101 companies rocking social media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA Introductory content is for marketers who are new to the subject.. 101 COMPANIES ROCKINg IT ON SOCIAL MED

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ROCKING IT ON

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101 COMPANIES ROCKINg IT ON SOCIAL MEDIA

Introductory content is for marketers who are new to the subject This content

typically includes step-by-step instructions on how to get started with this

aspect of inbound marketing and learn its fundamentals After reading it, you will

be able to execute basic marketing tactics related to the topic

IS THIS BOOK RIGHT FOR ME?

Not quite sure if this ebook is right for you? See the below description to

determine if your level matches the content you are about to read

Intermediate content is for marketers who are familiar with the subject but have

only basic experience in executing strategies and tactics on the topic This

content typically covers the fundamentals and moves on to reveal more complex

functions and examples After reading it, you will feel comfortable leading projects

with this aspect of inbound marketing

INTERMEDIATE

Advanced content is for marketers who are, or want to be, experts on the

subject In it, we walk you through advanced features of this aspect of inbound

marketing and help you develop complete mastery of the subject After reading

it, you will feel ready not only to execute strategies and tactics, but also to teach

others how to be successful

ADVANCED

THIS OFFER

brings your whole marketing world together in one, powerful, integrated system.

HUBSPOT’S ALL-IN-ONE MARKETING SOFTwARE

N BLOGGINGCreate blog content

quickly while getting SEO tips and best practice pointers as you type.

M EMAILSend personalized,

segmented emails based

on any information in your contact database.

SEARCH OPTIMIzATION

s Improve your rank in

search engines by finding and tracking your most effective keywords.

U LEAD MANAGEMENTTrack leads with a

complete timeline-view of their interactions with your company

q SOCIAL MEDIAPublish content to your

social accounts, then nurture leads based on their social engagement.

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Written and Designed By Desmond Wong

Desmond is currently a creative designer

and inbound marketer at HubSpot He has

worked with a variety of startups, medium,

and large sized companies over the years

with a focus in branding and business

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It seems like social media is everywhere, and every marketer is clamoring

to get in the game And it’s no surprise why: the time most global consumers

spend on social media has grown over 250% in just the past two years

Therefore it is becoming more and more evident that companies must

engage with individuals on these multiple channels The difficulty now is that

one company may have to maintain and engage its audience on three, four,

five, or even more social networks at once This can be a daunting task if you

aren’t a so-called social media expert

But that doesn’t mean you simply ignore social media According to Gartner,

the forecast for global social media revenue will be 29 billion by 2015 Clearly

there’s value to being present, and effectively using, these platforms

At HubSpot, we are huge fans of taking inspiration from companies we think

are killing it online To help inspire your creative juices, here is our collection

of 101 companies rocking it on social media We hope you can pick up a

lesson or two from each company to help build your own social strategy

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SQUARE

Aside from having great

engagement with it’s

businesses, Square does

a wonderful job featuring

its new products and

businesses using their

readers

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With a heft 17 million likes,

it’s no secret that Amazon

has a popular Faceook

page One nice thing

about Amazon is that they

love to engage their fans

with interesting questions

and visual content that link

to relevant products on

their website

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GODADDy

One thing you’ll notice

about all of these

examples is that they each

have their customized

profile images and cover

photos GoDaddy has

a nicely branded set of

images that are directed

connected with their

company name

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Who doesn’t love a great

looking electric car? Tesla

has a fun and engaging

routine that keeps its fans

entertained The Friday

Photo features a nice

image of a Tesla vehicle

with a variety of drivers

last Friday was a baby

called little Evie and the

image asked for a caption

from its fans

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DROPBOx

I personally love the

cartoonish images that

Dropbox uses to represent

its brand Aside from

posting informative videos,

Dropbox also posts links

to its APIs and other

helpful services that fans

can utilize

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jawbone’s latest project

has been its wearable

fitness tracker known as

the Up To keep its fans

up-to-date and engaged,

jawbone has been posting

images and videos of the

Up in action Companies

focused on selling a

product should always

remember to share that

product out in the “wild”

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RED BUll

Another heavy hitter on

Facebook, with 36 million

likes! Red Bull uses its

Facebook to truly sell

the lifestyle Everything

from the cover photo,

images, videos, and links

all embody the Red Bull

lifestyle

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Chiptole starts off by

calling for “likes” right

in its cover photo Once

you jump into the actual

content, it shares some

pretty fun images and

helpful links like a TED Talk

on eating healthy

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GOOGlE

I really love how Google

animates and presents its

assortment of products

and services They share a

variety of links and create

discussion topics that

draw in fans Google also

posts statuses and links in

a variety of languages to

engage fans from around

the world

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The cover photo, profile

image, and thumbnails

in the timeline are all

uniform They post

images and links about

holidays, fun products,

and current events to

keep fans engaged with

an assortment of different

content

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VISA

First thing you’ll notice is

the awesome cover photo

and matching logo Visa

posts everything from

great discounts to pictures

of cats No company is

above posting images of

cats Trust us

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Including your website

in the cover photo is an

effective way to draw

some attention to your site

and bring in some traffic

CURE International also

describes exactly what the

organization does in the

first part of the screen

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post appetizing images

of their menu items along

with some pretty funny

commercials

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It’s hard not to “like”

anything with Micky

Mouse or Bambi stamped

on it Disney is smart

in capitalizing on our

childhood memories

and creating some new

ones by sharing its latest

animated shorts

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COCA-COlA

Brand consistency is

something that Coke tends

to do quite well Great

colors, images and witty

questions help them real

in almost 60 million “likes”

Coke also links its pages

to products that you may

or may not “like.”

