white house conference on environmental technology 1994 pot

Senator Joseph Leibecman Connecticut; business leaders representing both salad large companies, icing Ralph Peterson, CEO of the ‘CHM Hill Corporation; environmental leaders, including J

White House Conference on Environmental Technology

Working Papers From the Conference Held

In Washington, D.C

December 11-13, 1994

PREFACE

‘Vice Presiden Al Gore and group of seioe Clinton Administration oficial met with more thay 40M industry, environmental, and government leaders from around the United Slates on December )-13, 1994, athe Grand Hyatt Hotel ia Washingon, D.C to discuss ways t promote economic prowrh and jo creation while preserving the envionment

‘The gol of the White House Conference on Environmental Technology’ wast ay the groundwork for developing a national strategy for deploying new generation of advaneed environmental

tectnologies~ iechnologies wih potential to improve U.S economic competitiveness and position

US indusry for word leadership in international markets, while tthe same ime proving for

‘more effective and sosuinable eavioamental protection

Senior Administstion oficial joining Viee President Gore and myself as speakers st the conference

‘eluded Secretary of Commerce Ron Brown, Secretary of Energy Hazel O'Leary, US,

Environmental Preston Ageney Administrator Caro Browner, National Aeroautis and Space Adminstration Administrator Dan Goldin, and US Agency for International Development

‘Administrator Brian Atwcod They wer joined by U.S Senator Joseph Leibecman (Connecticut); business leaders representing both salad large companies, icing Ralph Peterson, CEO of the

‘CHM Hill Corporation; environmental leaders, including Jonathan Lash, President ofthe World Resources Insite and Co-Chair ofthe President's Counc for Sustsnable Development academic tsperts and leaders, incling George Washington University President Stephen Trachtenberg: and Sate and local govemment oficial fom around the country inching Vermont Governor ad [National Governors" Association Chairman Howard Dean

‘The top pont forthe Clinton Administration in crafting a National Envitonmental Technology Strategy isto stengthen the ability of US private industry to develop, commercialize, and patito

‘se new environmental technologies Putipants inthe conference met to discuss development and

‘comimesializaton of new environmental technologies, lowering tepulatory burrs wo the use of new technologies, developing and Fnancing the US environmental technology market, promating

‘environmental technalogy expoms and fostering the transition to long term ezonanic growth that

‘retes jobs while improving and sstainiog the environment,

‘The White House Confereace on Environmental Technology was the culmination of more than twenty workshops held around dhe country by the Administration inthe pevieus six mes to obtain

‘inputs from various regions industries, and other stakeholgrs coneernng the developing National Environmental Technology Staley The conference was sponsored bythe Nationa Science and

‘Technology Council (NSTC) The NSTC, acabine-level White House policy council established and chur bythe President, is responsible for coordinating science and technology programs and polices throughout the federal goveroment

‘The stntegy development effort the conference, and the Workshops are all pat of the

Administration's Technology fora Sustainable Putue (TSE) initiative which is managed by an Interagency environmental technology working group under the auspices ofthe NSTC andthe White House Office of Science and Technology Policy (OSTP) The TSF iniative was launched by Viee President Gore on Suly (5, 1998, with the release ofthe report Tectnolog for a Sustainable Future:

‘A Framework for Action

Since the White House Conference, a additonal Jocal and regional workshops ae being held, OSTP andthe environmental technology working gp have been working with induty, state

governments and other sskeholders to craft tuly national strategy to advance te use of American- produced environmental echnology Allhoughthe National Environmental Techsology Suategy will

be released hy the feeral government, it wil attempt to reflect the views of industry, seademi, non ovemmenal organizations, and government as o how we as aration can advance the development,

‘ommeialization and use of envitoamental technologies he Adminstration wil relese the

[National Environmental Technology Strategy during Earth Week in Api! 1998

“To faite the preparation ofthe National Environmental Technology Steategy, he accompanying

<eallection of working papers onthe December 1994 White House Conference 0a Environmental Technology hasbeen compiled The suggestions reported in these working papers have not been endorsed by the NSTC of by any feral ageney The tansrigts of conference speeches and ofthe plenary roundable are edie and abridged

John H, Gibbons

“Assistant othe President for

Science and Technology Policy

‘TABLE OF CONTENTS Plenary Session Addresses

1 John Gibbons, Conference Chaemsan and sistant the President for

Science and Technology

2 Al Gore, Vice President ofthe United States

3 Ralph Peersoa, CEO, CH2M Hill Corporation

4 Howard Deaa, Governor of Vermont and Chairman, National

Governors" Assocition|

5 Jonathan Lash, President, World Resources Institute and Co-Chair ofthe

President's Council for Sustainable Development

‘Stephen Trachtenberg, resident George Washington University

Harel O'Leary, Secretary of Energy

Ron Brown, Seeretary of Commerce

Brian Atwood, Administrator, US, Ageney for International

Development

10 Dan Goldin, Administrator, National Aeronautics and Space

‘Ainistation

11 Carol Browne, Administrator, US, Envionmental Protection Agency

12 Joseph Leiberman, US, Senator, Comecticut

Breakout Session Summaries

1. _Envionmental Technology Export

2 US Environmental Technology Market Development and Ditfesion

3 Financing Environmental Technology

‘4 Building Intemational Matkets for Environmental Technologies

5 R&D to Commeriazation Continuum

6 Veriicaion and Testing of Environmental Technologies

7 Regulatery Policy

5 Environmental Monitering and Information Access

9 Environmental Edveation and Training

10 Prnerships for Sustainable Communities

11, afrastrwcue for Building Technologies

12, Transporation Technologies

13, Transition Industrial Ecology

1M Service Industries and the Environment

ouadhable Session Sumumates

‘Research and Development

Incentives for ovation

Exports and Global Markets

Demmonsttation/Verifiation

Finance

ucation and Training

Plenary Roundtable Deliberations

Page

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SECTION A PLENARY SESSION ADDRESSES:

Remarks by John Gibbons Conferenee Chairman and Assistant to the President for Sclence and Technology Policy Welcoming Remarks

(On behalf of the Administration and the National Science and Techaology Council (NSTO),1 an

‘eight to welcome youto this White House conference The Presiden created the NSTC a year ago 1 hep ciate this kind of mezpig ofthe interests of federal agencies with the private sector {© enablethings to happen that simply could not happen before The NSTC complements the

‘atonal Security Cone, the National Beanomie Council, and the Domestic Policy Cou by resting within the White Honse an ability to assemble across the federal agencies clletve kind

of wisiom about scence an technology, and the associted capability for action and planning and Steraton of federal programs As with regard tothe other coun, the President chais the NSTC,

‘withthe Vie President ehsring in the Presidents absence The members of the NSTC ince the heads of federal agencies that contain significant technology ie, most al ofthe major agencies

‘tally supporive, and reinforcing if we use ou technological ingen

Another ol praligm that we soe as anachronistic that the peopl and government by nature

‘operate in opposition to one another, ates than working together to schieve coramon gals That We

en work produetively together wil be demonstated during this conference snd by ations which

‘government ad the private sector willbe taking together in he coming months, We will be inking publi and private end, combining strengths so that in effect one plus one egal shout for instead ofa

US sience and engineering and technology systems work best when they are challenged, We

“Americans like challenges, puzzles to solv, and aew games to play The notion of sustainable {evelopment presents an exciting challenge, both domestically and globally We know ineeasinly

‘oss rue eur actions hee inthe United States fet the est ofthe word, and vce versa, We ate no longer natin in isolation, lasted, we sre very mich apart ofthe whole ofthe plane

We firmly belive that US industry has the innovative capacity and the entrepreneurial spit necessary to vespond to this challenge an to create a new generation of environmentally round products and processes We als bieve that there isan important key role for the public sector, ticularly to belp define and sustain the demand for environmental qualiy Government does this through affimative and enabling public policies, including though iiatveso increase pubic understanding of and support for wha can and neds tobe done,

‘Aig sale for government st be a teve partner with regard to researc, Goverment can be

‘especialy helpful in supporting research that leads to generic and pee-competitive capable, i,

“spabiites that the private sector would nat be ale to attain alone, Foresample, government can support esearch areas that donot mee he hurdle ceria oe requirements ot pve industry

investment, Cleary collaboration and parerships are going tobe the keys wo developing new

environmental technology solutions and to bringing them tothe marketplace Japanese businessmen employ the word Keyost which they use somewhat like We we “symbiosis” Keyos! means ving and

‘working togeter fora common goed seems to me thatthe spirit of keyosi ies behind the kinds of things we are ging to discus at this conference

“Together we must rarsform our technological infrastractare to use less energy and less materials, to cause less environmental harm, and, athe same ime, to provide those goods ad services that We all est ta this joint endeavor we sock move than smal steps oven the familie technotogical paths Insten, we sock a ansformation of cur industrial economy, a transformation involving

technological ingenuity and 2 people committed to stewardship We Seek a tansformation of our {industri economy into an economy that leads the werd in demonstrating that economic Vial, cnvironmntl gusty, and resource siainability ate simultaneously achievable

“To achieve this goal, we have to forge a common vision, creative strategies, and a shared

commitment This conference isa step i hat direction, 3 de towards developing a National

Environmental Technology Strategy The emerging strategy wil reflect the broad wisdom and diverse perspectives ofthe participant in this conference nthe course ofthe next two day, we

‘vant you ta join with your eollesgues from indus, seademnia, non-governmental organization, and Feder, slate and local government help formulae the key elements ofthis statogy: and the nature ofthe partnerships, polis and actions which will he cnicial athe stategy"s realization Inthe end, curstrategy must be your stategy All of us are the catalysts for developing the strate

‘Luncheon Remarks on December 12

‘This afternoon we ae gong o be using to te 14 breakout sessions where the seal work begins We

‘expect and anticipate a intense degree of participation onthe pat of al of you in these breakout sessions, And we lok forward to receiving your bet ieas however revolutionary oF argumentative

‘Thomas Jeffeson said that fresdom rings where opinions clash” So lt us hear some freedom ringing this afternoon as we try to idendfy and resolve our iss

1 want to mention hat subscriptions to the Global Network for Environmental Technology (GNET)

ae going 1 be fre of charge to al the users teoughout the pied between now and Earth Day This

‘sto help falta the further engagement ofthis wonderful bunch of peoples the months beeen row and next April A signup sheets included with your conference materials Please cxetie th

‘opportunity You canals visit the GNET demonstration arc just outside of his oom,

Luncheon Remarks on December 13

Tam very pleased tase the extensive networking underway a his conference The things that we

ae working on together are taking form, they ar ellng To me, the energy lve here i still

‘emakably igh T appl al of you for collectively binging sich enespy and wisdom vo a process

‘hata of us have so mich ofa stake in, T would ke to say again how much a please has boen to

‘be par ofthe National Science and Technology Counei’s workin helping catalyze the presence and contributions of so many of the federal agencies The fat that we have heard at this conference from

