Mizzou Student Recruitment Presentation

O HIGH SCHOOL #FTC HIGH SCHOOL #FTC Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41 P 5 y Jefferson City Senior 79 Webster

Mizzou Numbers

Recruitment: 2010

Presented by

Success

484 African American Freshmen (8.6%)

152 Hispanic Freshmen

Rank Degree Program FTC

CHICAGO Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 62% 388 239 204 221 182 150

2008 SIS Enrollment data

Largest Feeder Counties of Freshman Class

O Hickman 112 St Josephs Academy 42

Lafayette-St Louis 111 Francis Howell 41

P

5

y Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39

De Smet Jesuit 65 Blue Springs 38

5

0

De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32

R

S

Helias 45 Camdenton High 25 Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame 25 2008 Enrollment Summary

O

HIGH SCHOOL #FTC HIGH SCHOOL #FTC

Rock Bridge 172 Oakville Senior 42

Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41

P

5

y

Jefferson City Senior 79 Webster Groves Senior 40

5

in St Louis

Liberty-Clay 56 Fort Zumwalt South 32

F

E

E

Lee's Summit North 51 Cor Jesu Academy 30

E

D

E

Fort Zumwalt West 50 Rockwood Summit 29

St Louis University High50 Park Hill Senior 26

Central High 47 Wentzville Timberland 26

R

S

Blue Springs South 44 Jackson High School 25

Francis Howell Central 42 Marshall High 25

Recruitment: 2010

Presented by

• Enhance flagship status

• Increase market dominance in Missouri

• Increase national awareness

• People who influence students

• Primary markets: MO, IL, KS, TX

Indianapolis, Memphis

R it t

Recruitment

Activities

A hi i

Achieving

Goals

important recruitment activity

i i i i i i id

• Customer service is #1 priority university wide

• Everyone walks the talk

E thi lk th t lk

• Everything walks the talk

• All forms of communication drives students to visit

• Using currently enrolled students to recruit

Ch ll

Recruitment

Challenge

• Recruitment is a continuous

process The prospective student

process The prospective student

population changes annually, each

year’s juniors and seniors and their

parents must be made aware of

MU’s unique advantages.

Missouri High School Graduates Missouri High School Graduates

Prospect data base

Where do we get the names?

inquiries, AP Exams, etc.)

PLAN, PSAT)

college fairs, etc.)

ACT MO 21 22

ACT MO 21-22

ACT MO KS 23-26

ACT IL Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 23-26

ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 27-28 , p , p , , , p ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 29-32 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 33+

PST12 MO IL KS TX IN 1290-1600 PST11 MO IL KS TX IN 1210 1280

PLAN

PST11 MO IL KS TX IN 1210-1280 PST10 MO IL KS TX IN 1050-1200

PLAN MO SOPH 23-36

PLAN IL SOPH 23-36

PLAN MO SOPH 20-22

Missouri State University 3,185 30.5

University of Central Missouri 1,351 12.9

Tr man State Uni ersit 1 339 12 8

Truman State University 1,339 12.8

Southeast Missouri State University 1,289 12.3

UMKC 1,178 11.2

2008 ACT EIS Market and Yield Analysis data

Saint Louis University 1,000 7.7

Kansas State University 606 4.7

2008 FTC African-American & Hispanic

Mizzou Visitors

Recruitment: 2010

Presented by

Academic

Year

Regular (Daily) Group

Special Events GRAND Year

(June-May)

(Daily) Visitors

Group Visitors

Events Visitors

GRAND TOTAL

23% increase in Daily Visitors y (51% since 2003) ( )

16.7% increase in Total Visitors

2008 SIS Visitor data

Wednesday, November 4 (Kansas City)

Wednesday November 18 (St Louis)

Wednesday, November 18 (St Louis)

Wednesday, March 10 (St Louis)

Wednesday, March 17 (Kansas City)

TBA (Springfield)

