Winx online bakery final project report

SUMMARY Online business is currently a form of business chosen by many young people because it only requires a small investment and is easy to manipulate and trade, but it is profitable.

HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION

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COURSE: ECOMMERCE

WINX ONLINE BAKERY FINAL PROJECT REPORT

INSTRUCTOR: Ph.D Nguyễn Phan Anh Huy

LECTURER COMMENTS

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Lecturer's signature

assisting businesses to increase competitive advantages in the market 22

2.3.5 THREATS (T) 29

3.6.2 Purchase through social networks (Facebook, Instagram, Tiktok): 54

4.4.2 Use the Google Speed Insights to measure the speed of the website: 75 4.4.3 Use the Youtube Studio to measure the speed of the Youtube channel: 79

TABLE OF PICTURE

Picture 1.0.1 Compare the growth of online business and offline business 12

Picture 2.0.1 Porter’s five forces of competitive position analysis 25

Picture 3.0.9 Ordering interface on WINX Bakery's website 51

Picture 3.0.12 Interface for checking order information on the website 52 Picture 3.0.13 Interface for checking order information on the website 53 Picture 3.0.14 Confirmation email from WINX Bakery website 53

Picture 3.0.17 Automatic message from fanpage when a message arrives 55

Picture 4.0.11 Interface to add products to the menu 66 Picture 4.0.12 Interface for customers to send feedback about the product 67

Picture 4.0.18 Interface after designing and installing features 70 Picture 4.0.19 The interface after publishing the website 70

SUMMARY

Online business is currently a form of business chosen by many young people because it only requires a small investment and is easy to manipulate and trade, but it is profitable Dessert is one of the familiar items, being enthusiastically received by young people The price is reasonable, and the taste is addictive, the variety, the beautiful packaging is easy to attract many young people Mainly focus on students with a large number of potential customers, potentially bringing high profits Social networks are an easy place to reach the target audience Therefore,

we chose the online dessert business as the final report of the e-commerce course

WINX Bakery is an idea raised by the 5 of us for a long time WINX Bakery, we have five people with different colors and personalities But those colors are strangely harmonious when we have the same idea, the same passion, the same goal - to serve the best quality products to you Our sincere love is sent through each layer of cake, every sip of tea that you will enjoy Reasonable prices, safety and hygiene, product quality, and environmental protection are the criteria that WINX puts on the top Each ingredient in each product is carefully selected, processed, and packaged by us

CHAPTER 1 INTRODUCTION 1.1 Reason for choosing topic

Currently, Vietnam's snack food market is occupying a relatively high proportion According to data from Mc Kinsey & Company, global sales of online businesses increased sharply from 2011 to 2020 In Vietnam, cakes are the fastest-growing category in 2020 – according to the report "Super profitable in the pastry business? Is it a fact or a rumor" recently published by Salekit, a trusted business management software The image below shows the strong growth of the online business From there, we see that investing online is a fast and intelligent way

Picture 1.0.1 Compare the growth of online business and offline business

Source: Salekit

The increasing demand led to the birth of the pastry supply industry For those interested and passionate but do not have business premises, this is an opportunity for them to start an online business in serving desserts Meanwhile, today's customer tastes have changed compared

to the past In addition to eating, they also want to have drinks placed in the same place for more convenience than having to buy two types in two different stores

From here, we have started to pay attention to the needs of our customers They need products that are convenient but at the same time safe, hygienic, and beautiful

Many people also wonder why our group decided to bring such a pastry from the West The first cheesecake may have been created on the Greek island of Samos Cheese molds dating back to around 2,000 BC have been unearthed there As such, cheese and cheese products are most likely thousands of years old In Greece, cheesecake was considered a good energy source, and there is evidence that it was served to athletes during the first Olympic games in 776 BC Greek brides and grooms are said to use cheesecake as their wedding cake However, cheesecake

at that time was very simple with ingredients of flour, honey, and cheese Each country in the world also has its own way with this cake Italy uses ricotta cheese, while Greece uses mizithra

or feta Germans prefer cheese with cherries as in their famous "Black Forest" version, while the Japanese use a combination of cornmeal and egg whites, even green tea Although they appear

in different forms, the main ingredients still follow the same basic foundation: cheese, wheat, and sweeteners From the first version recorded in Samos (Greece) more than 4,000 years ago to the present day, this is still the most loved dessert in the world Since then, this cake has also come to Vietnam and is currently storming the dessert cake market in general because of its simple ingredients that are not picky