So many heads of federal deparuments and agencies i testimoay to anew kindof vital process that we are pursuing under President Clinton and Vice President Gore to make the whale grea than the sum ofthe pars also wan! to express my special appreciation to some others

‘+ To Ralph Peterson, the CEO of CH2M Hil, for his leadership and support ofthe Technolony for

a Susttnable Fore (TSF) intitive sine the beginning and for addressing us yesterday

‘+ To Howard Dean the Governor of Vermont and Chair of the National Governors Association, for sharing his perspectives with us yesterday inthe plenary session,

‘+ To Jonathan Las, the President of the World Resources insti and Co-Chair ofthe President's Council or Sustainable Development, for his commitment and pariipation yesterday and today

nd for his Jonge suppor ofthe nation of sustainable development as global niatve + To Steve Trachtenberg, the Presiden of George Washington University who, as we heard yesterday, i collaborating with Administrator Caol Bovine athe EPA to begin a unique [sreoning ofthat urban university I commend him fr his vision and his eonimiiment 19

+ To Vieor Ash, the Mayor of Knoxville, Tennessee, and Chair ofthe U.S Conference of Mayors and to Fred Krupp of the Environmental Defense Fund, both of whom were ready join us as speakers but who were grechidd by illness fom dong so

‘+ Tothe Energy Departments Tom Grambly and Clyde Frank, and thir eam which includes the

‘Waste Policy Istnte, forthe leadership and support that thy have consistently given to the

‘0 need help and pasicipation from all of you in that process,

Fall, I wan fo thank each of you fr coming ad sharing so freely of your ideas, of your doubts as

‘wells ourcoayictions We encoursge you to continue that sharing proces Iwill eecaily

‘significamly help us as we develop the National Envronmeatal Technology State

Keynote Address by Vice President Al Gore Introductory Remarks by John Gibbons: Its a great pleasure for me to introduce the Vice

President of the United Sates, As you know, he not only deeply believes in the case that we are thre ere to alk about but he slso has profound knowledge about the subject His comraitment environmental quality is probaly the highes and most profound among word leaders now that

‘youre as enthusiastic as Lam and as grateful as Lam for his steadfast coraitment and his

leadership inthis most worthy enterprise

Vice President Al Gore really appreciate the warmth ofthis welcome, And, Jack Gibbons, thank you very much fr your kind words and for your hard work, imagination, and leadeeshipin

‘xgatizing this conference To all of you, ladies and gentlemen thank you for attending, and thank you forthe work, iezest ad commitment tha as receded you aval here Lam o pleased 10 se this mem filled o overflowing and Ian encouraged and optimistic Byte action-packed agenda that

yu have before you Look forward to participating at various points ding the conference Tis

‘Conference is part of «process hat hasbeen on-going fr some ine ad fam very excited by it and

‘rate that you al se hee

“Twenty-five years ago, when Commander Neil Armstrong was invited to adress a joint session of

‘Congress after his moon voyage, he sad "nan tnt understand his universe i erderto understand bis destiny” The Apollo missions ad ll of ou umes ito space have done so much help ws

‘understand our universe But hey hae also given is chance to gaze on our own woe which was soto some exten, unexplored, Nove of will ever forget those rai images af our astronauts resing their boos down and planting an American flag on te surface of the moon But Apollo not

‘nly changed our view From his planet also changed our view of our own planet and made us realize the fragility of our ow world Think even before Armstrong's famous step, the image of the canh tht Frank Bormaa's mission broadest back, withthe earth ising over the moon's horizon, was

‘sbreskhrough for millions, pethaps billions, of people, who had conceived ofthe earth as an entire

‘entity Thus, we were greatly assisted atleast Iwas, by the ability tose the arth visually, a it really i, surrounded by an infinite lack backdrop

1 donot believe twas a coincidence thatthe frst Ear Day in 1970 immediately followed our fist

‘miscions tothe moon, This ne awareness, the new ability t see the earth eating i space, ed

<irectly to anew ably onthe part of so many of us o derstand the importance of protecting the

‘ith aginst the insults F plludon and carelessness that ae now posing new threats othe

‘evolopeal system ofthe entire earth Thus, i also is nota coincidence that the National

Environmental Policy Act beeame law in 1970 Twenty-five years ago we faced ahuge

environmental challenge We sill do Bu is important te acknowledge the progres that we have

‘made, Twenty-five years ago maoy peopl simply could not swim or fishin waters near jor urban enters, Unfortunately, tht is sill ru fo some af ther, The disposal of municipal wast,

{uncontrolled use of pesticides and herbicides, and releases of hazardous wastes and toric chemicals

‘were comaminatng the land andthe ground water across our natin The persistent use of pesticides

nd nenie to ecosystom protection threatened numerous specie of plant ad animals eluding

‘our national symbol, the bald eaple I espanse to those teas and others, aur nation sade a

‘commitment, expressed inthe National Envitonmenta Policy Act, lo create and maintain conditions lander which man and nature can exist in proxictive harmony and ull the sci, esonomie and

‘the quirements of present and future generations of Americas,”

‘We all know that human beings and nature can exis in predoctive harmony We can fli the social, economis and ether requirements of this and future generations That is what we mean when We use fhe phrase “sustainable development” We wat to meld our economic and environmental asprtions

‘We ave come long way in the last 25 years Lead, for example, was a serious pubic health seat

to decades ago, Now, because of government legislation and regulation, exposure Tea has

‘eclnedsigniicany andthe threat to our eden ba been reduced substaally ~ although the

‘reais ul ther and more work is needed And jst yeserday in our Wester Hemisphere suit ineeting in Miami every democratically elected leader of this hemisphere, for 34 out of the 35 counties, agreed 1 completly ban lead in gasoline thoughout the Westem Hemisphere We have also made great progress nother areas, eg, educing exposwre to pesticides, particu

ollufon, ad inlostfal end moxicipal discharge of water pollutants

‘ur regulatory system as led to the internalization of environmental thinking nd concer in out industries We changed the cost equation inthe marketplace to inclode environmental impact 88 factor Today we have companies that go far beyond what regulations require We have firms which Undertake independent audits of their environmental performance and then proudly publish the

‘ests And we have companies that work with neighborhood snd environmental groups solve shored environmental problems: In fct, the largest single econoraie development proc inthe site fof New York ia partership between an environmental group, the Natural Resources Defense (Council, and some private companies to recycle paper in an area that esdsjobe

‘Yes itis wonhsile to acknowledge al ofthe progress that hasbeen made, but as we do so, we aso have to soberly recognize haw much farther we have to go Oae thưd of ou population stil ives in

‘commaiities wee the ars dangerous tothe health af the people who are breathing it And even

‘though we made a commitment many years ago to clean up our rivers and lakes, more than one-third

‘of our rivers and lakes are still unsuitable fr fishing or swimming, including one not fa from here

‘And here is more Many of the problems that we face today are sore sue, more inrstable, nd

‘more col to solve, What worse is that presently we ate not tackling these problems effectively

Tn some esses, we just lack the technology to dal with out curent problems Aad as we move into the future, we have the even larger challenge of placing ourselves on the path of sustainable

development

‘Toachieve sustainable development we must pursue a fundarsental, technological transformation,

‘eatsformaton that wl allow us o focus our attention om anticipation and prevention a oppose to

‘simply reaction and eemedation, We canot continue to squander our economic and nat

resources inthe eattvup, clean-up game Over the coming decades, the US economy must be able

to deliver high quality product and services to domestic snd world markets with significantly ese

‘nerny and materials inputs and a dramatic decrease in envionmental impacts As a nation, We mst, shift fundamentally 8e tsitology trajectories ater than just increase ou pace along the same

‘ld technological paths, The sucess industries ofthe ftir wil be thse that have made this transformation in technology effcieny and productivity They wil make the sift fom waste

‘management o pollution prevention and tthe efficent se of resources They will become models

‘of an industrial coology built on a closer integration of cur systems with nature's ystems,

‘Ihave often used a simplistic analogy of the hunter looking fora bear but being unable to sei in the

‘woods Asa resul the hunter follows the Bea's wacks or ges god honing dog that ean fll the

‘scent ofthe bea In just hat sare way, a indasriist who is looking for more inefficiencies to

<liminste, having long since eliminated the most obvious ineficiencics, may be unable to ind the remaining ineficencies as quickly as his competitors What does he do? He follows the tracks 0 he Scent The pollution ts cut to be, mere oftea than nt, the most easily recognizable marker for an

ineticieney Environmental waste is economic wate Faciovies prodace products and polluon If

‘one eliminates the pollution, fewer raw material are consumed in producing the pollution Ths revolutionary approach oefieeney goes hand in hand with cur effets to clan up the envionment (OF course, the new technologies tha are applied directly tothe task of clean-up are now being

"nangfiered,seld, and purchased around the worl inintessing volumes The environment technology indusy is now one ofthe most promising sourees af new, sustainable, and high-paying jobs in the United States with revenues estimated at $134 billion and more than one milion jobs Globally environmental technology in 1992 smounted to early 300 bÌlhon n revenues By 1997, it isexpected to surpass $400 bilion Bot domestically and globally, eavironmental technology meaas jobs, g004 jobs, and economic growth, We nced better technologies now to clean up existing

pollllon We ned sll eter technologies for tomorow to prevent pollution and we need 9

‘stablsh te United States as the word leader inthe eaviroamatal industry But we have some fobstacles that we have to clearly ognize and deal with

tis hard to recognize thet anything could stop us because i the United States we sem t have everything we need We have smart enginers, the best in the world We have world-<lass

“tniversities and research laboratories and we have more than 45,000 companies in America which contribute to the nation’s environmental technology industry, Bot we als havea epultory sytem

‘hat lacks Mexblity and is oo cumbersome Too often, technological change is sied by ovedy

‘presriptvesattory and regulatory provisions We necd Io find ways i encourage innovation,

‘creativity and risk-taking Pursuing more sophisticated environmental technology reguies a more

‘Sophisticated regulatory sysem tha is mor efficient and more effective in our curent competitive

‘and technological landscape Ofcourse, we hear aot eday thatthe costs to industyof regulations are 0 high an, in essence, that economic and environmental policies are inerenty in coat

‘They are nt Tha i the wrong conclusion fom the evidence We do ot need to choose either the

‘economy othe environment Protecting the envionment can and must be go! busines, but nif

‘We contin to squander our resources,

For example, look atthe cost of cleaning up a hazardous waste sit Where are the resources gong?”

