The Rauch Schoellkopf Group July 2021

BRADLEY RAUCH SENIOR VICE PRESIDENT Brad has spent 25 years building a practice around the understanding that every client has their own set of financial goals, specific to their uniqu

The Rauch Schoellkopf Group

At Morgan Stanley

J BRADLEY RAUCH

SENIOR VICE PRESIDENT

Brad has spent 25 years building a practice

around the understanding that every client has

their own set of financial goals, specific to their

unique life circumstances

Brad helps develop customized and sophisticated

investment solutions utilizing an objective

approach to wealth management for his clients

and their families

A highly regarded professional, Brad holds a

bachelor’s degree in Economics & Canadian

Studies from St Lawrence University He holds

the Morgan Stanley titles of Senior Investment

Management Consultant and Senior Portfolio

Manager

J FRED SCHOELLKOPF, VI

VICE PRESIDENT

A sixth-generation Buffalo native with over 30 years of wealth management experience, Fred focuses on financial planning and investment strategies that address the unique concerns of professionals, business owners, retirees and families

Fred leverages Morgan Stanley’s risk analysis software to carefully design an investment recommendation to help his clients achieve their goals without taking on unnecessary risk

Deeply rooted in his community, Fred served as Treasurer and Board Member of Friends of Night People for over twenty years, and was the past President of Symphony Circle

JULIE FRITZ

PORTFOLIO ASSOCIATE

Joining Morgan Stanley in 2000,

Julie spent 15 years with a

former team until she began

working with Brad Rauch in

October of 2015

Julie’s experience lies in her

attention to detail and her

proficient handling of all client

administrative needs including

portfolio reviews, trade

implementation, account

maintenance, and operational

matters Julie is passionate

about her work and is dedicated

to providing a high level of

service to every client

Julie graduated from Canisius

College with a bachelor’s

degree in Finance and holds the

Series 3, 7, 63, 66 securities

licenses as well as the IMCA

Correspondence designation

TERI SYRACUSE

PORTFOLIO ASSOCIATE

Teri is a Portfolio Associate on The Rauch Schoellkopf Group

For 27 years, Teri has had the pleasure of forming close client relationships beside Fred Schoellkopf

Teri is a trusted professional that values attention to detail, a repeatable process, and is always looking for ways to remain proactive

Teri graduated from Bryant &

Stratton College and holds the Series 7, 66, 63, and 31

She is a notary public qualified

in Erie County who enjoys living with her husband, two daughters, and two dogs

COLLIN D SHAPIRO

PLANNING SPECIALIST

Prior to joining Morgan Stanley, Collin was a financial planner for a financial firm in Connecticut

Since joining in July of 2018, he has worked with dozens of Western New York financial advisors to help integrate goals-based financial planning into their practices

Officially becoming an exclusive member of The Rauch Schoellkopf Group in November of 2020, Collin looks to enhance the client experience by combining Morgan Stanley’s prominent wealth management capabilities with the group’s personalized approach Collin graduated from St Lawrence University with a bachelor’s degree in Economics & Business in the Liberal Arts He also holds the Series 7 and Series

66 securities licenses

The Rauch Schoellkopf Group

The past few decades have seen numerous changes in the financial services industry Volatile markets, more investment options to choose from, and sophisticated technology that can help you make more informed decisions, if you know how to take full advantage of it The Rauch Schoellkopf Group utilizes the full suite of Morgan Stanley’s wealth management capabilities to deliver a customized strategy to all clients

It is an honor and a privledge to work with truly extraordinary families across the country and through their generations Now having the opportunity to manage roughly $430 million in client assets as of July 2021, our appreciation grows alongside our experience Our group of five account for over 100 years of experience in advising clients and families on their financial well-being

Our clients look to us to manage their investments and provide structure, organization and added due diligence to their financial lives We provide access to some of the world’s most sophisticated resources and investment managers, and we know whom to call when additional expertise is required Every client receives an investment plan and spending strategy individually tailored to meet specific goals and life objectives

Our mission is to get to know you and your family well We want to know where you are, what you need and where you’re heading We then provide the perspective and access it takes to help get you there We look forward to meeting you, and getting to know your whole family

The Rauch Schoellkopf Group Process

*We offer a complimentary risk analysis for all our clients, including assets held outside Morgan Stanley