F ll 2008

Events

Events

Meet Mizzou Day Saturday September 27 828

Counselor Luncheon - Dallas Thursday October 2 70

Black & Gold Day Friday October 10 562

Counselor Luncheon - Chicago Thursday October 16 75

Counselor Luncheon - Chicago Friday October 17 65

Black & Gold Day Friday October 17 458

Black & Gold Day Friday October 24 657

Meet Mizzou Day Saturday November 1 976

Scholars Night - St Louis Wednesday November 12 300

Transfer Day Tuesday December 2 280*

Scholars Night - Kansas City Tuesday December 9 135*

*anticipated attendance

S i 2009

Spring 2009

Events

CPW-Kansas City Saturday January 24, 2009 205

Events

CPW-Columbia Sunday January 25, 2009 161

CPW-St Louis Sunday February 1, 2009 253

Meet Mizzou Day Saturday February 14, 2009 615

Wednesday

Preview-Kansas City Wednesday March 4, 2009 505

Preview-St Louis Wednesday March 11, 2009 800

Black & Gold Day Friday March 13, 2009 568

Preview Columbia Wednesday March 18 2009 364

Preview-Columbia Wednesday March 18, 2009 364

Black & Gold Day Friday March 20, 2009 759

Preview-Chicago Sunday March 22, 2009 552

Preview-Dallas Wednesday March 25, 2009 a c 5, 009 230

Transfer Day Thursday April 2, 2009 140

Meet Mizzou Day Saturday April 18, 2009 756

Meet Mizzou Day Saturday April 25, 2009 623

Mail

Mizzou

Messages

• “Mizzou Means More”

• Prestige - AAU

Viewbook-senior 8/15/2008

Application packet senior 8/15/2008

Mizzou Gold Card letter 1/10/2009 Junior CPW invite 1/10/2009 Application packet-senior 8/15/2008

Admit letter 9/15/2008

Chancellor Welcome 9/22/2008

Res life Postcard 9/22/2008

College town postcard out-state senior 9/22/2008

Scholars Night Invitations 9/27/2008

Junior CPW invite 1/10/2009 Parent Postcard 1/10/2009 Senior Honors eligible and applied 1/15/2009 Departmental Yield Letter 2/1/2009 Clue-In invitation 2/8/2009 Junior Search Piece 2/15/2009 Scholars Night Invitations 9/27/2008

Brian Brooks PSAT high ability letter 10/1/2008

We Still Want Letter to Minorities 3/15/2009 Honors Viewbook mailing 10/15/2008

Scholarship letters-Non-resident 10/15/2008

We want you letter for minorities 10/15/2008

Honors eligible and applied 11/1/2008

Mizzou Scholars Letter 11/1/2008

D t Mi t d 11/1/2008

We Still Want Letter to Minorities 3/15/2009 Parent Magnet 4/1/2009 May 1 postcard 4/1/2009 Graduation follow up letters 5/1/2009 Junior Honors postcard 5/1/2009 Sophomore Search Piece 6/10/2009 Day at Mizzou post card 11/1/2008

December 1 postcard 11/1/2008

Brooks Scholarship Letter Invitations 11/15/2008

Test score response letter October test 11/15/2008

1st choice ACT response October test 11/15/2008

H lid C d 12/1/2008

Sophomore Search Piece 6/10/2009 Scholars Day Invitation 6/1/2009

Holiday Card 12/1/2008

Mid-MO Backyard Letter 12/15/2008

Brooks Scholarship Letter Repeat Invitations 12/28/2008

Mizzou Travel

Recruitment: 2010

Presented by

Recruitment Activity Fall Fall Fall

Mizzou Fall Travel

y

2008 2007 2006 High School Visits 614 689 543

Au drain

Linco ln Howard

Saline

Ralls Pike

Carroll Platte

C lay

Jennedy (St Louis)

Heather

(Kansas City)

