Facebook Business Blueprint pptx

10 Common & Biggest Facebook Marketing Symptoms Small Business Owners face: Research Study done by Russell Herder and Ethos Business Law: 14% of executives areunsure of social media, yet

Facebook Business Blueprint

How To Tap into your customers G-spot, Create Raving Fans and Adopt a Brand Name that becomes

the center of Attention In this Exploding “FACEBOOK” Economy

By Winson Ng

responsibility for errors, omissions, or contrary interpretation of the subject matter herein Any perceived slights

of specific persons, peoples, or organizations are unintentional In practical advice books, like anything else inlife, there are no guarantees of income made This book is not intended for use as a source of legal, business,accounting or financial advice All readers are advised to seek services of competent professionals in legal,business, accounting, and finance field

This book is in no way authorized by, endorsed by, or affiliated with Facebook or its subsidiaries Allreferences to Facebook and other trademarked properties are used in accordance with the Fair Use Doctrineand are not meant to imply that this book is a Facebook product for advertising or other commercial purposes

10 Common & Biggest Facebook Marketing Symptoms Small Business Owners face: Research Study done by Russell Herder and Ethos Business Law: 14% of executives are

unsure of social media, yet 70% expect to spend more…

your brand but still can’t get it quite right?

still not getting any desired results?

Facebook?

with no idea about the who, what, when and where of the social web?

platform’s look and feel and you have no control of?

your success?

marketing campaign?

your Facebook tactics?

WHAT YOUR REAL PROBLEM IS…

…if you are experiencing all of the above, then you are contracting a very dangerous disease called

RAMS, or more commonly known as Random Acts of Marketing Syndrome.

The fact that you are still reading up to here simply means that you are putting a lot of weight onto

Facebook for your SUCCESS You know that it works; you have heard plenty of stories of ordinary peopleturning into rock stars of their industry just by implementing an integrating strategy that encompasses

Facebook

I’m here to tell you that you are actually doing all the right things, but all those symptoms that you areexperiencing above are a sure sign that you’re following an opportunity seeking approach in your Facebookmarketing

You clearly don’t know who your audiences are You have no clue about the community you’re in, andwhat makes them take the desired action that you want them to You don’t have a plan to inspire, connect,engage and drive those actions in your favor So what are you actually missing?

What you are actually missing is just a plan or a blueprint to shift your focus from finding more and moretactics to building your business on Facebook the right way And that’s what the Facebook Business Blueprint

is all about…

WARNING: This Is Not Your Typical Blueprint

I don’t think you’ll see a lot of books from me like this one In other words, this one is a very specialedition I am going to bring you behind the scenes to the 7 key leading principles, actions and strategies that

multi-million dollar producers know about this exploding Facebook trend that will “alter” your mindset andbusiness so you will not “suffer” the consequences of missing out of this incredible Golden Moment of anOpportunity.

I wrote this with a very big vision and goal in mind To walk you through each and every step you need totake your brand or your business to the next level just by using the Facebook platform And that’s exactly whatyou’ll have when you’re done with this book A detailed plan on “How to tap into your customers G-spot,Create Raving Fans and Adopt a Brand Name that becomes the center of Attention In this Exploding

"Facebook" Economy” – updated for the 2012 Entrepreneur

In order to get you this result, I left no stone unturned, and made sure you had everything you need tojump start your business growth and freedom through this one of a kind social media platform alone That’swhy it’s longer than I expected it would be But trust me my friend; you’re in for some major “A-Ha” momentshere

Here’s my promise to you: If you follow the steps I’ve laid out for you here in this book, you’ll be ontrack to getting everything you ever wanted out of your Facebook Marketing Your chances of success willhave multiplied, and you’ll know exactly what steps you need to make it all happen

It’s important you pay attention in the pages that follow because this isn’t one of that information that youcan just let it go to waste while others are taking massive action with it, you will be left out in the cold with yourFacebook Marketing if you do NOT apply the principles and strategies in this book today This is your

gateway to MASTERING Facebook before anyone else does, and will be updated in newer editions fromtime to time

A BOLD PROMISE, BUT ONE YOU’LL SEE THAT IS EASILY MET ON THE PAGES THAT FOLLOW…

What we’re Going to Cover and Why…

will delve deeper into the prospects subconscious and turn the revelations into our own advantage

changes in the Facebook Fan Page Dynamics In less than 60 seconds, learn how to setup your centralFacebook business page if you don’t have one And also significantly on how to Brand your businesspage without being labeled as an amateur

Facebook This will guarantee that you will not be what 99% of marketers on Facebook who happen

to give up on all their marketing campaigns in less than a week

Facebook’s PPC marketing platform and get you taking Massive Action by leading you step-by-step

into “Getting in the Hottest Advertizing engine of the 21st century” for small and medium size businessowners.

