Quick developers guide to : DISTRIBUTION CHANNELS SOCIAL GAME PORTALS TRACKING & ANALYTICS
Trang 1Twitter Back Channel : #BDgaming
Trang 2Branded Flash Games :
Trang 3Branded Flash Games :Credits Now Speaking : Cosmin Ghiuaru
CAST AND CREDITS
Trang 4Press Start
INSERT COIN AND PRESS START
Who is BOSSdev Our Experience Where We Play
Trang 5Branded Flash Games
What is ROI?
Trang 6Press Start
WHERE IN THE WORLD IS
Trang 8Who Are The Players?
What is ROI?
Trang 9Branded Flash Games
WHO ARE THE
PLAYERS?
Trang 10Who Are The Players?
WHAT IS A
Trang 11Who Are The Players?
NOT JUST FOR KIDS
Source: Ad Age ,Casual Games Info and Stats, March 26, 2008
Trang 12Who Are The Players?
FUN FOR A GIRL OR A BOY
What is ROI?
Trang 13Who Are The Players?
SHALL WE PLAY A GAME?
Do You Share Games With Friends or Challenge Them to Beat Your
Score?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Trang 14Who Are The Players?
A + FUN
Do Games Help Educate Kids?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Trang 15Who Are The Players?
KID TESTED, NUMBERS APPROVED
Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing,
AdAge.com July 19, 2006
Trang 16Branded Flash Games
THE NEW
ARCADES
Trang 17The New Arcades
RICH MEDIA BANNER ADS
Leverages Existing Games Reach Varied Audience Increase Web Traffic Engage More Users Relevant Quick Stats
Trang 18The New Arcades
CASUAL GAME PORTALS
In Game Ads
Share
Game Health
Game Popularity
Trang 19The New Arcades
SOCIAL MEDIA NETWORKS
Leverage Facebook
Platform In-Widget Game Play Build Recurring Users Desktop Distribution Relevant Quick Stats
Trang 20The New Arcades
MOBILE DEVICES
Mobile Link
Mobile Point
Relevant Quick Stats
Games are Going
Trang 21Branded Flash Games
QUARTERS?
Trang 22Tokens or
Quarters?
Branded Flash Game Expected
Source: Yankee Group
Trang 23Tokens or
Quarters?
BFG : Source: 2009 Kewlbox.com Survey Results, Blockdot, IncNow Speaking : Grant Kravitz
PLAY IT AGAIN, FLASH
Number of times particular games are played
Trang 24Tokens or
Quarters?
SIMON SAYS SMILE
Do you have a positive opinion of companies that sponsor free
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Trang 25Tokens or
Quarters?
MORE BUCK FOR YOUR CLICK
Would you purchase a product from a sponsor of a free game?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Trang 26Choose Your Skill Level
CHOOSE YOUR
SKILL LEVEL
Trang 27Choose Your Skill Level
LICENSED
OFF THE SHELF
Trang 28Popular Game
Engine
Off the Shelf
Trang 29Choose Your Skill Level
BRANDED
FLASH GAMES
Trang 30BOSSdev Original Branded Flash Game
Trang 32Choose Your Skill Level
CUSTOM
FLASH GAMES
Trang 33Example Game Engine
Customized
Trang 34Social Widget
Trang 35Branded Flash Games
KEEPING SCORE
DISTRIBUTION, TRACKING,
& ANALYTICS, OH MY
Trang 36Keeping Score
DISTRIBUTION CHANNELS :
TRACKING & ANALYTICS :
TRACKING AND ANALYTICS
It’s Tuesday 12:14pm, do you know where your Flash game is, and
Trang 37Branded Flash Games
POWER UP
LINKS & RESOURCES
Trang 38• Source for this presentation
• Audio archive of this webinar
• Information from BOSSdev on how Branded Flash Games can specifically help you and your company
STATISTICS CITED HERE :
• Source in context on each slide
LINKS AND RESOURCES
Trang 40THANK YOU
Twitter - #BDgaming
Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru
Grant Kravitz + gkravitz@bossdve.com + www.Twitter.com/gkravitz
Michael Dragich + mdragich@bossdev.com + www.Twitter.com/dragich
Follow BOSSdev + www.twitter.com/BOSSdev
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