‘We ate spending too much time and way too miuch money in he courtsoom ligating We ate not spending enough time inthe Field remediating It protecting the environment sto costly ia our trent sytem, we ae Tt with two choices We neither lower environmental standards, ecause {he cost of complying isto high, or we can im a befer, moe efficent way to achieve oar gals,

“Taking into account the nation’s youths, hope that we ca ind broad agreement in our county that itis wrong to lower our standards and discount our children's fuare The cereal problem i pot the standard Iis the approach and he costo achieve ou standards So the solution hes in xing the system

‘As I sid eae, we need to change the cost equation and change the way we do busines We need

to reinvent the way we go about advancing environmental technology Te central pretise of out forts to reinvent government isha creating a goverment that works beter and eo es wll give

‘he taxpayer the absolute maximum value for every ax dolla In ers of environmental technol

‘that means developing statues and regulations tha promote ianovation instead of sling it Tat

‘means fostering partnerships between the private ane public sectors The next generation of

cavironmental policy must sressflecibiity with increasing accountability and environment gual

‘Without Nexiiliy, we will mot innovate Without accountability, we wil ot have the rst o Work together And without a commitment to increasing ensionmental quality, we will not achieve 3 sustainable Future

Consider again the cost of cleaning up hazardous wast sites I emember when the Superfund law

‘passed in Decerber 1980 It was a postelection, ame dick sesion of Congres, thelist one at {the 1994 session, Immediately after the law was passed, the new Administration came into power and

‘vas very hostile te environmental lw, a east al the begining The Congress distrusted the

‘Administaton So each effort by the Adminstration to hack away atthe new environmental aw led

to renewed efforts by the Congres to proscribe very detailed actions that the Administration had wo lake By the time this proces had run it course fr several years, virally ll Mexibility was taken

‘ut ofthe sdminisuaton of th lau, And that is expensive,

‘We have to go beyond that kind of approach We have to ely more on trust between the executive

nd legislative branches of government, and among goverment, industry and environmental groups Industry can play in many way, th Ke role in helping to build the Kind of wus hat wll make possible flexibility and rapid pogres And we have to think more about incentives forthe ight Kind

of ehiange, We need incentives fr indastry to go beyond the standards that bay ben st t0 g0 teeyont the bes avalabe technologies We mus hamess American ingenuity to suppom the power of the free market system to work toward building a sustainable uur We must rapidly develop, demonstrate, commercialize andthe quickly apply the technologies tha can save eur socit)

Dillioas of elean-op dollars If we do ot hve the technologies that we now need, we should admit

‘and get to work advancing the technologies that can do the job mote efficiently Ad if we lack the

‘regulatory system that we need, itis time we go to work snd fi tha a Wel And We are doing (ha

Last uly released the report called Tecnology fora Sustainable Faure: A Framework fr Action, which lays out the Key issues associated wih the advancement of evironmentl technology We asked the National Science and Technology Council to underake a series of technical woekshops aod policy symposia around the country t lear more about he views of adividuals in industry,

Seademia, non goverimental organizations, and state and loal government sto how Federal policies

nd programs ean be improve to enecurage the advancenient of environmental technologies Cena

to this effort was the identification of public-private apd federal sate partnerships o advance the

‘development snd commercalizaton of environmental echnologcs, whether involving avoisanc,

‘contoled remediation, or monitoring

“What we found is that partnerships cally work For example, Movoto, working with the

Department of Enarg, developed a wave solder process that ently eliminates the need for cleaning solvents forthe manufacture of elecuoni printed wire boards, I his process s wlopte by the

‘lectronics industry, a estimated 11,000 tons of ozone-depleting emissions and #9 tilion BTUs of

‘nergy could be conserved Thais worth considering Consideing another example, each year more

‘han 300 milion gallons of spray pain are applied on surfaces For every gallon of pit spayed, shout pounds of polltion age released ito the atmosphere That s 4 pounds times $00 milion {very year In response he Union Carbide Chemical ad Plastics Company, along wit National Science Foundation esearchers working at Johns Hopkin Uaiversiy are developing spay pint and coating technology that reduces emissions by some 80 percent Furthermore, the new process ot

‘only causes less pollution, ialbo costs les i Iabor and improves the quality of the inl produc

iw many people here have had sir experiences in Finding that innovations that redesigned to

‘reduce the amount of pollution end up providing a onus in tat they cot less and provide highse

‘quality products and servies? Such results often go together, not just sometimes, but often

{A final example ofthe parinecsip approach that we are taking involves the partnership to create a new generation of vehicles The Big Taree automobile companies, fong with the Departments of Commerce, Defense, Eneray, end Transportation, the US Environmental Protection Agency, the

‘National Aeronauties snd Space Administration, the National Science Foundation, and the White

10

House's Office of Environmental Policy are all working together to creat the car of the fata, With

‘prototype car planed forthe year 2005, the goal sa the-tnes increase in fue efiiency with the same or beer peonmince atthe same or beter price as current sebiles The potentials

sbsoltely enormotis and he level of excitement i very high in the industry and atone the other participants,

“There are many more success stories tha could lb cite, but what they ll eve in common i tht

‘hey epitomize what is best about our county when we rally decide to solve a problem Our gosl

‘must be to employ ingenuity and cooperation to make soc examples the rue caher tan he

exceptions That meat that we are going have to fous on a differen set of incentives, on 3 alfereat way of evaluating sucess and monitoring performance, and ona diferent eatonship between the government and the private Seco And we are going to talk about allo that daring this conference We hae wo move beyond eur Curent command and control regulatory system 1a new paradigm that rewards creativity an isk aking and tives for efficiency through innovation This is the way to ansform our activities from catch-up and clean-up to prevention an avoidance This is the way to bing together te expertise and resources ofthe public ad private sectors wo achieve technological tansformaton i the environmental arena and to build a more competitive evonony

‘We ate rexamining ur egulatory programs to find ways to encourage greater innovation and se of cnvironmental technologies We are working With the slates to find ways to speed up the regulary etmiting process and we are developing verification programs to help tchaclogy developers achieve the independent performance assessment hey need to commerciale thet technologies in timely fashion, With programs ike Cimate Wise andthe Corwen Sease Iniitve, agencies Hike the Department of Energy under Secretary Hazel O1Leay andthe Environmental Proteton Agency under Administrator Carol Brower ar already building new alliances with industry to improve

“vironmental performance by corporations through voluntary actions The National Science and

‘Technology Count has ciclly examined federal esearch and development progeams and

developed a comprehensive steateyy to ensure that federal progeans ae Well-eoordinated and

tdizectel to the long-term necdsof the public and private sectors,

\We have develope and are implementing an aggresive govemment-wide environmental

‘echnologies export strategy We wil build on ou national and global information infasinctare We are creating a globl information network for environmental technologies designed to apport

‘collaborative work on new environmental solitons an to hep connect innovations with capital nd markets Infact, hough the Intmet, we willbe exchanging ideas wit clleagus around che wold

‘throughout this conference And we are working sound the world to expand environments,

rmanagemen capacity and programs Wear Finding eager partners inthe rs ofthe wold

And finally, we ae working with range of stakeholders to speed up the commecislization proces

“Today we ae undertaking # new initiative tat wil help techalges move more quickly from RD

to commerealiztion The goal of ths efor, the Rapid CornerilizationIntaive (RCD, ssp

‘o ensue that good ideas fer envzonmental solutions each the markt quieKly, i, bridging the gop that too ofa limits the advancement of promising environmental technologies We wil do this 2

‘numberof ways, suchas increasing the avilability of federal sites fr technology demonstaion ad

‘esting, and working with the states to streamline the permiting process We also are establishing &

‘one-stop sop fr information on Federal enironmentaltecology programs Tough the

Inerageney Bavironmenta Technologies ISTO), experts en share information ith individuals ant organizations within sd outside government, Cammeree Secretary Ron Brown wil discs the RCL Invmone detail Intern the conference

Inclosing, let me say tha {have long belived that he global cavironmental criss is actualy

marifestaton ofa dramatic change the atonship between human civilization and the ecological system ofthe earth The change in thet lationship has been produced by a combination of thee factors: (1) th population explosion, 2) the scenic and technological evoltion, which, for all ts blessings, has also increased humasity"s ower to affect the environment around us end bs

sometines led o united damage; sn (3) a new way of thinking which has allowed too many people believe they can simply ignore the consequences of tay’ ations for tosaram” We need

to address all tree ofthese challenges

\We toi an important step forward in oar world with he achievement at Cairo earlier this year of @

‘worldwide eosensus on hoo stabilize the world's population, This environmental technology conference may uimately be looked hack upon a being even more important it hes tacaalyze

‘he development, demoastation, commercalization, and wide diffusion an application of now evironmenal technologies, We will lean up the enviontneat and create jobs the same time Our

‘world has changed a lot since sat day when Neil Armstrong radioed ack "the Eagle has landed.” I continues to change quickly

‘Our environmental policy mast reflect and respond to the changes in our world, We need parade shift in oar policies toward the environment and the economy "The hue factor that as led tothe

‘environmental esis, our way’ of thinking, is where the most work nee be dane, We need to

‘change the envreamental,enegy, and economie equation and devise ways to ake advantage of the tremendous forces of he marketplace to achieve ur objectives Most importantly of all, we need you, each and every one of You, to help 138 time to ehange the system, es, ut we Need Your ail

‘Sour ingennity and, mos ofall your commitment Becase you are om the euting edge of

technological advancement Its ou job in goverament to give you in the private sector the

‘pportunty to do what you da best,

“This conference is designed to help develop a national strategy tat will enable vs to do st ha

‘Together, we ean and will make the future brighter fr everyone Because is the collective decisions cof more than 250 million Americans, and more broadly, of 35 tllon individuals woekwide, that ely wil determine our progress toward ststinabe development, I the questo understand

‘ur universe we have leamed more about ourselves And as we understand mote, we realize that our stn lies in protesting the ecological system which sustains our Tes

[As President Kennedy once said, "it's ou tsk in our time and in ob generation to and down undiminished to hose who come aftr us, 38 was handed down os by those who came before, the rural wealth nd beasty which sours,” Let us use sien, technology, education and partnerships fulfil his task and along the way create jobs and strengthen ou economy That isthe step tha will benefit us today and benefit the generations of tomorrows Thask yo for yout role in making this possible

Address by Ralph Peterson (Chief Executive Officer, CH2M Hill Corporation Introductory Remarks by John Gibbons: Ralph Peterson isthe Chet Executive Oficer of CH2M Hill Corporation, the eation’s largest environmental consalting, engineering, and remediation fim

‘As Co-Chair of the Colorado Environmental Business Alliance, he has worked to hạ pafnethip+ among companies inthe environmental industry and als with oer private ad public sector

‘rganzations Inaition, be co-chairs the National Congress fr the Advancement of Minories in Environmental Professions

[Ralph Peterson: Assn engincer and businessperson, et me begi by sharing some of what I hink are some imporant numbers that ae going io alec each and everyone of us, All of you here today probably know a lot of nambers behind the concep f sustainable evelopment, and you probably believe te numbers ae important or you would not be here But what sess clear from the satsies ishow they form the bats ofan economic framework that wil shape the future of American business

~ and not ust environmental technology businesses ik the ne T head, but sso of manufacturing process industries, the clients we Seve, indeed, the private andthe publi evonamie sete of the ation,