friends and scale your growth exponentially This is one thing that you cannot miss out if you are onFacebook to build your business with thousands of leads everyday and expose your brand

exponentially

ravenous fans and followers that each time when we post a status update, we make an average of afew hundred to a thousand dollars, not just once, in fact we have been able to replicate it several timesconsistently We will show you the principles behind this so that you could potentially make a killingwith just this one strategy shown in this book without any additional money invested

for Brand Pages

quickly while others spread virally initiating a massive tipping point This one tip alone will shave yearsoff your learning curve

makes it so unique and stellar for every business owner These strategies alone outweigh in everyaspect of the old PPC search advertising with Google or Yahoo

gives them enough reason to share it with their own network of friends and family on Facebook

Dollar Brand that will take your business image to the next level in your industry This truly is an epicend towards building a successful Facebook campaign, without this, all the tactics and strategies you’llapply will lack impact and effectiveness

This is NOT a get rich overnight scheme with Facebook!

While you may have a shot at it, it will probably not happen because there are no shortcuts to

success.

Table of Contents

Preface

Applying Tony Robbins “Holy Grail” to Success!

One of the Universe most Powerful Method of Influence

Where is Facebook at right now?

The Purpose of Building your Brand on Facebook

Designing a Facebook Business Blueprint…

The Most Overlooked Question in Facebook Marketing

Always Question your Marketing Agenda

To Get in Your Facebook audiences Heads - Get into Your very own “6 inches of real estate” First!Get Your Own “Business fan page” now!

Creating Your First Fan page

The new Timeline for Facebook Pages

Facebook’s Timeline Guide & Tutorial

Here is your Key to More Powerful Marketing!

Utilizing Facebook Offers to get your Word Out!

The rise of the Million dollar brand & facebook micro celebrities

Establishing Yourself as a Brand on Facebook

Your Facebook business page is your virtual real estate

The 5 “Commandments” of creating Brand Influence on Facebook

Tell Great Stories, case studies and latest research: The Secret to “Sellable” Brands

The New Free Marketing Channel on Facebook

How do I increase my Subscribers?

Watch out for the new “FACEBOOK SEARCH!”

Facebook’s Sponsored Results for search advertising

Piggyback Riding on Google’s Search Engine Traffic

Forming strategic alliances using the “facebook co-op strategy” to grow seeds for future lucrativepartnerships

Facebook: Your Small Step to Engineering Highly Successful Joint Ventures

Creating Targeted Ads with Facebook’s Social PPC… (the secret is in the “ad”)

Your Facebook Advertising Campaign Goals

Your Ad Campaign Plan

Your Targeting, campaign budget and tracking

How to create Effective Facebook PPC Advertisements

Improve Your Click through Rate

Stay Within Facebook Guidelines!

Setting Your Maximum daily Bid

CPC versus Impression Based Ads

In Conclusion: Your Network on facebook determines your brand’s net-worth…

Mari Smith’s Edumercial

BEING A MAVERICK SIMPLY MEANS BELIEVING THAT EVERYTHING IS POSSIBLE INLIFE and nothing spectacular in this world has ever been achieved without the unconventional policies andideas of Mavericks who took an independent stand apart from the masses and turn that crazy thought intorealizable ideas that is worth its weight in Gold

The Worlds’ best Entrepreneurs, Artists, Actors & Actresses, Athletes, Scientist , you name it are allMavericks So, when you start to think like a Maverick, you begin to do and act like a Maverick Mavericksare generally successful at what they do and could be MORE but their impatience and lack of focus tend tokeep them off track When mavericks reach to a certain level of Achievement they often get bored and tend tojump from one project to another resulting in the lack of long term conviction in a single idea Does it soundfamiliar to you?

If it is don’t worry! As long as you have all the insights, advice, tips and strategies that Mavericks haveright here; you’ll put the whole state of your endeavors at your fingertips

True maverick organizations like Apple and individuals like Steve Job truly made a difference– mainlybe-cause they strive to achieve a level of Greatness that is far beyond their peers Once you understand theconcept of being a Maverick, you’ll drag the world forward with your own unique set of insights and abilitiesand never look back in regret “Mavericks are nạve, but they are usually the ones who change the world.”

APPLYING TONY ROBBINS “HOLY GRAIL” TO SUCCESS!

Have you ever wondered why some people are more successful in the eyes of society than others?Why is it that some people enjoy better heath, happier relationships, greater success in their careers, andachieve financial freedom, if not great wealth - and others simply don’t?

What is it that allowed a few selected people in the world to be the only ones who were able to

accomplish remarkable things and enjoy great lives while so many others feel frustrated?

These were the questions most people had in their minds and so did I when I was just starting out I finallyobtained the ANSWER

It all comes down to how much you are willing to sacrifice initially for that gratification in the end Askyourself these questions:

How bad do you want it?