**If you are unable to attend The Pathway Session, we will meet on your behalf and provide you with a brief summary and updated financial plan

Understand Each Other

We begin by establishing an

understanding of your

unique financial situation

and goals, then explain how

we may be able to help

Building Your Plan

We then create and present your customized goals-based financial plan, Aladdin portfolio risk analysis, and investment

strategy*

Becoming a Client

You will gain access to the full suite of Morgan Stanley, including advanced cyber security and market research

Pathway Sessions

A recurring and forward-looking strategic planning session to assess and adjust your financial expectations for the coming

years**

Continuous Monitoring

Actively monitor progress, helping to ensure you are

on track to meet your financial goals and objectives

Our Core Values & What Sets Us Apart

Culture

clients, family members, and coworkers have been, and continue to be, the professional standard all clients can and should expect to be upheld

Perspective

We provide guidance by utilizing our established manager selection and risk management

group’s experience and relationships to decide which investment manager’s strategies are best suited for a client’s particular investment goals

Structure

We bring organization to your financial life through a customized and comprehensive financial plan Understanding your unique situation on all financial levels (cash, investments, insurance, estates, trusts, taxes, monthly household cash flow, etc.) allows us to be in the best position possible

to make a proper recommendation on strategy and investments

Education

providing the necessary resources to inform your decisions by outlining your options and associated risks

Family

on delivering comprehensive, family-centered wealth management In addition to traditional family estate planning, we discuss with the next generation the importance in taking ownership of their own finances, and we help to define and achieve philanthropic goals that align with family values

Investment Philosophy

Our investment philosophy is that the most resilient portfolios are governed by a clearly defined set of investment principles Close client relationships and thirty years of volatile market cycles have helped build and refine our very own set of principles Our four principles ensure each

client receives a prudent, transparent, and customized investment strategy tailored to help

achieve their specific objectives

Our Four Principles

Principle One

horizon for each account, cash and liquidity needs, etc

Principle Two

and achieve your unique goals, and your investment strategy is built to support your financial plan Thus, your investment strategy is tailored to compliment your specific objectives and life situation

Principle Three

invests in companies, funds, and managers that pass our own rigorous fundamental evaluation process

Our Client Spectrum

Periods of Transition

Our practice focuses on families and individuals who are currently, or will in the future, go

or divorced, or are looking for guidance on the sale of your business, we will be there to help guide you through life’s greatest transitions and challenges

Business Owners & Executives

the ability to get to the core of why it is they do what they do, understand how much further they

wish to go, and work together to help establish a work-optional life style and a dependable level

of retirement income

Retirees

A reliable stream of income through retirement is often a product of continuous strategic planning We provide guidance on the most beneficial time to begin receiving social security income, along with all other types of income, as well as monitor your spending against what we planned for

Young Professionals

Younger growth-oriented professionals who understand the value of an advisory relationship, that share a drive to succeed in their respective professions, are the types of clientele our practice was founded on and are the clients that we have had the pleasure to grow with throughout their careers and ours

Legacy

planning you will feel comfortable coming to us first

J Bradley Rauch, CPM

Senior Vice President – Wealth Management

Senior Investment Management Consultant

Financial Advisor

Portfolio Manager

Family Wealth Advisor

NMLS #1279618

Morgan Stanley Wealth Management, LLC

50 Fountain Plaza, Suite 800

Buffalo, NY 14202

Phone: + 1 716 849 2309

Fax: + 1 716 849 2310

Julie Fritz

Portfolio Associate

Phone: + 1 716 849 4845

Teri Syracuse

Portfolio Associate

Phone: + 1 716 849 4849

J Frederick Schoellkopf, VI

Vice President – Wealth Management Financial Advisor

Morgan Stanley Wealth Management, LLC

50 Fountain Plaza, Suite 800 Buffalo, NY 14202

Phone: + 1 716 849 4803 Fax: + 1 716 849 2310

Collin D Shapiro

Financial Advisor Associate Financial Planning Specialist

Morgan Stanley Wealth Management, LLC

50 Fountain Plaza, Suite 800 Buffalo, NY 14202

Phone: + 1 716 849 2315 Fax: + 1 716 849 2310

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