‘Aste Vice President sid the corent populstion of ou plane tant roughly 5 billion persons, all of sehom manage to survive on aol ad area of about SB milion square miles Think about wo points Fist, of is 5 billion persons wha inabi the planet, the majority of them ive under hat

a, frankly, frightening economic condition Indeed, more than abillon of those people somehow Survive with a per eapta income of fess chan a dllra day So, the Level of global industri and

‘economic growth tat i going tobe needed to met even the mast base needs ofthe present

population is enormous,

Bt, scondly the exper tel ue tat over the next four or five decades, the word population is likely to reach about en illin people To provide even the most basi living standards fora twice

‘he present sie world population i going (o require aleve of labs economic an india

development hats maybe ive tote ines toys level depending on exactly how one defines

“asc and how one defines a “standard of living" And while al ef this population growth and Indusval and economic developments racing alons, the land surface atca of our planet Sill $8 tillion square mils We simply must recognize that and, water and ae alved to hun endeavors

‘on this planet are never going t0 expand

‘This stuation ells me that sustainable development isa woe lot more than atheoetial nation Wher it he in the effect ofthe price and costo the products we use othe predets and services wwe sell or the quality of our ives o the more die circumstances aad results of disease and

Starvation, every person on this planet has a personal sake in the cessful melding of those

‘econamie and environmental aspzations about which the Vie Peskent jst commented In plain economic tems it means that we wl ihe finda way’ to manage the sustainable development of our finite world, our finite world will increasingly manage 0=

[Now inthe economic and business context, his ls me that technology fora sustainable future wi

in at, be undamenal bass For economie development, Stccesstul innovation by which we wil advance technology wil increasingly define the competitive advantage of companies and even of

‘countries Our economic future as businesses and as & nation will depend on us geting this ight

ñ

[Now let me state emphatically that am optimistic about what this means all of us i this zoom and allo us inthis country Cis, infact, with our power to meet the challenge ofa sustainable Fare including delivering an its economic promise for cur children and for our hileen's children And the main way to aebjeve that sustainable fut, asthe Viee President suggest, is tho the

cooperative an coordinated efforts of private enterprise, government, seademin and public teres ros to sift to those, I bliee his term as, new tchnology trajectories,

‘That is» good torm because we ace technology trajectories tha are Focused on tomorrow's needs, rot yesterday's ajectoris that are gong to nuke ws competitive in tomorrow's matkeplace, and trajectories that are based on new alliances that can breakthrough the long-standing aderssil paradigms that nediesly divide us One of the reasons why Tam optimistic abou the coletive Fura isthe mounting evidence that Tot of alliances thai ae tlking about ae alcady begining

ro ake shape

ee inthis country, fr example the ea in industry is quite clear Is toward finding common round among bisiesse, the pli, and environmental interes An example that comes to mand the linkage that Georgia Pacific ad the Nature Conservancy have formed which has moved fr

‘beyond their pat differences to collaboration to preserve citica habitat and provide longterm and sable business growth You can se the tend in the breakthrough innovations like wetland banking

‘at prec and expand wetland preserves wrile accommodating vital and nesded port and shoreline development,

Analliane which s coming together in my home sate of Colorado is focused on at-risk youth, This

‘very promising public-private purnership which interestingly isa dret resol ofthe launching of the Administrations Technology for Sustainable Fare iiiatve, involves several federal

agencies, state and local goverment and the Colorado Environmental Business Alliance ia

advancing waning, education and jobs in envzoamental busines

‘You can se the trend in he new generation of mismfeturing processes that have envionmental considerations designed nto ther fom the start 1 hin that time goes by these alliances and paradigm shifts wil become the rule father than the exception Now, of course, some erics and

‘ynies are going to argue that while it may have been possible at some past time to develop solutions

fn apprch issues fom a shared community perspective, ou current combative political and seononúc siudion no lager supports tha kind ofan approach

‘They might question that aller years of regulatory and oter Feds and political skiemishes is it really reasonable o think tha government and industry abd ive istittions can infact work in concer to advance the long-erm common good and global good? I suggest lt of thats happening Fight under cur noses, maybe en a grander scale than we rally ecalize

‘Yeats from (oday, bat you that someone will sess an aience like this and wil reflect back

‘0 today, 0 this year, and they wil talk about te profound impact ofthe North American Free Teade

‘Agreement (NAFTA) and the General Agreement oa Tariffs and Trade (GATT on ssainable

‘evelopest Here is what Tsay co thal Today in Mexico and Latin Amrca, for example,

coniganis such asthe ape lead te finding pofuniies tợ share and apply environment

technologies in ways that simply did nt exist before

By dismanting long-standing trade bares, US environmental expertise and technology combined

‘wth global financial resources anda more empowered local ctizeary ae making rmentos ropress toward environmentally responsible economic developmeat Adi you think sou what

“

‘hat could mean, jos imagine providing a new generation of industrial ecology and envireomental technology to the economic development of Mexico, Latin Anterice or he rest of the world What we

ar talking about is whole new global economic composition

“This pst summer I paicipated in Chin's Agenda 21, amationa conference aimed a sting the sustuinable development framework and policy agenda for that gant natin i he new milena, {And elsewhere around the world the story i the sie,

“The best analogy Ian dea is ha ofan orcheste In thi analogy, we as wnation have a impressive aay’ of musical instruments We have some tly oustanding musicians Bu what we ae stil Imissing isthe orchestration aad maybe the right downbeat to set this economic syphony (0 use

“Maurice Sttong's tern) into maton To me, this conference is dour shaping that orchestration, doing so by developing sound policy nd by fostering the publesrivate partnerships that we hope vill contnge to evolve

isnot going to be eas to get the job done, Those of us whose companies have grown up and evolved under the command and contol regulator driven marketplace are, frankly, going to have to lear some ne ways of doing business, But if we alt respan ta the new sconotnie relies, we wil ukimately be replaced by thse who have responded, I Believe the Vice President sn his tam

‘Working on this environmental technology iniatve tly deserve our thanks and praise for heir willngess to take an many dificult iste

‘The regulatory reform concep tht the Viee President spoke about such as ageressively pursuing semetines contendous public-private partnerships, ad breaking down te ams-epgth and often

‘uversrialbascrs~ lake aot f political courage Tus we ove a debt of gratitude to them because

‘hey ae going to belp us build abet Funuebusinss-wise and oherwise

‘Atthe beginning of my addess I made a point about my engineering and business background and nny "bard numbers view” of sustainable developrent Let me eave you with a different look at hose nunbers 1 ced earir When I spoke about the population and the economic growth dats, the

"tistics tht {ound the most compelling were about the billion fellow human Beings who are surely existing oa less than a dellara day Tam dawn ott infermation because Telly Kaos

fd bekeve tha i We unless te full free of American environmental ad technologies] know how we cam have both good business and god jobs an we cia make an immediate and profound Simpact on those people inthe world who stugale the most in Us day-to-day existence

“This point esl came home to me personally dung recent visto Rey where ovr company bad the good fortune to have provided engincerng services for Cal's new water system As Tas touring the water facile, I found myself on a hilltop in one ofthe oldest sections athe city AS stood thee Tate in the day, Toaked out acres he area below the ancient city andthe old homes and the ancient mosgue, From that vantage point dawned on me that for heist mem the history of thể re Egyptian civilization, be people living nthe ety before me were about fo share something

ñ

that we tke for granted every day, ie the experience of turning on clean running tap water in one’s home Atthat memset the impormce of the economic significance, end indeed, the mnevtbility of sustuiable development in very human terms, was never more clea ome

So, 28a poopie, asa nation as enteprencuts, a environmental aocates, 36 teachers, as cis Servants, we in the United Sats have a pret many inspiring moments i store for us as we char {hose new technical trajectories thatthe Vie President talked about to build our sastainahle foto

‘And this conference is ext opportunity for us to help shape how we asa nation wil papa in

‘future global economy in which technology fo a sstinable Future willbe a if nat the key, competitive difference

‘Thisis oar chance to build abridge co the vision that Viee President Gore deere, As Iam sue is the ease with al of you, Iceranly am committed to doing everything [canto make it happen, More importantly, Lar convinced tht together we can see that it gets done

6

‘Address by Howard Dean Governor of Vermont and Chairman, National Governors’ Association

Introductory Remarks by John Gibhons: Is my great pleasure o ntoduce Howard Dean the GGovemor of Vermont, He has served a8 Governor sine 1991 and before that he was the Lieutenant Oovemor ml served inthe Legiltre, Before he entered plies, Governor Dean served as 8

‘medical internist am seminded of Thomas etfersn's atemen, “Sit, my profession is pois but

iy passion is science.” We applaud the way that you ae bringing your pat passion of medicine and

‘peal care o your office as Governor; you being chosen by your pees ta lead the National

Governors’ Association; sn your leadership role in health cae, education, commenity services and

‘ofcourse, environmental protection,

Howard Dean: Iam pleased 1o be here, both as Chairman af the National Governors’ Association ands the Governor of Vermont We ar avery envitonmentally conscious tate, bu we ave debates aboot regulation, bon atemps to put partnerships together, and most of all abut trying find cut

‘whether tehmologtcal advancement apd industrial progress ae indeed parters or enemies of regulation and environmental preservation, An we concld tit ey have to be pariners We have

1 choice [think the statistics presented by Vice President Gore aad Ralph Peterson about

population growth sends and the temiendous pressure that population is going to put onthe pba environment give us no choice but to make industrial progress The question is: How can we do that Without endangering the environmen”

‘we are protecting natural resources,

‘A recent port published by the NaGonal Governors’ Association entitle Cultivating Green

‘Businesses highlighed the opporumities of green technologies The repor cited the nesd to ake valabe information about markets for business and technologies, and to establish networks among Jey payers to foser environmental businesses These activities are extremely important and publc=

‘vate partnership can play a major tle Tam proud to say tha, as Vice President Gove nod, this {onference sheng smultancously tansvibed on the Inert Tiss being done by the

TogetherNet Fouraton from Buringon, Vermont, Networking is viously very important,

‘Conferences ike this are very help and there are mirous examples of similar conferences

‘whexe people have met each other, done business together, and frtered bo eniaowtnefSi

protection and industrial advancement

“The report also cited the need by covtonmenta hasnesses for assistance in comping in foreign markets cannot sress strongly enogh how important the General Agreement on Tariffs and Trade (GATT) and the North American Pee Trade Agreement (NAFTA) and any funber expansion of NAFTA are You may remember that the ancestry of NAFTA was the Canadian Fre Trade

‘Agreement befre we braught Mexico in Thal happened in the lte 1980s, In the fis thse years ale that happened, Vermont's expors fo Canada doubled Vermont's exports to Canada are no

‘shout the se a those of Massichsels eventhough we have anetet the population, OF course boing right arose the border from Canals rakes abi ifereace In any even, son ác tuệ

ai come down more people do business This means more jobs, both in Vermont and in Canada, Inthe case of GATT and NAFTA, i will mean mote jobs around ib Worl

Free trad a very good thing for envitonmental protection, Ifyou think the United Stats as problems wit a hind ofits waters being non potable, imagine the problems ofthe Third World The