Are you willing to seek out the best mentors?

Are you willing to work extremely hard in the beginning?

Are you willing to drag yourself up from the bottom to the top and do whatever it takes?

Ask yourself these questions today and see whether you can answer them with conviction and then takemassive action towards them? When you do, you will find that the single biggest pivot point to boosting profitsrapidly in your Facebook marketing will be your very own blueprint.

-The Truth About How I Came Across Facebook.

I was fresh out of university and had an engineering degree that didn’t meant much to me although I seethe many graduates who surrounded me were ecstatic I had undergone the entire process of getting a paperthat allowed me to get a JOB and build a career by climbing up the ladder Before I was even introduced tothe workplace environment, I got a taste of it by being an intern at one of the largest semiconductor

manufacturing companies in the world, Texas Instruments I didn’t like it all

Years before I read a book that captured my imagination That book had somehow implanted a seed thatinspired my imagination of becoming an entrepreneur Until today, I acknowledged the fact that the book hadaltered the course of my life, one in which I attribute my deepest regard for it as being highly influential andinspirational

This isn’t some fairy tale story of me making a million dollars overnight using Facebook, but a shortintroduction in which I hope you can relate to and find some similar inspiration It was ugly in the beginning Iremember that I had only one opportunity to prove that this is the right path for me I wasn’t some smartdropout kid like Steve Jobs, Bill Gates, Richard Branson or Mark Zuckerberg

I remember when I wasn’t making a single dollar When everything I tried failed almost immediately Iwas facing the very first obstacle in entrepreneurship 101 That was the first of many to come, but I was verycertain that I can overcome every obstacle that came my way

After spending lots of time in front of the computer trying to figure out the traits of using Facebook deftlyfor my business, and to gain brand exposure for my products, services and myself; I inadvertently formulated aconcise knowledge about blueprinting the perfect Facebook Marketing Guide for the average Joe

All I can say it that I finally cracked the code!

As I remembered, I didn’t have a single clue to what I was doing in the beginning The truth of the matter

is there is a right and wrong way to using Facebook for your business And if you chose the wrong way, youcould potentially leave a fortune on the table and waste all the hard work you had put into it in the beginning

If you want to be a winner on Facebook, follow the rules and strategies in this book and do not messaround with methods and tactics that sounds too good to be true

What you will often read and hear about is lots of hype and promises that surround Facebook being a

“profit pumping machine” and if it is something that sounds too good to be true, remember that it usually is!Coming from a background of a student trying to learn the best methods of approaching marketing usingFacebook, I understand the ill effects of those self proclaimed social media experts out there I have becomeincreasingly annoyed with most of the materials on the internet Therefore, I had decided to come out with myown book after spending more than 2 years experimenting and split testing my campaigns on Facebook

ONE OF THE UNIVERSE MOST POWERFUL METHOD OF INFLUENCE

Here’s just a glance of what I found to be one of the most important assets in my entrepreneurial life It’scalled social persuasion If you want more of your readers to take your desired action on Facebook, the

number one skill that you have to learn is to increase the persuasion of your content.

You can call it social psychology or even a comprehensive ability to understand market behavior, itdoesn’t matter All that you need to know is “How the right words can help extensively in your marketing onFacebook.”

Derek Halpern of Social Triggers explains it in a fairly simple way:

“The Right word can make sales and the wrong word can repel sales.” Words like lecture, teach andlearn are some words that are considered “wallet-closing” words which you don’t want to use when it comes

to leading your audience down the path to a sale of a product or service

“The difference between the almost right word and the right word is really a large matter It’s the difference between the lightning bug and the lightning.”

- Mark Twain

What you’ll also discover further down this blueprint, is the connection between psychology and socialmedia This is actually an entirely new aspect of marketing that I am releasing in another book in a much greaterdepth called “Futuristic Marketing.” But because I find it to be an extremely important aspect for your cause inthe Facebook Business Blueprint, I have decided to include it here

You’ll learn how an understanding of the behavior and psychology of your audience can help you adapt

to the constant changes in social media It’s always about the people, no matter what platform becomes morepopular than the last Even if the mechanics and dynamics change, people’s innate character and behaviornever changes and that’s why social media is always about them and finding ways to ignite that conversation

A Special Video Training and Elite Partnership Program from Rich Schefren and Pete Williams

For Readers of the Facebook Business Blueprint Only!

As our way of saying thank you for taking an active role in your Financial IQ, here is a video training byPete Williams All you have to do is visit our special website at http://thinkmaverick.com/profithacks and theVideo training and partnership program is free

Lessons in Leverage

How to get more done whileWorking a fraction of the time

(CAUTION: Prepare to be blown away.)

WHERE IS FACEBOOK AT RIGHT NOW?

