Unit 3 quality UNIT 3 QUALITY 1 3 GETTING READY 1 2 3 4 5 6 7 8 9 10 11 12 Manufacturers of domestic appliances 4 1 2 3 4 5 6 7 8 9 10 11 12 SHARP ELECTROLUX BLUESTONE MIELE HOOVER LG TOSHIBA PHILIPS.
Trang 1UNIT 3: QUALITY
Trang 2Quality is remembered long after the price is forgotten
Gucci family slogan
Trang 3GETTING READY
Trang 41 2 3 4
9 10 11 12
Trang 51 2 3 4
Trang 6://youtu.be/w7emV8pRcW M
Trang 7- Miele is the manufacturer of high-end domestic appliances and machines for use in commercial operations and medical facilities.
- It has been a family owned and run company since it was founded in 1899 in Germany by Carl Miele.
- It employs around 20,900 people worldwide, 11,050 of them in Germany
- Its motto is ‘Immer Besser” (Forever Better).
Trang 8READING
Trang 9A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
1
Trang 10A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
1
2
Trang 11A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
1
2
3
Trang 12A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
1
2
3
4
Trang 13A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
Trang 14A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
Trang 15A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
Trang 16A/READING COMPREHENSION
Matching heading
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking into the future
g) Manufacturing at home ensures qualityh) Loyalty for product that lasts
Trang 17A/READING COMPREHENSION
Factors contributed to Miele’s success
1 It has excellent quality control in its
factories
2 It changes its position in the market
according to demand and fashions
3 Its prices are very competitive
4 It uses a lot of outside suppliers
5 It spends more money than other
manufacturers on creating new products
6 It does a lot of testing
7 It focuses on every detail of production
8 Each component lasts a long time
Trang 18A/READING COMPREHENSION
Factors contributed to Miele’s success
1 It has excellent quality control in its factories
2 It changes its position in the market
according to demand and fashions
3 Its prices are very competitive
4 It uses a lot of outside suppliers
5 It spends more money than other
manufacturers on creating new products
6 It does a lot of testing
7 It focuses on every detail of production
8 Each component lasts a long time
Trang 19A/READING COMPREHENSION
Factors contributed to Miele’s success
1 It has excellent quality control in its factories
2 It changes its position in the market
according to demand and fashions
3 Its prices are very competitive
4 It uses a lot of outside suppliers
5 It spends more money than other
manufacturers on creating new products
6 It does a lot of testing
7 It focuses on every detail of production
8 Each component lasts a long time
Trang 20A/READING COMPREHENSION
Factors contributed to Miele’s success
1 It has excellent quality control in its factories
2 It changes its position in the market
according to demand and fashions
3 Its prices are very competitive
4 It uses a lot of outside suppliers
5 It spends more money than other
manufacturers on creating new products
6 It does a lot of testing
7 It focuses on every detail of production
8 Each component lasts a long time
Trang 21B/ VOCABULARY
Match words or phrases to definitions
1 the most important company of its type in
the world (noun, P1)………
2 Measures of quality by which processes of
producing goods in factories are judged
Trang 22B/ VOCABULARY
Match words or phrases to definitions
4 Providing all the things that are needed
without help from the outside (adjective, P2)
Trang 23C/ CRITICAL THINKING
Discuss the question.
- What do you think are Miele’s strengths and weaknesses?
23
Trang 24GROUP WORK
You work for Miele’s marketing department You are preparing an advertising campaign to interest new generations of increasingly cost-conscious consumers Exploit Miele’s strengths to:
- (option 1) decide advertising strategies used in the campaign
(with detailed descriptions);
- (option 2) make an advertisement for the campaign.
Trang 25VOCABULARY EXTENSION
Trang 26You can use a suffix to change a verb into noun Some common suffixes
are given below There may be other small differences at the end of the
words as well
WORD FAMILIES: VERBS AND NOUNS
Trang 27Some verbs can make more than one noun
For example the verb 'produce' has the nouns 'production' (the process
of making things in large quantities) and 'productivity' (the efficiency of
production)
WORD FAMILIES: VERBS AND NOUNS
Trang 28WORDS FOR PEOPLE, JOBS, ETC.
Nouns for people are often based on a root word with
WORD FAMILIES: VERBS AND NOUNS
advertiser competitor economist pioneer consultant statistician
Trang 29EXERCISE 1: Write the verb form
assistance assist measurement measure reduction reducecommunication communicate decision decide repayment repay
guidance guide requirement require application apply
identification identify arrival arrive variation vary
delivery deliver apology apologize withdrawal withdraw
Trang 301 The bank has agreed to lend us the full amount, and we have to the
loan in two years.
2 What's going on? Why is there so much in the figures from week to
week?
3 The equipment isn't working properly but I cannot exactly where
the fault is.
4 I don't know if the new machine will fit at the side of the assembly line We'll
have to the space very carefully.
5 Yes, your products are certainly well-designed But I must tell you that we have
a very specific ……… in relation to quality assurance.
EXERCISE 2: Complete sentences with a word from Ex 1
repay variation
identify
measure
measurement
Trang 316 Consumer groups say the product isn't safe I think we'll have to it
from the market.
7 We've been discussing this issue for weeks In the meeting tomorrow we finally
have to take a………
8 We don't have any of these items in stock right now, but we're expecting a
……… sometime next week.
9 I heard that the Sales Director is leaving the company Why don't
you for his job?
10 It’s our supplier on the phone They can't ship our order until next week and
they are calling to……… Do you want to speak to them?
EXERCISE 2: Complete sentences with a word from Ex 1
withdraw
decision delivery
apply
apologize
Trang 32EXERCISE 3: Filling in the missing letters
interviewees
17, manufacturer
distributors retailers
end -users