Master Program in Business Administration

Master Program in Business Administration

The University of Danang – Shu-te University

Class: SD MBA1

THESIS PROPOSAL

Student: Tran Thu Huong Advisor: Shyh-Hwang Lee Co-Advisor: Nguyen Thanh Liem

Master Program in Business Administration

Graduate School of Business Administration

Shu-te University, Taiwan

August, 2012

Title: A study on investor’s behavioral factors affecting on investment satisfaction in Danang industrial zones.

Table of contents

1 Introduction:

1.1 Research background 1.2 Research motive

4 Concluding remark

5 References

1 Introduction 1.1 Research background

1.1.1 Vietnam Industrial zones overview

- Industrial zone is the area for industrial development.

- Industrial zone often be permitted by government

- With specific technical infrastructure and legal.

- 1957 year, Viet Nam government select Viet Tri city for building first industrial zone.

Until the end of 2010:

- 255 industrial zones to be established.

- Total area nature land of 69,253 hectares.

- Land for lease about 45,000 ha.

- More than 3,900 foreign investment projects with registered capital about USD 54 bilion.

- 4,664 domestic investment project with registered capital about VND 310,000 bilion.

(Source: Planning and Investment Ministry, in Viet Nam)

1 Introduction 1.1Research background

1 Introduction 1.1 Research background

1.1.2 Danang Industrial zones:

At present, there are 6 industrial zones:

- An Don Industrial zone

- Hoa Khanh industrial zone

- Lien Chieu industrial zone

- Hoa Cam industrial zone

- Wide – Open Hoa Khanh industrial zone

- Danang Aquatic Sevice industrial zones

1 Introduction 1.1 Research background

At the end of 2010 year:

- 62 foreign investment project with registered capital of USD 551.75 million

- 251 domestic investment project with registered capital of VND 9,820.04 billion

(Source: Danang Industrial and Export Processing

zones Authority)

1 Introduction 1.2 Research motive

-There are infrastructure development company that exploitate Danang Industial zones

- Target of infrastructure development companies are create income offset cost This company have some investment risk

- In recent time, the attraction of investment in Danang Industrial zones is not effective

- I'm working at Danang Industrial zones Infrastructure development and exploitation company

1 Introduction 1.3 Research purpose

- Understand investor’s behavioral factors

- Find out investor’s behavioral factors affect on investment satisfaction

- Study investment risk affect on investment satisfaction of enterprise in Danang Industrial zones

- Show suitable marketing strategy of investment attraction in industrial zones

2 Literature review 2.1 Theory of investor’s behavioral factors

- It is the subjective action supply economic benefit

- Its as building and developed for rent assets with the aim of recovery and security in earning benefit

- The investor's behavioral factors are considered:

+ Investment profitability + Regulation and restrictions.

+ Investment risk.

+ Investment location.

2 Literature review

2 2 Theory of investment satisfaction

- The investment satisfaction have identified:

+The benefit that investor retention making to group or organization

+ The investor stays longer with organization

- The investment satisfaction was consider as key in determining why investor leave or stay with organization

- The level of satisfaction is rather different, it depend

on better price, policies and especialy behavior of investor

3 Research method 3.1 Research model

Investment Profitability

Investment risk

Investment location

H4

3 Research method 3.2 Research hypothese

H1 Investment profitability have positive affect in investment satisfaction

H2 Regulation and restriction have negative affect on investment risk

H3 Investment risk have negative affect on investment satisfaction

H4 Investment location have positive affect on investment satisfaction

The investor’s behavioral factor is construct, it is including 4 concept:

Independent variable:

- Investment profitability

- Regulation and restriction

- Investment locationMediating variable:

- Investment riskDependent variable:

- Investment satisfaction

3 Research method 3.3 Measurement of variable

3 Research method 3.3 Measurement of variable

Investment profitability Guarantee income in inflation

Increase of capital Earning rate level Possibility of lease Investment risk Ownership reputation

Maintaining capitial intact Possibility of implication capital Possibility of development capital Regulation and restriction Various restriction

Development policy Investment-related approval Investment location Education level

Population and transportation Location of public facilities Location income

Investment satisfaction Land to invest

Investment decided Experience of investment

3 Research method 3.4 Data collection

- Data collection method: mail survey by questionnaire

to 150 enterprises in Da Nang Industrial zones

- Measurement scale: five – point Likert scale

- Data collected will be 120 sample

4 Concluding remark

- Provide knowlegdes in investor’s behavioral affecting on investment satisfaction in Danang industrial zone

- Making suitable strategic marketing of investment in industrial zones for investors

- Improving investment attractive into Danang industrial zones

a Ahn JK Theory of real estate appraisal Seoul: Hyungsul Publishing Co.; 1998 P 10-58

b Gabrino E., Jonhson MS The different roles

of satisfaction, trust, commitment in customer relationship J Market 1999; 63(2): p.70-87

c Shim G., Lee S and Kim Y (2008) Joural

of Business Research: How investors behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention Elsevier, 61(2008), p 47-55

4 References

d Hoang N., (2010) Investing in economic zones, Industrial park in Viet Nam: Twenty years of history Hanoi publishing house, p 14-19

e Reichheld, F.F (1996) Learning from customer defections Harvard Business review, march, p.56-69.

f Chang YH (1987) Study on the land value fluctuation system of seoul Geography J Korean Geogr Soc,

36, p 45-65

g Ross SA., Westefield RW., and Jordan BD., (1995) Fundamentals of corporate finance 3rd ed Homewood, IL: Richard D Irwin, Inc., p 36-42

4 References

Thank for your

attention