Facebook is no doubt the leading social networking platform online At the end of June 2012, there wereover 955,000,000 monthly active users And over 80% of those monthly active users are outside the U.S andCanada Facebook had on average 526 million “Daily active Users” in March 2012 on average If that figure isnot stellar enough, put it this way, “over half of them are logged in” on any given day, meaning? There hasnever been a better way to maximize your exposure, and get your message to be seen by a hundreds ofmillions of people worldwide.

"Like" It or Not, your Business has to be On Facebook!

While everyone knows that they have to be on Facebook and have taken the first step by creating aFacebook business page, many are still having a hard time trying to maximize the potential of their campaigns

on Facebook

They are continuously observing and at the same time confused and frustrated wondering how milliondollar brands, celebrities, and icons of their industry attract millions if not hundreds of millions of followers andfans from all around the world on just this one social networking platform Through their observation, most geteven more confused and frustrated as to how they could make the most out of this 21st Century FacebookEconomic explosion

The thing with Facebook is that, it does not build brand loyalty and raving fans overnight or whateverobjective you want it to be in your business What Facebook does is bring the social interactions of yourbusiness on Facebook where all your customers would be hanging out By doing so, your potential clientswould be attracted by the level of engagement you are having with your customers This comes in the form of

“Likes” and comments and is called social proof

Now before anything else I am not going to bore you with a common sense type of introduction ofFacebook and how it began I am sure you will be familiar with Facebook and its owner Mark Zuckerberg(the former high school nerd) who is a billionaire, who created the site in 2004

Also what not to expect in this book is the amount of technicality that you need to have at your fingertips.I’m not going to flood the entire book with screenshots of what I do to show you step by step how to setup abusiness page, how to create an account, how to use the tagging feature, because this book is not an

instructional guide of Facebook, it’s much more than that, I am going to talk about the psychology and

behavior behind those profile images… what makes someone tick, how to employ magnetic attraction

marketing instead of hunting down your prospects

This book is entirely different in nature, and what I am about to show you will blow your mind, in factmost of the principles that we will be covering here are only revealed to Top Marketers, something you wouldnot expect to get your hands on… so be prepared to feast your mind!

Now most people you know will be on Facebook The amount of traffic and the level of publicity

Facebook receives are astonishing This is why there is a lot of business LEVERAGE to be made from

Facebook

Your Approach Towards Marketing on Facebook Is Going To Change Dramatically….

No matter how old or new you are in this arena, what you are about to learn will dramatically shift theway you approach your business on Facebook from now on More specifically: When you are done with thisbook… you’ll have your Facebook business blueprint designed to grow faster, get more profitable, do betterthings and do it all in a superior way.

A way that gives you the leverage you need to feed your business with steroids Did you get that? Righthere in this manifesto, I’m going to walk you through the initial steps to engineer your Facebook focal point tocontinually grow without limitations

It’s essential you believe that marketing on Facebook can give you both the income and business

exposure you want

Otherwise, what’s the point?

What’s the point of continuously marketing on Facebook when you don’t see the big picture?

-THE PURPOSE OF BUILDING YOUR BRAND ON FACEBOOK

“Try not to become a man of success, but rather try to become a man of value.” – Albert Einstein.

A crucial element of Facebook that dominates the scene is Facebook’s “Like” button which was

introduced in April of 2010

To date, it is the most widely used button on the internet with more than 2 million unique websites

installing Facebook’s “Like” button So, by its very nature it expresses the approval of content, products,services or organizations that is significant to the user in which other connected Facebook users could see Thismakes the “like” button function an extremely influential tool

Sadly, almost every approach towards building his or her business on Facebook ends up in the wrongway or being abandoned And that’s the single biggest mistake anyone can make They jump right in and startwith the tactics, and never consider for even a moment that they should have designed their strategy for

implementation first

The good news is you won’t make the same mistake because you are going to start designing the

Facebook business blueprint first By designing the business blueprint, you would understand the deeperpurpose to your campaign, thereby allowing you to focus and not get distracted by “one trick pony” or thelatest cutting edge software

DESIGNING A FACEBOOK BUSINESS BLUEPRINT…

“Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise

men to the Divine.” Beethoven

You may have noticed the title of this book is “Facebook Business Blueprint” I may have also repeatedthe title countless of times in the introduction So, what do I actually intend to glorify in this title?

Very few people ever pause to think for a moment how they should best interact with customers andpotential prospects on Facebook

Think about how disastrous that is You will be spending most of your time, money and energy towardsyour campaign on Facebook, but if you take it the wrong way, it could turn out to be your worst nightmare.Your success and dreams hinges on its outcomes and results Yet most people never think through the differentapproaches and create their marketing plan with the highest likelihood of success

And that’s what I mean when I say designing your Facebook business blueprint It’s about taking a

step outside your business and looking at it objectively

It’s Designing your Facebook Marketing Approach That’s Critical

Just in case you’re one of those few marketers on Facebook who might still think that designing yourFacebook business Blueprint is not what you need right now… Let me tell you, it definitely is what you needright now More than you could possibly imagine

Why am I stressing on blueprinting your Facebook marketing campaign?

