Reading exercises. Answer the questions

READING EXCERCISES Sinh viên Phạm Thuỳ Dương Mã SV 19A47010019 Lớp K28 TMĐT Part B Answer the questions 1 Why was e commerce not popular till the mid 1990s? Because The use of personal computers (PCs).

READING EXCERCISES

Sinh viên: Phạm Thuỳ Dương

Mã SV: 19A47010019

Lớp: K28_TMĐT

Part B: Answer the questions

1. Why was e-commerce not popular till the mid-1990s?

Because The use of personal computers (PCs) is not widespread before the early 90s of the twentieth-century

2. What made the e commerce activities grow?

Thanks to the widespread use of personal computers (PCs) in both offices and homes, many financial organizations and businesses expanded their use of Internet technologies to offer customers more and more services based on the use of (PCs) at workplace and at home The competition in creating e-commerce technology and

customer service technologies was what fuelled the growth of e-commerce activities

3. How many periods can the e commerce history of development can be devided into?

Can be separated three main periods:

1995–2000, the period of invention

2001-2006, the period of consolidation

2007-present, the period of reinvention

4. What were the prominent characteristics of the first period?

Most large corporations had the web policy with a basic static website that depicted their brands This period also raised the realistic prospect of a nearly perfect competitive market: where cost, price, and quality information are evenly distributed, a

nearly infinite number of suppliers compete against one another, and customers get access to all relevant market information in the whole worldwide

5 What kinds of complicated services were offered in the period of consolidation?

During the consolidation period, E-commerce expanded to incorporate

inereasingly complicated services such as travel and financial services, in addition to retail items

6. What was special with the internet marketing in the second period?

The use of search engine advertising customized to user queries, rich media and video adverts, and behavioural targeting of marketing messages based on ad networks became increasingly common in Internet marketing

7. Which words are used to describe the characteristics of the period of reivention?

The Social, mobile, local online word is commonly used to describe the characteristics of this period

8. What types of business appeared based on the mobile platform structure?

The firms have been able to create profitable markets based on the mobile

platform infrastructure

9. How much did retail e commerce worldwide get in 2014?

From 1,336 billion U.S dollars in 2014

10. How is the global retail e commerce likely to develop in the future?

In the future, global retail e-commerce sales will increase and there will be a rise

of mobile shopping

Multi-channel e-commerce business will sell and promote products on multiple channels

The purchasing procedure will be made easier with voice shopping.

Al use in E-commerce, the help of artificial intelligence will take the business prospect to the next level