Compared to other cakes, cheesecake is relatively cheap Just from 27,000 VND to 30,000 VND, you can have a great dessert cake For the above reasons, we choose to sell cheesecake as the main product of the group

1.2 Information about the store:

Brand: WINX BAKERY

The logo has a simple circle with orange as the primary color Highlighting the image of

a cake and teacup designed in a classic style, showing two main product groups with the slogan

"every flavor has a story" both evoke familiarity and affirm diversity and style Rich in the

bakery's products, along with the story hidden behind the cakes that our team makes

Time and place of establishment: In April 2021, our bakery with the brand "WINX Bakery" was established in Linh Trung Ward, Thu Duc City

Website: https://winxbakery2.godaddysites.com/

Vision: Our bakery wants to build a Cake lovers' world in Ho Chi Minh city by serving the best

cake with conformable tea To create a better day for everybody who does not love cake and those cake lovers melting inside and outside

The store's mission: Bringing exciting and fun experiences Make the user feel that the value of buying a cake is reasonable

Core value: Prestige - Quality - Respect

Prestige: We take the word "Prestige" as the guideline for all activities by constantly striving to build credibility with customers and partners

Quality: Committed to providing customers with products with the best quality and the most reasonable prices

Respect: Committed to respecting colleagues, customers, and partners

1.3 Product description:

Our bakery “Winx Bakery” mainly deals in pastry products such as oreo cheesecake, mulberry cheesecake, passion fruit cheesecake In addition, the shop also sells drinks such as mulberry juice and mulberry tea Our pastry products are made from natural ingredients, with the main ingredients being cheese, gelatin, and fruits like mulberry, passion fruit, guaranteed to

be free of preservatives and additives Products are suitable for all types of customers Bringing convenience, meeting the maximum eating needs of consumers, because this is a product that can be used anywhere, anytime you want

Product prices range from 27,000 to 30,000 VND/product for pastry products Strawberry tea costs 29,000 VND/bottle

WINX Bakery’s products:

Picture 1.0.2 Black Diamond - Oreo Cheesecake

Picture 1.0.3 Sunflower – Passion Fruit Mousse

Picture 1.0.4 Treasure Combo

Picture 1.0.5 Purple Moon – Mulberry Mousse

1.4 The key to success:

The eating trend of young people is increasing, and there is currently no downward trend; Cake is one of the diverse desserts that bring many new flavors The price goes hand in hand with the quality, suitable for the pocket of all students The vigorous development of technology 4.0 and the Internet will help the store's products reach many customers effectively The product

is quite familiar to many customers, so the accessibility to the product is high Low cost, unsaturated market The dynamism and enthusiasm of the five members

1.5 Timeline:

Picture 1.0.6 Gantt chart

CHAPTER 2 MARKET ANALYSIS 2.1 Pestle Model.

2.1.1 What is Pestle?

The PESTEL model is a handy strategic tool to help us understand the growth or decline of the

market and help us understand the business position, opportunities, and direction for business activities

*Economic factors:

Market analysis should assess the business situation in both the short and long term *Social factors:

Social factors affect businesses at different levels and should be considered carefully

*Technology (Technological factors):

Technology is often identified as an essential element of an organization because it is a

valuable tool to gain an advantage in the marketplace Technology can be used, and this

is affected by government support Technological progress can create new industries and also provide valuable inputs to service and manufacturing industries

2.1.2 Apply Pestle to Winx Bakery

*Economic factors:

In Vietnam, taxpayers of value-added tax and personal income tax include business individuals with a turnover of 100 million VND/year or more This has an online business, but currently, the store is a new business and is a small online business with a turnover of less than