Because it’s typical for most marketers or small businesses owners on Facebook to think that designingand blueprinting their campaign is not as vital as the many urgencies they feel they need immediate help with…like executing a new marketing tactic on Facebook, or whatever else that may be screaming at them to ‘fix me’

in the moment

Therefore the thinking goes spending time thinking about their marketing campaign design and

blueprinting it, seems like a waste of time and unnecessary

Here is a word of caution Don’t fall into the trap of that typical thinking The typical thinking is whatcauses the vast majority of people to market on Facebook to fail The typical thinking leads to working longhours with little to show for it It turns their effort into a grueling job for most marketers or business owners

Believe me when I tell you, you’ll have a new perspective about your Facebook Business strategies bythe end of this book

You’ll see those imperative urgencies that require your attention rather than distractions that will pull youdown into the minute of details that only seem important in the moment You need to realize that in the context

of your overall business success they’re trivial, unimportant distractions no matter how much of a crisis theymay seem right now

Remember this: Most people fail, not because they don’t know the secrets to success… the problem is that they’re doing the wrong work most of the time.

Now, that surfaces a question, doesn’t it? How can you tell the difference between right work and wrongwork?

Well, when you are done with this book, your Facebook business blueprint will easily answer that foryou

That’s why it is a must to focus on the actionable items in this book and do the right work And that’swhy designing your Facebook business blueprint is an absolute must It’s the right work to do right now

because it will make certain you are always focused on the right work in the future

In case it isn’t obvious, this is something nobody can give you You can’t buy it, outsource it, or employsomeone else to do it for you It’s what you must create for yourself

To successfully build your business on Facebook, you have to really want it And for you to want it you

have to be able to see it, and know what the payoff will be for you when you’re finished

Let’s start with the basics of Driving Website Traffic with Facebook…

A very common method used by most people on Facebook is by posting links and spamming irrelevantpromotional affiliate links on other people’s walls I hope you are not doing that, if you do, you are not onlykilling your business, you are also destroying your reputation

Driving traffic from Facebook to any of your sites that you have a vested interest in, especially affiliatelinks is something that you must only do after you have built a close and strong relationship with your fans andfollowers

As you start to engage with your audience, they will start to associate with you, and through offering notjust great but valuable content, you will gradually build up trust Trust and credibility is so important and critical,

it is basically the core foundation that is often required for them to purchase or make buying decisions based onyour suggestions (In this case, your 30 second status update with your suggested link to your sites)

So your first step to using Facebook as a marketing platform as a means to attract potential customers is

to ensure that visitors click “Like” on your Business or Fan Page Eventually when you start growing your fanbase or “Likes” to a certain amount, only about 20% of them will engage with you This does not mean thatyour posts are being neglected or are going unnoticed! Most fans (80%) are “lurkers” who will read your postsbut do not engage by clicking “like” or writing comments This is common; you must understand that the

average user is being bombarded with tons of posts every single day, what you have is a very small window ofopportunity to get your post read starting with the subject title and any visual representation that the postcomes with

Also there are several key secrets to getting those lurking visitors to share or click “like” First, yourcontent must be compelling enough that they “MUST” share, like or comment on what you have posted.Second, you understand what content would strike an emotional chord with those “lurkers”.

What we are going to reveal to you in this book is not just getting your audience to “like” your page, but

to teach you how to create content that is valuable yet compelling for them to take positive social action oneach and every one of your posts Once you have mastered the art of writing short, stellar, and likeablecontent, you are on the doorstep to creating RAVING fans

Everyone loves traffic right? Especially business owners online or offline…

The more eyeballs you can get on your website, the more probability your traffic converts into leads andeventually cash in the bank

In the following chapters you will learn in more detail about driving traffic to your website from offeringfree content such as e-courses or e-books on Facebook You will learn how to maximize the process offunneling up to 100 million Facebook users to your site using both the free method and paid method

(Facebook PPC ads)

THE MOST OVERLOOKED QUESTION IN FACEBOOK MARKETING

ALWAYS QUESTION YOUR MARKETING AGENDA

I just wanted to offer you a little insight which I think is helpful for you as you approach Facebook and asyou try to increase the performance of the marketing process that you do there

When I start out in creating a promotion, the first thing I want to do is be crystal clear about is the action I wantfor my readers or my audience to take

Source: Social Media Examiner

Once I'm clear on that I ask myself what I consider to be the most important question a market must know the

That they don't really think through what content to put up that provokes though, influence beliefs, and ignitesenses So what they end up doing is using an overstatement and not really getting to the root of getting theperson on the other side to take the desired action that I wanted them to take

Now once I've identified those core values that my target audiences have, then I start thinking about whatstories might possibly trigger a positive reaction towards establishing a fresh idea that they currently don’t have

By doing so you are planting a “seed idea” that gets them very excited and intrigued

Inevitably they start to react emotionally and engage with your content ideas; they may also start sharingyour content with their friends and family as well which is an added social exposure for you “That my friend isthe art of writing a great post on Facebook.”

