Chapter3-Collecting Primary Data.pdf

Truong Thi Hoa, Ph D By the end of this chapter, student should be able to üSelect and justify the use of appropriate questionnaire methods for various research scenarios üBe able to design, pilot, an[.]

Truong Thi Hoa, Ph.D

By the end of this chapter, student should be able to:

üSelect and justify the use of appropriate questionnaire methods for various research scenarios

üBe able to design, pilot, and deliver a questionnaire to answer your research questions and meet your objective

1 Introduction

2 Design a questionnaire

3 Deliver and collect questionnaire

ØDeciding what data need to be collected

Based on your research topics, questions and the research framework

Ensuring that essential data will be collected

ØDesigning individual questions

ØConstructing the questionnaire

ØPilot testing

1.1 Designing a questionnaire

ØDesigning individual questions

• adopt questions used in other questionnaires;

• adapt questions used in other questionnaires;

• develop your own questions

üTypes of questions

Open question

Closed question

Steps of designing a questionnaire

üTypes of questions

Open questions

Exp:

üClosed questions

Ø List questions

Ø Category questions

Ø Ranking questions

Ø Rating questions

Ø Quantity questions

Ø Matrix questions

Closed question

§ List questions: respondents can choose one or multiple

answer

§ Category questions: each respondent’s answer can fit only one category

Closed question

§ Ranking questions: place ranks in order

§ Rating questions: Often used to collect opinion data (e.g., Likert-like rating)

Closed question

§ Quantity questions: answer is a number

§ Matrix questions: grid of questions enables you to record the responses to two

or more similar questions at the same time

Question wording

§ Keep it simple, use familiar words

§ Avoid lengthy and vague questions

§ Do not ask double-barreled questions (more than one questions at the same time)

§ Avoid leading questions

§ Avoid questions that make respondent confused, embarrassed,

uncomfortable

§ etc

Constructing the questionnaire

Typical structure of a questionnaire

üOpening remark: Explain purpose of the questionnaire, etc

üSection 1: Opening questions (to confirm if the respondent are the target of the survey)

ü Section 2: Survey question

ü Section 3: Questions asking asking some personal information

üClosing remark

the design of the questionnaire is based on research model and previous studies

Section 1 Section 2: The key section (based on model and

previous studies

Section 3

Three

main

sections

Pilot testing

Test within the research group members/organizations

→ Test with experts

→ Test with respondents

→ Final questionnaire

3.1 Sampling

Identify the population and sample

Method of selecting samples

üProbability sampling

üNon-probability sampling

üMulti-stage sampling

Sample size

3.2 Questionnaire modes

Designing, reviewing, and pilot testing your questionnaire

→ Finalize your questionnaire

→ Deliver and collect questionnaire

Lê Ngọc Kim Anh, & Phạm Thị Hồng Chi (2021) Các yếu tố ảnh hưởng đến sự gắn kết của nhân viên với tổ chức tại cửa hàng tiện lợi trong khu vực thành phố Hồ Chí Minh

Trường ĐH Sư phạm Kỹ thuật TP.HCM.

Nguyễn Đình Thọ (2009) Phương pháp nghiên cứu khoa học trong kinh doanh—Thiết

kế và thực hiện NXB Lao động Xã hội.

Saunders, M., Lewis, P., & Thornhill, A (2019) Research methods for business students

Pearson education.