101 quick tips to increase adsense earnings

Here IS the official Google AdSense Program page: https://www.google.com/adsense/ SECTION #1 SECTION #1 ---- SEO: Search EngSEO: Search EngSEO: Search Engine Optimizationine Optimization

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Introduction

Couple Google AdSense with a good search engine

optimization program, or SEO, and what do you get? You get a site with high click through rates and revenue from AdSense While every site should have some sort of SEO strategy, it’s not essential to having a site However, it’s essential if you want your site to be successful with

AdSense SEO brings targeted traffic to your site AdSense displays ads that will interest your targeted traffic

Discussed below are tips and techniques designed to boost your traffic and your click through rate (CTR)

About Google AdSense

If you’re new to Google AdSense, it’s important to first

realize how the program works and why it works so well All AdSense ads are targeted to your website’s niche For

example, if a new computer site has AdSense ads on its

pages, the ads will have something to do with computers and will be targeted to the information about computers

contained on the page

Targeting ads toward a visitor’s interest raises the chance that they will click through the ad After all, not many

visitors looking for a new computer are going to care if an ad

is offering free poker chips

You are paid per click, which means for each ad on your site that is clicked through by a visitor, you will be paid a

specified amount The more clicks, the more money you make

All of this is why AdSense is the most successful advertising program on the Internet today Websites that place

AdSense ads on their site enjoy revenue in the thousands of

dollars and higher per month But, again, simply signing up for the program and placing those ads on your site will not guarantee success

Here IS the official Google AdSense Program page:

https://www.google.com/adsense/

SECTION #1

SECTION #1 SEO: Search EngSEO: Search EngSEO: Search Engine Optimizationine Optimizationine Optimization

As said before, click through rates with any ad program, especially AdSense, depend on the number of visitors you have to your site The more visitors you have, the higher the number of visitors who are going to click through an ad That is just common sense

Search Engine Optimization or SEO involves your site’s page architecture, content, links to your site, and other

determining factors that rank your site higher with the

search engines Things like popular keywords and key

phrases help you gain higher rank as well By doing all of this and learning how to optimize your site, you are going to increase targeted traffic to your site Increased targeted traffic means a higher CTR for you

Professional SEO Services

There are companies out there who will provide SEO

services to you and your site They will optimize your

pages, build links, and get your site ranked higher in the search engines Prices for these services vary based upon experience If you’re going to hire someone to optimize your site, check them out and ask many questions It’s

recommended that you learn basic SEO on your own so that you can easier spot a qualified company In addition to the

tips listed below, you can download a free powerful e-book

on SEO by visiting this site:

http://www.rlrouse.com/SEO.html

Preparing Your Site for Ads

How much traffic does your site receive per month? How many are unique visitors and how many are returning?

What keywords are you using? How high does your site

rank in the search engines?

Being successful with AdSense goes hand in hand with

website success The better your site is organized and the higher you’re ranked, the more visitors you have The more professional of a job you do, the more you’re going to see success with AdSense There are ways to construct your

site and things you can do to bring more visitors and keep those same ones returning Also, there are things you can

do to make more visitors click through your AdSense ads

Know your traffic stats and your search engine rankings Those are the numbers you want to improve and the first steps to success with AdSense It’s time to start your own SEO campaign You won’t see the results over night, but you will see them

If you don’t have traffic monitoring software on your site, you can get a free one at http://www.precisioncounter.com/

Use the Best Software and Tools

Let’s start with the basic design of your site Don’t take

shortcuts or look for quicker ways to put it together that are going to ultimately result in a poor site design or bad

content Being an amateur is no excuse for poor quality

Do your research Stay on top of products and software that will benefit you and your website After all, if you walk into

a clothing store and all the clothes are hanging from

clotheslines, are you going to buy anything there? What about if all the clothes are strewn all over the floor? Of

course not You don’t want your visitors to experience a similar experience and navigate away after seeing your site

Site Building Software

If you choose, you can use a free template for your site However, you want your site to look professional, so look at some related sites before you decide