US environmental technology indosty, which s the best inthe world, now has the opporanity to compete well in forcign courres Helping US environmental businesses to compete la figm

‘arkers, and helping to Finance envioniatal technology development by cor sal businesses, are eritieal needs There have heen exellent things done in some ofthe sates Fr example, ask and [New York pat up money that helped small businesses with excellent ideas and excellent technology

‘to move ahead Providing such assisance isa critical ole forthe federal goverameat, and for the

ew Congress

‘While we are soon going to see rch discussion about getting rdf many regulations and even abolishing some federal agencies (eg the Small Busines Administration), I hik ti extemely import for policymakers, whether they are Republicans or Democrats, net get id of paticalar regulations or agencies unt they sxamine how they have worked Smal sates like Vermoct ot Sout Dakota ate not going 1 be able to competes we get rid af the federal ole in helping sal businesses and emerging technologies Alaska with is ol resources ean compete New York, with 8

hg population base relative so oer states, ean compete The states with relatively small

population, however, te simply net going tate abe to compete without federal help Tt means

"hat some federal agencies ned to contin to lưncion bécane they’ are extraordinarily help 0

‘Mates in eserng and supporting technology

‘Supponing recycling technologies and markets is absotely crite Regulations ean be helpful in

‘his repa, Aboat four o Five years ago we passed in Vermont laws hat required a eerain amount of trash to be recycled, We did this fr environmental resons, What tht did wast increase,

‘timatly the cost of disposing of tash in andl an incineration And tit, essentially forced technology Over the last fe years there have Been many technologies and many companis hich

"hay benefited immensely by hu And recycling has aone fom belng Kind ofan onthe-fnge notion

‘that people ike me fallow when we were in college because it was a good thing fr tbe ert, to Somthing that majoecoepoations al over the country ae doing,

‘We have jus located the Fourteenth plan of an exeatdnaiysuceessul plastics manufacturer that makes culverts in Vermont The fileenth is now going int Texas This is privately held company

‘which hasan extraordinarily siccesfl record Tt mikes plete cavers that are so stomg that my guess is they will place most aluminum, concrete and steel culveets over the next 20 or 30 years

‘The calvens are so ight that any one of you inthe audience ea ¥ could seta 24-foot culver aeossa

‘oud Fily percent of thse culverts are made with zeyeled material, Why? Becase tis avaiable and cheap The success in reecling was hegu because of government regulation But ultimately, fle the creation ofa market fr the prods, bas now become a uy øF life for major comportins with iremendos industrial applictions

etme give you nother example IBM Corporation his he biggest chip manufacturing plant in the unt io Esex Junction, Vermont, BM ues jst about evey element onthe pea able to make its products, Over the lst thre years, they have decease the toxins that hay putin the air by over

50 pecent-~a remarkable achivemen They ditto save money The recycle lot of te procs they use now inscad of venting them either int the aio the wale, Why di his save money for TBM? Because the federal government andthe sate goverament established repultions and

standards that meant it woald be very cosy to conte patting those chemicals at the a an into

6

‘the water: In oer wou, by setting standans, government change the markets and then the ree marke responded

So, to say that we are going to deregulate everyting and lot the marketplace decide how clean up the environment is mistake, Iasead, we need Mexiiliy in regulation We donot need to gtd oF standards, Whats bappening in envitonmental ectology today i tha, because of regulation and standards, we are simply now, forthe fist ime, realizing the tue costs of making products Becase the disposal of those products is now incorporated into the pricing process Thấ bo coninue

‘hus we need init reulaory reforms,

‘On December, Land other governors met with Carol Browne, the Administrator ofthe US

[bnviroumemal Protection Agency (EPA), and she gave us some very good news Here isan example

‘of exactly what government shouldbe doing When the lean Air Act was pasted there were a

‘numberof tough standards that were promulgated to controlar polltion, We, ad industry in snerl, have done a teri ob cleaning up stationary souees We have achieved major reductions hough bas been tough and expensive In lrg pat it hasbeen avery successful try, alhough

‘ve clay have mote to do It sis very clear that if we se serous about job creation, stationary Sure putin is going to gradall increase This is because even afer ating eighty percent of the stationary emissions, when you have growth, emissions wll continue, list rom mach lower baseline lis much mor effective to go afer mobile sources - an approach not pursed mech in the past decade

"Now the Enhanced faspection and Maintenance rogram is designed to redoce stationary source prllotion, Congress and the EPA no only se the standards but hey proscibe the exact technology

‘We would have toe in oderto meet those standards, Tam not going ago int the details, but

‘basicaly, fany of you are from Maine, you know what the imposition ofthat technology meant Daring a lection year the papers were fll of sores of disgraced customers waiting i ines for hours eying o get et eas inspected using a tecology which was so expensive tha there ould

‘only he very fee inspection salons Tha was a disaster Many oher governors, not wanting to experience similar disasters fn an election year, went othe EPA Adiinistatr and sid, "We cannot ontnne to have this” And what the EPA said was, "We will ot lower the standards, we wil ge id

‘ofthe proscription that you have to use this technology You may use cheaper ones and we will give

‘you alot of flexibility in how to meet these standard, even going back 1 tatonary sources i th

‘shat you thik you need in your sate"

“That s my idea of the kind of regulatory reform which helps a remendous amount, Consumers will happier and thes will accept the technology Te tchnoloey wil be different and it wl be more sviely dispersed lading to less inconvenience But de bottom in is that hear wil cleaner and

‘more jobs wil be created, Those ae the kinds of repulatory reforms that we really noo t se {Let me give you one other example To deat with the Clean Air Act, Vermont and some ater sombeasterm sates were each permite to setup an Ozone Transport Commission inorder to duc mobile sous so thst could increase job in industry by increasing tationay source emissions,

“The automobile industry is pushing the so-called "ony-seven state alternative.” They si, "Look, ont force ust sll elects cars that we can't sell because they ae too expensive, Dont forces to

do tha Wo wll be willing voluntary to build aca hati substantially cleaner not justo be wed the northeast bt to be use all over the country with the exception of Calforwia, Massschuses and New York which already have existing states requiring mandatory sales feel.” My own view

is tect Let's go fort Let us work ot the compromise But, I believe that though we need to move ava fom th mandatory cles provision of hat forty-seven sale proposed compromise, we

”

rus sill have some regulation or target which forces technology Remember the examples use bout recycling and about IBM The forty-seven state allmative is tee It unshackles industry From mandatory sales gatas tht we kno are 0 going to work But the forty-seven sate

alterative will never advance the technology of electric vehicles unless there s some recognition by Industry that there must be regulatory forcing of technology in some way So there must bea bale Life isa balance Exuemes end up act working because they ate often ideologically based and not

‘base on pratea, easonabe experience, The next two yeas wll mean an exciting me đ bo Democratic and Republican governors because there wil be more responsibility passed onto the ates And I hope thre also willbe more regulatory flexibility for hose i industry But as we move {orwardin the next fo years, et ws not eliminate al of thoe things that we ae suspicions aboot

‘mil we have decided whether they worked or not, George Santana sid, “Those who do no ean {iors history aze docried to repeat" understand that News Gingrich, the new Speaker ofthe House, is indent of history hope tha he wil understand that chee have Deea some ¥ery

succesifl things that have been done, both in he privat sector and atthe tate Lvelhocase of regulation, {hope he wil resize tht as we ate moving towards les government interference We should not remove gverament entirely from role in improving environmental echnology and in helping to create associate jos inthis county and the Weel

20

Address by Jonathan Lash President, World Resources Institute Co-Chair, the President’s Couneil on Sustainable Development Introductory Remarks by John Gibbons: Jonathan Lash s President of the World Resources Institut, a non-profit center base in Washington, D.C, focusing oa research and development in xvionmental and eneezy policy ona global basi He was appointed by President Clinton to serve {8 the Co Char ofthe Presidents Council on Sustainable Development, He hs long Been a leader in the envizonmenta fild, cheng trough the Nawal Resouces Defense Counc and the Vermont [Natural Resources Ageney, and while serving as the Dean ofthe Law School ofthe Univesity af Vermont

Jonathan Lash: I wan to particularly ecognize the work of ack Gibbons and Mark Schafer atthe

‘White House Office of Seience and Technology Policy, and ofthe really remarkable interagency i00 that eoopeated to prepare the Sly 1994 Technology fora Sustainable Pure (TSF) report and {o organize this conference This intaive isan outstanding exatple of what ean be done with ery Timed esoures within government

am particulary pleased to have tis oppoctunity to participate i this conference and to aterm 0 put environmental technology development inthe context of sustinable development andthe work

‘af the President’ Council on Sustainable Development (PCSD).In a moat, the PCSD will eet a

‘Chavanooga, Tennessee, 9 cty which already has begun 1 pat environmental technology avances

to work, The essence of sustainable development is the iteration of economic a environmental policies in order to allow us to produce more goods an services With less impact on the

tnvironment Progress in environmental ecologies, advances inthe technologies of efficiency, and {he substitution of intelligence, information, and spital for natural resource use and waste are Indispensable f we are to even hope to achieve the goals of sustainable development,

Ws use w begin by considering what we mean by environmental technologies before we etin to isos how we can achieve envisonmeatlteshnlogies, The definition inthe White Hoase's TSF

‘report i hardware, software ystems or services that reece sk, enance cost effectiveness, improve efficioncy or reste presets bat are environmentally beneficial.” ‘The report bres

‘environmental technologies into four categories: those that conto! pollation, those that avoid

pollution, those hat moniter pollution, and those that remediate pollution 1 think itis more useful however, to lok at the question in terms ofthe effiieney ofthe ue of natural resources that is

‘offered by technology and to create hiraschy of technologies intr of the value each type of technology offers to society in improving efficiency Thus, the mote efficient technologis ate those

‘hat do more wo subsstue inelligesce and formation and capital for natural resources The ess efficient are those that doles The least efficients remediation Controls ae afte beter than

‘omeiaton, Process changes ae beer han controls and system changes ate hls than process changes,

By way of example, consider a refinery My recent visto India include a visto the Taj Mahal

‘which terally stein eaten by sulfur pelltion generated by s nearby sato-owned refinery with no

‘controls One approach to this problem would be remediation Indeed, there are workers Who goto

‘he Taj Mahal and pach the marble almost daily Theres continous work underway trying to remedy the effects ofthe acidification from the slfor onthe most beulfl piece of architecture T have eve ten, But ofcourse it would be far more efficient and far more lui to simply install

a

scrubbers atthe state-owned refinery That would reduce the effects of pollton nt only on the Ts}

‘Mahal, but onthe entire rogion where pollution’ ees on healt age very bigh Even mote useful,

‘hough, would he fo adopt the approach increasingly being used in the United Slates,

‘With regard to te refinery problem it is very useful t think about system changes that fens onthe process by which ils efned into gasoline ~ and then working to medi that process so the

liminatin of plloson athe stacks simply is not necesary because its ever crated Many of the

