cares for their suppliers They encourage them to adopt environmentallysustainable practices and ethical business standards By working with suppliers who share

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its commitment to sustainability and social responsibility, Best Buy can help to improvethe overall supply chain and promote responsible business practices across the industry.

5 Conclusion

In today's world, the impact of electronic waste on the environment is a growing concern

As a major player in the electronics retail industry, Best Buy has recognized itsresponsibility to minimize the environmental impact of its products and services Through a range of initiatives focused on sustainability and corporate socialresponsibility, Best Buy is taking proactive steps towards addressing this issue BestBuy's recycling program for electronic devices is a key element of the company's efforts

to reduce electronic waste In addition to its recycling program, Best Buy is working toreduce its carbon emissions and promote renewable energy The company has set anambitious goal to reduce its carbon emissions by 75% by 2030 and is investing inrenewable energy sources such as wind and solar power to help achieve this goal BestBuy is also taking steps to reduce packaging waste by using more sustainable materialsand optimizing the size of packaging to reduce waste

Furthermore, Best Buy is committed to educating and empowering consumers to makeenvironmentally conscious choices The company provides resources and information tohelp customers understand the environmental impact of their electronics use, and offers arange of sustainable products and services to help consumers reduce their ownenvironmental footprint

Best Buy is not only contributing to environmental conservation but also improving itsbrand reputation and customer loyalty By taking responsibility for its environmentalimpact, Best Buy is demonstrating that businesses can be successful financially whilealso making a positive impact on the world Best Buy's efforts serve as a positiveexample for other companies in the electronics industry and beyond to follow in adoptingmore sustainable practices

In conclusion, Best Buy's commitment to fighting electronic waste and promotingsustainability is a significant step towards corporate social responsibility By taking steps

to minimize the environmental impact of its products and services, Best Buy isdemonstrating leadership in the industry and contributing to a more sustainable future Asmore companies adopt similar practices and work to minimize their environmentalimpact, we can hope to see a world with less electronic waste and a more sustainablefuture

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