There is also software that can help you design your own professional site with little or no HTML skills Programs like Microsoft FrontPage make it easy If you aren’t going to hire someone to do your site, consider using a professional

template or software Putting your best effort into doing it without any help is admirable, but if you fail in creating a good site, your efforts won’t be rewarded with returning

visitors and a high CTR

Take the time to do it right the first time If you don’t have Microsoft FrontPage, you can always use a professional

template By signing up for an http://www.bravenet.com membership, you have access to free professional templates

as well as other useful resources

Site Design

Websites should have a clear, clean design with the focus being on the information, product, or service you offer Put away those fancy backgrounds because they just distract from the text

The content on your site should stand out, not the

background Any colors you use should be pleasing to the eye and not clash Take the time to visit some larger sites

on the Internet for different companies and corporations While you may be just one person or a small company, you should display the same level of professionalism in your design

Stick with the traditional light or white background for text Other darker colors should be used for side columns and to dress up the white, not to take over and distract the reader from what you really want them to notice

It’s important to remember that you’re bringing the visitor

to your site to read the content, not to be blinded by your incredible use of color or the beautiful background So,

focus on the content Make it visible and make it the focus

Site Content

Your site’s content is very important to your search engine ranking If you’re an online florist, do not type online florist repeatedly on your first page with the hopes of tricking the search engines into giving your site a higher ranking You’ll just be banned However, it’s very important to have

keywords placed in your legitimate text because spiders and crawlers will pick those up

Quality content can help you rank higher in the search

engines, but it also keeps visitors coming back Site traffic

is not only essential to the site itself and the business it represents, but also to your AdSense CTR A certain

percentage of your traffic will ultimately click through your ads The more traffic you have, the more visitors that will click through your ads

Don’t Clutter Pages with Too Much Information

More content on a single page is not better in all cases

When it comes to how much information you place, there

should be some basic rules in place Don’t try to jam pack too much on one page Different topics should be on

different pages You shouldn’t have any page so cluttered with information that it’s hard to read any one thing

If you have a lot of information that must be put on the

same page, make sure it keeps the readers attention or

gives them a way to easily return to the top, such as with FAQ pages

Have the Right Amount of Content

At the same time, don’t put too little on a page Having one paragraph on a page makes it look like your site has nothing

to offer, and the customer has little to gain by venturing to other pages Address the topic of the page and cover it well

It’s crucial to successful ad revenue to organize your pages well If you have ads ¾ of the way down the page, but

you’ve bored the customer before he got halfway down the page, then you’ve lost ad revenue For the same reason, if you don’t have enough information and the customer

doesn’t click through to other pages where there are ads,

again, you’ve lost revenue

Think of your website as a book There always has to be

enough to make them turn the page, but not so much that they know how the story ends after reading the first

or move them to another page To a visitor, the site looks like it’s missing something it needs Besides that, the ads really stand out as just that: ads

Free Content for Websites

There are sites that will provide you with free content for your site, including articles, polls, quizzes, etc You can use those that relate to your site’s content in exchange for a link back Articles and quizzes can draw more visitors to your site, but remember the content must be quality If you wrap

up a big box for a Christmas present for someone, but fill the box with garbage, they’re not going to be impressed It’s the same way with content

Remember that the more quality content you have, the

more your visitors are going to trust that the ads you display are quality, as well And the more interesting content you have, the more keywords you’ll use It’ll make your site

more prominent in the search engines All this translates to more visitors and a higher CTR with AdSense

http://www.freshcontent.net and http://www.pollhead.com are two of many sites that offer free content to Webmasters

Keyword Rich Content

Implement as many keywords as you can into your content Crawlers search content as well, and the more popular

keywords you can work in, the better Remember that you are going to have a better CTR for AdSense if you have

more visitors To have more visitors, you must have quality, optimized content in order to gain, then maintain a good search engine ranking

Keywords

Meta Tag keywords are placed in the header of your

webpages and represent the content of that page using

single words or brief phrases The words or phrases used are ones search engine crawlers will pick up when they index your site and also the ones someone using a search engine might type in to find your site

It’s obvious to say that you should use Meta tag keywords that are relevant to your site’s content Don’t add any

keywords that have nothing to do with your site Crawlers may be essentially robots, but they do surf content as well, and you can be banned from search engines

