PowerPoint Presentation 03/01/2014 1 Copyright ©2012, 2005 by Pearson Education, Inc Upper Saddle River, New Jersey 07458 • All rights reserved1 Technology Strategies for the Hospitality Industry, 2nd[.]
Trang 1Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved 1
Technology Strategies for the Hospitality Industry, 2 nd ed.
Peter D Nyheim and Daniel J Connolly
Technology for the Meetings and
Events Industry
Chapter 12
INTRODUCTION
• It wasn’t all that long ago when meetings
and events were planned and executed on
paper, or without the aid of technology
– Now, it is important for a meeting/event planner
to be comfortable using various technological
advances to maximize a meeting or event’s
return on investment (ROI).
Trang 2Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved 3
Technology Strategies for the Hospitality Industry, 2 nd ed.
Peter D Nyheim and Daniel J Connolly
AUDIO AND VISUAL EQUIPMENT
• Meetings are typically held to communicate
a message and/or to increase learning
• Every meeting or event requires its
attendees to see and hear the presentation
– Audio
– Visual
– Virtual Meetings
DESKTOP AND ONLINE TOOLS
• The planning process of meetings/events
has certainly become more efficient with the
increased use of technology
• Computers, both desktop applications and
online tools, help to organize and analyze
the vast amount of information needed to
make the best decisions for a meeting/event
Trang 3Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved 5
Technology Strategies for the Hospitality Industry, 2 nd ed.
Peter D Nyheim and Daniel J Connolly
DESKTOP AND ONLINE TOOLS
• High-Speed Internet Access
• Desktop Applications
• Portals and Online Searching
• Social Networking
COMMUNICATION DEVICES
• Meeting/event managers use a wide variety
of technology to communicate prior to a
meeting/event, or on-site
– VoIP
– RFID
– Audience Response Systems
– PDA
– Bluetooth
Trang 4Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved 7
Technology Strategies for the Hospitality Industry, 2 nd ed.
Peter D Nyheim and Daniel J Connolly
THE FUTURE
• Corbin Ball, of Corbin Ball Associates, discusses
some of the upcoming trends in meeting
technology on his Web site
• Many future innovations in meetings/events
technology will center on Web 2.0 (the participatory
Web)
• In the future, meeting/event managers can use
Wikis (interactive, collaborative Web pages) to
track event management details
– Wikis provide a common document usable by remote
planning teams