‘models that were mentioned by te Viee President, Governor Dean nd Ralph Peterson ae ofcourse

‘examples of thit kind of pollution prevention Polltion prevention proves the temendoun hence

Df saving materials, I entbes oslo be more efficent in the se of raw materials and energy But, Proceeding sil farther with this hierarchy of imelligence and efficiency, als ie useful to think hot end uses

‘What i were ta develop a personalized dlvancol monoralype tramgorgtion sÿLem that enables cach of us to move rapidly and safely from ou homes to he places we to need t goto? Such a

"System is underdevelopment woud slow indvidals to gin access to thee own mass transit

‘stems and would vastly reduce the use of enezgy beetse st WOU sharply reduce the ase of indiviusl automodtes This would bo an elegant and eit soltion that ffs great benetts 0 society Reconsidering my refinery example, we should recognize thatthe Best wa To reduce the poluion fm dhe stacks i not though controls onthe stacks but by redcing the den forthe produc of the refinery,

‘We aso need to think even further down the chain of end-use to the use of the information

superhighway instead of he Belay We need to move electrons inszad of people, an allow people

to get work done where they are and not roquie them to move their bodies around in onder

somplate their work Ths Would be a fr moze efiient and far more elegant sokton than even rapid

"Tsggest that this berarchy offers important opportunities not ust in reducing polation an in Increasing efficiency As you move tthe highe order technologies, those that subsite more ineligence, more information and mote capital fr eatralesouree use, you end up with

techoovogies that ae not only more efficient, bu technologies tat provide multiple benefits to Society rather than the single benefit of envitoomental preection is mee usefOl tos fo prevent Treas waste thant rmodine tara iis more use to change the activities that generat it than simply to contol it atthe outlet Such an approach is more usefel to society in tems of

economic gals and environmental goals

Higher-order environmental technologies have proven to offer sigifieant sansgerment opportunities,

‘They are the oy tothe adaptation tothe tends driving the face identified by the Vice President an! by Ralph Peterson An they offer enorme retums on iavesment One cmmpany with which I have Been working closely hes calculated the tums on is conto investments and is polation prevention investments oe the lst several years Concerning those iwestmens thal ave been rade simply o conipy with envizonmental regulations, the im hạ aained a minus 12 percent relum on inestment Concering investments made in polation prevention, ithasataned a plus

152 percent retura on investment Pllatin preveation provides an enormous bottom line

‘opportunky, in mos cases an even greater bottomline opportunity than the creation of ew prodcts risa premise of the White House's TSF report, ad ofthe presentations ofthe speakers who have preceded me this morning, that for society ta bene sufiieny there must be @ government role in romoving environmental teshyclogs Fir, may ofthe benefits tet ae secure, the environmental

2

benefits, are non-market benefits They do nt show up the price of predctshecanse pices do not include the ensitonmental costs Second, dete akeady is ap enormous governiental oe throug regulations which can either ive o obs echnologial change, trough the enormous federal investments in environmental technology, and thosgh military space and civilian research,

Historically, government pliey bas had an enormous impact on choices of technology 1 eceatly heard someone who had been invalved inthe origin ofthe semiconductor industry say that the billions of dollars of federal funds thar the indasty could use Tlexbly ding is early development enabled the industry to grow rapidly Further, asthe Vice President and Ralph Peterson pointe ott,

‘oureompetitors ar intervening inthe development ef thse technoogies Iisa very competitive

‘work

What can government do? It can push the development oftesinology through regulatory mandates,

An example isthe California 2to-emission vehicle, Tt mandate, enpoplar sis wth the

‘manaactyets of aytomobils, hs led an explosion inthe development of practic, matkstble electric vehicle tehnology [was in California ast weck atthe clstrie vehicles convention Every taj auto maker from the inastaized word was thee with a elesrc vehicle tht they intend ta

‘marke, orn many cass already are marketing, n California General Motors has developed

‘wonderful car thats fst, silent, eiable, costs one-fifth as mauch to drive than with an interna

combustion engine and canbe recharged from cena sation power ~ and t would rede plltion

by 50 percent Another example of egulaion that has driven change isthe Mantes! Protocol [Nations of the world ared that it as absolutely necessary to rece emissions of

chlorofluorearbors but gave industry wide latitude to dezermine how to mec he targets, The

‘mandate has driven a apid development of altsmative echoolog

Tn these examples, performance goal was established for which practical technology was not tajlble the time it as established The performance goal has driven technological change The danger comes wien we go beyond performance goal and established technology standards wich, instead of diving technology, reze technology Most of our current conventional environmental rection las are based aot on performance standards, but on technology standards, There is 8

‘whole forest of different weehnology sandals, eg bo available conolled technology and best

‘rita controlled technology, Lowest achievable emission rate tums out o be another technology Standard The removal of thse kinds of obstacles has become one ofthe ental concerns of the President's Coun on Susanable Development We have recognized that simply by moving beyond

‘hove absces in the environmental regulatory system we will unleash a remendaus energy of technology development and improved efficiency inthe United Stats

“There are other oles thatthe government can, and does, pla The use of government purchasing power offers a temendous opportunity to drive technology But in order fortis to be sueseseil, we hood eategy to overcome the massive inertia and single mindeess of feral procurement regulations Vie Presiden Goze has played big role in uying to breakdown that igiiy ad allow greater freedom We have to specifically say that one of he goal of procurement retenn is improved environmental efficiency Iti met justin civilian research and eilian procurement hat those

‘opportunites exis, but also in th enormous lity research expenditures It's possible t pall technology though Finanial incentives,

“The TSF report identifies a nurnber of options with epard to sporting esearch through ox

‘benefits In this regard iis important to moto be oo timid, We create wealth out of abor capital, and natural resources Greate efficiency in ov use of natural esources creates both economic Denefis and enormous ensionmental befits, Thal isthe esence of what we achieve trough environmental echnologies,patculaty higher onder envionmentatechnclogies Perversey,of|

2

course, we tx labor and apital and subsidize natural resource wse, Over 99 percent ofthe tion ollare-ps in taxes thatthe federal goverament anes comes Fom taxing labor and capital and less

‘han 10 escent comes hy taxing consumption and waste Mean, tere are mlt-illion dollar susie for the se of natural resources Tht distortion means an appalling burden for technology

to ear, since those who make decisions in the ree market make decisions ia their seiterest about enhancement of thee Hotor ines, What i we wero substntaly cut he taxes 09 labor and pital” What if we were to encourage environmental teehnogy by making it auch more profitable

tw invest in capitel and ineligence instead of natural resouree use? And what if we were to eu hose taxes not just a ite bit, but ae, by shifting them on t consumption and waste? Think ofthe ize fof te inceaive that could be creaied by moving some ofthat wilion dollars fom capital onto wast

‘That san enotmous opportunity It sone that is mely bocause there is so mich discussion of tax

‘nts without increasing he deficit I would be like a rocket booster under envizonmeetal echoology

| was very pleased when Ralph Peterson talked sbout the fact that he aleady sees examples ofthe kinds of parnechips an the kinds of trast tht he and Vice Presiden Gore sa are necessary hope thatthe PCSD wil be one of those examples The Council includes nine corporate CEOs, sx

environmental leaders, representatives of othe sectors af society, labore sights, Native

“Americans, ad five members ofthe Presiden’ cabinet, thee of whom wil peak to you this

‘oming [Carol Brower, Ron Brown and Hazel Leary, The PCSD is trying wo adess precisely

‘he sss tht have been rsd this moming, How do we define our goals with suicient cant ad suiciet consensus so that we can give much broader Meili to those who would achieve them? Hoss can we ue intelligence to achieve the goals insea of peesribing outcomes? Tam encemously

‘optimistic aout what s happening Because of the lst ive ears in which industry has been

‘voluntarily undertaking enormous changes A trust as ben created that ean become the basis of

‘ery significant progress Indeed, my colleagues atthe Environmental Defense Fund and the Natural Resources Defense Council have already ecome pioacers in developing those kinds of partnerships

‘vith regard to polluon control My ovn ogzanzation has collaborated with a umber of industries indoveloping studies on geva accounting and providing beter tots For industries to make nocessary

‘hanges And the PCSD has slzeady identified numerous demonstrations oF environmental

technology at Work fostered bythe Kind of trust that we have discussed In conclusion, this same

‘of enormous opportunity and this conference can be the basis to exploit his opportunity throughout

—

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Address by Stephen Trachtenberg

President, George Washington University, Washington, D.C

Introductory Remarks by Carol Browner, Adminstrator of the US Environmental Protection Agency [want to congratate fck Gibbons and his colleagues an an incredibly suecessfl even T lunerstnd that instead ofthe 600 expected attendees wel over a thousand persons ar tending

“This teal testament to just how important these issues ae sd how signcant the Whie House leadership on these isues wll be in the fue We ae ere ty t find comin sense, cost- effective ways tense that economic growth goes hand-in-hand with protecting the health ofthe eople ofthis country, or neighborhoods, our commie and the natal resources weal share

ca ấn our land and eur water Institutions of higher leasing ae a viel parser in tis effort And today, its my great pleasure to announce a partnership between my agency the Environmental Protection Agency (EPA), and George Washington University (GWU), locate jst fur blocks from the White House To begin his very exciting parership, we worked together to ask how GWWU ould become an envizonmenta leader in all hit does each and everyday We Hooked atthe

University a a physical plant How are the buildings heated and cooled? How does GWU dsl with recycling, lighting, and waste disposal? We looked a the university sa health ere provider, 8 4 local community as par ofthe neighborhood, as a research center, and as a consumer of technology

‘We also looked the university as an educetor ~ a is cutculun its uaining programs, and most Jrnportatly, ats capacity to tain 4 new genection of envionment leaders and to proto

‘environmental awareness among students, facut, sta and community members, Ard Finally, we looked at this university as a leader among istttions of higher learning ớt just inthis county, bout throught the word

So, today, the Environmental Protection Agency and George Washington University wil sgn an

‘agreement work together to make an environtvenal ethic a past of al sciviies at the university 1

‘want to commend the university for wanting to be a leader among institutions of higher leaning And

‘we are very hopeful that because af GWU"s leadership, ater instttons of higher learning il follow suit and wil ook atthe best way’ for them tobe “een” ~ and how they’ can best solve the

‘envimamentl problems at their eampises and in their neighborhoods Tod's agreement is arly sroundbreaking agreement George Washington University isa ai-blazngiastintion wing to tackle dificult issues, and to find common sense, cost-effective solutions that will work forthe institution forthe city nd fortis county Its now my great pleasure to preset to you Stephen

‘Teachenberg, GWU's President, who has made al of tis possible Withott his vision and his willingness to seta very tough but important goa, we would not be here teday He satu eae, x sman af great wisdom,

‘management tam and sa at EPA fortis very special opportunity 1 gow want wo talk abou the roles that geen universities can play im moving us towards a sustainable fs, Iwill se the recent tenperianoes and setvities ofthe George Washington University (GWU) to illstrate some ofthese roles ad to expand a tle on Adminisiaor Browne’ introduction