List your products or services, any other applicable terms, and even well known competitors if you want It’s important

to have good keywords (or key phrases) There is software out there that helps you pick keywords and allows you to maximize your keywords so that the ones you use are the

ones most frequently used by search engines, just research before you buy

http://inventory.overture.com/d/searchinventory/suggestion

Descriptions

Meta tag site descriptions are not read by Google crawlers because they generate their own descriptions for the page, but other search engines still use them The best way to come up with your site description is to use the first one or two sentences of text on the page It’s worth your time to use this tag because it gives you some control with various crawlers

Geo Targeting

If you offer a product or service to a certain city or

geographical area, you can specify that in your keywords and description Doing this may be very crucial in drawing

in targeted traffic from search engines However, avoid just naming small areas because that limits the customers that can find you If you’re a northern California chiropractor, don’t just list the county or city your business is in Always aim for the larger audience to get the maximum results from search engines

Robot Tags

Robot tags let you specify what pages on your site are

indexed Robot tags go in your header, but you can also create a text file The text file will be the first thing they

“read” when they’re on your site By using the text file, you can specify which pages not to index and insure only the content you want in the search engines will appear To

create a robot.txt file, go to

http://www.1-hit.com/all-in-one/tool-robots.txt-generator.htm

Update Regularly

Updating your site with fresh, new content not only keeps the visitors and customers you have coming back, it also gives you a chance to rank higher in the search engines

During updates, you should not only update content, but also your keywords (key phrases), description, and title

Sometimes as sites grow, they expand their subject matter and products and transform This should be reflected in

every aspect of your pages, not just the parts the public views, so your traffic (visitors and customers) increase as your site grows Remember, more traffic not only means more business for you It also means more people can click

on your AdSense ads, which makes money for you

Appropriate Page Names

Search engines index pages, which means your page could

be pulled up in a search by the name If you have a page about antique sofas, title the page antique sofas or be even more exact than that, if there’s a certain type of sofa on that

page This makes your page more searchable and can give you more targeted traffic

Marketing

How does marketing your site help your advertising

revenue? It’s simple By marketing your products or

service and bringing people to your site for those products

or services, you are increasing the number of visitors The ads on your pages are targeted for your content and what your site offers, so when you bring in targeted visitors

through your marketing campaigns, those visitors are likely

to click through your ads

Marketing is a trial and error procedure Certain methods work well for some sites, and not so well for others Monitor your site stats and traffic logs with each new marketing

campaign you try See what works well for you, and

permanently implement the programs that bring you more traffic as well as higher CTR or click through rates

A lot of webmasters use the title tag in each of their pages

to name their website or company so that it appears at the top of the visitor’s browser It looks good, but it does

nothing for the site’s success Use your title tag to give a brief description of what your site offers

A potential new customer is not going to type the name of your site into a search engine, but they will type in the

products or services you offer For example, Joe’s Place

sells used car parts online So does Albert’s Virtual Garage Joe’s Place has “Your online stop for foreign and domestic used car parts” as his title Albert’s simply has “Welcome to Albert’s Garage” When someone types “used car parts” into

a search engine, who are they more likely to find? Joe’s Place, of course

More Than One Site

If you have more than one site, link them together so your sites share traffic Some Webmasters believe that having more than one domain for their single site increases their search engine ranking, but they are wrong Crawlers usually only index information once, and so that just may be a

waste of your time and money

However, if you do have more than one complete site, by linking them together, you can increase traffic to both, and

by doing that, raise your ranking There isn’t any magical formula to increase your ranking, so if it seems easy and too good to be true, like in life, it probably is

Google Site Maps

Site maps are not only a way to let your customers know exactly is what on your site and where, it also helps the

Google spiders index your site By going to

http://www.google.com, you can find out how to create a site map They will ask you to upload a blank file to your site for verification purposes After that, you will let Google know exactly where your site map is and your site will be indexed accordingly

Google is Webmaster and search engine optimization

friendly in addition to being one of the most popular search

engines Be sure to take advantage of every tool they offer you to increase your ranking with them

Contests on Your Site

Freebies from contests or from drawings keep people coming back Everyone wants something free But in addition, it can also bring people in Employ this marketing technique that you now use for your current visitors and customers to your search engine optimization program

Have a contest that lasts for a few months Give away a

prize related to the products or service your site offers For example, if you’re an accounting site that sells software,

offer a free software package for the winner Then, change your keywords (key phrases) to reflect free accounting

software I think everyone searches for free products and services from time to time, if not frequently Don’t you? Why not lure more traffic in by giving away something free yourself?