It’s pretty deep, but if you stay with me longer, I will delve further in this subject by showing plenty ofgreat examples

Other Important Pondering Questions you should ask yourself before you take action….

emotion?

TO GET IN YOUR FACEBOOK AUDIENCES HEADS - GET INTO YOUR VERY OWN “6

INCHES OF REAL ESTATE” FIRST!

Understand that only by examining yourself; you will be able to get into the perspective of an audience onFacebook If you believe that your product or your service is what everyone needs to solve their problems, itmeans you've had certain encounters which lead you to that belief

The whole idea is to ignite the “encounters” in your prospects revelations, but in an accelerated fashion Inother words, how can you give them the same experiences that you've had, that led you do the conclusion thatyour product is the only choice for them, in a way that doesn't take them light years to realize it

And that's how you determine what type of content and material and experiences to share

What is it that your prospects need to believe to get them to take the desired action? And what are the bestways to indoctrinate, enhance, and ignite those beliefs

It's not something that is easily surfaced without planning and undergoing a thought process That is somethingthat you have to conveniently think until you come up with a unique and convincing way to sell the belief to your

Steve jobs mentioned in a 1997 presentation that marketing is not about showing off features (disk spaceand speed) and comparing yourself to the competitors, it is about identifying your own story and core strengthsand representing what your brand stands for… after that you need to be able to communicate that clearly,simply and consistently to your potential customers

From that perspective, marketing is trying to arouse demand for your products or service Whether or notyour market wants what you have, they should at least have some craving - and it's up to you to connect thatcraving with what your product offers

Now, I'm going to assume that you truly believe that your product or service is something your market shouldhave You believe that it provides great value for a price and that it improves the lives of the people that

purchased it from you

Whenever you're trying to convince your market, it is ideal to have that prospect to experience an “ah-ha”moment instead of trying to coax or explain your experience That means if you can cause an "epiphany" in theperson you're trying to persuade, it will be a hundred times more prevailing than if you have to explain the samething

In other words, if they think of it, it's a lot more powerful than if you explain it In order for you to do that, youneed to thoroughly understand your market behavior and psychology

Another effective method in understanding the art of igniting the “ah-ha” moment in your prospects is the voice

of your content Something like being the voice of someone who is intrigued or excited, who has just

discovered a secret, is often the best way to spread an idea And that usually ends up spreading like wildfirebecause of reverberations in the message intensity

So if you can imagine a time when you've gotten excited about something and couldn't wait to share it with afriend It's that type of voice that conveys the sentiment that is extremely potent in the marketing process

Remember that the aim of marketing is to make selling unnecessary and the way that you do that is by replayingyour own “ah-ha experiences”, and doing your best to fast-forward those experiences to your prospects with

an excited, enthusiastic and energetic voice

Did you know that?

GET YOUR OWN “BUSINESS FAN PAGE” NOW!

The “Million Dollar” QUESTION:

"Is It Too Late To Setup my Business Page on Facebook Right Now?"

Since the introduction of the Fan page, Facebook has radically changed the way we market our

businesses online Rather than just pure mundane visits to a website for example, what Facebook have brought

to the table has dramatically increased the response and reactions of those visitors Facebook Fan pages wereone of those methods employed to get visitors excited with things that they are passionate or enthusiastic about

It allows you to market to a selected audience, anywhere or anytime across the world with a click of the “Like”button

With Facebook’s 845 million active users—half of whom log on daily for an average session time

of 55 minutes—having an active Facebook Page helps gain tremendous visibility for your business and meets your prospects/community where they hang out most Plus, Facebook has specifically designed

Pages for commercial activity - Mari Smith, Top 10 Influencers in Social Media.

In the first section of this guide I am going to focus on drilling the fundamentals and principles that go intothe mechanics of a fan page

Why is it so darn important to do so?

This may be common sense but I want you to stick with me for a moment before we get into the tactics

and strategies of building brand awareness through fan pages.

One of the main reasons when it comes to creating a “Brand” that evokes recognition, attract loyalty,influential, and remembered easily is the “word-of-mouth” element This is an essential part of any businessmarketing strategy today

A fan page allows that “word of mouth” element to cross all boundaries igniting recommendations, socialproof and credibility It allows you, as the business owner or entrepreneur to connect with your best prospects,customers, distributors, and team mates all in one platform

That being said, a fan page also serves as a long term asset for your business building up the reputationand credibility needed to sustain it Imagine a growing business that automatically builds the relationship withyour clients… (like a money tree) of course the more your water the plant and feed it with fertilizer, the morethe “Money Tree” produces

CREATING YOUR FIRST FAN PAGE

Now before you create your first Fan page make sure you do a bit of research.