Universities fulfil sheie missions when they develop new paradigms, explore new dtections end infise ter stents with new and importa ies, Thy can go beyond soiey's expectations when

25

‘hey take a leadership and a teeardship role in changing prevailing culture, creating new visions and alfecting our word in eteative and beneficial ways, AtGWU, about year ayo, as you head rom

‘Administrator Browne, we decided that we would become a “green university” We were not quite

‘sire what that meant, I mist confess, but we decided we wanted todo it and we wanted t doin a tnuly comprehensive sense, believe that this nitive may well exceed the expectations tha my

‘of you may have for institutions of higher learing With regan o affecting cultural and ober

‘hangs for a sustainable future, we concluded that there were five action areas

“The first was in our administration our management, and ou support sevice The second was in all

of ouredicstion, taining and cuteach programs The thitd wisi our eseareb activities, whether sve coaduct them inthe el, in laboratories o in other settings The fourth was in te providing of health eae serves And the fifth ha to do with ur facilites, our grounds, our ow institonal Infrastnctore As one of Americas leading universes, we ae well-equipped and positioned to ake

‘on these challenges Our faulty, ou staff and our students are curly diverse ading tà the richness af eur capacity We have extensive national and interational education and taining nd

‘outreach programs We havea state-of-the-art analytical and research facility and we conde a wide

‘variety of esearch worldwide We are a mlt-campusintution with considerable additions) evelopment both underway and contemplated In he District of Columbia, we are arguably the Targst private sector employer Adina, GWWU uses the serves of moze than 26,000 vendors

‘The approximately 31,000 individuals who take up our camps, fal, ad and da have ah

‘economic impact onthe local and egioal economy estimated 16 be 1S billion dollars a year We think of ourselves asa university hat matters, one thats on the threshold ofits 175th amsversry

“An so, when we fist sated car green university enterprise, we ha some lofty ambitions about

‘what we had in mind Our students and faculty joined a with enthusiasm Ranging fom out

undergraduate College of As and Sciences to our graduate schools fr business engicering,

‘medicine, lav the setences and the socal seiences including international affairs, the taf came forward todo thee part You will understand that these are key individuals within acnivesity They represcat the thousands of people who plan and operate and maintain ou buildings and aur grounds

"They buy our supplies and equipment The response from outside the campus has been equally affirmative

So thas not been diet for me asthe Presiden of GWU to justify our activities in this gard 19

‘ur diverse constituents and to ou Board of Trustees, Thisisacase where the leadership role forme and my managerent team has come embarassing easy To pot it simply, we view this initiative as {spin go business We believe that being an institutional leader in this area will give the Univesity a coenpetitive advantage in today's educational, research and health cre markeiplace By strengthening our atactveness ar recruiting marketing aed ales, by conserving precious nt resources, by custing down on energy consemption and ducing our operating epenses, and

‘generally by making our financial and other eesouces go Funher as we expand out availabe capital land operations, we will be creating new profesional opportunites end generating new jobs We leo Will Re simulating long-term economic growth, improving and sustaining the envionment and

‘enhancing the heal and wellness of ur citizens A of this makes us move proactive ad mote efficient probably means that we can better contol snd keep reasonable oar itin ates, nd provide us with more resources that ou faculty members aed in order to do thei eaching and their research,

‘To faite all ofthese things we appointed «SO-memier task fore, with representatives from ov studeat ody, faclty, and staff to hep o plan the course for our greening We aso invited Federal and local government oficial o participate We ate extsordinaily appreciative of their spport

+

‘The Director ofthe District of Columbia's Polltioa Prevention Committee, fr example, has

participate in our taskforce a addition, on campus We created an Instat forthe Environment

‘which euts across the various colleges and schoo and which serves to fact and coordinate our varios inereollegiate itiatves Getting departments and colleges and schools within s university

to give up their prerogatives an their sense of tur is difficult The tsk force andthe institute are

‘very helpful Our goal has een to full integrate the greening effor into our overall management and

‘operations rather than have cach individual department lock afte its piece

[As we started tis process we began conversation wih various offices of the US Environmental Protection Agency both a the headquarters and in EPA Region Three, They mimediately helped us

in the concepuualization and creation of ou plan Tey gave ws technical assistance anda great dal

of hopful information a oureariest meetings At our invitation, senior EPA staff joined us on amps and helped us with our universiy decision making Other federal agencies also became Interested and involved We have seized the opportunity t create a special synergy Now we ae formalizing the GWU-EPA relationship fo which Administrator Browne referred, We have crested

‘what we think sa unig public-private partnership to create what we Believe wil be the first

atonal model green university

‘Toaulvance our efforts we have eceily developed relations with a number of organizations Foe example, we are working wih Public Technology, Incorporated (PTD, which asi los

[governments here and abroad on environmental snd oer technology-related mater, PTs the non profit esearch and development technology transfer and commecilizaton arm of the Nationa League of Cites the National Associaton of Counties, andthe Intemational City-County

‘Management Association Working trough EPA, we are planning initiatives with the US

‘Committe forthe United Nations Eavioarment Programme (USUNEP), which is working with GWU twexpoct he environmental techaology products and other products and services that we generate with PTT and or ther panes Our work with USUNEP is targeted fo teach state and federa-level agencies and non-governmental organizations in the United States and abrcad GWU and EPA also intend to coordinate with ther colleges and universities toexpor models ac

{nformation GWU already has in place relationships with many educational institutions including some of the Historically Black Colleges and Universite, A numberof environmental justice projects

ae also carrenly being explored We are working with a variety of other organizations such asthe

‘National Wildlife Federation's Campus Outeach Division andthe Student Environmental Action Commitee

ALGWU we are fortnate tobe able to build this comprehensive greening iiiatve ona well

‘established foundation of historic environmental activities Some have been in place for many yeas

|At GWU we offer aver a hundred course related to the environment in six different degree

programs Reeling efforts have been underway atthe university for several ears and we ae & Participant inthe EPA's Green Light program The university bas for mote than en years used a

‘umber of alternatively feled vehicles to transpor varius supplies around the campus Several student environmental groups, such asthe Environmental Law Assocation atthe GWU National Law Contr, are active on campus We ar planning te bud another residece hall for our students and the GWU University Medical Cem is proposing to renovate our cutent hospital and to bald sn

‘ditional facility These construction projects ate expaced to employ a numberof innovative

‘environmental technologies and they wil Serve to demonstrate the application of some stale: ofthe- fart sustainable development principles

“The lewer of understanding and agreement between GWU and EPA provides an overarching

framework: for our cllabortion with EPA and other agencies and otgaizatons on projets of

2

‘mutual interest and bene I sts fh a mimber of broad objectives While we have already made significant progress on te outreach aspects of our partnership with EPA, today this conference

‘Administrator Browner and Lae formally announcing the signing ofthis histori lndimark accord

ln closing, let me note hat we seek ways to work topether to change our cultural peradigms and 0

‘overcome the bariers that slow us in advancing behaviors, eehnological and other needs changes Lets seek new types of panes and form erative new partnerships Together, we can perform cutting ede research, develop and test models and comperialize and ditfuse new and innovative technologies Our sons and daughters, the children of our alumni, you chien and mine in the coming generations, deserve no less than the very best collaborative effrs to safeguard and enhance thei fire,

NOTE: EPA's Administrator Browner and GWU's President Trachtenberg signed the eter of| understanding and agreement}

Address by Hazel O'Leary Secretary of Energy Introductory Remarks by John Gibbons: Havel O'Lesry, the Secretary of Energy pays an active role in promoting environmental concerns and in using the esourees ofthe Department of Energy (DOE) tothe ends s clearly espoused bythe Presiden and the Viee President In patcuar, at DOE she has emphasized eneeny efficiency, enewable energy, technology tafe, and environmental

‘estoraton And she ha acted on these communes in working to shift DOE's budget and infact, 'DOE"s cule, toward envizonmental eehnologes for theft, mis also remind you thst

tecenly the Deparment of Eoery, assisted by the Department of Defense, successfully brought to

‘he United Sites fom insecure situations in Kazakstan enough highly enriched uranium to make two dozen nuclear weapons Tis sone ofthe greatest adventures or escapades ofthe 1990s, which snvolved both Secretary O'Leary and he Vie President directly and personaly They deserve our congratulations Hazel O'Leary is dedicated to achieving change and tenewal She isan ambassador Tor an efficient and open government and she i a personally commited advocate for envigenmenta stewardship TU with great pleasure that introduce Secretary OTLetrr

Hazel O'Leary: will begin by comnmentng onthe Technology fra Sustainable Future workshops bol this fll round the country A these workshops business people and representatives fom ober roups have fcused close attention onthe question of sustainable technologies common

‘iewpoint expressed atthe workshops by industry representatives, for example, fom the pulp and paper indus, hes been tha to get the job done industry seeks Texibilty onthe pat of goverament Inthe last ye the Department of Energy (DOE) has ied to provide business with Mesbility and taken other initiatives o help industry with regard to environmental echnolog

CCentsny, the flexible iniiatves allowed in the Clean Air Act Amendments send strong signals 0 those who are ready to take advantage ofa ite freedom to take ations tha make sens their busines, Flexibility is also inherent in the initives coming out ofthe Global Climate Plan,

including Global Climate Challenge and Climate Wise, Many large indus with huge capital cos

‘ecognze that pollution and eavironrentl responsibilty ate now boom fine busines sis, As DOE's Joe Rom says, "if you ean duce pollution fom inception, it pays.” That is what we are all bout, Si the government ean Team as we did in Climate Challenge and Climate Wise to simply Set the performance standard, step back and le the business community stp in then we gea ghọ unleashing alt of erative thought, We have seem examples ofthat We need lọt mat of ti kind

oF avi

ow do we do $0? Firs fal, we donot step back fom our embrace of the woeds "sustainable development.” In these mes of changed politcal aged, many want to step away from the tr Bur sustainable development is about what matter It is about economic development, environmental conection, and environmental pretection And it matters inthe end, It matters in every par ofthe lobe

What else nee to occur beyand creating a regulatory regime that permits lexbility? We need to have coming oat ofthis conference strong suggestions about how we look at individual fits and apply performance sandards there We need some clearcut ideas a some citer for changing standards

»

How do you ransfer this technology? T think T havea base of experience to talk about You can focus

‘Simply on DOE's Environmental Management Restoration Progra, though you night focus on say

‘other eer agency which has arg environmental agenda which ough tobe both science and technology-driven We have been looking at this in DOE fo the past 28 months curs ou tha what we have managed todo iso leverage government funding to pevaize environmental

technologies at about one to one: 80 percent government, 50 percent private sector That sa good beginning but know tht we can do beter For example, out faci a Hanford which i no being but isto he opened up forthe express purpose of inviting business int patina in technological development which il addes the clean-up problems at Hanford We certainly need ts more technology to solve dificult problems,