Sales and Specials

If you’re selling something from your site, which you

probably are, you have sales and specials from time to time Why not update your tags to reflect this? Sales and specials should not only be available to your current customers and visitors, but used to also bring new ones in Updating your tags to reflect this is a free form of advertising and gives

you another way to rank in the search engines

Give away free trials too, if you can afford to do so

Companies that offer free trials of their software are doing

it, convinced that you will buy it once you try it, but it also attracts search engine customers looking for something free

The more your site comes up in the search engines, the

more successful you’re going to be

Opt-in Mailing List

Creating a chance for your customers and visitors to stay up

to date with site changes, sales, specials, and contests is a great way to increase traffic to your site Visitors who do not buy anything can sign up, and this provides you with a way to keep them coming back to your site You could also create a survey that they receive when they sign up Just

be sure they know this and that the survey is optional

Getting visitor feedback about their experiences on your site can be invaluable By doing this, you’ll learn what the

majority want and be able to keep your site in tune with

your visitors’ needs

There are several software programs that you can pay for which will help you set up and organize a mailing list You can also do it yourself for free by creating simple HTML

forms on your site The results can be stored in a database

or emailed directly to you Visit http://www.htmlbasix.com for a free e-mail form html code

You can also use Yahoo groups as the site below has done This gives your visitors a chance to interact, and it’s a way for a Webmaster to keep them updated

Newsletter

Of course, you’re very knowledgeable on the content of your site and the products or services you sell Why not create a newsletter for your visitors? Even if a visitor bookmarks your site, there’s no guarantee they’re going to visit again But if you can offer interested articles and tidbits in a

newsletter that you send via email weekly, bi-weekly, or monthly, you can keep them coming back You’re providing them with information that is of interest to them and, in

return, you’re gaining a regular visitor to your site who, if isn’t a customer at the time, will probably turn into one

It’s a good idea to put a privacy policy on your site that applies to customers and subscribers This way, they know when they purchase something or sign up for a

mailing, that you’re not going to use their email address for spam, sell it to other websites, or otherwise find ways to make them regret ever visiting your site Free newsletter

templates are available at

http://www.newz2me.com/templates/newsletter-templates.htm

The screen shot below is from

http://www.lockergnome.com

This site has several different newsletters, each targeted to

a subject matter that their visitors will be interested in The offer for free newsletter is visible to everyone that lands on this page A web developer, for example, would

immediately notice the offer for more information and sign

up It’s too easy and free not to! And what does

Lockergnome get for this? Repeat visitors, increased traffic, and, ultimately, a higher CTR with AdSense

Advertising on Other Sites

We know you have ads on your site to make money Those that have ads on your site are paying for them so traffic comes to their site and they make money too You’re going

to want to do the same

It’s your turn to use the search engines Find high ranking sites whose content is related to yours, but isn’t a

competitor Let’s go back to the basket-weaving example

If you have a basket-weaving site, advertising on a site that sells products to basket weavers would be excellent

exposure for you

Just remember that advertising does not have to be

expensive, but that the cheapest advertising can sometimes cost you the most Beware of placing ads on sites that aren’t ranked that high with search engines or who don’t have a lot of traffic Even though their cost for you

to advertise on their site may be low, if you’re not going to get any traffic from it, you’ve wasted your money

After you’ve found some good sites for your ads, make sure you’re happy with their ad placement Observe their site design and content much like you have your own in the

previous paragraphs Some sites put ads on the bottoms of their pages Is there anything that’s going to direct the

visitor to the bottom of your page? You want your ads to be visible and to blend into the layout of the page By doing all

of this, you’ll do as much as you can to insure the ad you place is worth your money