100 million VND/year, so they do not have to pay these two taxes

*Social factors:

In the past five years, Vietnam has started to use social networks, which are popular and widely spread across the country The speed of information on social networks is spread very quickly Buying and selling on social networking sites is also more popular, which is also a great advantage for an online business

*Technology (Technological factors):

The era of 4.0, the era of solid technological development Massive support to Winx Bakery in terms of baking tools, photo capture, and repair tools, providing a premium and well-rounded brand experience to customers

2.2 Analysis of the STP model

2.2.1 What is STP model?

STP is an acronym for Segmentation, Targeting, and Positioning To put it simply, STP Strategy

is the activity of segmenting the market, selecting the target market, and then positioning the product in the target customer's mind

Segmentation:

Which segment brings more value to the business? The business will target that segment Each customer segment is different, and companies will come up with appropriate marketing strategies Market segmentation helps companies determine their market share pie From there, they were optimizing resources, focusing on promoting strengths, assisting businesses to increase competitive advantages in the market

Targeting:

Once the market segment has been identified, the business will find the customer group that will bring the most profit, which can be easily reached From there, marketing activities will be more effective

Positioning:

Find out the advantages of the product, locate the market position that the business's product does business in, analyze customers' needs in the market segment, come up with a reasonable communication strategy

2.2.2 Apply STP to Winx Bakery

*Segmentation:

Our bakery always wants to bring a new look to the market about products that are familiar to young people today A young generation with a modern culinary trend that emphasizes form and quality brings sophistication and lightness to the body through each piece of cake

*Targeting:

Based on the southern market geography:

People usually have sweet and spicy tastes They like different kinds of tea cakes with varying flavors of fruit On the other hand, residents here have the highest income in the country Therefore, the demand for tea cakes is many characteristics for tea cakes to serve spiritual needs such as confectionery for Tet holidays, Valentine's Day, etc

Target: The taste of tea cake should be sweet Pay attention to the form of packaging so that buyers can make gifts for loved ones

Modern market psychology: Modern culinary trends are "turning back" to low-protein dishes to ensure the health and bring gentle purity to the body and mind The market for confectionery for weight loss, low-sugar, high-fiber confectionery is increasingly popular

Target: Incorporating fruit into tea adds vitamins to the body and beautiful skin

Base on age:

Youth market: Loves products with beautiful designs, attractive prices, and accompanying promotions, gifts Target: A type of cake with eye-catching packaging design with a profitable combo purchase program

Based on career:

Student: They are significantly often attracted to promotions

Target: The program to buy combo price benefits, promotion for invoices at a specific price

- Buy tea cake to use: this group of people will focus on the price and quality of the product; The customers who have demand for this product are usually low-income customers They only care about the selling price of the product, whether it fits their pocket or not

Target: Pay attention to the packaging With more formal packaging, if the buyer takes it as a gift, adjust the price to suit your budget

*Positioning:

Position: for the customer at the age from 12-18, the value of the product is sharing the happiness,

we will bring the taste what they want: sweet, chocolate, cream, cheese, And at the age from 19-35, the period that caring about the taste more than the age from 12-18, the value we also want to bring at this age is ‘health’, every ingredient in this food and drink having its nature: vitamin C, E, bringing to you a good health

Conclusion: The above STP model has helped our salon devise accurate marketing strategies

and meet customer needs in the best way, thereby creating the highest possible profit

2.3 Five Forces Model

2.3.1 What is Five Forces?

Porter's Five Forces Framework was created in 1979 by Michael E Porter of University as a basic system for evaluating and assessing a trade organization's competitive quality and position This hypothesis is based on the concept that five powers decide the competitive concentrated, and engaging quality of a market Porter's five forces help to identify where the strength lies in a business situation Help the organization understand the quality of its current competitive position and the quality of the place the association may wish to enter From there, identify areas

of strength to improve weaknesses and avoid mistakes

Porter’s five forces of competitive position analysis:

Picture 2.0.1 Porter’s five forces of competitive position analysis

Source: CMGR.org

*Supplier power:

Evaluate how easy it is for suppliers to raise costs Usually motivated by: the number of

suppliers of each essential input; the uniqueness of the items or their benefits; the supplier's

relative estimate and quality; and an exchange fee from one supplier to another

competitors provide undifferentiated items, and administrations will decrease advertise

engaging quality

* Threat of substitution:

Where comparable substitute items exist in a market, it increments the probability of clients exchanging to other options in reaction to cost increments This decreases both the control of providers and the allure of the market

* Threat of new entry:

Profitable markets draw in modern participants, which disintegrates productivity Unless suppliers have solid and solid obstructions to passage, for case, licenses, economies of scale, capital prerequisites, or government arrangements, at that point, the benefit will decrease to a competitive rate

2.3.2 Apply Five Forces to Winx Bakery

* Buyer power:

Winx bakery relies on the primary customer to set the selling price of the product Currently, Winx Bakery's products are increasingly diverse and interchangeable The price factor is no longer so important to product buyers when choosing the shop's products—mainly competing

with other stores in terms of quality, taste, product appearance then price

* Competitive rivalry:

The dessert business market in Vietnam has appeared many items from years ago But more and more people's eating preferences, especially young people, are increasingly diverse, from traditional eateries to sidewalk shops and even online dessert websites More and more online shops are engaged in the sale of sweets and fruit teas It was also a huge obstacle for Winx Bakery when it entered this market

* Threat of substitution:

Potential competitors of this type of business, offline bakeries, may start an online business, creating great competition in the online dessert business segment

* Threat of new entry:

Due to the increasingly developed society, the higher the demand for people's food, they often like to enjoy new and more delicious dishes A few people will always be loyal to a particular dish The words every day are more creative and attractive than before The dessert market, in general, develops day by day, so the pressure of substitute products is relatively high

2.3 SWOT analysis

2.3.1 What is SWOT?

SWOT includes: Strengths, Weaknesses, Opportunities, and Threats - is a famous model

in business analysis of enterprises For businesses that want to improve their business situation with the correct orientation that is most suitable for the organization

Strengths: The characteristics of the business or project that give it a competitive advantage over

competitors

Weaknesses: The characteristics of the business or project make the business or project weaker

than the competition

Opportunity: An environmental factor that can be exploited to advantage

Challenges: Environmental factors can harm the business or project

2.3.2 STRENGTHS (S):

Winx Bakery confidently is a brand that sells cakes and teas with many strengths such as:

- 100% homemade Do not buy any other ready-made products

- Cheaper price than other brands

- Team spirit and responsibility are very high

- Each cake is made from the enthusiasm and passion of the five members of the group

- Always receive positive reviews from customers

- Product packaging is 100% purposeful to protect the environment

2.3.3 WEAKNESS (W):

Besides strengths, our store also has a few weaknesses such as:

- Not much experience

- There are not enough funds to order transportation services

- The price of imported products is relatively high compared to other bakeries because they have not found a source of cheaper goods

- Because the epidemic situation shows no sign of abating, the percentage of people ordering food online is high

- The number of visitors to Winx Bakery's page increases day by day

- When meeting the needs of the market, the store will be selected among suppliers

- Many potential customers trust and support the continuous development of the store

2.3.5 THREATS (T):

With a newly opened bakery like Winx, the challenge is:

- Compete with established stores

- The team still lacks human resources and is still weak in the field of food and beverage

- Customer needs are constantly changing

0.-

.2.3.6 Strategy to combine SO, ST, WO, WT:

- Being a low-cost product, it is more

competitive with products of other

segments on e-commerce sites

- Technology makes the connection

between people easier Winx Bakery's

posts always receive people's

interaction The spillover effect on

social networking sites and internet

platforms is growing

- The team is inexperienced but has a progressive spirit, actively working, cultivating individual and collective knowledge This is a development environment not only for Winx Bakery but also for individual members