‘At Savannah River, we have come from behind the fence to work closely with the private sector concerning the problems there We established an environmental center wo invite the private seta in

‘0 participate Furthermore, this year DOE and other federal agencies which have responsibilities for environmen management and restoration have come together [inthe Inleragency Envionmental

“Technologies Office] to invite the pivae sector ino paricipts These are the kinds of examples of things that we need o stay focused 0,

‘Most importantly forte shor term, we need to pat ourselves in a positon to call positive attention

to be feeused on those leaders inthe private sector who have come to the tale to participate in solumary programs Cool Browne, the Administrator of the Environmental Protection Agency joins me today in recognizing some companies which have pacipated ina voluntary programe which ‘we call Climate Wise The program focuses on large industal and manufacturing facies making

‘commitments o reduce greenhouse emissions volantrly, The companies being recognized were Fist at the table T would point out to you thatthe uty dusty brought more than 800 companies

to sign these agseements Tis important to celebrate such private sector efor

(Energy Secretary Havel O'Leary and EPA Administrator Carl Brower then preseated awards six companies: Dupont Corporation; AT&T; Johnson & Johnson: Martin Maret; Phitzer Graphics; and Qua Graphics

(Carol Browner Remarks at Awards Ceremony: Iam grateful to Secretary O'Leary fr the

‘opportunity do work with the Department of Energy on the Climate Wise Program This program sa very import component of the President pln o protect public health and ear natural world by reducing grenouse gases The companies that we are honoring today have al taken avery good, hard lok at how they do busines And they each have made changes that make sense foe them and forthe envinoament Th changes will help them conduct their basnes na cleaner, chetpes, and smarter way Finding common sense, costeffective solutions that werk fr businesses, or

Communities and for our environment sa the hea of the Clinton Administration’ pprosch 0 environmental prscction, The companies participating in Climate Wise have already made a

commitment reduce their emissions by over 20 million men tons That represents almost 20 percent of the entire Cimate Change Action Plan, And the cost savings tha they are achieving are truly remarkable

20

‘Address by Ron Brown, Secretary of Commerce Introductory Remarks by John Gibbons: Secretary Brown ha been a srong advocate of

promoting he export of environmental echnologies to elpiusrate the Administration's message {hat economie growth and environmental protetion can go hand-it-hand He alse has ben a

evolutionary within the Depavten of Commerc to involve te Nations Institut fr Standards and

‘Technology to create public-private consortia in high-risk but high-socal payofT endeavors, Unde

‘Secretary Brown's leadership the Department released is expecimeatalexpot strateny just year

‘ago, An he Secretary has played vigorous personal role in his activity, not only hee t home With the Department, but nis uavels overseas Is witha great deal of pleasure hat nh

Secretary Ron Brown

Ron Brown: Lam hanoce tobe with you, and very pleased to fellow two stars of cur

‘Adminisuation, Secretary of Energy Hazel O'Leary and EPA Administatoe Carol Browner We work

‘sexy closely together also ave the pleasure and privilege of working very closely with ack

Gibbons, who is playing sich an inportant role in belpng the Administration to focus an hese Issues To ell you the tut, Ia no idea that there would be a thousand people here today This speaks very well ef how far we have come ~and of the public-private partnership that we advocae {ink iis working As we look tothe future, cis an esse partnership if we are to be competitive inthe 2st century

luis esifc that we have rsved atthe point nthe United States where here can be a White House

‘Conference on Environmental Technology We remember the fierce debate that took place in our

‘country not long ago between those who were focusing on ezonomic growth and job creation on the tne hand and those who were focusing on our responsibility forthe stewardship ofthe environment ton the ote hand However, we discovered jus afew short years later that we have a whole new sector of ou economy called envieonmental technology tha is employing tns of thousands, arguably Funded of thousands, of Amesican workers Fean see atime when environmental technology = if -we hatea plan anda strategy and we implement them when environmental technology cold he the bigest expon that Ameria bas,

“This shows how fas she world is changing It means that we can no longer be sats in doing the things we have always done just ite bit beter We have to do whole lot of new and diferent things We ned to think in aew and diferent ways if we are gong to meet the challenges of the future, No group of people recognizes this more clearly than those assemble here fortis White House Conference Enviromental technology, as we know is no longer just someting ve talk aout

In esoteric erms or in sity scientific tems Is very much apart ofthe changing economic and

‘socal agenda, no only of the United States, but of the entire planet

resident Clinton as clearly rejected the ide that we must choose between jobs an the

cnvironment The facts that we cannot enjoy sustained economic growth without a healthy

‘environment And the environmental technology industry wil help to make this happen

Environmental echnologies are aa oly growth industry creating American jobs by selling

Innovative products and services around the woeld, they also contsibteto a beter quality of hie for all of,

3

‘The Depastment of Commerce is realy the Sustainable Development Department We have within

ur purview intentional trade and export promotion, civilin technology ad oceanic and

‘umospheri issues We talk about economic growth and jobs and sustainabie development and

‘concem for be environment i the same breath, in the same sentence, soo speak, We know ttt is Important to understand that environmental technologies are relly the river of our effos wo create igh quality, ih wage jobs for she American people to increase competitiveness among out

‘businesses and expand expons; and achieve clean ai, water and soil fr our communis

‘And so we ate building the public-private partnership that puts the tools oF growth nto the hands of

‘he private Sector The private sector has (0 lead, We in government ean be beter and moe effective rer, but we ae just cat, pares ina supportive sense The primary mission of my deparlenL sto work with ou in the private sector fo create even greater opportunitics for American companies and for American workers The developmen and comamercalization of envionmenialechnoloey by

‘wosking in paership with peivate industry isa eomerstone of our agenda Fom the paership for

‘new generation of vehicles, the sơ cdled clan cat iiiatve, to invidualreseaceh grants and

‘annerships in advanced technology, the Commerce Departmctt is working with private indostry to supper neve environmental technologies

{Let me tlk about just one of or efforts, That isthe Rapid Commercialization Initiative (RCH that Vice Presiden Gote announced his morning, The RCL will be a igh priority a the Commerce Department, We need to knock down the bariers ha slow the commercial use of promising,

environmental technologies so as to reap the benefits of American innovation In fiscal year 1994, the orion ofthe federal research and development baget tha fends, or invests in, environmental {cctnoogies wil exceed $2.7 billion — with addtional billions being spent peivately These are technologies that ean ceate inusties and jobs that can save lives, and tat can protect ou precious

"du resources

‘But hat will happen ony if we can get he environmental technologies ou ofthe laboratories and into the markesplace We can do so expeditiously, Te RCI s another imporant tool fe ensuring that environmental technologies developed in the United Stats each the hands ofthe pivae sector and,

‘ultimately the consumer, Weare also working with the privat sector to encourage the sales of eco ciicient technologies In today's intensely competitive world, tae and technology ae the new tools

‘of American economic survival and, more imporantly, prospenity Trades ur single largest source

‘of employment growth, Implementation of the North American Free Trade Agreement (NAFTA) alone helped to create a hundred thousand new jobs, nd the General Agreement on Tariffs and Trade (GATT) i expected to boost American economic groseth by 100 ¢0 200 billion dollars yea creaing hundreds of thousands f addtional jobs

“There isa very simple equation and that equation is that American exports equal American jobs I Ahink we have not done a good enayph ob of communicating so ht average Americans understand, relate to, and connect with al ofthis focus on trade agreements and ou focus on implementing 4

‘ational expor stntegy But if you look atthe data you have to conclads that, in Fc, Our economy i more and more expart-dependent Everyone billion dollar increase in exports means 20,000 new jobs forthe American poope So thsi real This i not just an academic discussion, Tiss about

improving the lives of people itis boar rising sandads of tiving Its providing economic

‘opportunity fer people, nat oly here inthe United Stats, ball around the globe, Envionmental technologies wil bea premier driver of his growing word rade

“The global market for environmental technologies is expected to reach 400 billion dollars per year by the end ofthe decade and 600 billion dollars pr yearby 2010, Ove the years, the United States bas

2

been a prime developer as we all know, of cuting edge environmental technologies In spite ofthat,

‘ur competitors inthe envizonmentl technology indasey, primarily the Europeans and Japanese, export 201030 percent ofthe enviromental echnologes goods ad services they produce while we here inthe United States export only an estimated five percent of our envzoseeh production the [United States can increace the percentage of our aut thas exported, till sipport more than 225,000 jobs forthe American people thiak we need to focus on his

‘hat we can muke tis happen Fom President Clinton on down, members ofthis Administration are

«ayn the message of American competitiveness o markets throughout the word have

personally ha the opportunity to lead presidental business development or rage missions to South

‘Africa, the Mile Fast, Russia, Argentina, Brazil, Chile, Mexico, Venezuela, China and Indonesia

In these trips we have participated io many environmental technology roundtables with foreign

‘government and indstry representatives and withthe leaders of American environmental technology

‘companies who have accompanied us These countries are anxious to ereae the infrastructure ofa rowing economy Atevery instance we have wsedthe oppor o promote sustainable,

‘evelopment and the ese of American envionmentaleebnology This very important,

[eseems to me that the area that we are focusing oni an area where goverment policy ea really drive demand This is one ofthe few ares in which there canbe this kind of dest connection, For example, when we are negotiating ate agreement, whether it be NAFTA cr the GATT, whether it

be bilateral or free trade agreements, the more we emphssize environmental issues, the more we

‘uve those enunres to be castomers of ours, Wher are they going to ook fr environmental technology? They are going to look tothe United States of America, the coun (at uber one

in environmental technology So tere isa direct connection between ths policies We promalgate ahd

‘promote and wha the demand is forthe prods that we manufacture andthe services which we Gelver We think that we have not yet begun to seratch the surface There is much more we can do

‘working togetier, working in partnership withthe private sector

Let me give you just one example This weokend marked the Sumit ofthe Americas tht recived 00d del of atention, The stabilization of Latin American economies has opened the door to Investments in environmental technologies The value of the environmental market in Latin Amica {sexpected 1 each 12 billion dolls by 1997 Significant markets will emerge in counties such as

‘Argentina, Braz, Venezvela and, of course, one of our primary mirkets now, Mexico, Our

‘department has been working to enssre that our companies are able not justo compet, bat also are abl to win the competion,

Following our trade mission this summer to Latin America, the $14 bio C-Vam Project was awarded to Raytheon for technologies that wil protect the Amazon ain forests, We sported the Sale with every fiber that we had and the President wrote letters I vised with the ofits who were soingto make the decisions ona numberof eccasions.I worked withthe Reytheon excetives, We believe that his kindof public-pivateparnership, supposed by this kind a stong and hopefully effective advocacy, can realy make a profound diference,

1 know that we have continue wo work more closely wit he privat sector to build a closer bond,

‘Ths why we ave creating the Environmental Technologies Trade Advisory Commitee (ETTAC),

“Today [have the pleasure of formally stnouncing the committee and presenting the merabers to you

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