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love the stuff love the

branding Nutella has

some great links in its

timeline that set it apart

from some other brands

They have the “Around the

world” and “Nutiquette”

boxes that draw some

intrigue from its fans

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TARGET

That is a seriously

awesome cover image It

really makes a difference

when a company goes

through the trouble to

actually using a great

cover photo you would be

surprised with the amount

of companies that use

some stock image or an

enlarged logo to fill that

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A pool full of giant Skittles

and a penguin are always

going to get my attention

Aside from the creative

cover image, Skittles

includes fun games and

photos featuring those

bright colors that we have

all come to love

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CONVERSE

With over a quarter million

people talking about

Converse on Facebook,

you’ve got to wonder what

they are all talking about!

Converse has done a great

job of creating some social

campaigns that feature

their products in everyday

lives, sent in by real

fans The images show

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youTube might be a bit

self explanitory People

love videos, especially

videos that they can share

on Facebook With the

majority of viral videos

shared on Facebook

coming in from youTube,

you can figure out why

their rocking out on this

social network

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THE CHEESECAKE

FACTORy

We here at HubSpot have

some trouble turning away

sweets This is particularly

true about cheesecake

With The Cheescake

Factory, they keep fans

drawn in by offering gift

cards, free cheescake, and

all other cheescake related

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Pictures and Polls!

Publix is doing a great

job featuring attractive

images of their stores and

its products as well as

keeping fans engaged with

intersting poll questions

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KICKSTARTER

Designed for a community

of entrepreneurs and start

up investors, Kickstarter

keeps its fans engaged

with news about new

projects and opportunities

to invest in

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If there’s one color

we love, it’s orange

SoundCloud has creative

and attractive cover photo

They post information

about new tracks along

with some fun visual

content its fans can share

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lEGAlZOOM

I can’t imagine its easy

making a legal services

company “fun” on

Facebook, but legalZoom

seems to do it pretty

well They feature a nice

photo set called “today

in history” where they

highlight an interesting fact

about that particular day in

history

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Models, fancy clothes, and

fashion shows Burberry

packs its Facebook page

with great photos of its

new collections and videos

to keep their fans

up-to-date with the latest in

fashion

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ROCKING IT ON TwITTER

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great job at keeping up

with replies, retweets,

and hash-tagging The

background features a

nice set of images that

focus on their latest

product

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THE NEW yORKER

We really enjoy the

background image for this

Twitter account The New

yorker shares a variety of

quotes, articles, and media

that its followers can easily

consume and share

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One format that Go Media

shares well is videos They

post often and interact

well with their followers

The collage of images for

the background is a great

addition to the overall look

of the Twitter page

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ROllING STONE

Rolling Stone has a very

effective way of including

links in almost every single

tweet they send This

will always give followers

something to engage in

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Not only does Quiyk

deliver to a very particular

audienc of Quiddich

fans, they do so in a

very effective way The

links shown off in their

background image make it

much easier for followers

to check out their other

networks

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MAC COSMETICS

They focus well on

including links, tagging

other users, and relying

on hashtags MAC

Costmetics also features

images and videos of

their products On top

of that, they have a nice

consistency with their logo

and background image

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If they weren’t rocking

it before, they should

be now After the recent

hacking incedent, BK

nabbed itself over 10k

new followers Aside from

the epic password fail,

they do a good job of

tweeting pretty frequently

and actively engaging its

followers

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VIRGIN AMERICA

Virgin is pushing a new

lifestyle among travelers

They’ve been working

pretty hard at making

some great looking

content and providing

money saving promos to

all of their followers

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some magical powers

when it comes to social

media People love to

talk about it, share it, and

post pictures of it lindt

definitely benefits from this

internet love affair with

chocolate

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SPRITE

Sprite posts very

frequently and has a great

eye for branding The

background image and

profile images are all in

tune with the overall look

of Sprite

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aside, Vogue has a nice

consistent rythme for

their tweets that give its

followers a nice stream of

content

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MICHAEl KORS

The success of this page

is due to the fact that it is

tweeted by Michael Kors,

the individual, and not the

brand itself

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The background image

and profile images all

embody the essence of

SEOmoz The happy robot

is so well connected to the

brand, and its followers

know it SEOmoz does

a great job of staying

engaged and active with

its followers

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THE NEW yORK TIMES

They post very frequently

and always keep their

followers up-to-date on

new articles and news

This could explain the

staggering 7.6 million

follower count

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The company has a great

repor with its followers

Notice the number of links,

mentions, and retweets

that populate their Twitter

stream

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DUNKIN DONUTS

Product placement is key

when it comes to taking

advantage of screen real

estate Dunkin Donuts

uses this great space

to show off its k-cup

selections Aside from

that, they are actively

retweeting, mentioning,

and sharing helpful links

and tweets

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The background image is

something great to take

note of When looking into

their actual activity, Urban

Outfitters does an effective

job at including loads of

links in all of their tweets

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lUlUlEMON

This brand actually

focused on a very clean

look and feel to their

Twitter account They keep

their feed full of images

and videos to keep their

followers engaged with the

brand

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The marketing agency

uses their Twitter feed to

provide its followers with

an assortment of helpful

articles, ebooks, links,

and quotes that are easily

shared and consumed

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HERSHEy’S KISSES

The love of chocolate is no

secret Hershey’s Kisses

fills their Twitter feed with

images of their adorable

chocolate treats and keeps

their followers hungry with

great recipes to share

Tiêu đề	101 companies rocking social media
Tác giả	Desmond Wong
Trường học	HubSpot
Chuyên ngành	Marketing
Thể loại	ebook

Định dạng
Số trang	109
Dung lượng	11,48 MB