In order to create your fan page simply head over to: http://www.facebook.com/pages/create.php?Then choose the type of page that represents your business:

Local Business or place

Company, Organization or Institution

Brand or Product

Artist brand or public figure

Entertainment

Cause or community

You now get an option to create either one of the above

Then, add you profile picture or a logo/trademark of your product and service

After that, add an SEO optimized description and a link to your site with your keywords intact Do not

“keyword stuff”! Google bots will be the first to spot this area with your keywords…

After that, choose your web address; again keeping in mind that you have your main keyword or brandname within the web address making it easy for people in Google to stumble upon your page.

http://facebook.com/YOURUSERNAME

THE NEW TIMELINE FOR FACEBOOK PAGES

Facebook’s new timeline feature has rolled out for all brand pages since March 30th So it’s important tounderstand the following elements, how to use them and what they are for:

gives your page an immediate visual impact! Compared to the old Facebook profile type sidebarpicture, this new Timeline cover photo gives you an edge if you can effectively portray your brandthrough imagery “A picture’s worth more than a thousand words” The two main objectives of a coverphoto are to express your business brand and to interest people in your page (Hint: Invest some timeand money into making this awesome)

company or brand logo, it gives a sense of professionalism and allows visitors to remember your brandeasily whenever or wherever they see it

Timeline Cover Photo Rules

Before you get all too excited about the promotional space that the Timeline cover photo has to offer, besure to adhere to the general guidelines as follows

“This space is not meant for promotions, coupons, or advertisements Your cover photo should not

be primarily text-based or infringe on anyone else’s copyright.

Cover images may not contain:

§ Price or purchase information, such as “40% off” or “Download it at our website”

§ Contact information, such as web address, email, mailing address or other information intendedfor your Page’s About section

§ References to user interface elements, such as Like or Share, or any other Facebook site features

§ Calls to action, such as “Get it now” or “Tell your friends”

The old custom apps still function on the new timeline, except there is no longer a default landing

tab What you can do is fully utilize the cover image instead and the 3 main apps.

The App URLs

Each box that you can see above is a specific app that has a unique URL that you can drive trafficstraight to it Either you are posting that unique URL inside Facebook or from your websites, you canhave that traffic sent to a specific landing page there

Showcase Apps

The first 4 apps that you can see are always on display The first, photos cannot be moved Youcan have a maximum of 12 apps ‘Views’ are Facebook’s default apps or features such as Photos,Events, Likes, Notes, Map Apps are all third party apps

This is when it is unexpanded Click on the down arrow showing the “8” and you’ll see all the

apps installed.

Custom thumbnail

You can add a custom thumbnail image to all your apps (dimensions are 111 x 74 pixels.) These

are great assets on your Timeline! Make use of it by getting creative and imaginative An example below shows thumbnails with call to actions…

To add/change a custom thumbnail, first expand all apps by clicking the small down arrow to theright of the four app display Then hover over any app > click the edit pencil > click Edit Settings > (in

a new window) click Change next to Custom Tab Image > click Change > upload an image

The image loads and saves right away.

every week (Hint: To pin a story to the top of the page, hover over the pencil icon at the top right of

any post and select Pin to Top.)

You can feature one important story at the top of your page each week, for instance; importantstories, or exciting status updates that you feel could benefit, engage or interest the audience (Note: Tokeep your content fresh, the post will only stay pinned for 7 days)

7. Date and Time

9. Activity log

10. Admin Panel

It is Time to Observe, learn and apply…

Spend more than 50% of your time researching your competitors on Facebook instead of only executingyour existing marketing tactics as you may be limiting your imagination

When you start exploring other pages on Facebook, you will start to notice how creative some businessowners are in conducting their marketing campaigns Observe the Big brands and how they manage theirFacebook business pages respectively

Here is a site for you to identify winning Facebook Business pages:

· http://www.allfacebook.com/facebook-engaging-brands-2011-10

So what are the elements you are trying to capitalize from their Business pages?

