Social media in Vietnam Table of Contents SOCIAL MEDIA IN VIETNAM Table of Contents 01 Overview 02Social network users in selected countries in 2020 and 2025 03Active social media user penetration APA[.]
Trang 1Social media in Vietnam
Trang 2Table of Contents
SOCIAL MEDIA IN VIETNAM
Trang 3Table of Contents
02 Social network users in selected countries in 2020 and 2025
03 Active social media user penetration APAC 2021, by country
04 Social media users in Vietnam 2017-2025
06 Facebook users in Vietnam 2017-2025
07 Zalo users in Vietnam 2019-2020
08 Youtube users in Vietnam 2017-2025
09 Instagram users in Vietnam 2017-2025
10 TikTok users in Vietnam 2017-2025
11 Twitter users in Vietnam 2017-2025
12 LinkedIn users in Vietnam 2017-2025
Trang 4Table of Contents
14 Leading social media platforms in Vietnam in Q1 2021
15 Leading social media platforms in Vietnam in Q1 2021, by generation
16 Leading social media platforms for mindless browsing Vietnam in 2021
17 Leading social media platforms for connecting with friends and family Vietnam in 2021
18 Leading platforms for finding news Vietnam in 2021
19 Leading social media apps to watch short videos in Vietnam in 2021
20 Most-used social media channels by companies in Vietnam 2020
22 Share of influencers in Vietnam 2020, by follower volume
23 Leading platforms for influencers in Vietnam 2020
24 Type of influencers whose endorsed products were purchased by people in Vietnam 2020
25 Share of people who purchased a product due to influencer endorsement Vietnam 2020
26 Share of people who followed social media influencers Vietnam 2020
Trang 5Table of Contents
27 Willingness to buy collaboration products between influencers and brands Vietnam 2020
28 Products purchased by consumers based on influencer endorsement in Vietnam 2020
30 Ratio of social commerce live-sales to comments Vietnam Q1-Q2 2020
31 Distribution of social commerce shoppers Vietnam Q1-Q2 2020, by age and gender
32 Leading social commerce product categories Vietnam Q1-Q2 2020
33 Preferred methods of retailers to boost online sales traffic Vietnam 2020
34 Preferred payment methods of social commerce consumers Vietnam Q1-Q2 2020
36 Share of internet users using social media for work APAC 2020, by country
37 Number of social media accounts per internet user APAC 2020, by country
38 Daily time spent spent using social media APAC 2020, by country
Trang 6SOCIAL MEDIA IN VIETNAM
Trang 799.395.2293.6890.0489.0875.4871.4461.7750.89
926.84349.97
198.96223.03141.45
58.7780.8873.5679.5886.0672.8154.3452.7248.63
Social network users in millions
Note(s): Worldwide; 2020; internet users who use a social network site at least once a month
Further information regarding this statistic can be found on page 40
Source(s): Statista; ID 278341
2
Number of social network users in selected countries in 2020 and 2025 (in millions)
Social network users in selected countries in 2020 and 2025
Trang 80% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% South Korea
Active social media penetration
Active social media user penetration in Asia Pacific as of January 2021, by country
Active social media user penetration APAC 2021, by country
Trang 9Note(s): Vietnam; 2017-2019; All values are estimates.
Further information regarding this statistic can be found on page 42
Source(s): Statista; ID 1147065
4
Forecast of the number of social media users in Vietnam from 2017 to 2025 (in millions)
Social media users in Vietnam 2017-2025
Trang 10Number of users
SOCIAL MEDIA IN VIETNAM
Trang 11Note(s): Vietnam; 2017-2019; All values are estimates.
Further information regarding this statistic can be found on page 43
Source(s): Statista; ID 1136459
6
Forecast of the number of Facebook users in Vietnam from 2017 to 2025 (in millions)
Facebook users in Vietnam 2017-2025
Trang 12Number of users in million
Number of Zalo users in Vietnam from 2019 to 2020 (in millions)
Zalo users in Vietnam 2019-2020
Trang 13Note(s): Vietnam; 2017-2019; All values are estimates.
Further information regarding this statistic can be found on page 45
Source(s): Statista; ID 1146013
8
Forecast of the number of Youtube users in Vietnam from 2017 to 2025 (in millions)
Youtube users in Vietnam 2017-2025
Trang 14Number of users in millions
Forecast of the number of Instagram users in Vietnam from 2017 to 2025 (in millions)
Instagram users in Vietnam 2017-2025
Trang 15Note(s): Vietnam; 2017-2019; All values are estimates.
Further information regarding this statistic can be found on page 47
Source(s): Statista; ID 1142743
10
Forecast of the number of TikTok users in Vietnam from 2017 to 2025 (in millions)
TikTok users in Vietnam 2017-2025
Trang 16Forecast of the number of Twitter users in Vietnam from 2017 to 2025 (in millions)
Twitter users in Vietnam 2017-2025
Trang 17Note(s): Vietnam; 2017-2019; All values are estimates.