- Receiving increasing support from consumers when the number of visitors

is growing, it shows that the trend of snacking for young people such as students, students, and office workers is growing because Vietnam's economy is

getting worse day by day more and more developed

- The source of raw materials is

relatively high, not as profitable as

products of unknown origin, but not

without a solution With the knowledge

of the food safety of current users, Winx

Bakery believes that the needs of users

and criteria will be higher, which will be

favorable for Winx Bakery to provide

high-quality products to users and

businesses The supporting industry for

products gradually improves the

packaging and reduces the product

volume while still ensuring optimal

product quality

- Unoptimized transportation with products drifting in the market requires Winx Bakery to develop strategies to meet and improve food safety for users

- Transportation policy is improved when there is cooperation with shipping intermediaries to meet time and quality

of customer service

CHAPTER 3: BUSINESS PLAN

- Drink: Pink Ocean ( Strawberry Jasmine tea), Mysterious River (Mulberry juice)

- Classification: combo ( Treasure combo) and retail price for demand option of customers

- Ingredients: including main ingredients such as creamcheese, whipping cream, oreo cake, cosy cake, passion fruit, mulberry, strawberry and other ingredients (sugar, gelatin)

- Packaging: plastic cake boxes (because the price is cheap and will improve in the future), labels, but besides that, the group still has environmental protection packaging such as wooden spoons, cake bags made from kraft paper, bottles glass water and wooden lid

● Price:

Cake is a dish that has been developed for a long time in Western culture with a sweet taste that easily awakens all the senses of the user With a country increasingly integrated with the world like Vietnam, young people learn more and more about culture from Western countries,

so pastry products will easily receive attention from young people Therefore, Winx determines the price of products according to the criteria of High quality - average price

- Sweet cake : Black Diamond (30,000VND), Sunflower (27,000VND), Purple Moon (27,000VND)

- Drink: Pink Ocean (30,000VND)

- Combo: Treasure combo (55,000VND)

● Place:

Currently, Winx only makes sales through online form:

- Online ordering is the trend of the 4.0 era, mainly for young people through social networks such as Facebook, Instagram, Tiktok, etc Because of the quick convenience, you can order anywhere with just one phone Because of this trend, Winx decided to distribute products to customers through online

- Winx is present on online social platforms such as Facebook, Instagram, Pinterest Combined with the online website on Wordpress, Godaddy,… and Winx also has a Youtube channel to introduce products to everyone

In short, selling online is a reasonable selling option with a variety of distribution means, low cost and convenience in arrangement

- Strongly hit young people's psychology with posts about products made from original materials, without preservatives, caring about environmental issues by packaging from paper and wood products

- In parallel with introducing products with attractive videos on Youtube, Tiktok about the production process, viral videos, etc

- Promotional activities are also promoted

3.1.2 Overview of marketing plan

● Product Development Stage:

This is the stage when new products are introduced to the market At this stage, the revenue increases slowly and little, no profit yet For the following reasons:

- Customers still do not believe in the product, little known by many people

- The sales system is not yet complete

- Focus on familiar customers such as family, friends, …

- Strengthen advertising, introduce products, create favorable conditions for customers

● Growth Stage:

This is the stage where the product is profitable Customers began to have confidence

in the product, the product began to earn back the money spent, but competition also began

to appear To prolong this phase, Winx implemented the following strategies:

- Improving and releasing more new products, in order to have more choices for customers

- Implement viral videos in marketing strategy to spread the brand and bakery products

in the eyes of consumers

- Build articles that cause curiosity, attract to the product with tips

- Offer timely promotions to keep old customers

3.2 Sales plan

3.2.1 Strategy for sales force:

● Existing resources:

- Sales website: GoDaddy, Wordpress

- Social networking sites: Facebook, Instagram, Youtube, Tiktok

- The management team consists of 5 members

● Building sales force:

- External sales force: This department will come to meet potential customers or

through relatives and friends to promote and market products When customers are successfully persuaded and have a need to buy, this group will guide orders through websites or social networking sites, e-commerce sites to close the order The order will

be updated by the internal force and made the order to back up the data, then compose the order and then send it to the delivery department

- Internal sales force: This department will not have direct contact with customers but

only indirectly through closing orders of customers through emails, messages on fanpages and websites, product production, inspection inventory control, raw material input and output

