Caylor-Bart-Acing-the-World-of-Virtual-Campus-Tours

Acing the World of Virtual Campus Tours Bart Caylor, Caylor SolutionsABHE ANNUAL MEETING 2021... ■ Reality of the world…we can’t wait.■ Virtual tours are no longer optional, and will y

Acing the World of Virtual Campus Tours Bart Caylor, Caylor Solutions

ABHE

ANNUAL

MEETING

2021

Caylor-Solutions.com | 317-985-7375

2

995

Caylor-Solutions.com | 317-985-7375

Caylor-Solutions.com | 317-985-7375

4

Caylor-Solutions.com | 317-985-7375

Purpose and Plan

Effective Virtual Tours

The World Has Changed

We Have a New Normal.

Dealing with Constant Change

today

tomorrow

■ Reality of the world…we can’t wait.

■ Virtual tours are no longer optional, and will yet be considered essential and expected

■ We cannot run and hide, but we

need the courage to learn,

understand, and lean into the

opportunities that will come

Purpose

■ Puts the control of the journey in the hand’s of the prospective

student…where it should be

■ We are facilitating how they want to engage with us

■ Give them the options

Purpose

■ We have to approach it with

wisdom and options Take it slowly and look for a solution that fits our culture and organization

■ You’ll need:

■ Tools

■ Methods that fit your school

■ Static, Recorded, Live

■ Fit into virtual admissions

But it Takes a Plan:

Tools You Will Need

Inexpensive Tools

■ Logitech Brio 4K WebCam

■ iPhone

■ Android

■ Ricoh connects for

remote shooting, also use phones for live streaming Facetime or other

Smart Phone

Static Tours

On Demand

Google Maps

Static Tours – Franklin College

■ Static

Tours

Smart Phone

Franklin College

■ Download Google Street View App

■ Connect Theta Camera

Google Tours

Static Tours

■ Static

Tours

TourBuilder (Beta)

Google Tours: Static

https://tourbuilder.withgoogle.com/builder#play/ahJzfmd3ZWItdG91cmJ1aWxkZXJyDAsSBFRvdXIY-I0LDA

Tour Creator

Google Tours: Static

Anderson University

https://poly.google.com/u/0/view/7_KUD65MExs

Video Tours - YouTube

Static Tours – Cedarville University

■ Static

Tours

https://www.youtube.com/watch?v=3f6kxnazyiw Cedarville University

Augmented Reality

Static Tours

■ Static

Tours

■ Commercial License: snapchat-portal-reseller-course/

https://pixelcase.com/downloads/ar-■ Snapchat Template

■ Use in email, college fairs, direct mail

pixelcase AR Portal

Third Party

Static Tours

■ Static

Tours

■ https://roundme.com/pricing

■ Various pricing: $5 - $99 per year

■ Embed on website, use custom maps, etc

RoundMe.com

■ https://covecreekproductions.com/tours/kentschoolfull/

■ Pricing? Starting at $5K

■ Embed on website, use custom maps, etc

CoveCreek

■ tours/

https://eab.com/colleges-and-universities/enrollment/virtual-■ Pricing? Tens of thousands of dollars yearly

■ Embed on website, use custom maps, etc

■ Benefit: Video tour guides

YouVisit

Live Tours/Interaction

Streaming

Portal & Live YouTube Q&A

Live Tours/Interaction – Purdue University

■ Static

Tours

Live Remote Tours

Live Tours/Interaction: Facetime/Streaming

■ Static

Tours

John Brown University

https://www.facebook.com/collegeoftheatlantic/videos/live-stream-campus-tour/365275204152023/ College of the Atlantic

https://www.facebook.com/enews/videos/10153722780140736/?t=40 Mevo Example (E! Network)

https://theta360.com/en/ricoh_plugins/streaming/

Virtual Admissions

Other Tools to Consider

■ Static

Tours

Zoom Meetings/Webinars

■ Standardized platform

■ Gen Z getting used to use

■ Ideas:

■ Financial Aid Webinar

■ Accepted Student FAQ

■ Parent Discussion Panel

■ Student Discussion Panel

■ Next Steps Webinar

Revue Newsletters

■ Highlight your content

■ Curate relevant content

■ Create a Plan

■ Get the Equipment

■ Choose your mode: Static, Live, or Both

■ Leverage YouTube, Instagram, other social platforms

■ Ask for help

■ Resources: caylor-solutions.com/resources/

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