Google AdWords

Google Adwords is a way for you to advertise your site

Registration is comprehensive and is not something you

should rush through They will allow you to pick keywords

and key phrases and set the price you’re willing to pay per

click Unlike other sites that are mere ad banks, Google

AdWords allows you to target your audience in the same

way they do with AdSense Your ad will only appear on

search pages and websites related to your site, using the

keywords and key phrases you’ve chosen The higher your

click-thru rate and click-thru price is, the higher you’ll rank

in their ads

The screen shot below shows an example of Google

AdWords The sponsored links on the right of the page are

paid for by websites and Webmasters through AdWords Of

course, in this instance, one of the keywords they used was

‘google.’ The Webmaster will pay a set amount per click for

each visitor that clicks through the ad below to his/her site

Participate in Affiliate Programs

In an affiliate program, you agree to run an ad, usually a small banner ad, on your site that links back to the

sponsor’s site The ad will contain numbers or words in the link that will enable the sponsor’s site to recognize anyone that clicks through the ad as a visitor referred by your site

If that visitor buys anything from that site once they click through, you receive a commission off that sale

Finding affiliate programs are easy to do Look for sites that offer products or services that compliment yours, but don’t compete Check their site for affiliate programs Don’t sign

up for just any affiliate program, however Again, you want

to make sure the site already gets plenty of traffic, that they have a good reputation, and whatever product or service they’re offering goes with your site

Google AdSense is very discriminating about having other ads appear on the same page as theirs Affiliate ads which contain graphics and not text are usually okay, but be sure

to read your Google TOS thoroughly so that you are not in violation

Create Affiliate Programs

You can’t beat someone placing your ad on his or her site free, can you? But how do you do that? If you’re selling a product or service, you can do this by creating your own affiliate program It works the same way as participating in someone else’s, but this time, you offer a commission to sites whose visitors click through your ad, then buy

something

To do this, you’re going to need to set up an organized

system to track your click through rate and sales, set

commission rates that you can afford and are willing to pay, and a system to pay your affiliates It will take thought and

a lot of time to get this rolling, but getting affiliates can be rather easy and you can be less picky than if you were

buying ad space on their sites

You can find your affiliates by simply searching for sites that you think would be ideal Send them an e-mail, introduce them to you and your site, instruct them on what you’re offering, and how they can sign up

Target higher ranked sites at first because those sites are more likely to bring you sales In addition, those sites will

be the first to be able to offer testimonials about your

affiliate program That will draw in more affiliates

Again, just make sure you can afford to pay what you say you will The worst thing you can do is make your affiliates mad, or, worse, put yourself out of business

Web Rings

Web rings are simply common sites that link together using

a service such as http://www.ringsurf.com/ You display an

ad at the bottom of your index page stating that you are a member of the ring Visitors can click through other ring member sites and see sites that are related to yours

Depending on the size of the ring, this can bring you an

extra few hundred unique visitors a day

Beware of joining too many rings because it makes your page look tacky Do your homework and find the best ring you can with the largest number of members You can even contact some of the ring members and ask them how much traffic it brings them If you’re selective and do the research, a web ring can work well for your site

One Way Links

One-way links are links to your site placed on other sites, without you having to return the favor by placing a link to their site on yours (reciprocal links) These are harder to get than reciprocal links The more legitimate links you

have back to your site, the higher you’re going to rank in the search engines and the more traffic you’re going to receive

You do not want to contact any site that could be in

competition with yours at all Instead, you want to target sites whose visitors would also be interested in what you offer For example, you own a gift basket site That’s all you do You want to place one-way links on other sites Don’t target sites that sell the products you put in your gift baskets or sites that sell different types of gift baskets than you Look for sites that sell other gift ideas, like online

flower shops or singing telegram sites

These sites in no way compete with yours, but you can offer their visitors other interesting options Approach the site owner or Webmaster with that in mind Tell them how

placing a link to your site would benefit them and their

customers “Your customers may want to send a gift along with flowers, and would appreciate that you made their

search easier for them.” You may even want to offer them

a discount on your site or a free sample of your products