Linco ln Callaw ay

Wa rren Cooper

Monitea u

Osage Franklin

Mo rgan B

Henry

Benton Cass

Lafayette Johnso n Pettis

Montgo mery

Ga scon ade

Cole

Boone Jackson

Vernon

Cedar Polk Dallas

Hickory St.Cla ir

Dade Jasper

Sh annon

Reynolds

Wayne

Stoddard Carte r

Bolli nger

Mi i i

Ozark Tan ey

Stone Barry

Missi ssi

Pemiscot

Ad

Dusty (Southeast MO & Memphis)

Dunklin

Dallas

Adam

Dallas

National Territories for Phoning and Mailing

Stefanie Sara

Rachel

Tim Heather

Dusty Rachel

Adam

Typical St Louis Travel Week

Oakville 9:15-10:15 Webster Groves

Lafayette 8:30 - 9:30 Kennedy High

Lindbergh 8:00-9:00 Cor Jesu

Meet Mizzou Day

pm 9:30-10:30

Rosati-Kain 11:45-12:45

11:00-12:00

John Burroughs 1:00-2:00

y g 11:00-12:00

Principia 1:00-2:00

11:20-12:30

Thomas son

Jeffer-11:45 12:45

Webster Groves Fair 7:00 8:30 pm

1:00 2:00

Francis Howell North Fair 6:30 8:00 pm

1:00 2:00

Mehlville Fair 6:30-8:00 pm

son 2:00-3:00

Kirkwood Fair 6:30 9:00 pm 7:00-8:30 pm 6:30-8:00 pm 6:30-9:00 pm

Au drain

Linco ln Callaway

Howard

Cooper Lafayette

Jack son

Platte Clay

Boone

St Louis

Kansas City

Warren Moniteau

Osage Franklin

Mo rgan

M aries

Crawford d

St.Clair Bate s

Iron

M adison

Perry

Cape Girard eau

Texas Reynolds Wright

W ebster Dade

Ho well

Oregon

Rip ley

Butler Ozark

Tan ey

Ston e Barry

M cDonald Newton

Lawrence

Christian Doug las

Wright

W ebster Gre ene

M cDonald

Pem iscot

Dun klin

Alumni Student Recruitment

Recruitment – Tiger Cub Scouts

Recruitment: 2010

Presented by

•You can only make a 1st impression once

• Use personal experiences

• It’s o.k to say “I don’t know, let me find the answer.”

• Refer students to the Admissions Office

C ll

Fair

• Attend on behalf of Mizzou

• We will mail you recruitment materials

• Contact Melissa Cox if you know of a fair Contact Melissa Cox if you know of a fair

Ad S h l

• Drop off information & speak about Mizzou

• Serve as a liaison between the school and MU

• Tips: Bring food! If you can’t speak

to a class, try a student club

Recruitment Guidelines

and

T lki P i t Talking Points

Recruitment: 2009

Presented by

Recruitment

G d l Guidelines

• Ethical Standards

• NCAA Regulations

• College Fair Rules

“What about your history program?

“You better marry well Not much to do with that degree.”

N @

Mi

New @

• 8 new residence halls in last 4 years

12 halls in last 6 years

RJI

• RJI

• Bond Life Sciences Center

• Mizzou Student Center University Bookstore

• Lafferre Hall addition

• Life Science IncubatorLife Science Incubator

Li i

Living

• No housing application

• Students choose their room online Students choose their room online

• Housing contract in March

• ResLife.missouri.edu

Mizzou Heritage Scholarship

who graduated from Mizzou

Personalized degree letters Personalized note cards College Planning Workshops in Chicago Counselor Website

Added Meet Mizzou Day

Added Transfer Day

Kept more staff in the office to visit with guests during fall

Using Jesse Auditorium balcony

Mailed more Viewbooks in 1st cycle

Sent direct mail and visits to Indianapolis

Attending Milwaukee national fair

Increased sophomore search piece and mailings

Using more personalization in Dallas and Chicago

Marketing the college planning workshops to Chicago schoolsg g p g p g

Increased prospect and yield letters to broader regions