Further information regarding this statistic can be found on page 49
Source(s): Statista; ID 1146640
12
Forecast of the number of LinkedIn users in Vietnam from 2017 to 2025 (in millions)
LinkedIn users in Vietnam 2017-2025
Trang 18Leading platforms
SOCIAL MEDIA IN VIETNAM
Trang 19Note(s): Vietnam; Q1 2021; 16-60 years; 2028 respondents; among internet users nationwide
Further information regarding this statistic can be found on page 50
Source(s): Decision Lab; ID 941843
14
Leading active social media platforms among internet users in Vietnam as of 1st quarter of 2021
Leading social media platforms in Vietnam in Q1 2021
Trang 200% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110% Facebook
Trang 21Note(s): Vietnam; Q1 2021; 16-60 years; 2028 respondents; among internet users nationwide
Further information regarding this statistic can be found on page 52
Source(s): Decision Lab; ID 1229654
16
Leading social media platforms for browsing mindlessly in Vietnam as of 1st quarter of 2021
Leading social media platforms for mindless browsing Vietnam in 2021
Trang 23Note(s): Vietnam; Q1 2021; 16-60 years; 2028 respondents; among internet users nationwide
Further information regarding this statistic can be found on page 54
Source(s): Decision Lab; ID 1229638
18
Leading platforms for getting news in Vietnam as of 1st quarter of 2021
Leading platforms for finding news Vietnam in 2021
Trang 25Note(s): Vietnam; November 2020; 172 respondents; among enterprises nationwide
Further information regarding this statistic can be found on page 56
Source(s): Q&Me; ID 1190561
20
Leading social media platforms used by enterprises in Vietnam as of November 2020
Most-used social media channels by companies in Vietnam 2020
Trang 26Influencer marketing
SOCIAL MEDIA IN VIETNAM
Trang 27Macro-influencers (100k-1M followers) 17.41%
Top stars (1M+ followers) 3.22%
Note(s): Vietnam; September 2020
Further information regarding this statistic can be found on page 57
Source(s): AnyMind Group; ID 1189636
22
Share of influencers in Vietnam as of September 2020, by follower volume
Share of influencers in Vietnam 2020, by follower volume
Trang 28Most commonly used platforms for influencers in Vietnam as of September 2020
Leading platforms for influencers in Vietnam 2020
Trang 29Influencer marketing
Actor/ reality-tv star Singer/ musician YouTuber Restaurateur/ baker/ food industry celebrity
Others Instagram influencer Fashion designer/ make-up artist
Model Pet influencer
Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 1,821 respondents
Further information regarding this statistic can be found on page 59
Source(s): Rakuten Insight; ID 1201118
Trang 31Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 61
Source(s): Rakuten Insight; ID 1201036
26
Share of people who followed influencers on social media in Vietnam as of October 2020
Share of people who followed social media influencers Vietnam 2020
Trang 320% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Same price as a similar product that does not have the influencer's name on it
Up to 25% more than a similar product
Up to 50% more than a similar product
Up to 75% more than a similar product
Not more than twice the price of a similar product
I do not have a limit when it comes to supporting my favorite influencer
Trang 33Influencer marketing
Cosmetics Clothing Shoes and bags Nutritional supplements and diet products
Books Consumer electronics and gadgets
Jewellery and fashion accessories
Fitness-related products Household items and furniture
Pet products and accessories
Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 1,821 respondents
Further information regarding this statistic can be found on page 63
Source(s): Rakuten Insight; ID 1201137
Trang 34Social commerce
SOCIAL MEDIA IN VIETNAM
Trang 35Note(s): Vietnam; Q1 to Q2 2020; 13,000 respondents; survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore
Further information regarding this statistic can be found on page 64
Source(s): iKala; ID 1247895
30
Ratio of social commerce live-sales to comments in Vietnam from 1st quarter to 2nd quarter 2020
Ratio of social commerce live-sales to comments Vietnam Q1-Q2 2020
Trang 360% 5% 10% 15% 20% 25% 30% 35% 13-17
Share of social commerce shoppers
Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender
Distribution of social commerce shoppers Vietnam Q1-Q2 2020, by age and gender
Trang 37Social commerce
Note(s): Vietnam; Q1 to Q2 2020; 13,000 respondents; survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore
Further information regarding this statistic can be found on page 66
Source(s): iKala; ID 1247897
32
Leading social commerce product categories in Vietnam from 1st quarter to 2nd quarter 2020
Leading social commerce product categories Vietnam Q1-Q2 2020
Trang 380% 10% 20% 30% 40% 50% 60% 70% 80% 90% Social Ads boost
Interact with audience*
Build social credit**
Share of retailers preferring method
Preferred methods to boost online sales traffic by retailers in Vietnam as of 2nd quarter 2020
Preferred methods of retailers to boost online sales traffic Vietnam 2020
Trang 39Share of consumers using payment method
Note(s): Vietnam; Q1 to Q2 2020; 13,000 respondents; survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore
Further information regarding this statistic can be found on page 68
Trang 40User behavior
SOCIAL MEDIA IN VIETNAM
Trang 41Note(s): APAC; 2020; 16-64 years
Further information regarding this statistic can be found on page 69
Source(s): Hootsuite; We Are Social; GlobalWebIndex; ID 1122152
36
Share of internet users who use social media for work purposes in Asia Pacific in 2020, by country
Share of internet users using social media for work APAC 2020, by country
Trang 420 2 4 6 8 10 12 India
109.99.99.69.18.3
87.67.47.26.3
3.8
Number of accounts
Average number of social media accounts per internet user in Asia Pacific in 2020, by country
Number of social media accounts per internet user APAC 2020, by country
Trang 432.252.212.172.041.57
1.561.551.461.08
0.51
Time in hours and minutes
Note(s): APAC; 2020; 14-64 years; among internet users
Further information regarding this statistic can be found on page 71
Source(s): We Are Social; Hootsuite; GlobalWebIndex; ID 1128147
Trang 44SOCIAL MEDIA IN VIETNAM
Trang 45Source and methodology information
Conducted by Statista
Number of respondents n.a.
