User Experience Utopia

Tips and tricks to deliver the best experience to website users

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User Experience Utopia

Nick Finck, September 15, 2009

Use #uxutopia when commenting on twitter

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Who the f#@k is this

dude?

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• Principle & Director of User Experience at Blue Flavor

• Based in Seattle, Washington

• Over 13 years of experience working in the web field

• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,

HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee

• Former publisher of Digital Web Magazine

Nick Finck

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What makes a good

user experience?

Facets of the User Experience

Peter Morville, Semantic Studios, June 21st, 2004

Usable

Usable

Usable

Usable

Findable

Frys.com BestBuy.com

Costco.com Safeway.com

Target Settles Accessibility Lawsuit for $6 Million

Costco.com Safeway.com

$6 Million loss

Target Settles Accessibility Lawsuit for $6 Million

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

AdMob Mobile Metrics, February 2009

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone

Market Share

50% of SmartPhone

Web Traffic 72% customer sat

AdMob Mobile Metrics, February 2009

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone

Market Share

50% of SmartPhone

Web Traffic 72% customer sat

SmartPhone Market Share TBD

5% of SmartPhone Web Traffic

customer sat TBD

AdMob Mobile Metrics, February 2009

CrumplerBags.com

Timbuk2.com

Jared Spool, UIE, The $300 Million Button, January 14th 2009

Macys.com

Zappos.com

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Where are we

headed?

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Interface & Devices

Innovation

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Innovation

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Photo courtesy of Microsoft

Photos courtesy of Yanko Design Designs by Fiona McAndrew & Conor Fallon

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What milestones

must we pass?

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We need to fail more

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Failure is not falling

down, failure is not

getting up.

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Michael Jordan failed to make his varsity

basketball team Albert Einstein's teacher described him as

"mentally slow"

Walt Disney went bankrupt several times

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Coming together

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It is not about us, it is

about the users!

Photo by Dirk Borchers

http://www.flickr.com/photos/dirkborchers/495659224/

Photo by Jenny Morros

http://www.flickr.com/photos/13799732@N08/1411680967/

Photo by Rion Nakaya

http://www.flickr.com/photos/rion/47437262/

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Building a future

The Information Architecture Institute

Education

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Mentor program

and Books!

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Thank you!

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Thank you!

Remember, comment on twitter with #uxutopia

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Questions?