After each order entry and delivery, each department will report in detail to the group manager on the status of activities in the group on updating the status of goods and raw materials From there, solutions will be given to adjust to suit future development

Because this is a small business model, the sales force only has people in the group, currently there is no need to recruit additional human resources from outside

3.2.2 Build sales strategy

⮚ STP paradigm:

● Segmentation:

To collect information, the team conducted a market survey within the Ho Chi Minh City University of Technology and Education

Age segmentation: Focus on all audiences, especially young people They are people who

tend to like snacks and are willing to spend money to try new products

Segment by industry: Target students, students

● Targeting:

Regardless of the audience, everyone loves to use sweets, so the target market of the selected group is students, people who have worked and have a stable income, especially interested in products without preservatives and in accordance with the issue of environmental protection At the same time, the project targets a market where commercial activity is growing in Vietnam: Ho Chi Minh City The reason for choosing is because service activities here are very developed, convenient for doing business with a large number

of students, as well as a stable standard of living

+ Price: Average price, suitable for all social incomes

+ Easy to propagate and advertise

- Differentiable angles:

Illustration - Name: Black Diamond (Oreo cheesecake),

Sunflower (Pasion fruit mousse), Purple Moon

(Mulberry mouse), Pink Ocean (Strawberry Jasmine tea)

- Logo:

- Slogan: Every flavor has a story

Product - Conformity: environmentally friendly

- Easy to use: compact, easy to carry

- Size: diverse products with many flavors

- Color: rich

Service - Order: directly through the website, e-commerce

sites and through social networking sites

- Consulting: online via website, Facebook, Instagram, Tiktok

- Choosing a positioning strategy:

+ Positioning based on product attributes: products without preservatives, environmentally friendly

+ Comparative positioning: good price and quality, ensuring food hygiene and safety

- Position statement :Handmade products, all the materials are carefully collected and

tested many times for maximum quality by members of Winx Bakery Business subjects are both friends, family members, those who love sweets and even those who do not The criterion was first proposed by us are environmental protection, food safety and hygiene, quality, taste and the interesting combination of cakes and fruit tea With the experience and guidance of the owner of Gau bakery we’re sure that the taste will bring you irresistible swirl Certainly, when you trust and support WinxBakery, we will endeavor to fullfill the mission of guiding your tastes

⮚ Sales activities:

● Sales preparation activities:

- Find reputable, guaranteed, quality products

- Import goods with a certain quantity

- Set up a website, sales fan page, test run, perfect and fix errors

- Promote products with images, viral videos to reach consumers through social networking sites, e-commerce sites and websites

- Implement Marketing activities

- Plan incentive programs to attract customers

- Handling customer objections and closing sales:

+ Need to listen and understand

+ Show empathy

+ Ask questions to clarify issues

+ Offer a specific solution

+ Implement the given solution

still not ok, we will negotiate, negotiate or find a new source to replace Next is the inspection of goods This is a very important step that needs to be done carefully If there is a problem with the goods, we will contact the supplier and consider changing the supplier Finally, conduct product classification, inventory and send invoices to the finance department to pay suppliers Normally, we will import goods every two weeks with enough materials for the next 2 weeks However, we will flexibly import more goods if customers order more than one item Import and export activities will be kept on the system, with careful invoices to facilitate inventory and cash flow management in business activities

Yes

Identify products to sell

Choose the suitable supplier

- In charge of marketing strategies

- In charge of managing the activities of the import - export process

- In charge of posting on sales pages on websites, Facebook, Instagram

- In charge of designing and managing the official website

TRÂM

- In charge of posting on the sales page on Facebook

- In charge of the delivery process

- In charge of images for website and social networks

- In charge of testing, giving recipes for the store's drinks

3 TRẦN THỊ HẢI

YẾN

- In charge of marketing strategy

- In charge of managing the activities of the process of import - export and delivery

