Convergence: 10 cool things that could happen this year

10 trends that can define 2010 and later years, including social network, e-commerce, and rise of new technologies

CONVERGENCE 2O1O / 1O COOL

THINGS THAT COULD HAPPEN THIS

Twitter: @getshust Hash: #convergence2010

CONVERGENCE / THING O1

Social becomes the thread.

THING O1 / Social becomes the thread.

Social networks (mostly facebook) will

solidify themselves as the real-time thread

that holds our digital existence together

Our messaging, news, brand interactions,

entertainment, search will all be delivered

and filtered based on our social graph.

THING O1 / Social becomes the thread.

Facebook Wall

THING O1 / Social becomes the thread.

Jonas Brothers

Nintendo DSiMicrosoft Xbox

Visio IPTV

Mobile

CONVERGENCE / THING O2

Location matters.

THING O2 / Location matters.

Your current location (and location habits)

will further enhance the delivery of your

digital experiences Content will become

increasingly aware of its surroundings and

configure itself accordingly.

THING O2 / Location matters.

Mastercard

Gowalla

Foursquare

CONVERGENCE / THING O3

Entertain me now.

THING O3 / Entertain me now.

Custom cloud-based entertainment (audio,

video, gaming, etc.) will be available in

real-time, at all locations and on all platforms.

THING O3 / Entertain me now.

Slingplayer

Sirius

NPROnlive

Indiana Jones

CONVERGENCE / THING O4

Birth of the frontchannel.

THING O4 / Birth of the frontchannel.

Experiences and interactions typically

relegated to the “backchannel” will become more important (and engaging) than the

original content People will “tune in” to live events for the “frontchannel” interaction.

THING O4 / Birth of the frontchannel.

Vizio Internet Enabled TVVideo Link: http://www.youtube.com/watch?v=X4juwUcbzVc

THING O4 / Birth of the frontchannel.

MLB iPad AppVideo Link: http://www.youtube.com/watch?v=EB7_N22xZf0

CONVERGENCE / THING O5

Commerce atomizes.

THING O5 / Commerce atomizes.

Along with the typical channels, commerce

experiences will be increasingly available in

non-traditional locations social networks,

iMedia, gaming, mobile, etc.

THING O5 / Commerce atomizes.

JanSport

PolyvoreCarmax

Polo Rugby Adidas

THING O5 / Commerce atomizes.

CONVERGENCE / THING O6

Life is a game.

THING O6 / Life is a game.

Game theory and mechanics will infuse all

our digital activities We will be increasingly

“rewarded” for even the smallest behaviors

both individually and as part of a group.

THING O6 / Life is a game.

Facebook Friends

YouTube

Gowalla PinsCauseWorld

Foursquare Mayorship

MyTown

CONVERGENCE / THING O7

Interactive Products.

THING O7 / Interactive products.

We will become conditioned to the

expectation of having digital interactions

with physical objects.

THING O7 / Interactive products.

CONVERGENCE / THING O8

Your reality will be augmented.

THING O8 / Your reality will be augmented.

The Holodeck?

Maybe not, but our immersion opportunities are getting more interesting.

THING O8 / Your reality will be augmented.

Home Depot

Adidas

Hallmark

USPS

THING O8 / Your reality will be augmented.

THING O8 / Your reality will be augmented.

Microsoft Bing AR MapsVideo Link: http://www.youtube.com/watch?v=9QFvfHXkd2o

CONVERGENCE / THING O9

Digital is the new paper.

THING O9 / Digital is the new paper.

Consumer tablet computers (like the iPad)

will usher in a new era of publishing and

the reinvention of paper (Interactive, social,

e-commerce enabled paper that is.)

THING O9 / Digital is the new paper.

THING O9 / Digital is the new paper.

WIRED Tablet PrototypeVideo Link: http://www.youtube.com/watch?v=LlPzu82Dwr0

THING O9 / Digital is the new paper.

Microsoft Courier PrototypeVideo Link: http://www.youtube.com/watch?v=UmIgNfp-MdI

CONVERGENCE / THING 1O

Rise of the connected things.

THING 1O / Rise of the connected things.

Convergence you say? When my bathroom

scale can tweet my weight to all my

followers, we will have converged ;)

THING 1O / Rise of the connected things.

WiThings WIFI Scale

THING 1O / Rise of the connected things.

Poken

Nike+

FitbitMIcrosoft Sync

Thanks / About

Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding,

understanding and applying emerging media for clients in the digital space His deep knowledge and enthusiasm

for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and

augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative

experiences His unique blend of creative, business and technical experience makes him a favorite among clients

where he speaks in real terms about how emerging technology will affect their brands He is regularly called into

projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of

Procter & Gamble brands, among others Dan is frequent contributor to the Advertising Age’s Digital Next Blog,

and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the

E-Commerce Times Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,

National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands

The RI:Lab - The RI:Lab is the innovation nerve center of Resource Part think tank, part product development arm,

it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the

development of extraordinary multichannel consumer experiences

Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus,

Cincinnati, and Palo Alto and more than 300 associates Founded and headquartered in Columbus, Ohio, our

Midwestern work ethic keeps us grounded without limiting our global reach Now in our 29th year, Resource leads

Fortune 500 companies around the world through an ever-evolving internet economy We bring research-driven

insights to our work, creating bold opportunities for consumer engagement and competitive advantage

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