Chapter2-Qualitative Research.pdf

Truong Thi Hoa, Ph D 1 By the end of this chapter, students should be able to üUnderstand the diversity and interactive nature of qualitative data üIdentify key aspects of qualitative analysis techniq[.]

Truong Thi Hoa, Ph.D 1

By the end of this chapter, students should be able to:

üUnderstand the diversity and interactive nature of

qualitative data

üIdentify key aspects of qualitative analysis technique

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1 Overview of qualitative analysis designs

2 Qualitative data

2.1 Characteristics

2.2 Sampling

2.3 Collecting qualitative data

2.4 Preparing qualitative data for analysis

2.5 Analyzing data

1.1 Objectives

-Often commence with inductive

approach to develop theory

-Could also start with deductive

approach to test existing theory

Source: Nguyen Dinh Tho (2012)

Research gap → Research questions

Theory → Theory development

Research design

Research project execution

Conceptual framework and hypotheses

T

R Qualitative research steps for theory development

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Could be a part of quantitative

research

1.2 Characteristics

categories

2.1 Characteristics

-Non-numerical data derived from words (verbal and textual

data), images (visual data)

Verbal data: Speeches (record, audio, audio-video) ->

transcribed into texts

Textual data: Notes (interview, observations, documents)

Visual: Drawing, digital image and video

-Obtained in natural setting

-Highly contextualized data

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2.2 Collection of qualitative data

Non-probability sampling (Non-random sampling)

the variability in your sample for various quota variables is the same

as that in the target population

enable you to answer your research question(s) and to meet your

objectives

rather than being chosen

principles of organization in relation to your research question

(convenience sampling)

2.2 Collection of qualitative data

Data collection techniques

ØObservation

-Unstructured (In-directive, in-depth), semi-structured

interviews

-Group interviews

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2.2 Collection of qualitative data

Preparing for qualitative interview

üLevel of knowledge of interviewers

üThe appropriateness of intended location

üDeveloping interview themes and preparing questions

(discussion guidelines) based on research questions,

previous literature

2.2 Collection of qualitative data

Conducting qualitative interview

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Source: Saunders et al (2019), p453.

2.3 Preparing qualitative data for analysis

Some tools to record contextual information

2.4 Analyzing qualitative data

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Bài kiểm tra quá trình 1

§ Byrne, D (2021) A worked example of Braun and Clarke’s approach to reflexive thematic

analysis Quality & Quantity https://doi.org/10.1007/s11135-021-01182-y

§ Saunders, M., Lewis, P., & Thornhill, A (2019) Research methods for business students

Pearson education.

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