Special characteristics internet users who use a social network site at least once a month
Published by Statista
Publication date July 2020
Original source Statista Key Market Indicators
Website URL visit the website
Notes: * Forecast China data excludes Hong Kong Internet users who use a
social network site via any device at least once per month.
Back to statistic
Description
According to recent projections, over 1.1 billion Chinese internet users will access social networks in 2025, up from 926.8 million social network users in 2020 China is the biggest social media market worldwide, ahead of second-ranked India with close to 350 million current social media users Social media user development Social network usage has been constantly undergoing double-digit growth which is projected to last until 2016 after which it will slow down to single-digit growth until 2017 Social networking growth has been heavily influenced by mobile device usage development and increasing mobile internet penetration rates worldwide Social network users benefit from an expanded network and the ability to connect and keep in touch with others Social networking is one of the most popular online activities worldwide and social media companies such as Facebook, Twitter and Weibo are very influential in terms of online interaction and digital marketing Social networking is also a growing force in the area of e-commerce as the niche of social commerce is slowly expanding because of increased social feature integration on e-commerce sites Consumers can login to websites with social network IDs to simplify their registration and unify their online experience Facebook is the most popular social login network ID , followed by Google and Yahoo Social network usage is closely linked with concerns regarding online privacy As of July 2013, more than 66 percent of US internet users had a photo of themselves online Recently, internet users have been rethinking the common display of sensitive data such as date of birth or email addresses and have increasingly begun to commit to online privacy and anonymity management methods
Number of social network users in selected countries in 2020 and 2025 (in millions)
Social network users in selected countries in 2020 and 2025
Trang 46Source and methodology information
Source(s) We Are Social; DataReportal; Hootsuite; Various sources (The U.N.,
GSMA Intelligence, ITU, GWI, Eurostat, CNNIC, APJII, OCDH, CafeBazaar, MediaScope)
Conducted by DataReportal; Various sources (The U.N., GSMA Intelligence, ITU, GWI,
Eurostat, CNNIC, APJII, OCDH, CafeBazaar, MediaScope)Survey period January 2021
Number of respondents n.a.
Special characteristics n.a.
Published by We Are Social; DataReportal; Hootsuite
Publication date February 2021
Original source Digital 2021: Global digital overview, pg 83
Website URL visit the website
Notes: Data show the percentage of active social media users compared to the
total population Data found in the various Digital 2021 country reports
Values are not compatible with previous reports due to changes to data sources for internet users and social media users.
Description
As of January 2021, South Korea had the highest active social media user penetration in the Asia Pacific region,
at 89.3 percent This was followed closely by Malaysia with an 86 percent penetration rate In comparison, Indonesia had a social media penetration rate of 61.8 percent Social media in Asia Pacific While Taiwan, South Korea, and Malaysia have the highest social media penetration rate, the number of monthly active mobile social media users in Asia Pacific paint a very different picture China dominated the rest of Asia Pacific in terms of absolute numbers, passing the one billion mark in terms of users accessing online services via a mobile device This far surpasses the number of users in second-placed India In comparison, for the same month, South Korea had 43.04 million social media users while Singapore had only 4.3 million What are the most popular social networks? Facebook boasted an astronomical number of monthly active users in the Asia Pacific region , cementing itself as a firm favorite among Asia Pacific social media users While the likes of Instagram, Twitter, Snapchat, and YouTube are popular throughout the region, Asian platforms are just as beloved among social media users QZone, which launched in 2005, is a social networking site based in China Its services include instant messaging and video games including the popular League of Legends and World of Fantasy Japan's LINE proved another popular social media platform, with the number of LINE users in Japan set to increase annually
Active social media user penetration in Asia Pacific as of January 2021, by country
Active social media user penetration APAC 2021, by country