- In charge of finance, revenue summary; Make revenue reports by installments

- In charge of posting on the sales page on Facebook

- Manage all activities of the import process, sales and delivery

THẢO

- The main chef of the shop

- In charge of testing, introducing many new cakes for the store

- In charge of purchasing raw materials for processing

- In charge of conceptualizing and editing images

5 NGUYỄN THỊ

HẠNH NHI

- In charge of the delivery process;

- In charge of checking and packing products before delivery

In the beginning, staff were mainly founders to save costs The place of operation and inventory

is at the house of member Kim Thanh in the group to save warehouse rental costs and facilitate delivery

Delivery department

Processing department Mai Thảo Kim Thanh Ngọc Trâm Hải Yến

● The program collects four-word Winx Ba Ke Ry stamps written on the back of each round stamp attached to each cake order, customers who collect all four stamps to form the words Winx Bakery take a photo and send it to the shop's fanpage, they will receive a part Free Purple Moon cake

● The first two-week freeship program is open for all orders in the center of Thu Duc City, one item is also delivered After two weeks, only free shipping for orders of three or more wheels for customers with a 3km radius from Ho Chi Minh City University of Technology and Education

● 5% discount for every bill of four or more

The main purpose is to expand the market as well as a good opportunity for customers to experience the product at the most favorable price Understanding the psychology of customers that there is a possibility that they are skeptical about the service and product quality if we have too many incentive programs during our establishment, WINX Bakery commits to customers that all products are guaranteed to be guaranteed Check the origin, expiry date, condition of goods, ensure food hygiene and safety before being delivered to customers In addition, on our fanpage, we regularly update customers opinions after using our products The main purpose is

to create trust for customers as well as for customers to contribute ideas to help WINX Bakery absorb and develop, because like many other newly established distributors, WINX Bakery also has limitations that cannot be done All customers are satisfied On the fanpage, we will regularly update customers' opinions after using our products to create trust for customers, to increase customer interaction, we organize minigames and rewards our products

3.3.4 Servive components:

By contacting directly via WINX Bakery's official Facebook, Instagram, Website, Youtube

or Tiktok address, customers can fully access the purchase consulting support service when customers have questions about the service or products, product manuals, product complaints, etc In particular, our service operates 24/7, so we can immediately solve customer's problems when they have needs Our operating motto is “Always welcome all comments from customers”,

so the more comments and feedback, the more WINX Bakery has the motivation to develop to bring the best products and services to consumers The accompanying services such as: Incentive

to buy more, reduce much; Free shipping for orders of three or more wheels for customers with

a 3km radius from Ho Chi Minh City University of Technology and Education, shipping charges for the remaining areas; open promotions regularly on special occasions of the month

3.3.5 Order management:

To create and find potential customers, it is extremely important to strengthen the promotion

of brand images on the web and social networks Understanding this, we regularly update the latest images of products, post widely to the community, build attractive promotions and combos

to attract user’s tastes With each post, members of our organization will share about our wall to increase customer reach Website advertising on Facebook will generate potential customers from Facebook to visit your website, which will contribute to more brand promotion Regularly learn how to feel after using the product to capture the customer's psychology, supplement and perfect the shortcomings to perfect the product After advertising on Facebook for a while, we will promote more on other social networks such as Tiktok, Instagram, etc Not only that, the members also promote and market products directly to customers row

Customers' purchase orders and the quantity of imported goods are updated daily to ensure the quantity exported and in stock, this will help us understand and be proactive in controlling and handling when the inventory is high or lack of goods, thereby making appropriate adjustments

in the sales strategy If there is a shortage of goods, we will proactively import the goods in time,

in the worst case, we can contact the customer to delay the delivery date If the stock is too much,

we will also strengthen the upsale of the stocked products, create combos, create promotions with that product

● Website (Godaddy site, WordPress):

On the shop’s website, product information: stock availability, color, characteristics, price, and expiry date of the product will be updated continuously for customers to easily track As soon as they find the product they want to buy, they will order it directly on the website Customer information will be kept and kept confidential The order management department will make a call to confirm the order If customers need more advice about products, they can text and the chatbot tool will automatically answer customers and process orders more quickly and conveniently