Here is my take based on the Facebook Business Pages that I have researched:

actual fact, your posts may not even catch certain audiences if you tend to stick to a less frequentposting regime In fact, there are test accounts being conducted using the 3-5 times a day average ofposting that created good amounts of viewership and engagement with certain cliques of people duringdifferent times of the day (You must be consistent in testing and varying your posts on Facebookbecause different niches/markets may vary in their effectiveness)

your audience to take action by clicking “Like” or commenting The two examples in the followingpage shows examples of two contrasting social media public figures who are in their right influential intheir own means, but purely because of what they share with their community as well on Facebook.The first by Jonathan Budd who focuses on motivational excerpts that is so positive that people justlove them People on Facebook love to get motivated, and reading these little status updates reallymakes their day, especially when they do not need to read an entire book to get the whole idea…

Jonathan Budd giving short but meaningful status updates to advice startup entrepreneurs on the

importance of building a team

Again, he focuses on giving a “little status update” that contains great advice Observe the attention gettingphrases he uses like “no such thing”, “ONLY accomplishing”, “fueled by vision” and etc.

Guy Kawasaki on the other hand loves to share “Good to know” information and Great eye-catching

images One of the key to capturing attention in this attention deficit economy is to attach an image or video

on each status update.

· Remember to insert a call to action before each post is submitted (People need to be

told to take action!)

· Don’t treat your audiences in Facebook like a test sell dummy You know very well

that no one likes a never-ending sales pitch It is however fine to do a 10% aspect ratio recommending

or suggesting a product that you want to sell.(All in all, stick to the 90-10 rule)

people look to get indulged in the social community to learn or share great information If you start acontest that entertains and at the same time rewards them for their participation, it would definitelycause a viral outbreak on Facebook

FACEBOOK’S TIMELINE GUIDE & TUTORIAL

This time Facebook has extensively included a comprehensive range of resources and guides for the newTimeline

The following resources are all from Facebook:

www.LearnFacebookPages.com An interactive course brought to you by Facebook You may need totemporarily disable popup blockers for the course to start.

View more Facebook video guides here

Read the revised Page Guidelines here

Download Facebook’s PDF Pages Overview here

Want some inspiration on various success stories with Facebook’s variety of products? Check out thisinteractive resource – Facebook Success Stories

HERE IS YOUR KEY TO MORE POWERFUL MARKETING!

Most Facebook and social media marketing guidebooks in the market offer very little insight into coremarketing principles They usually only scratch the surface of what marketing is all about, and only focuses onscreen captures and simple tips and tricks to entice the audiences Well it might help a little, but after awhilepeople will get tired of all the cheap publicity stunts and tend to be insensitive towards those tactics

This book on the other hand has a totally new set of unorthodox objectives that touches the most

fundamental skill-sets you must have as a marketer

These skill-sets will let you touch your customer at their core even after social media trends come and go

“If yesterday I wrote a book about marketing on MySpace or Friendster, today they would have been deemed useless, the same thing would occur to Facebook or Google Plus, if I taught you the fundamental marketing principles, you could apply them across all platforms and master marketing very quickly”

In fact, lately there has been a sudden obsession with Pinterest and Instagram, both bringing in more than 10 to

15 million extremely active users These are highly potential web 2.0’s that could possibly be “The NextFacebook”

The World is growing into a Single Entity that Interconnects…

It's really an important concept to understand Why? Because today Facebook gives you such

tremendous reach - something that the biggest multi-national companies spent fortunes to acquire only adecade ago And with that reach you have the potential to grow your business extremely fast and to grow itextremely big

51% of fans are more likely to purchase from brands they “Like” on Facebook - Hubspot

But it also creates a more competitive marketplace than ever before - one that's only getting bigger over timebecause entrepreneurs the world over going is after that same global audience

That means to have a competitive advantage; it's not only useful, it's necessary to have some way to distinguishyourself from your competitors over the short-term and the long-term You consistently have to provide value.

If you don't, you'll only get the first sale and most money is made in future sales

You have to be able to make yourself unique, distinctive, and different because it is more obvious

So I hope that gives you some clarity about competitive advantage as it relates to you; your journey to have asuccessful business; and your point of difference to create the business that you've always wanted

Now driving traffic to your website from Facebook is as simple as 1-2-3 (the rest are just

details)

One of the simplest way of getting traffic to your website is inserting your web address in the

“About” section where visitors can see it at first glance

services and websites – every centimeter of the image (850 pixels by 315 pixels) you are allowed toupload and every character (170 max char.) you can enter in the about section

By putting your website link directly in your timeline cover picture you can make your websitemore visible and professional.

However, the link will not be clickable Remember however that there are certain guidelines thatyou must adhere in order to avoid your page being penalized (Hire someone to create a professionallydesign of the timeline cover picture)

WANT to share, like, comment or click on the links you posted

“Content is King on Facebook”

In this attention deficit social economy on the web, content becomes increasingly more important

as people tend to have less time to read long articles

Keep your status updates short and sweet Make it fresh, relate to the latest trends and how itaffects them! This is one of the key strategies to driving traffic to your website

If your audiences on Facebook take interest in your short updates, they will share the love andclick on whatever link you may be promoting with your post

What you need to continuously drive traffic to your site is by writing a blog and posting those links